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All Journal JAM : Jurnal Aplikasi Manajemen Sinkron : Jurnal dan Penelitian Teknik Informatika al-Uqud : Journal of Islamic Economics International Journal of Islamic Business and Economics (IJIBEC) El-Barka: Journal of Islamic Economics and Business Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Neraca International Journal of Community Service Islamic Business and Finance (IBF) Journal of Islamic Economics Share: Jurnal Ekonomi dan Keuangan Islam CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Journal of Islamic Economics and Finance Jurnal Manajemen dan Perbankan (JUMPA) Neo Journal of economy and social humanities KENDALI: Economics and Social Humanities Sahmiyya: Jurnal Ekonomi dan Bisnis Journal of Islamic Economics and Finance Velocity: Journal of Sharia Finance and Banking Jurnal Pengabdian Masyarakat Jurnal Hukum Islam LogicLink: Journal of Artificial Intelligence and Multimedia in Informatics International Journal of Islamic Business and Economics (IJIBEC) Nidhomiya: Research Journal of Islamic Philanthropy and Disaster Kajen: Jurnal Penelitian dan Pengembangan Pembangunan
Tamamudin
UIN K.H. Abdurrahman Wahid Pekalongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengembangan Sistem Informasi Peminjaman Fasilitas Kampus Berbasis Natural Language Processing dengan Metode Extreme Programming Maulana, Mohammad Reza; Kamal, Muhammad Rikzam; Nugroho, Agus Susilo; Tamamudin
LogicLink Vol. 2 No. 2, December 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/logiclink.v2i2.13024

Abstract

The facility (room and equipment) loan system within the Fakultas Ekonomi dan Bisnis (FEBI), Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan is still carried out manually, often using online forms and direct communication with staff. This manual process causes various problems, including schedule conflicts, asynchronous data, and a lack of transparency regarding space and asset availability. This study aims to develop a Natural Language Processing (NLP)-based Room and Equipment Loan Information System that is integrated, transparent, and can work in real-time. The system development method used is Extreme Programming (XP), which was chosen because of its adaptive, flexible nature, and focus on rapid iteration and continuous feedback from users. The XP stages include planning, design, coding, and testing. The information system is designed using the Laravel framework supported by a PostgreSQL database. The system's main functionality includes online loan applications by Borrowers, automatic validation of schedule conflicts, and approval by the Admin/Superadmin. The results show that this system is able to simplify processes, minimize schedule conflicts, and increase efficiency and transparency in the management of faculty assets.
When Sustainability Backfires: A Dual-Path Model of Trust Erosion and Consumer Skepticism in Green Marketing Najmudin, Mohamad; Helmi, Sulaiman; Tamamudin; Rifqi, Husni Muhammad
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.02

Abstract

The rapid expansion of sustainability marketing has increased the risk of greenwashing, raising urgent concerns about declining consumer trust and the effectiveness of environmental communication. As consumers become more environmentally aware, misleading green claims may not only fail to persuade but also actively undermine pro-environmental purchasing behavior. This study aims to examine how perceived greenwashing influences purchase intention by analyzing the mediating roles of consumer skepticism and brand trust, as well as the moderating role of environmental concern. Employing a quantitative, cross-sectional research design, data were collected through an online questionnaire from 340 adult consumers who had been exposed to environmental marketing claims. A purposive sampling technique was applied to ensure respondent relevance, and the data were analyzed using Partial Least Squares Structural Equation Modeling. The results demonstrate that perceived greenwashing significantly increases consumer skepticism and reduces brand trust, both of which mediate its negative effect on purchase intention. In addition, environmental concern strengthens these relationships, indicating that environmentally concerned consumers react more strongly to perceived inconsistencies in green claims. This study offers novelty by integrating signaling theory and attribution theory into a consumer-centric dual mediation model that explains why sustainability messaging can backfire when credibility is questioned. The findings provide important implications for marketers and policymakers by highlighting the need for credible, verifiable environmental communication and stronger governance of green marketing practices.
The Influence of Content Type and Moderation f Event-Based Posting on Instagram Engagement Aditya Darmawan; Tamamudin
E-Jurnal Kajen Vol 9 No 02 (2025): Kajen:Jurnal Penelitian dan Pengembangan Pembangunan
Publisher : Bapperida Kabupaten Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54687/jurnalkajenv9201.

Abstract

This study aims to analyze the influence of content type, content format, and event-based posting on the engagement rate of the Instagram account @banksyariahindonesia. A quantitative approach was applied using content analysis of 200 posts selected through purposive sampling. The dependent variable was engagement rate, while content type and content format served as independent variables, and event-based posting functioned as a moderating variable. Data were analyzed using dummy-based multiple linear regression and moderated regression analysis. The results indicate that promotional content significantly increases engagement rate, whereas content format does not show a significant effect when examined without contextual considerations. Additionally, event-based posting was found to increase engagement rate and moderate the relationship between promotional content and video format with engagement rate. These results indicate that the effectiveness of digital marketing strategies for Islamic banking is driven more by contextual relevance and timing rather than by the structural form of the content itself.
Sharia-Compliant Digital Marketing: Trends and Challenges in Indonesia's Financial Sector (2024-2025) Samudra, Dio; Tamamudin, Tamamudin
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.342

Abstract

The rapid digitalization of Indonesia's financial sector has created unprecedented opportunities and challenges for Sharia-compliant institutions seeking to expand their market reach while adhering to Islamic principles. This literature review examines the current trends and challenges in digital marketing practices among Indonesian Islamic financial institutions from 2024 to 2025. Through a systematic analysis of 45 peer-reviewed articles, regulatory documents, and industry reports, this study identifies key developments in Sharia-compliant digital marketing strategies, including the adoption of artificial intelligence, social media engagement, and mobile-first approaches. The findings reveal that while Indonesian Islamic financial institutions have successfully leveraged digital platforms to enhance customer acquisition and retention, significant challenges persist in ensuring full Sharia compliance in digital advertising, managing cybersecurity risks, and addressing the digital divide among target demographics. The research identifies four primary trends: increased use of Islamic fintech partnerships, personalized halal investment recommendations through AI, community-driven social media campaigns, and blockchain-based transparent financial products. Key challenges include regulatory ambiguity regarding digital Sharia compliance, competition from conventional digital banks, limited digital literacy among traditional Islamic banking customers, and the need for specialized talent in both Islamic finance and digital marketing. This study contributes to the growing body of knowledge on Islamic digital finance by providing a comprehensive overview of current practices and offering strategic recommendations.
Community Empowerment Based on Local Potentials Through the Creation of “Cassava Nugget” Products in Dukuh Binangun, Werdi Village, Paninggaran District Rizqi Toyibah; Happy Sista Devy; M. Sultan Mubarok; Ade Dedi Rohayana; Ali Muhtarom; Tamamudin; Nia Marotina; Farah Fadillah Syaufii; Hendri Hermawan Adinugraha
International Journal Of Community Service Vol. 1 No. 1 (2021): May 2021 (Indonesia - Malaysia )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i1.7

Abstract

The problems studied in this study are how the process of potential-based community empowerment through processing of cassava nugget product creations and how the results of community empowerment based on local potential through processing of cassava nugget product creations in Hamlet Binangun, Werdi village, Paninggaran district. The objectives of this study include (1) to determine the process of community empowerment based on local potential through the processing of cassava nugget product creations in Binangun hamlet, Werdi village, Paninggaran sub-district (2) to find out the results of community empowerment activities based on local potential through the processing of cassava nugget product creations in Binangun village hamlet. Werdi, Paninggaran sub-district. This service method uses a descriptive qualitative approach. The results of research from community empowerment activities based on local potential through the processing of cassava nugget product creations are fostering an entrepreneurial spirit, utilizing existing natural potential, increasing skills by creating products that have selling value, and increasing family income or income.
Strategi Adaptasi Usaha Batik Pekalongan di Tengah Gempuran Produk Fast Fashion Desy Adella; Tamamudin; Ayatullah Sadali
KENDALI: Economics and Social Humanities Vol. 3 No. 3 (2025): KENDALI: Economics and Social Sciences Humanities, Maret 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v3i3.699

Abstract

Penelitian ini bertujuan untuk mengkaji strategi adaptasi yang dilakukan oleh pelaku usaha mikro, kecil, dan menengah (UMKM) batik di Pekalongan dalam menghadapi serangan industri fast fashion. Melalui pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam dengan beberapa pemilik usaha batik tradisional. Hasil penelitian menunjukkan bahwa pelaku UMKM menghadapi tantangan dalam persaingan harga, tren pasar yang berubah dengan cepat, dan rendahnya literasi digital. Strategi adaptasi meliputi diversifikasi produk, inovasi desain, pemanfaatan media sosial, dan kolaborasi dengan mitra bisnis. Meskipun menghadapi keterbatasan, pelaku usaha tetap berkomitmen untuk mempertahankan nilai budaya batik. Studi ini menyimpulkan bahwa sinergi antara pelaku usaha, pemerintah, dan masyarakat diperlukan untuk menciptakan ekosistem industri batik yang berkelanjutan secara ekonomi dan budaya.
STRATEGI GREEN MARKETING DIGITAL AVOSKIN DALAM MEMBANGUN BRAND IMAGE BERKELANJUTAN DI INDONESIA Desy Adella; Tamamudin
KENDALI: Economics and Social Humanities Vol. 4 No. 2 (2025): KENDALI: Economics and Social Sciences Humanities, November 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i2.1164

Abstract

Penelitian ini bertujuan menganalisis strategi green marketing digital yang diterapkan Avoskin dalam membangun brand image berkelanjutan di Indonesia. Pendekatan kualitatif deskriptif berbasis data sekunder digunakan untuk mengkaji konten pemasaran digital, praktik keberlanjutan, dan respons konsumen melalui berbagai platform seperti Instagram, TikTok, situs resmi Avoskin, serta laporan industri. Hasil penelitian menunjukkan bahwa Avoskin secara efektif mengintegrasikan elemen green product, green packaging, dan green promotion melalui kampanye digital seperti #LoveAvoskinLoveEarth dan program pengembalian kemasan. Komunikasi keberlanjutan yang konsisten dan didukung bukti konkret, seperti penggunaan kemasan kaca dan kolaborasi pengelolaan sampah, mampu meningkatkan kredibilitas merek dan memperkuat pembentukan brand image berkelanjutan. Data penjualan e-commerce yang menempatkan Avoskin sebagai salah satu brand terlaris semakin memperkuat efektivitas strategi tersebut. Penelitian ini menegaskan bahwa sinergi green marketing dan digital marketing berkontribusi signifikan terhadap reputasi dan kepercayaan konsumen pada merek skincare lokal.
STRATEGI DIGITAL BRANDING SR12 DALAM MEMBANGUN KEPERCAYAAN KONSUMEN MELALUI KONTEN MEDIA SOSIAL Nur Istiqomah; Tamamudin
KENDALI: Economics and Social Humanities Vol. 4 No. 2 (2025): KENDALI: Economics and Social Sciences Humanities, November 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i2.1179

Abstract

Penelitian ini bertujuan untuk menganalisis strategi digital branding yang digunakan SR12 dalam membangun kepercayaan konsumen melalui konten media sosial. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode observasi daring dan analisis konten terhadap unggahan resmi SR12 di Instagram, TikTok, serta ulasan konsumen di marketplace. Data dianalisis dari sekitar 20–50 unggahan edukatif di Instagram, 36 video informatif di TikTok, serta ratusan hingga ribuan ulasan konsumen pada produk unggulan SR12 selama periode Oktober–November 2025. Hasil penelitian menunjukkan bahwa kepercayaan konsumen dibangun melalui konsistensi konten edukatif, pemanfaatan testimoni konsumen, keterlibatan reseller sebagai micro-influencer, serta transparansi legalitas produk seperti nomor registrasi BPOM dan sertifikasi halal. Strategi ini berkontribusi dalam memperkuat persepsi kredibilitas merek, mengurangi risiko perseptual konsumen, dan mendorong loyalitas serta pembelian ulang. Penelitian ini menegaskan bahwa strategi digital branding berbasis konten yang terintegrasi merupakan aspek krusial dalam membangun kepercayaan konsumen di tengah persaingan industri skincare di era pemasaran digital.
Co-Authors Achmad Tubagus Surur Ade Dedi Rohayana Aditya Darmawan Ali Muhtarom Anas Hidayat Anas Hidayat Arisnawati, Nur Fani Ayatullah Ayatullah, Ayatullah Ayatullah Sadali Desy Adella Desy Prastyani Devy, Happy Sista Farah Fadillah Syaufii Fatikha, Naeli Firdaus, Muhammad Izzat Hendri Hermawan Adinugraha Hendri Hermawan Adinugraha Himamuna, M Nafid Ikawati, Ikawati Indah Purwanti Izza, M Izza, Muh Khusnul Marom M. Sultan Mubarok Machruf, Awalludin Mansur Chadi Mursid maulana rizki Mochamad Yusuf Mohammad Reza Maulana, Mohammad Reza Mohammad Rosyada Muhammad Aris Syafi'i Muhammad Rikzam Kamal Naja, Hilya Najmudin, Mohamad Nia Marotina Nugroho, Agus Susilo Nur Istiqomah Palupi, Yuniarsih Endah Perdana, Baratadewa Sakti Rifqi, Husni Muhammad Ritanti, Nabila Khoirunnisa rizky andrean Rizqi Toyibah Rohmad Abidin Rohmad Abidin, Rohmad Rosalina, Ulfa Rosyada, Mohammad Rusyida, Wilda Yulia Sadali, Ayatullah Saddam Husein Saddam Husein Samudra, Dio Saputri, Diva Eka Sejati, Dhimas Ilham Setiawan, Drajat Shinta Dewi Rismawati Sulaiman Helmi Suryo, Ibnu Syakirunni'am, Luqman Tubagus Surur, Achmad Versiandika Yudha Pratama