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All Journal PROSIDING SEMINAR NASIONAL Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Professional : Jurnal Komunikasi dan Administrasi Publik EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM ETTISAL Journal of Communication Jurnal Bahasa Rupa Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies INJECT (Interdisciplinary Journal of Communication) Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Profetik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Source: Jurnal Ilmu Komunikasi Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Masyarakat Berdaya dan Inovasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Al-Tsarwah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat JPB Indonesian Journal of Multidisciplinary Science Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Journal of Educational and Cultural Studies Concept: Journal of Social Humanities and Education Universal Raharja Community (URNITY Journal) Jurnal Abdimas: Pengabdian dan Pengembangan Masyarakat Jurnal Indonesia Sosial Sains Open Community Service Journal SWATANTRA Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kajian dan Penelitian Umum Salus Publica Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Spektrum Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Ekspresi: Publikasi Kegiatan Pengabdian Indonesia KHIDMAT SOSIAL Jurnal Bahasa Rupa CommLine HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Proceedings of Jogjakarta Communication Conference (JCC) Ekossistem
Adawiyah, Sa'diyah El
Magister Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Politik, Universitas Muhammadiyah Jakarta
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Journal : Innovative: Journal Of Social Science Research

 1 
Pengaruh Manajemen Krisis Sec Bowl terhadap Reputasi Perusahaan Suryaningsih, Dewi; Mubarokah, Fina Abiyya Agustin; Rahmat, Vivi Alayda; Alfitra, Musyafa Danish; El Adawiyah, Sadiyah
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17614

Abstract

Product cleanliness is very important in a country like Indonesia. Therefore, if a crisis issue arises related to the cleanliness of cutlery and cooking utensils on SecBowl products, it could trigger a crisis. This crisis occurred at Secbowl where there was a violation of employee SOPs in the case of washing cutlery and cooking utensils. This case started when an Indonesian influencer (codeblu) who has 1.3 million followers on TikTok started a disclosure about one of the SecBowl places in Kuningan which allegedly washed its cutlery and cooking utensils in the toilet. Therefore, the Secbowl company carried out a series of crisis management. This is then interesting to research, whether this action can affect the company's reputation. With the aim of finding out how much influence the crisis management carried out by Secbowl had on the Company's reputation. This research used quantitative methods and a survey was conducted on 68 respondents and the results showed that the influence of the independent variable on the dependent variable was 24%.
Pengaruh Integrated Marketing Communication terhadap Brand Image Glad2glow Salsabila, Salsabila; Maulya, Widya; Q, Hawa Arofah; Hamidah, Nur; El Adawiyah, Sadiyah
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.17706

Abstract

This study aims to provide an explanation of Integrated Marketing Communication (IMC) and Glad2glow's brand image. This study was conducted with a quantitative approach and using an online survey method. 38 people surveyed purchased and knew Glad2glow products. To show the role of IMC in creating a positive brand image and increasing consumer loyalty, data analysis was conducted using a simple linear regression test with the help of SPSS. To develop a more integrated and efficient marketing strategy, Glad2glow can consider the suggestions given.
Pengaruh Event Syncrhronize Festival 2024 terhadap Peningkatan Citra dalam Program "Green Movement" Sallam , Rizki Agus; M, Rory Apsa; Alwasih, Alwasih; Fikri, Muhammad Adzkaar; Sari, Bella Pusphita; El Adawiyah, Sadiyah
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.17761

Abstract

Synchronize Festival is an annual music festival in Indonesia featuring various music genres and has become one of the largest in Southeast Asia. Since its inception, the festival not only offers entertainment but also introduces the Green Movement program aimed at raising environmental awareness. This study aims to analyze the influence and effectiveness of the Green Movement program on enhancing the image of Synchronize Festival 2024. The research method used is a quantitative approach with data collection techniques through questionnaires distributed to 100 respondents, and analysis using Structural Equation Modeling (SEM) with the SMARTPLS application. The results show that the Green Movement program, which includes waste reduction, the use of tumblers, and promoting eco-friendly transportation, has a significant impact on improving the festival's image in the eyes of the audience. The program successfully reduced festival waste and plastic bottle usage, as well as increased visitor participation in the Bike to Synchronize program. Additionally, the study found that the majority of the festival attendees were young individuals with a high environmental awareness, which contributed to the success of the program. The structural model evaluation results indicate that the Green Movement explains 68.2% of the improvement in the festival's image.Thus, the Green Movement program proves effective in strengthening Synchronize Festival's image as an environmentally friendly music event. This study concludes that this initiative not only provides positive impacts on the environment but can also serve as a model for similar events in the future.
Co-Authors A I Ramadhan Ade Maulida Ade Muslimat Agus Ari Afandi Agus Hermanto Agus Hermanto Aida Vitayala Aida Vitayala Hubeis Aida Vitayala Hubeis Alfa Taufan Latif Alfareji Febrian Hanom Alfitra, Musyafa Danish Ali Alamsyah Kusumadinata Alwasih, Alwasih Aminah Swarnawati Anwar Ilmar Ramadhan Astriana Baiti Sinaga Atika Suri Bagas Setyohartono Baharudin Noveriyanto Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Cecep Effendi Cecep Effendi Claudia, Shintia Ira Dharu Dewi Diah Safitri Ningrum Djoko Susanto Djoko Susanto Djoko Susanto Emmy Suryani Endang Sulastri Faricha, Rizza Dinda Farida Haryati Fauzalia, Dian Fikri, Muhammad Adzkaar Fitriatus Sholihah, Diah Gilang Wasis Danuarta Hamzah Robbani Hartutik Hartutik Hermin Andi Magga Ihwana As’ad Ilham Al-Muqsith Imam Santoso Indrawan Indra Indriasari Indriasari Indriyani Idris Intan Paramita Istianto Budhi Rahardja Khoirudin Khoirudin Lestari, Ayu Ria Linka Azzahra M, Rory Apsa M. Ali Hariawan Maulya, Widya Mawar Mawar Merry Mardina Karauwan Mohammad H. Holle Mubarokah, Fina Abiyya Agustin Muhamad Firzan Akbar Muhammad Haidul Fikri Muhammad Kindi Fadhil Muhammad Rafid Alfattah Mulkan Habibi Nabilah Akhsaniyah Nana Rahdiana Nur Hamidah, Nur Oktaviana Purnamasari Pariani, Dewi Q, Hawa Arofah Qonita Diah Hidayati Qurotul Putri Riyadi Radjawane, Louise Elizabeth Rahadian Hastomo Rahmat, Vivi Alayda Retnowati WD Tuti Ridho Ramadhan Sabaruddin Sabaruddin Safitri, Safira Dwinawati Safril Saiful Amir Sallam , Rizki Agus Salsabila, Salsabila Sari, Bella Pusphita Septichia, Charrisa Shanty Syarifah Shintia Ira Claudia Sri Mulyani Sri Mulyani Sri Ndaru Arthawati Sukarman Sukarman Sulhendri Sulistiani, Indah Sunarti Sunarti Suryani, Emmy Suryaningsih, Dewi Swarnawati, Aminah Teuku Islamul Izulhaq Titi Sumarti Titi Sumarti Titik Sumarti Tria Patranti Tria Patrianti Tria Patrianti