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Umban Adi Jaya
Institut Managemen Wiyata Indonesia
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Journal : Transekonomika : Akuntansi, Bisnis dan Keuangan

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PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PADA PEMBELIAN PT. SHOPEE INTERNATIONAL INDONESIA DI KOTA SUKABUMI Jaya, Umban Adi; Mutiara, Ananda
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.231

Abstract

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Sukabumi, where Shopee consumers in the city of Sukabumi also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.
Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Nurhayati Kusumadewi Aeni , Fira Fitullah Ai Kartini Albar, Fauzan Manafi Amna Mawardi Amna, Amna Andika Aryadinata Aryadinata Anugerah Nur Raya Atansah, Diah Azzahra, Wuchi Wulandari Bambang Somantri Ce Gunawan Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Diah Atansah Elin Herlina, Elin Elis Yulianti Fahrudin, Atef Fajar, Fitriani Farhan Hamdalah Febriyanti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Galih Raspati Gusyana, Dadang Hamdalah, Farhan hamdallah, farhan Handayani, Sri Hasari, Diar Hasti Pramesti Kusnara Hasti Pramesti Kusnara Herdiani, Herni Herni Herdiani Intan Rike Febriyanti Ira Astira Kusnara, Hasti Pramesti Leni Aniyati Maria, Santi Mariati Tirta Wiyata Martha Adini Salim Maryani Maryani Maryani Maryanto, Toni Maulana, M Afrizal Mbunai, La Ode Melda Yunita Mochamad Fauzi Pebriana Gumilar Mochammad Rifqi Fatwa Mulfi Sandi Yuda Mutiara, Ananda Neng Siti Hamidah Novita Risnawati Novitasari, Yuli Nur Asiah Nur Asiah Pitaloka, Diah Pitriyani, Amelia Pramesti, Hasti Priyana, Indarta Putri, Fajrin Ririn Rahayu, Hilda Sri Riani Winarni Rikhe, Intan Risnawati, Novita Rizki Chrisulianti Rizki Chrisulianti Robert Roya Salih, Martha Adi Salsabil, Syifa Hanifa Salsabila, Neng Mutiara Santun Insan Bagja Sherra Adistiana Rizki Utami Sifa Wajhillah Siti Ashfiasari Siti Nurjanah Siti Rahayu Sri Mulyati Sri Sinta Rahmawati Tesa Amellia Tiara Cantika Putri Toni Maryanto Viska Agustiani Widia Sriningsih Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Wijaya, Zeffanya Raphael Wuchi Wulandari Azzahra Wulandari, Dwiwahjuni Yayan Sugiarto Yilldiza, Rievha Soraya Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya Zulkarnain Zulkarnain