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Journal : Jurnal Teknik

 1 
STUDI KELAYAKAN BISNIS PRODUKSI & PEMASARAN CAKE DI KOTA BANDUNG (KASUS DI CV. YEYE GROUP) Andri Rachmat Kumalasian Nasution; Nurhadi Nurhadi
Jurnal Teknik: Media Pengembangan Ilmu dan Aplikasi Teknik Vol 18 No 1 (2019): Jurnal Teknik - Media Pengembangan Ilmu dan Aplikasi Teknik
Publisher : Fakultas Teknik - Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jt.vol18no1.95

Abstract

CV. Yeye group is one of the companies engaged in the culinary business of the production and sale of fast food by opening several businesses including ramen noodles, batagor, meatballs, grilled chicken, and others. To develop its culinary business, the company plans to allocate its capital to open a new business in the field of food businesses with different types of previous businesses with the aim of reaching wider consumers and making greater profits. The new business planned by the company is making factories and marketing cakes. To find out the amount of business capital needed to establish a business, knowing the potential of the market that can be mastered and knowing the level of business feasibility if realized, it is necessary to conduct a business feasibility study based on market & marketing aspects, technical & technological aspects, organizational & management aspects, and aspects finance. The analytical tool used in this research is a business analysis based on the values ​​of PI, PP, ROI, NPV, IRR, and risk analysis. The results of the feasibility analysis show that this business is feasible to be realized, one of which is indicated by the analysis of financial aspects that produce a PI value of more than 1, the value of PP which is less than 3 years.
Co-Authors Abdul Haris Abdul Rahman Abdul Rahman Ade Fristy Syahara Adela Friska Putri Agus Hardjito AGUS PRASETIO Agus Siswanto Agustian Agustian Ajeng Tita Negoro Ananda Harum Putri Terate Andhika Novan Ramadhani Andika Angger Nugraha Andreas M. Kuncoro Andri Rachmat Kumalasian Nasution Anisa Rahmawati Anissatul Mufidah Annisa Assajdah Annisa Inka Maulidini Priyanto Ayu Pangestuti Bambang Syaeful Hadi Bramono Pandu Budi Pranoto Burhan Halim Catur Pramono Chatarina Muryani Danang Gunarto Dedi Supriadi Deni Luvi Jayanto Dwi Astutik Eka Nurman Firdaus Elok Rizma Hapsari Endah Retnani Wismaningsih Esteria Silalahi Eva Firdayanti Bisono Fatkhur Rohman Fendy Kussuma Firly Dwi Ainur Rochmah Fitra Fitra Galuh Citraningrum Hassany, Ibnu Rosyid Al Hastuti Hastuti Hemi Wulan Martatiwi Hery Setyawan Hidayat, Andra Dwitama Hidayatu Sholihah Ida Ayu Putu Sri Widnyani Ilyas Husti Irawan Irawan Ismail, Pitrah Rapi Isna Manistasari Joni Devitra Kamelia Aziza Khairuldi Khairuldi Khoirun Nisak Shabira Krisnita Dwi Jayanti listiyono yono listiyono Martanto Martosupono Mira Esculenta Martawati Mochammad Muzakki Muhammad Mutafanninun Muhammad Yaasin Mulyadi Mulyadi Nana Tri Sutisna Nimas Auralia Damayanti Novri Gusrial Can Nugroho Nugroho Nurdin, Akhmad NURUL KHOTIMAH Okta Hadi Nurcahyono Okta Hadi Nurcahyono Putri Lestari Rahimudin Rahimudin Rangga Meulligga Daniarko Riri Irma Suryani Risa Helilintar Rony Irawan Rudolf Sinaga Saifuddin Zuhri Saripuddin Saripuddin Sembiring, Rinawati seno sudarmono Hadi Seno Sudarnomo Septina Galih Pudyastuti Septyana Riskytasari Sevi Oktrianadewi Siany Indria Liestyasari Sigit Pranawa Siti Hadiyati Nur Hafida Soenarto Notosoedarmo Sri Hastuti Sriadi Setywati Suhadi Purwantara Syahrir, Syamsul Syamsul Ph.D M.A. Hadi Sza Sya Monica Valeria Teguh Sutanto Tony Wijaya Ulfa Niswatul Umar Umar Undang Rosidin Usaji Maulana Vicky M. Taufik Wahyu Wijaya Widiyanto Wandra Arasdi Wayan Suana Wibowo, Rheza Ari Yosafat Hermawan Trinugraha Zakki Fuadi Emzain Zen Muttaqin Zenza Wismoyo Ancok