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All Journal Agrikultura Sosiohumaniora Jurnal Ilmu Sosial dan Humaniora Trikonomika: Jurnal Ekonomi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat The Asian Journal of Technology Management (AJTM) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AdBispreneur Jurnal AGROSAINS dan TEKNOLOGI Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Studi Manajemen dan Bisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian International Journal of Social Science and Business Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Dinamika Sosial Ekonomi Jurnal Agristan AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan)
Hesty Nurul Utami
Departemen Sosial Ekonomi Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences

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PENGAMBILAN KEPUTUSAN PENGADAAN PRODUK SEGAR DAN KINERJA LAYANAN SUPLIER DI RITEL SUPERMARKET: SEBUAH PERSPEKTIF BUSINESS-TO-BUSINESS Utami, Hesty Nurul; Wiyono, Sulistyodewi Nur; Nugraha, Adi
Agricore Vol 9, No 1 (2024): Agricore Volume 9 Nomor 1
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v9i1.55248

Abstract

Abstrak Penelitian ini mengeksplorasi bagaimana pengambilan keputusan supermarket dalam pengadaan produk segar dengan mempertimbangkan persaingan produk segar lokal dan impor dan bagaimana kinerja layanan suplier produk segar dari perspektif business-to-business (B2B). Pengambilan data dilakukan melalui metode wawancara dengan pihak manajemen sebuah ritel supermarket XYZ yang beroperasi secara nasional, dan data dianalisis menggunakan analisis deskriptif kualitatif. Pengambilan keputusan terkait pengadaan produk segar dilakukan melalui strategi forward purchasing mechanism, sehingga pengadaan ditentukan oleh jenis produk yang dapat dipasok dan produk baru dipasarkan melalui sistem trial and error untuk melihat respon konsumen. Kinerja layanan suplier produk segar dinilai manajemen supermarket masih terkendala jaminan kepastian pasokan, kualitas produk, tingkat layanan, serta varian produk yang ditawarkan. Kebijakan supermarket yang menunjukkan keberpihakan kepada suplier lokal untuk memasok produk segar perlu didukung oleh peningkatan pengetahuan suplier mengenai product handling untuk meningkatkan tingkat layanan suplier kepada supermarket yang akan mempengaruhi keberlanjutan hubungan kerjasama bisnis. Penelitian ini berkontribusi kepada kajian tentang kualitas layanan B2B dan pengambilan keputusan B2B untuk keunggulan bersaing bisnis produk pangan di pasar ritel modern. Kata kunci: kualitas layanan, pengambilan keputusan, hubungan business-to-business, ritel pangan, agribisnis Abstract This research takes the business-to-business perspective to explore supermarket decision-making in the procurement of fresh products by considering the competition between local and imported fresh products and the service performance of the fresh product supplier. The data was collected through interviews with the store management of a nationally operating XYZ supermarket, and the data was analysed using qualitative descriptive analysis. Decision-making related to the procurement of fresh products in the XYZ supermarket is based on the forward purchasing mechanism strategy and trial and error system to sell new fresh product varieties. Thus, product procurement decision-making is determined by the type of product that can be supplied and new product trials to get consumers' responses. The performance of fresh product supplier service is assessed, and supermarket management considers that fresh product suppliers still confront several obstacles related to the guarantees of product supply certainty, product quality, service level, and product variants offered. The supermarket policy's empowerment to choose local suppliers to supply fresh products also needs to be supported by increased supplier knowledge of product handling to improve the supplier's service level to the supermarket, which will affect the sustainability of business relationships. This research contributes to the research on B2B service quality and B2B decision-making for the competitive advantage of agri-food businesses in the modern retail market.Keywords: service quality, decision-making, business-to-business relationship, food retail, agribusiness
E-WOM In Urban Community Support Ariculture: Impact Of Customer Experience, Knowledge, And Involvement Utami, Hesty Nurul; Arini, Resti; Perdana, Tomy; Wiyono, Sulistyodewi Nur; Alamanda, Dini Turipanam; Kurniati, Dinar Mariam
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.25719

Abstract

The demand for organic vegetables is continuously increasing to support healthy lifestyles that more people follow. Digital technology has facilitated this product marketing to serve a larger market, including agri-food marketing using social media that explicitly targets online communities. The growing participation in Community-Supported Agriculture (CSA) as an  agricultural product direct selling initiative in Indonesia highlights the necessity to examine how customer experience, knowledge, and involvement stimulate electronic word-of-mouth (E-WOM) as a powerful promotion tool that consists of peer opinions and experiences aiming to foster sustainable consumer engagement and market expansion. This study aims to determine the effect of customer experience, product knowledge, and customer involvement on E-WoM on organic vegetable customers at an urban CSA in Bandung City that sells organic vegetables. The research employed a quantitative method with the Structural Equation Model – Partial Least Square (SEM-PLS). We sampled 60 respondents of the urban CSA customers. The results show that customer experience, product knowledge, and customer involvement significantly influence E-WoM. The research provides theoretical implications for consumer perceptions, engagement, and decision-making in shaping E-WoM impact, including practical implications on marketing organic products in online communities that support urban agricultural practices related to enhancing consumer trust, attracting new members, and promoting the sustainability of urban community-supported agriculture initiatives. 
Co-Authors Adi Nugraha Adi Nugraha Agriani Hermita Sadeli Andika, Alif Anggita Chaeriyah Anisa Puspitasari, Anisa Anita Cicilia Harimurti Ari Risdianto Azzahra, Naila Bobby Rachmat Saefudin Chaeriyah, Anggita Chandrasapth, Koblarp Diah Chaerani Dini Rochdiani Dini Turipanam Alamanda Eddy Renaldi Elfa, Muhammad Okiba Jauhari Elly Rasmikayati Endah Djuwendah Erna Rachmawati Eti Suminartika Faizah, Haura Nur Febiola, Audia Fiky Yulianto Wicaksono Gelda Amalia Hasanah, Gelda Amalia Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gunardi Judawinata Hepi Hapsari Hilman, Nasywa Khairunnisa Iqbal Fauzi Akbar Firdaus Iwan Setiawan Julia, Anna Kamarulzaman, Nitty Hirawaty Kamilia, Nuri Kurniati, Dinar Mariam Lucyana Trimo, Lucyana Madasansa, Amienda Cahya Mahra Arari Heryanto Marsyain, Nada Tirtawati Mufti Helmi Mufti Helmi Muhammad Arief Budiman Nirmala, Shena Nadya Nuri Kamilia Nurrahman, Iqbal Nurseto, Hardian Eko Pandi Pardian Pratiwi, Putri Gita Putri, Rifa Fajriani Putro, Utomo Sarjono Qanti, Sara Ratna Rani Andriani Budi Kusumo Resti Arini Risma Muhamad Ramdani Rosyadilla, Assyifa Salsabila, Dita Nur Sari, Dwi Novanda Siallagan, Manahan Singgih, Saskia Firmani Sri Fatimah Sulistyodewi Nur Wiyono Tati Nurmala Tomy Perdana Trisna Insan Noor Tuti Karyani Yosini Deliana Zahra, Hanun Zaky, Raihana Nanditha Zumi Saidah