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Halo Effect as Bobby Nasution and Aulia Rachman's Political Communication Strategy in the 2020 Medan City Local Leader Election Rania Pramesthi Putri; Anang Sujoko; Desi Prianti
Journal of Social Science Vol. 4 No. 2 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.373 KB) | DOI: 10.46799/jss.v4i2.479

Abstract

Bobby Nasution, who is the son-in-law of President Joko Widodo, running for mayor of Medan, North Sumatra, is an interesting topic to discuss. Bobby Nasution was accompanied by Aulia Rachman as Deputy Mayor of Medan, North Sumatra. With the pairing of Bobby Nasution and Aulia Rachman running to become the Mayor and Deputy Mayor of Medan, it attracts public attention, because people often look at the background of a candidate to determine whether the candidate is good or bad. This is known as the halo effect strategy. This study aims to explain the halo effect as a political communication strategy for the pair Bobby Nasution and Aulia Rachman in the 2020 Medan City Election. This study uses a qualitative method with a constructivism paradigm and utilizes data collection techniques in the form of in-depth interviews. The results of this study indicate that the use of the halo effect as a political communication strategy forms a positive political image, this is also in line with the vision and mission of Bobby Nasution and Aulia Rachman, namely the Medan Berkah Collaboration, to form a positive image by bringing what is needed by the people of Medan City.
Watching Cultural Hybridity in Hinduism Myth on The PRISMA Series Road to Baliphex 2022 Sandra Tri Oktaviana; Anang Sujoko; Dicky Wahyudi
ARISTO Vol 11, No 2 (2023): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v11i2.6834

Abstract

The Indonesian Philatelic Association (PFI) collaborated with PT. Pos Indonesia launched a special edition of PRISMA stamps to welcome Baliphex 2022, uniquely on PRISMA stamps there are symbols of ‘Wayang Kamasan’ painting (Balinese) and Mahabharata story (Indian) initiated by PFI. Researchers view that the special edition PRISMA series road to Baliphex 2022 is not just proof of payment and an event promotion tool, but as has meaning in each of the symbols that reflected Balinese and Indian culture. This study aims to reveal the representation of Balinese and Indian cultures in the PRISMA series Road to Baliphex 2022. We use Roland Barthes' semiotic method with units of analysis of denotation, connotation, and mythology. The results show that Balinese culture in PRISMA's Road to Baliphex 2022 series is structured through Mahabharata in Wayang Kamasan symbols, Baliphex events, and stamp elements that have denotative and connotative meanings. The mythology that appears in the PRISMA series Road to Baliphex 2022 is the myth of Hinduism, which is the belief of the majority of Balinese people. Hinduism mythology is structured through the symbolization Saput Poleng, Flags of Kober, Merdah and Tualen, Horse Carts, Big Trees, Ornaments, and Temples. The Hinduism mythology in the PRISMA series Road to Baliphex 2022 is not assembled through a single cultural representation, but with cultural hybrids from Mahabharata (Indian) and Wayang Kamasan (Balinese). This research contributes to the thesis statement that postage stamps can be used by the community as communication media to represent a certain ideology through a series of symbols with cultural hybridity.
The Discourse of Corruption in Mass Media: Polarization, Ideology, and Challenges Anang Sujoko; Dicky Wahyudi; Muzakky Abdillah
ETTISAL : Journal of Communication Vol. 8 No. 1 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i1.9477

Abstract

This article presents the opposing point of view between Tempo Newspaper and Media Indonesia in reporting on the revision of the KPK Law after the presidential inauguration. The analysis focuses on the ideology reconstruction of both of those media. The method uses critical discourse analysis to uncover the invisible power, interests, and ideology behind the contents and elements of the articles and the production of a text on Tempo Newspaper and Media Indonesia. The findings that Media Indonesia's ideology in reporting the revision of the KPK Law is based on the political interests of the media owners, thus in this case, Media Indonesia considers the revision of the KPK Law as an effort to improve and strengthen the performance of the KPK with a pro-government narrative. Meanwhile, Tempo's ideology in reporting the revision of the KPK Law was based on elite interests, so the ideology used was investigative ideology by building a criticizing narrative based on the facts found. This study aims to increase public awareness of the importance of critically viewing this polarization; thus, the harmful excesses of political propaganda do not easily provoke them through mass media.  
Pelatihan Budidaya Maggot pada Anak Asuh di Panti Asuhan Muhammadiyah Malang: Maggot Cultivation Training on Foster Child on Muhammadiyah Orphanage, Malang Noer Rahmi Ardiarini; Muhamad Firdaus; Eko Widodo; Zulfaidah Penata Gama; Anang Sujoko
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 4 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i4.4295

Abstract

The Muhammadiyah Malang Orphanage (PAMMA) is one of the Da'wah movements of Amar Ma'ruf Nahi Munkar in the municipality of Malang, in the social sector, through alleviating education and empowering school-aged orphans. One of the empowerment programs is to provide life skills to foster children. PAMMA has land that can be used for fruit and vegetable cultivation, chicken, and fish. However, the cultivation of chicken and fish requires the availability of expensive commercial feed. Maggot is a black fly caterpillar rich in nutrients and protein and can be used as a substitute for chicken and fish feed. The purpose of this activity is training for foster children and orphanage caregivers to cultivate maggots, and the results are used as an alternative to chicken and fish feed. The method of this service activity is in the form of training, implementation, monitoring, and evaluation of activities. Maggot cultivation training at the Integrated Waste Disposal Site, Tumpang, Malang district. Maggot cultivation practices are carried out on PAMMA land. Several foster children and orphanages had received training and practiced maggot cultivation. Under caregivers' guidance, foster children have successfully cultivated maggots independently at PAMMA by utilizing organic waste obtained from the scope of the orphanage. Cultivated caterpillars have been used as a substitute for commercial chicken and fish feed. The conclusion is the training on maggot production has been carried out and mastered by the PAMMA brothers and caregivers, and the production has been used as feed for chicken and fish cultivation.
Literasi Media Digital bagi Gen-Z di MAN 1 Kota Malang: Digital Media Literacy for Gen-Z in Islamic Elementary School 1 Malang City Anang Sujoko; Desi Dwi Prianti; Dicky Wahyudi; Mutiara Rahmadini Satya Lestari
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 4 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i4.4681

Abstract

The behavior of Indonesian netizens is considered the most disrespectful in Southeast Asia, and most netizens in Indonesia are dominated by Gen-Z, who have the highest internet addiction rates. This Community Service Program focuses on digital media literacy for Gen-Z in Malang City. We conducted this program using a participatory method at MAN 1 Malang City with several approaches: a digital media literacy seminar for Gen-Z and an interactive discussion on the use of digital media with Gen-Z. The results of this community service program provide awareness on the use of digital media for Gen-Z students in MAN 1 Malang, regarding: The principles of communication in the use of social media, the Consequences of using digital media on personal data and social interactions, and Production of educational content through digital media. The interactive discussion process shows an imbalance between knowledge and practice of using social media, such as Gen-Z has not yet understood the bad consequences of using social media. However, it has become a user of social media. Another thing, Gen-Z has understood the age limit of social media use, but they are fighting it on the grounds of seeking information and entertainment. Through this community service program, we provide digital literacy model designs to MAN 1 Malang City to demonstrate to Gen-Z students.
Commodification via the New Media: Content, Audience, and Labour in GoJek’s GoFood service Kun Muhammad Adi; Anang Sujoko; Antoni Antoni
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 5, No 01 (2021): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v5i1.3144

Abstract

The existence of new media makes humans have control over the media they consume only through a smartphone on their hands. GoJek contributes new dynamics because the use of new media in the form of an application has changed most of the life patterns of media behavior. In the context of new media, media behavior is inseparable from the concept of political economy communication. This research uses a qualitative approach by extracting information from users, merchants, and drivers on GoFood service features taken by purposive sampling. The collected data from the result of observations, interviews, and documentation will be associated and analyzed using the political economy communication concept of Vincent Mosco, especially the commodification. Researchers found that the aspects of the commodification of content, commodification of audience, and commodification of labor of GoFood service features resulted in changes in society in adapting internet technology which also affected the welfare of the Indonesian economy.Keywords: GoFood, commodification, political economy of communication, and new media
Sentimen netizen terhadap program vaksinasi covid-19 pemerintah Anang Sujoko; Irwan Irwan
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020231599

Abstract

Perdebatan antara pihak yang pro dan kontra mengenai program vaksinasi COVID-19 pemerintah telah memantik kegaduhan di ruang publik siber. Tujuan penelitian ini menjelaskan sentimen netizen dalam perdebatan pro dan kontra program vaksinasi COVID-19 pemerintah, khusunya pada akun facebook Presiden Joko Widodo pada periode 1 Januari 2020 hingga 30 Juli 2021. Penelitian ini menggunakan analisis sentimen berbasis big data dengan memanfaatkan program Asigta (Analisis Komunikasi Big Data) dan Naïve Bayes Classifier untuk mengungkapkan sentimen netizen terhadap program vaksinasi COVID-19 pemerintah. Hasilnya menunjukan dari tiga kata kunci “Vaksin”, “Korona”, dan “Covid” – netizen memberikan sentiment positif terhadap program vaksinasi COVID-19 pemerintah dengan rekapitulasi reaksi positif sebesar 98, 38%, berbanding dengan reaksi negatif sebesar 1,72%. Namun demikian, penelitian memerlukan dukungan metode kualitatif berbasis big data untuk menjelaskan secara komprehensif mengenai sentimen netizen terhadap program vaksinasi COVID-19 pemerintah.
Strategi Komunikasi Politik Politisi Perempuan Dalam Membangun Citra Pemimpin Perempuan (Analisis Naratif Gaya Komunikasi Politik Khofifah Indar Parawansa) Maulina Pia Wulandari; Maharina Novia Zahro; Maharina Novia Zahro; Anang Sujoko; Anang Sujoko
Interaktif : Jurnal Ilmu-Ilmu Sosial Vol. 14 No. 1 (2022): Mei
Publisher : Fakultas Ilmu Politik dan Ilmu Sosial, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.interaktif.2022.014.01.4

Abstract

Jumlah pemimpin perempuan di Indonesia berbanding jauh dengan jumlah laki-laki. Baik sebagai presiden, Menteri, Gubernur, misalnya. Faktor yang memengaruhi di antaranya ialah adanya glass ceiling dan budaya patriarki. Dampaknya, kesempatan perempuan untuk dapat maju mengambil posisi top leader management perlu effort yang lebih. Adapun figure perempuan yang berhasil salah satunya ialah Khofifah Indar Parawansah. Penelitian ini bertujuan untuk mengetahui strategi dan gaya komunikasi politik yang dilakukan Khofifah Indar Parawansah. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan konstruktivis serta analisis naratif. Berdasarkan hasil pengolahan data, dapat diketahui bahwa brand identity yang melekat pada Khofiffah tidak terbangun secara instan, namun ada jangka waktu yang cukup jauh untuk bisa mendapatkan reputasi yang baik sehingga brand yang terbangun dalam diri Khofifah bukan hanya sekadar identitas namun juga memiliki simpatisan yang loyal (brand loyality). Khofifah sebagai warga NU sangat aktif terlibat kegiatan rutin berzanji dalam tradisi masyarakat Nahdliyyin. Pendekatan kultural sebagai ketua ketua muslimat NU sejak tahun 2000 hinga kini bisa menyatukan suara jamaah. Dengan memilih pasangan yang pas, yaitu Emil Dardak yang berasal dari partai Demokrat tentu menjadi penguat. Begitu juga dengan gaya komunikasi yang santun dan mendidik seperti seorang guru menjadi figure teladan bagi masyarakat Jawa Timur.
Strategi Komunikasi Politik Politisi Perempuan Dalam Membangun Citra Pemimpin Perempuan (Analisis Naratif Gaya Komunikasi Politik Khofifah Indar Parawansa) Maulina Pia Wulandari; Maharina Novia Zahro; Maharina Novia Zahro; Anang Sujoko; Anang Sujoko
Interaktif : Jurnal Ilmu-Ilmu Sosial Vol. 14 No. 1 (2022): Mei
Publisher : Fakultas Ilmu Politik dan Ilmu Sosial, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.interaktif.2022.014.01.4

Abstract

Jumlah pemimpin perempuan di Indonesia berbanding jauh dengan jumlah laki-laki. Baik sebagai presiden, Menteri, Gubernur, misalnya. Faktor yang memengaruhi di antaranya ialah adanya glass ceiling dan budaya patriarki. Dampaknya, kesempatan perempuan untuk dapat maju mengambil posisi top leader management perlu effort yang lebih. Adapun figure perempuan yang berhasil salah satunya ialah Khofifah Indar Parawansah. Penelitian ini bertujuan untuk mengetahui strategi dan gaya komunikasi politik yang dilakukan Khofifah Indar Parawansah. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan konstruktivis serta analisis naratif. Berdasarkan hasil pengolahan data, dapat diketahui bahwa brand identity yang melekat pada Khofiffah tidak terbangun secara instan, namun ada jangka waktu yang cukup jauh untuk bisa mendapatkan reputasi yang baik sehingga brand yang terbangun dalam diri Khofifah bukan hanya sekadar identitas namun juga memiliki simpatisan yang loyal (brand loyality). Khofifah sebagai warga NU sangat aktif terlibat kegiatan rutin berzanji dalam tradisi masyarakat Nahdliyyin. Pendekatan kultural sebagai ketua ketua muslimat NU sejak tahun 2000 hinga kini bisa menyatukan suara jamaah. Dengan memilih pasangan yang pas, yaitu Emil Dardak yang berasal dari partai Demokrat tentu menjadi penguat. Begitu juga dengan gaya komunikasi yang santun dan mendidik seperti seorang guru menjadi figure teladan bagi masyarakat Jawa Timur.
Place and Ambience Roemah Kantja sebagai Strategi Komunikasi dalam Membangun Brand Identity Kafe Berkonsep Industrial Floral Neysa Feralda Hattu; Anang Sujoko; Fitri Hariana Oktaviani
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i4.14870

Abstract

Komunikasi pemasaran melalui brand identity merupakan suatu hal yang penting bagi sebuah perusahaan, karena dengan adanya identitas maka perusahaan dapat mengenalkan dan mengkomunikasikan merek dengan lebih efektif kepada publik atau konsumennya. Tujuan dari penelitian ini adalah untuk menganalisis strategi komunikasi melalui brand identity serta melihat bagaimana dampak yang dilakukan Roemah Kantja dengan memanfaatkan place and ambience yang tersedia sebagai brand identitynya. Tinjauan Pustaka dalam penelitian ini adalah brand identity sebagai strategi komunikasi, place ambience dalam perspektif komunikasi dan kajian brand identity dalam objek kafe. Hasil dari penelitian ini adalah Roemah Kantja melalui strategi komunikasi segi fisik dan suasananya mampu membentuk brand identity yang kuat sehingga terciptanya loyalitas pelanggan.
Co-Authors A.A. Ketut Agung Cahyawan W Adi, Kun Muhammad Agus Wahyudi Agus Wahyudi Akhmad Muwafik Saleh Amalia Dewi Masyitah Andhyka Muttaqin Antoni Antoni Antoni Antoni Antoni Antoni Antoni arianto, oni dwi Candra Apriliani Desi Dwi Prianti Desi Prianti Dewi Liesnoor Setyowati Dicky Wahyudi Dicky Wahyudi Dicky Wahyudi Dicky Wahyudi Domini, Fransiscus Xaverius Dwi Anisa Febrianti Eko Widodo Fariza Yuniar Rakhmawati Fatanti, Megasari N. Fathur Rahman Febrianti, Dwi Anisa Feiza Salsabila Deka Fidelis Aggiornamento Saintio Fidelis Anggiornamento Saintio Fikri A.R Firmantoro, Verdy Fitri Hariana Oktaviani halim, sahril Huda, Mega Annisa Nuril Hurriyah, Nur Khulailatul Indo, Benni Intan Septiana Tanjung Irwan Irwan Khadijah, Nur Sitti Khusnul Khatimah Kun Muhammad Adi Larasati, Galuh Pandu Maharina Novia Zahro Mashita Putri Hatama Maulina Pia Wulandari Meryana Deasy Karina Sudarsono Misbahuddin Azzuhri Mr. Nana Abdul Aziz Muhamad Firdaus Muhammad Firdaus Muhammad Syukri Mutiara Rahmadini Satya Lestari Muzakky Abdillah Nabila Aulia Fahira Nadia Yuliana Neysa Feralda Hattu Nikmatus Sholikah Noer Rahmi Ardiarini, Noer Rahmi Oktaviani, Fitri Hariana oni dwi arianto Pinaraswati, Sandra Oktaviana Rachmat Kriyantono Rachmat Kriyantono Rachmat Kriyantono Rania Pramesthi Putri Reza Safitri Ridy Sulhana Sahawi Rilo Pambudi Rosalina Bilqisth Rosalina Bilqisth Rosydah, Ainun Qisthi Sahawi, Ridy Sulhana sahril halim Stefanny Lasmanogi Simanjuntak Tanjung, Intan Septiana Tri Astoto Kurniawan, Tri Astoto Wawan Sobari Winartono Winartono Winartono, Winartono Yudha Prakasa Zahro, Maharina Novia Zainal Amin Ayub Zidna Al Izzah Zulfaidah Penata Gama