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All Journal PROSIDING SEMINAR NASIONAL Interaksi : Jurnal Ilmu Komunikasi Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Professional : Jurnal Komunikasi dan Administrasi Publik EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM ETTISAL Journal of Communication Jurnal Bahasa Rupa Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies INJECT (Interdisciplinary Journal of Communication) Wacana: Jurnal Ilmiah Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Source: Jurnal Ilmu Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Masyarakat Berdaya dan Inovasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Al-Tsarwah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat JPB Indonesian Journal of Multidisciplinary Science Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Journal of Educational and Cultural Studies Concept: Journal of Social Humanities and Education Universal Raharja Community (URNITY Journal) Jurnal Abdimas: Pengabdian dan Pengembangan Masyarakat Jurnal Indonesia Sosial Sains Open Community Service Journal SWATANTRA Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kajian dan Penelitian Umum Salus Publica Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Spektrum Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Ekspresi: Publikasi Kegiatan Pengabdian Indonesia KHIDMAT SOSIAL Jurnal Bahasa Rupa HUMANUS : Jurnal Sosiohumaniora Nusantara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Proceedings of Jogjakarta Communication Conference (JCC) Ekossistem
Adawiyah, Sa'diyah El
Magister Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Politik, Universitas Muhammadiyah Jakarta
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Journal : Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora

 1 
Pengaruh Integrated Marketing Communication Terhadap Citra Perusahaan Ortuseight Muhammad Haidul Fikri; Sa’diyah El Adawiyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.508

Abstract

Business competition between sports brands is very tight. There is intense competition between brands in Indonesia, for this reason each brand creates a strategy for its brand, such as Integrated Marketing Communication (IMC). In the business world, Integrated Marketing Communication (IMC) is one of the strategies that is the most important point for creating integrated marketing communications in order to attract consumers and build an image. As is done by the local brand, Ortuseight. The theory used is integrated marketing communication which includes advertising, sales promotion, personal selling, public relations, direct and digital marketing, and company image which includes personality, reputation, values/ethics, corporate identity. The approach used in this research is quantitative, using a survey method. Data collection was carried out by distributing questionnaires via Google Form, which were distributed to 60 Instagram followers @sd_3sport, and sampling was carried out randomly. The results of this research show that the influence of Integrated Marketing Communication, all respondents answered agree, and the influence of Integrated Marketing Communication on Company Image, all respondents answered agree. From all the Y variable statements in the research questionnaire, the magnitude of the influence of Integrated Marketing Communication has a strong relationship of 0.864 to the company image of Instagram followers @sd_3sport with a percentage of Integrated Marketing Communication of 74.6% and the remaining 25.4% is influenced by other factors
Eksistensi Divisi Marketing Communication dalam Menjalankan Fungsi Public Relations di E-commerce AladinMall by Mister Aladin Ade Maulida; Sa’diyah El Adawiyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.891

Abstract

AladinMall by Mister Aladin is an e-commerce newcomer owned by the largest media company, namely the MNC group, which was founded at the end of 2021. As an e-commerce newcomer, the existence of public relations is needed by AladinMall by Mister Aladin to become a communication bridge between the company's internal external to the company. AladinMall by Mister Aladin in its structure does not yet have a public relations division because the scope of the company is still very small, however, the public relations function at AladinMall by Mister Aladin is still carried out, only this function is carried out by the Marketing Communications & Strategy division. In relation to this, this research aims to determine the existence of the Marketing Communication division in carrying out the public relations function in e-commerce AladinMall by Mister Aladin and to determine the public relations activities carried out by the Marketing Communication division of AladinMall by Mister Aladin. The approach used in this research uses a qualitative approach, the data collection technique used is interviews with the Marketing Communication division which carries out the public relations function at AladinMall by Mister Aladin. The collected data is then subjected to data reduction, data presentation and conclusion drawing. The results of the research show that the existence of a marketing communications division in carrying out the public relations function in e-commerce AladinMall by Mister Aladin is carried out by carrying out public relations activities such as online and offline events, partnerships with various brands, making press releases, contributing to social or CSR activities. , and carrying out the public relations function which includes serving the public interest (it should serve the public interest), maintaining good relationships (maintain good communication) and emphasizing good ethics and behavior (stress good morals and manners).
Manajemen Krisis Bank Syariah Indonesia Dalam Membentuk Citra Positif Muhammad Rafid Alfattah; Sa’diyah El Adawiyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.910

Abstract

The establishment of a company or organization will definitely go through difficult times in its development. Difficult times that occur in a company are certainly undesirable because they can have a negative impact and endanger the sustainability of the company or organization. Public Relations who play a role in a company must have skills, namely crisis management, to make it easier to resolve crises that occur in the company. The purpose of this research is to determine the crisis management of Bank Syariah Indonesia in forming a positive image. The theory used in this research is Public Relations crisis management proposed by W. Timoothy Coombs, including pre-crisis, crisis response and post-crisis. This research approach is qualitative with descriptive methods. The data collection techniques used were interviews and observation. The results of this research show that crisis management carried out by Bank Syariah Indonesia went through 3 stages, namely pre-crisis, crisis response, and post-crisis. In the pre-crisis stage, it shows that Indonesian sharia banks prepare and identify crises by monitoring every day and when a crisis occurs or in the crisis response stage, Indonesian sharia banks continue to carry out monitoring activities plus mapping to develop strategies and tactics to use when a crisis occurs. After the crisis or post-crisis stage, Bank Syariah Indonesia held a communication summit to convey the vision and mission to internal parties to be better prepared to face the next crisis. By collaborating with brand ambassador Putri Ariani, Bank Syariah Indonesia encouraged internal parties with life stories from their brand ambassador. With the crisis that occurred, changes were made to Bank Syariah Indonesia where BSI was more enthusiastic in providing comfort and security to customers
Co-Authors A I Ramadhan Ade Maulida Ade Muslimat Agus Ari Afandi Agus Hermanto Agus Hermanto Aida Vitayala Aida Vitayala Hubeis Aida Vitayala Hubeis Alfa Taufan Latif Alfareji Febrian Hanom Alfitra, Musyafa Danish Ali Alamsyah Kusumadinata Alwasih, Alwasih Aminah Swarnawati Anwar Ilmar Ramadhan Astriana Baiti Sinaga Atika Suri Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Cecep Effendi Cecep Effendi Claudia, Shintia Ira Dharu Dewi Diah Safitri Ningrum Djoko Susanto Djoko Susanto Djoko Susanto Emmy Suryani Endang Sulastri Faricha, Rizza Dinda Farida Haryati Fauzalia, Dian Fikri, Muhammad Adzkaar Fitriatus Sholihah, Diah Gilang Wasis Danuarta Hamzah Robbani Hartutik Hartutik Hermin Andi Magga Ihwana As’ad Ilham Al-Muqsith Imam Santoso Indrawan Indra Indriasari Indriasari Indriyani Idris Intan Paramita Istianto Budhi Rahardja Khoirudin Khoirudin Lestari, Ayu Ria Linka Azzahra M, Rory Apsa M. Ali Hariawan Maulya, Widya Mawar Mawar Merry Mardina Karauwan Mohammad H. Holle Mubarokah, Fina Abiyya Agustin Muhamad Firzan Akbar Muhammad Haidul Fikri Muhammad Kindi Fadhil Muhammad Rafid Alfattah Mulkan Habibi Nabilah Akhsaniyah Nana Rahdiana Nur Hamidah, Nur Oktaviana Purnamasari Pariani, Dewi Q, Hawa Arofah Qonita Diah Hidayati Qurotul Putri Riyadi Radjawane, Louise Elizabeth Rahadian Hastomo Rahmanita Ginting Rahmat, Vivi Alayda Retnowati WD Tuti Ridho Ramadhan Sabaruddin Sabaruddin Safitri, Safira Dwinawati Safril Saiful Amir Sallam , Rizki Agus Salsabila, Salsabila Sari, Bella Pusphita Septichia, Charrisa Shanty Syarifah Shintia Ira Claudia Sri Mulyani Sri Mulyani Sri Ndaru Arthawati Sukarman Sukarman Sulhendri Sulistiani, Indah Sunarti Sunarti Suryani, Emmy Suryaningsih, Dewi Swarnawati, Aminah Teuku Islamul Izulhaq Titi Sumarti Titi Sumarti Titik Sumarti Tria Patranti Tria Patrianti Tria Patrianti Tria Patrianti