Article Per Year (5 Year)
p-Index From 2021 - 2026
5.149
P-Index
This Author published in this journals
All Journal Agrikultura Sosiohumaniora Jurnal Ilmu Sosial dan Humaniora Trikonomika: Jurnal Ekonomi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat The Asian Journal of Technology Management (AJTM) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AdBispreneur Jurnal AGROSAINS dan TEKNOLOGI Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Studi Manajemen dan Bisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian International Journal of Social Science and Business Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Dinamika Sosial Ekonomi Jurnal Agristan AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan)
Hesty Nurul Utami
Departemen Sosial Ekonomi Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 52 Documents
Search

 2   3   4   5   6 
Adaptasi Penggunaan Teknologi E-Commerce Produk Segar dan Olahan Organik pada Generasi X, Y, dan Z (Studi Kasus Generasi X, Y, dan Z di Kota Bandung dan DKI Jakarta) Marsyain, Nada Tirtawati; Utami, Hesty Nurul; Setiawan, Iwan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12362

Abstract

Currently, a lot of e-commerce is developing in the field of marketing agricultural products, including fresh and processed organic commodities. This research was conducted to analyze perceived usefulness, perceived ease of use, attitude toward using, and the level of use of e-commerce technology for organic fresh and processed products in generations X, Y, and Z, and then analyze the factors that influence the adaptation to the use of e-commerce technology for organic fresh and processed products in generations X, Y, and Z. In this study a survey method was used by distributing questionnaires to consumers. The results of the study show that perceived usefulness is in the good category, in the opinion of the younger generation, marketing platforms such as e-commerce can be used as a market to meet basic food needs. Perceived ease of use is a good category, illustrating that young people really understand the use of technology in purchasing products. Attitude toward using is categorized as good, illustrating that young people are very receptive to the application of e-commerce technology. The level of technology use is in the good category, it can be concluded that there is a desire to use or reuse e-commerce technology. Characteristics influence and significantly affect attitude toward using and intention to use. Perceived usefulness has no effect on attitude toward using and intention to use. The variable perceived ease of use has a significant effect on attitude toward using and intention to use. While the variable attitude toward using has no effect on intention to use.
Perilaku Pelanggan E-commerce Bahan Makanan Siap Masak dan Katering Sehat dalam Pemenuhan Kebutuhan Makanan Sehat pada Kondisi Pascapandemi Covid-19 Elfa, Muhammad Okiba Jauhari; Utami, Hesty Nurul; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11698

Abstract

The COVID-19 pandemic and the new normal conditions have resulted in changes in the way customers choose to shop for groceries, either physically at stores or online. Additionally, the new normal encourages people to pay more attention to a healthy lifestyle and consume nutritious food to maintain their immune systems. In response to these changes, food retail businesses, especially those offering ready-to-cook ingredients and healthy catering services, need to strive to retain customers by providing an online platform for ordering food, making customers feel more comfortable. This research aims to analyze the behavior of customers who use e-commerce for ready-to-cook ingredients and healthy catering in the post-pandemic condition. The study employs a quantitative research design with a descriptive approach. Data was collected from 300 customers of e-commerce for ready-to-cook ingredients and healthy catering. The research findings indicate that the primary reason for customers to make online purchases of ready-to-cook ingredients and healthy catering is the convenience of finding products that meet their needs and preferences. The majority of customers made their first purchase during the new normal conditions, and the subscription duration was predominantly over 9 months. Other research results show that the average purchase frequency is 2.18 times per week, with an average transaction value reaching Rp263,165.00.
Hubungan antara Faktor Sosiodemografi dan Frekuensi Kunjungan Agroedutourism pada Tanikota Rosyadilla, Assyifa; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14745

Abstract

One form of business development from the agricultural sector is agroedutourism. Agroedutourism is a combination of agrotourism and edutourism. The increasing need for community recreational tourism encourages agroedutourism to develop further. Apart from that, agroedutourism activities can also be an effort to arouse the interest of the younger generation in agriculture. One of the agroedutourism destination located in Bandung City is Tanikota. However, Tanikota still faces one problem in running its agroeducational tourism program, which is the fluctuating visitors. Apart from marketing factors, we need to know that there are other factors that can influence visits, such as sociodemographic factors. Sociodemographic factors are age, gender, education and income. Therefore, this research wants to know the relationship between sociodemographic factors of Tanikota visitors and the frequency of visiting in Tanikota. Primary data used in this research was obtained from questionnaires distributed online and offline. The number of samples used in this research was 97 people obtained using the Lemeshow formula. The research results in this study were analyzed using descriptive analysis and cross tabulation analysis with Chi-Square calculations. This research found that there was a relationship between age, gender, education and income and the frequency of visits to Tanikota as an agro-tourism location.
Minat Generasi Muda Keluarga Petani terhadap Sektor Pertanian di Desa Karangligar, Kecamatan Telukjambe Barat, Kabupaten Karawang Julia, Anna; Heryanto, Mahra Arari; Utami, Hesty Nurul; Rachmawati, Erna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13506

Abstract

The current phenomenon of aging farmers continues to occur and has resulted in a crisis of young farmers. It is hoped that through their experiences, farmers' children can become young people who can continue the agricultural sector in the future. This research aimed to analyze (1) the interest of farmer's children in Karangligar Village towards the agricultural sector and (2) the relationship between the interests of farmer's children and the factors influencing interest in the agricultural sector. This research used a descriptive quantitative approach with scoring methods and Spearman rank correlation. A sample of 80 farmer's children aged 16 – 30 years was taken using the Slovin formula and proportional stratified sampling technique. The research results indicate that there is interest from the younger generation of farming families in Karangligar Village, accompanied by low participation and curiosity about agriculture, so policy development and support from various parties is needed. Farmers' income also needs to be considered as an important factor that can support the involvement of the younger generation in the agricultural sector in order to overcome the challenges of aging farmers and the crisis of young farmers.
Efektivitas Nudge dalam Pemasaran Produk Minuman Jamu di PT. Bhineka Rahsa Nuantara Zaky, Raihana Nanditha; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14197

Abstract

Indonesia's wealth in the agricultural sector has resulted in many processed agricultural products, one of which is Jamu. Jamu is the health drink of choice because it is known for its more natural and safe benefits, especially during the Covid-19 pandemic. This condition opens up opportunities for Jamu to improve various sectors in Indonesia, especially in trade sector. Many companies use Jamu as their business process, one of which is Rahsa Nusantara. However, in marketing activities, sales are still relatively fluctuating and still rely on paid advertising, so more appropriate strategies are needed, such a nudge. There are several factors other than environmental aspects that can influence effectiveness nudge in selecting health products. For example, a person's behavior such as impulsivity, price sensitivity, decision-making style, and food choice motives. Therefore, this research explores the relationship between income and strategy nudge as well as shopping frequency with strategy nudge. Primary data was obtained from distributing questionnaires with a sample size of 92 obtained from the Slovin formula. The research results were then analyzed using descriptive statistical analysis methods and cross tabulation analysis. From this research, it was found that there is a relationship between shopping frequency and strategy nudge as well as income with strategy nudge.
Analisis Sikap Petani Terhadap Benih Kentang Sayur Varietas Granola Kembang, Granola Lembang, dan Dayang Sumbi di Desa Sarimukti, Kabupaten Garut Faizah, Haura Nur; Setiawan, Iwan; Deliana, Yosini; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14352

Abstract

Pasirwangi District is one of the areas with the highest contribution to potato production in Garut Regency which is faced with the problem of limited superior seeds which has caused a decline in potato production data. This will not only impact the level of potato production in Pasirwangi District, but will also affect the villages within it, including Sarimukti Village. Because Sarimukti Village is part of Pasirwangi District, it is likely that it will experience a similar impact. The potato varieties planted in Sarimukti Village are quite diverse, with three main varieties, namely Granola Kembang, Granola Lembang, and Dayang Sumbi. The objectives of this research are: (1) Analyzing the characteristics of vegetable potato farmers in Sarimukti Village, Pasirwangi District, Garut Regency, (2) Analyzing farmers' attitudes towards vegetable potato seeds of the Granola Kembang, Granola Lembang, and Dayang Sumbi varieties, and (3) Analyzing the attributes what needs to be paid attention to and improved in each potato seed of the Granola Kembang, Granola Lembang and Dayang Sumbi varieties. This research uses a descriptive analysis method, analysis of the Fishbein Multiattribute attitude model to determine the characteristics of farmers and farmers' attitudes towards potato seeds of the Granola Kembang, Granola Lembang and Dayang Sumbi varieties.
Faktor-Faktor yang Memengaruhi Keputusan Pembelian Minyak Goreng Kemasan Bermerek di Kota Bandung Singgih, Saskia Firmani; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12368

Abstract

Consumer behavior influences the purchase decision-making process. The consumer decision process in buying branded packaged cooking oil products will be decided by various things, including product attributes. The purpose of this study is to see how much influence product attributes (brand, product quality, and price) on consumer decisions in buying branded packaged cooking oil in Bandung City. This study uses a quantitative research design with survey methods conducted in three sub-districts, namely Buah Batu District, Babakan Ciparay District, and Bandung Kulon District. The analysis used is descriptive analysis and inferential analysis consisting of regression analysis, T test, and F test. The results showed that product attributes which include brand variables, product quality, and price were only product quality variables that had a negative effect or hypotheses were rejected against purchasing decisions, while brand and price variables had a positive effect. This shows that the majority of consumers making purchases do not make quality the main goal. Consumers make purchases as an obligation to meet basic needs.
Pengaruh Co-Branding terhadap Minat Beli Followers Instagram Kedai Kopi FC Hilman, Nasywa Khairunnisa; Rachmawati, Erna; Utami, Hesty Nurul; Wiyono, Sulistyodewi Nur; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14500

Abstract

FC is one of the coffee shop businesses that actively promotes its products on Instagram. However, in terms of the number of followers and brand equity, FC is still far below several other local coffee shops, which has an impact on the lack of purchase intention. To strengthen the brand and increase purchase intention, FC also actively carries out a co-branding strategy and promotes it on Instagram. The purpose of this study is to gain an understanding of the perceptions of FC’s Instagram followers towards the application of co-branding at FC and to determine the effect of co-branding on the purchase intention of FC’s Instagram followers. This study uses a quantitative design with 70 respondents who were selected using simple random sampling technique. The data analysis technique applied is quantitative descriptive analysis and simple linear regression analysis. The results of this study found that (1) Overall, the perception of FC’s Instagram followers towards co-branding is in the very good category. (2) Co-branding has a significant and positive effect on the purchase intention of FC’s Instagram followers. Suggestions for companies that they can add other promotional strategies that can attract consumers to always make repeat purchases at FC, and for further research can add other independent variables that can be studied at FC.
Customer Satisfaction Pakcoy Attributes at Rumah Buah Tirtayasa Bandung Febiola, Audia; Sadeli, Agriani Hermita; Hapsari, Hepi; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13889

Abstract

Pakcoy is one of the vegetable commodities sold at Rumah Buah Tirtayasa that has experienced sales that have not been on target for more than a year so Rumah Buah Tirtayasa needs to know the reason consumers buy pakcoy, the level of compatibility between the level of performance and the level of importance, and the level of consumer satisfaction after buying pakcoy at Rumah Buah Tirtayasa. The research design used was a quantitative design with a total of 67 respondents. This research uses descriptive analysis methods, Importance Performance Analysis, and Customer Satisfaction Index analysis. The results showed that (1) The characteristics of consumers of pakcoy products at Rumah Buah Tirtayasa are women aged early adulthood, namely 26-35 years who are married with income above the current UMR Bandung City of Rp 4,068,462 who work as private employees. Tirtayasa Fruit House pakcoy consumers buy and consume pakcoy for household needs and the majority of consumers have three family members. (2) Based on the results of the IPA calculation, the attributes that have been satisfactory are color, quality, price suitability with quality, availability, and taste, while the attributes whose performance needs to be improved are size, brand variation, packaging, and labels. (3) CSI's calculation results show that pakcoy consumers at Rumah Buah Tirtayasa are very satisfied with the performance of pakcoy attributes at Rumah Buah Tirtayasa. Companies must improve, innovate, improve performance, and educate consumers about the attributes that need to be improved. For future research, it is expected to examine more detailed attributes or use other variables related to consumer satisfaction.
TINGKAT PENGETAHUAN PETANI PADI TERHADAP PROSEDUR OPERASIONAL STANDAR PRODUKSI GABAH BERKUALITAS Wiyono, Sulistyodewi Nur; Heryanto, Mahra Arari; Utami, Hesty Nurul
Agricore Vol 9, No 1 (2024): Agricore Volume 9 Nomor 1
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v9i1.55229

Abstract

AbstrakKualitas beras dapat ditentukan dari proses pengolahan di pabrik penggilingan gabah. Pabrik penggilingan gabah akan lebih mudah mengolah gabah berkualitas standar sehingga petani diharapkan dapat memenuhi permintaan kualitas gabah berkualitas tertentu. Namun, di Kabupaten Indramayu, Provinsi Jawa Barat, sebagai salah satu sentra produksi beras nasional, produksi gabah berkualitas standarnya masih belum tercapai. Pada umumnya kualitas beras yang dihasilkan dari produsen beras di Indramayu memiliki kualitas medium akibat dari bahan baku gabah yang belum berkualitas premium sehingga pada penelitian ini bertujuan mengetahui tingkat pengetahuan petani padi terhadap prosedur operasional standar produksi gabah berkualitas. Metode penelitian dilakukan dengan teknik survei yang dilakukan melalui wawancara 100 responden petani padi yang diambil secara acak di dua kecamatan dengan luas lahan padi terbesar di Kabupaten Indramayu. Analisis data menggunakan desain kuantitatif deskriptif. Hasil penelitian menunjukkan tingkat pengetahuan petani padi di Kabupaten Indramayu masih termasuk “sedang”.Kata kunci: pengetahuan petani, gabah berkualitas, prosedur operasional standarAbstract The quality of rice can be determined from the processing process at the grain milling factory. Grain milling factories will more easily process standard quality grain so that farmers are expected to meet the demand quality grain. In general, the quality of rice produced from rice producers in Indramayu has medium quality due to the raw material of grain that has not been premium quality; hence, this study aims to determine the level of knowledge of rice farmers on standard operating procedures for quality grain production. The research method was conducted with a survei technique conducted through interviews with 100 rice farmer respondents taken randomly in two sub-districts with the largest rice land area in Indramayu Regency. Data analysis used a descriptive quantitative design. The results showed that the level of knowledge of rice farmers in Indramayu Regency is still included as “medium”. Keywords: farmer knowledge, quality grain, standard operating procedures
Co-Authors Adi Nugraha Adi Nugraha Agriani Hermita Sadeli Andika, Alif Anggita Chaeriyah Anisa Puspitasari, Anisa Anita Cicilia Harimurti Ari Risdianto Azzahra, Naila Bobby Rachmat Saefudin Chaeriyah, Anggita Chandrasapth, Koblarp Diah Chaerani Dini Rochdiani Dini Turipanam Alamanda Eddy Renaldi Elfa, Muhammad Okiba Jauhari Elly Rasmikayati Endah Djuwendah Erna Rachmawati Eti Suminartika Faizah, Haura Nur Febiola, Audia Fiky Yulianto Wicaksono Gelda Amalia Hasanah, Gelda Amalia Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gunardi Judawinata Hepi Hapsari Hilman, Nasywa Khairunnisa Iqbal Fauzi Akbar Firdaus Iwan Setiawan Julia, Anna Kamarulzaman, Nitty Hirawaty Kamilia, Nuri Kurniati, Dinar Mariam Lucyana Trimo, Lucyana Madasansa, Amienda Cahya Mahra Arari Heryanto Marsyain, Nada Tirtawati Mufti Helmi Mufti Helmi Muhammad Arief Budiman Nirmala, Shena Nadya Nuri Kamilia Nurrahman, Iqbal Nurseto, Hardian Eko Pandi Pardian Pratiwi, Putri Gita Putri, Rifa Fajriani Putro, Utomo Sarjono Qanti, Sara Ratna Rani Andriani Budi Kusumo Resti Arini Risma Muhamad Ramdani Rosyadilla, Assyifa Salsabila, Dita Nur Sari, Dwi Novanda Siallagan, Manahan Singgih, Saskia Firmani Sri Fatimah Sulistyodewi Nur Wiyono Tati Nurmala Tomy Perdana Trisna Insan Noor Tuti Karyani Yosini Deliana Zahra, Hanun Zaky, Raihana Nanditha Zumi Saidah