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Journal : Jurnal Pijar : Studi Manajemen dan Bisnis

PENGARUH JUMLAH PENDUDUK DAN TINGKAT KEMISKINAN TERHADAP KETIMPANGAN PENDAPATAN DI DKI JAKARTA PADA TAHUN 2018 - 2022 Salsabila, Neng Mutiara; Jaya, Umban Adi
Jurnal Pijar Vol 2 No 02 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i02.1362

Abstract

This research aims to determine the effect of population and number of poor people on income inequality in DKI Jakarta. This research uses a quantitative descriptive approach using secondary data from the Central Statistics Agency (BPS). The analysis technique used is multiple regression analysis using SPSS version 25. The research results show that the population variable partially has a negative influence on income inequality with tcount < ttable (-3.461 < 2.037) and a significance value of 0.002 < 0.05. The variable number of poor people partially has a significant effect on income inequality with tcount > ttable (5.089 > 2.037) and a significance value of 0.000 < 0.05. Meanwhile, it is known that the variable number of population (X1) and number of poor people (X2) simultaneously have a significant effect on income inequality with a fcount > ftable value (34.857 > 3.28) and a Sig value. namely 0.000 < 0.05.
PENGARUH LIVE STREAMING SHOPPING DAN PRICE DISCOUNT TERHADAP PURCHASE INTENTION PADA APLIKASI TIKTOK (STUDI KASUS BRAND SKINCARE THE ORIGINOTE) Pitaloka, Diah; Jaya, Umban Adi
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1383

Abstract

This research was conducted on consumers of The Originote in Sukabumi City. The purpose of this study was to determine the effect of live streaming shopping and price discounts on purchase intention.  This research uses quantitative methods, which means collecting data in the form of numbers. Researchers in this study conducted a survey using a questionnaire distributed to samples online. The population in this study are users of The Originote products and use the TikTok application as a means of online shopping in Sukabumi City. Which resulted in a sample of 100 respondents. In processing using SPSS 29 software with multiple linear analysis techniques which include validity tests, reliability tests, and classical assumption tests consisting of normality tests, multicolonearity tests, heteroscedasticity tests, then hypothesis testing consisting of t tests, f tests and determination coefficient tests. The effect of Live Streaming Shopping and Price Discount on Purchase Intention in the Tiktok application by taking a case study on the skincare brand The Originote shows that Live Streaming Shopping and Price Discount have a positive and significant influence on consumer Purchase Intention in the TikTok application.
Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Nurhayati Kusumadewi Aeni , Fira Fitullah Ai Kartini Albar, Fauzan Manafi Amna Mawardi Amna, Amna Andika Aryadinata Aryadinata Anugerah Nur Raya Atansah, Diah Azzahra, Wuchi Wulandari Bambang Somantri Ce Gunawan Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Diah Atansah Elin Herlina, Elin Elis Yulianti Fahrudin, Atef Fajar, Fitriani Farhan Hamdalah Febriyanti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Galih Raspati Gusyana, Dadang Hamdalah, Farhan hamdallah, farhan Handayani, Sri Hasari, Diar Hasti Pramesti Kusnara Hasti Pramesti Kusnara Herdiani, Herni Herni Herdiani Intan Rike Febriyanti Ira Astira Kusnara, Hasti Pramesti Leni Aniyati Maria, Santi Mariati Tirta Wiyata Martha Adini Salim Maryani Maryani Maryani Maryanto, Toni Maulana, M Afrizal Mbunai, La Ode Melda Yunita Mochamad Fauzi Pebriana Gumilar Mochammad Rifqi Fatwa Mulfi Sandi Yuda Mutiara, Ananda Neng Siti Hamidah Novita Risnawati Novitasari, Yuli Nur Asiah Nur Asiah Pitaloka, Diah Pitriyani, Amelia Pramesti, Hasti Priyana, Indarta Putri, Fajrin Ririn Rahayu, Hilda Sri Riani Winarni Rikhe, Intan Risnawati, Novita Rizki Chrisulianti Rizki Chrisulianti Robert Roya Salih, Martha Adi Salsabil, Syifa Hanifa Salsabila, Neng Mutiara Santun Insan Bagja Sherra Adistiana Rizki Utami Sifa Wajhillah Siti Ashfiasari Siti Nurjanah Siti Rahayu Sri Mulyati Sri Sinta Rahmawati Tesa Amellia Tiara Cantika Putri Toni Maryanto Viska Agustiani Widia Sriningsih Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Wijaya, Zeffanya Raphael Wuchi Wulandari Azzahra Wulandari, Dwiwahjuni Yayan Sugiarto Yilldiza, Rievha Soraya Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya Zulkarnain Zulkarnain