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Rahmi Syahriza
Universitas Islam Negeri Sumatera Utara
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Pengaruh Brand Equity Terhadap Loyalitas Nasabah Menabung Tabungan Marhamah Mudharabah Pada PT. Bank Sumut Syariah Kantor Cabang Pembantu Stabat Apri Winanda; Tri Inda Fadhila Rahma; Rahmi Syahriza
Jurnal Ilmiah Mahasiswa Ekonomi dan Bisnis Islam Vol 2 No 2 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.634 KB) | DOI: 10.22373/jimebis.v2i2.190

Abstract

This study was conducted to determine the effect of brand equity on customer loyalty in saving marhamah mudaraba savings at PT. Bank Sumut Syariah KCP Stabat. The research method used in this study is a quantitative approach. The data collection technique used is the distribution of questionnaires. The analytical technique used in this study is validity, reliability, classical assumptions, multiple linear regression, and hypothesis testing using SPSS version 25. Brand Awareness has a significant and positive relationship with customer loyalty in saving marhamah mudharabah savings. So that if brand awareness increases, customer loyalty in saving marhamah mudaraba savings will increase, and vice versa. Brand Associations have a significant and positive effect on customer loyalty in saving marhamah mudaraba savings. So that if brand associations increase, customer loyalty in saving marhamah mudaraba savings will increase, and vice versa. Brand Loyalty has a significant and positive relationship with customer loyalty in saving marhamah mudaraba savings. So that if brand loyalty increases, customer loyalty in saving marhamah mudaraba savings will increase, and vice versa. Perceived Quality has a significant and positive relationship with customer loyalty in saving marhamah mudaraba savings. So that if perceived quality increases, customer loyalty in saving marhamah mudaraba savings will increase, and vice versa. Brand awareness, brand associations, brand loyalty, and perceived quality together or simultaneously have a significant effect on customer loyalty in saving marhamah mudaraba savings.
Co-Authors Abdurrahman Abdurrahman afifa umami Afifah Khairiah Dalimunthe Agung Grafika Surbakti Ahmadi Juma Siregar Alfaqih Tariq Aziziy Hasibuan Alfioni Saragi Ali Amzah Ali Mukta Siregar Aliyah Husna Ritonga Alniatul Fadilah Alyaa Zafira Darmawan Amina Fitri Siregar Andri Wibowo Anjani Rizky Amelia Annisa Ayu Kusuma Apri Winanda Aqwa Naser Daulay Arifin Fauzi Lubis Asryatun Nisa BR Ginting Asyaadatun Nazila Selayan Atika Ayu Annisa Fikra Ayu Wulandari S Tanjung Azlia Fahira Bayu Azi Ramadan Budi Harianto Cahaya Indah Syahfitri Chessara Addina Chuzaimah Batubara Cut Fadilah Dara Nabila Dea Ananda Pratama Hutabarat dea rahmadiani rahmadiani Dela Alfani Deni Irawan Deri Kurniawan Dewi Safitri Dimas Tri Is Koerniansyah Dinda Syahfitri Ramadhani Dwita Agustina Putri Dyan Nopiantina Hasibuan Elvina Riska Ezika Aquilera Sitio Fadhillah Is Faisal Umardani Hasibuan Farah Indah Azhari Fasthabiqul Ambiya Harahap Fasthabiqul Ambiya Harahap Fatwa Nasya Al Hadi Fauzi Arif Lubis Fera Tamia Ferdi Dermawan Nasution Fitria Intan Sri Dewi Fitriani Fitriani Gempa Gunawan Gilang Alif Muhammad Hamza Dwi Aullia Warhana Hastiani Nasution Hendra Harmain ika annisa annisa Imsar, Imsar Indah Purnama Batubara Intan Juwita Damanik Ivanka, Meitia Jihan Atiqah Pane Juliana Nasution Juliana Nasution Juliana Nasution Kana Putri Rosiana Khairani Br Barus KHAIRINA TAMBUNAN Kusmilawaty Kusmilawaty Lilis Pujiyanti M. Ikhsan Harahap M. Iqbal Nawawi M. Yasir Salim Pardede Maidalena, Maidalena Marliyah Marliyah Marliyah Marni Susi Susanti Harahap Maryam Batubara Maryam Batubara Masdinar Sihite Maulana Muhammad Hamzah Meliyani Meliyani Mhd. Habbil Frizky Muhammad Deffa Ray Muhammad Fahmi Amrullah Muhammad Ibrahim Muhammad Qomaruz Zaman Muhammad Rizqi Fithrah Harahap Muhammad Sendi Muhammad Syahbudi Muhammad Syahbudi Muhammad Syamsul Munir Muhammad Syukri Albani Nasution Muhammad Yafiz Mulia Syahfitri Mustapa Khamal Rokan Mutiara Azhari Nadra Khalizah Siregar Najwa Nabila Nashrillah MG, Nashrillah MG Nasrillah - Nasution, Annio Indah Lestari Nasution, Muhammad Irwan Padli Naswa Aldira Putri Neyna Diva Shaleyha Nur Ahmadi Bi Rahmani Nur Ajizah Harahap Nur Widya Ningsih Nurasiah - Nurasiah Nurasiah Nurbaiti, Nurbaiti Nurhalizah Pasha Nursa'idah Nursa'idah Nursantri Yanti Nurul Inayah Nurul Jannah Padlan Syafrin Azwir Purnama Ramadani Silalahi Purnama Ramadani Silalahi Putih Mandani Putri Ramadani Rahma Syafitri Rakha Aqilah Rani Maylani Riska Amalia Lubis Rispan Rispan Rizka Amalia Lubis Rizki Indriani Sakti Andiyanto Santi Hasibuan Sarah Sabila Sarah, Fitria Sheila Fadila Siti Hot Nita Hasibuan Siti Rohani Sri Fajar Sri Gusti Rezeki Sri Indah Lestari SRI LESTARI Sugianto Sugiono Sugiono Syaikhah Putri Alifiah Siregar Syarifah Ayu Utami Sinulingga Tasya Maulida Tonang Lubis Tonang Lubis Tonang Lubis Tri Inda Fadhila Rahma Tuti Anggraini Vina Adelia Waizul Qarni Widia Angraini Yanti Mayasari Lubis Yenni Samri Juliati Nasution Yoan Tanara Yogi Oriena Pasaribu Yolanda Tawabina Yongki Sutoyo Yuni, Ika  Darma Yusrizal Yusrizal Zuhrinal M Nawawi