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PROMOSI INDUSTRI BATIK PEKALONGAN (Penerapan, Kemudahan, dan Hambatan) Tamamudin
Jurnal Hukum Islam Vol 13 No 2 (2015)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jhi.v13i2.489

Abstract

Pekalongan city is one of the produce regions batik. Geographically, small industry and large garment industry compete in the marketing of Pekalongan batik spread and extends beyond Pekalongan. Promotion strategy itself is the best combination of variables advertising, personall selling, promotions and other publicity semuanaya planned to achieve sales program. The type of research is a field research. The approach used in the study is a qualitative approach, the research procedures that produce descriptive data, in the form of words written or spoken of the people and observed behavior. Batik industry in Pekalongan in the implementation of the strategy promotion strategy promotional mix or promotional mix (promotional mix) that is noticed and keep the blend of Personal selling by opening stores or shop and email services for e-commerce, advertising to advertise in several electronic media and newspapers, sales promotion with several exhibitions held in Pekalongan Pekalongan and outside the city, and publicity by utilizing the internet.
Perilaku Produksi Industri Batik Kota Pekalongan Menurut Etika Produksi Islam Tamamudin
Jurnal Hukum Islam Vol 14 No 2 (2016)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jhi.v0i0.671

Abstract

Pekalongan known as a city whose economies are based on the batik industri, for the quality of the city of Pekalongan batik is in excellent condition, is evidenced by the absence of some in Pekalongan batik industri that already exports its products to various countries. Ethics is very important to be applied in the production process to minimize any production activities that cause harm. Greed of man and the love of the world is one thing that makes people act not in accordance with the rules or ethics, so that the rules of values and norms have a very important position in the control action in order not to cause dangerous to other human beings, in running the batik industri, the company always trying to follow the principle of balance in all aspects. Balance is the key to the survival of the company.
Inovasi ekonomi syariah berbasis digital: Studi kasus penerapan QRIS dan Mobile banking pada BSI KCP Pekalongan Istiqomah, Nur; Tamamudin, Tamamudin; Sadali, Ayatullah
Journal of Accounting and Digital Finance Vol. 5 No. 2 (2025): Journal of Accounting and Digital Finance
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jadfi.v5i2.1873

Abstract

The advancement of digital technology has encouraged Islamic financial institutions to innovate in delivering services to the public. One of the innovations implemented is the use of Quick Response Code Indonesian Standard (QRIS) and mobile banking as financial transaction tools that are fast, secure, and compliant with Islamic principles. This study aims to analyze the implementation of QRIS and mobile banking at Bank Syariah Indonesia (BSI) KCP Pekalongan and their contribution to supporting digital-based Islamic economic innovation. This research employs a descriptive qualitative approach using a case study method. Data collection techniques include observation, in-depth interviews, and documentation involving customers and bank staff. The results show that the application of QRIS and mobile banking facilitates customer transactions, accelerates service delivery, and enhances efficiency and transparency in financial processes. These digital innovations also promote Islamic financial inclusion, particularly among micro, small, and medium enterprises (MSMEs) and the younger generation. However, challenges remain, such as low digital literacy and limited network access in some areas. Therefore, continuous education and outreach strategies are essential to maximize the benefits of digital Islamic financial services across all segments of society.
Persepsi Masyarakat Desa Balamoa Kabupaten Tegal Terhadap BMT Mitra Bersama Kabupaten Tegal Dalam Pemberdayaan Ekonomi Masyarakat Fatikha, Naeli; Tubagus Surur, Achmad; Tamamudin
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 3, No 1 Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

This study aims to determine the perceptions of the people of Balamoa Village, Tegal Regency towards BMT Mitra Bersama, Tegal Regency in carrying out community economic empowerment. This research uses a qualitative method. The data collection method in this study was obtained from interviews and direct observation as primary data. The secondary data was obtained from various literature such as journals, books, and other relevant references. This research was conducted in Balamoa Village, Tegal Regency and BMT Mitra Bersama Tegal Regency from 15 June 2023 to 28 June 2023. The results showed that the community's perception of BMT Mitra Bersama Tegal Regency showed good results, they assessed the contribution of BMT to community economic empowerment which is carried out through financing and savings is quite positive and efficient considering that BMT Mitra Bersama Tegal Regency gives priority to people whose economies are in the lower middle class. This can be seen from the increase in the income of members who make financing or savings. In addition, they claim that the socialization and promotion of BMT Mitra Bersama in Tegal Regency is quite good, the products provided are also very varied so that they can be selected according to the needs of their members.
KONSEP AKAD QARD DALAM FIQIH MUAMALAH DAN RELEVANSINYA TERHADAP FUNGSI INTERMEDIASI SOSIAL BANK SYARIAH Saputri, Diva Eka; Indah Purwanti; Tamamudin
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 4, No 2 November 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

Akad Qarḍ dalam fikih muamalah dipahami sebagai instrumen keuangan berbasis tabarru’ yang menekankan nilai kebajikan, solidaritas, dan tolong-menolong. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kepustakaan (library research) melalui analisis literatur klasik maupun kontemporer, termasuk buku, jurnal, dan dokumen akademik terkait. Teknik analisis data dilakukan secara deskriptif-analitis melalui tahapan reduksi, klasifikasi, dan interpretasi untuk memperoleh pemahaman yang komprehensif. Hasil penelitian menunjukkan bahwa akad qarḍ berperan penting dalam membantu masyarakat memenuhi kebutuhan mendesak, memberikan akses modal tanpa bunga bagi pelaku usaha kecil, serta memperkuat fungsi intermediasi sosial bank syariah. Keunggulan akad ini terletak pada kemampuannya memperluas inklusi keuangan, membangun kepercayaan publik, dan mempertegas identitas bank syariah sebagai lembaga yang tidak hanya berorientasi pada profit, tetapi juga pada kemaslahatan sosial. Implementasi di lapangan masih menghadapi keterbatasan dana, potensi gagal bayar, dan regulasi yang belum sepenuhnya mendukung pengembangan produk sosial. Kondisi ini menuntut adanya inovasi, sinergi antar lembaga, serta regulasi yang lebih komprehensif agar akad qarḍ dapat dijalankan secara berkelanjutan. Pengembangan selanjutnya berpotensi diarahkan pada integrasi dengan dana sosial zakat, infak, sedekah, dan wakaf serta pemanfaatan teknologi digital untuk memperkuat peran sosial bank syariah dalam pembangunan ekonomi yang berkeadilan
Pengembangan Sistem Informasi Peminjaman Fasilitas Kampus Berbasis Natural Language Processing dengan Metode Extreme Programming Maulana, Mohammad Reza; Kamal, Muhammad Rikzam; Nugroho, Agus Susilo; Tamamudin
LogicLink Vol. 2 No. 2, December 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/logiclink.v2i2.13024

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The facility (room and equipment) loan system within the Fakultas Ekonomi dan Bisnis (FEBI), Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan is still carried out manually, often using online forms and direct communication with staff. This manual process causes various problems, including schedule conflicts, asynchronous data, and a lack of transparency regarding space and asset availability. This study aims to develop a Natural Language Processing (NLP)-based Room and Equipment Loan Information System that is integrated, transparent, and can work in real-time. The system development method used is Extreme Programming (XP), which was chosen because of its adaptive, flexible nature, and focus on rapid iteration and continuous feedback from users. The XP stages include planning, design, coding, and testing. The information system is designed using the Laravel framework supported by a PostgreSQL database. The system's main functionality includes online loan applications by Borrowers, automatic validation of schedule conflicts, and approval by the Admin/Superadmin. The results show that this system is able to simplify processes, minimize schedule conflicts, and increase efficiency and transparency in the management of faculty assets.
STRATEGI GREEN MARKETING DIGITAL AVOSKIN DALAM MEMBANGUN BRAND IMAGE BERKELANJUTAN DI INDONESIA Adella, Desy; Tamamudin
KENDALI: Economics and Social Humanities Vol. 4 No. 2 (2025): KENDALI: Economics and Social Sciences Humanities, November 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i2.1164

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Penelitian ini bertujuan menganalisis strategi green marketing digital yang diterapkan Avoskin dalam membangun brand image berkelanjutan di Indonesia. Pendekatan kualitatif deskriptif berbasis data sekunder digunakan untuk mengkaji konten pemasaran digital, praktik keberlanjutan, dan respons konsumen melalui berbagai platform seperti Instagram, TikTok, situs resmi Avoskin, serta laporan industri. Hasil penelitian menunjukkan bahwa Avoskin secara efektif mengintegrasikan elemen green product, green packaging, dan green promotion melalui kampanye digital seperti #LoveAvoskinLoveEarth dan program pengembalian kemasan. Komunikasi keberlanjutan yang konsisten dan didukung bukti konkret, seperti penggunaan kemasan kaca dan kolaborasi pengelolaan sampah, mampu meningkatkan kredibilitas merek dan memperkuat pembentukan brand image berkelanjutan. Data penjualan e-commerce yang menempatkan Avoskin sebagai salah satu brand terlaris semakin memperkuat efektivitas strategi tersebut. Penelitian ini menegaskan bahwa sinergi green marketing dan digital marketing berkontribusi signifikan terhadap reputasi dan kepercayaan konsumen pada merek skincare lokal.
STRATEGI DIGITAL BRANDING SR12 DALAM MEMBANGUN KEPERCAYAAN KONSUMEN MELALUI KONTEN MEDIA SOSIAL Istiqomah, Nur; Tamamudin
KENDALI: Economics and Social Humanities Vol. 4 No. 2 (2025): KENDALI: Economics and Social Sciences Humanities, November 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i2.1179

Abstract

Penelitian ini bertujuan untuk menganalisis strategi digital branding yang digunakan SR12 dalam membangun kepercayaan konsumen melalui konten media sosial. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode observasi daring dan analisis konten terhadap unggahan resmi SR12 di Instagram, TikTok, serta ulasan konsumen di marketplace. Data dianalisis dari sekitar 20–50 unggahan edukatif di Instagram, 36 video informatif di TikTok, serta ratusan hingga ribuan ulasan konsumen pada produk unggulan SR12 selama periode Oktober–November 2025. Hasil penelitian menunjukkan bahwa kepercayaan konsumen dibangun melalui konsistensi konten edukatif, pemanfaatan testimoni konsumen, keterlibatan reseller sebagai micro-influencer, serta transparansi legalitas produk seperti nomor registrasi BPOM dan sertifikasi halal. Strategi ini berkontribusi dalam memperkuat persepsi kredibilitas merek, mengurangi risiko perseptual konsumen, dan mendorong loyalitas serta pembelian ulang. Penelitian ini menegaskan bahwa strategi digital branding berbasis konten yang terintegrasi merupakan aspek krusial dalam membangun kepercayaan konsumen di tengah persaingan industri skincare di era pemasaran digital.
ANALISIS PENGARUH PENGENALAN MEREK, PERSEPSI KUALITAS, HARAPAN KONSUMEN DAN INOVASI PRODUK TERHADAP KEPUTUSAN MEMBELI DAN DAMPAKNYA PADA LOYALITAS KONSUMEN: (Studi Kasus: Produk Batik Sutra Halus Merek Tamina) Tamamudin
JURNAL PENELITIAN Vol 9 No 2 (2012): Volume 9 Nomor 2 2012
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ngbwqb58

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This study aimed to examine the effect of brand awareness, perceived quality, customer expectations and product innovation on buying decisions and on increasing customer loyalty. Structural Equation Modeling (SEM) based on AMOS was employed to test the hypotesis. The results showed that brand awareness has positive and significant impact on purchasing decisions, perceived quality has positive and significant impact on purchasing decisions, consumer expectations have a positive and significant impact on purchasing decisions, product innovation have a significant and positive impact on purchasing decisions and buying decisions have positive and significant customer loyalty.
When Sustainability Backfires: A Dual-Path Model of Trust Erosion and Consumer Skepticism in Green Marketing Najmudin, Mohamad; Helmi, Sulaiman; Tamamudin; Rifqi, Husni Muhammad
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The rapid expansion of sustainability marketing has increased the risk of greenwashing, raising urgent concerns about declining consumer trust and the effectiveness of environmental communication. As consumers become more environmentally aware, misleading green claims may not only fail to persuade but also actively undermine pro-environmental purchasing behavior. This study aims to examine how perceived greenwashing influences purchase intention by analyzing the mediating roles of consumer skepticism and brand trust, as well as the moderating role of environmental concern. Employing a quantitative, cross-sectional research design, data were collected through an online questionnaire from 340 adult consumers who had been exposed to environmental marketing claims. A purposive sampling technique was applied to ensure respondent relevance, and the data were analyzed using Partial Least Squares Structural Equation Modeling. The results demonstrate that perceived greenwashing significantly increases consumer skepticism and reduces brand trust, both of which mediate its negative effect on purchase intention. In addition, environmental concern strengthens these relationships, indicating that environmentally concerned consumers react more strongly to perceived inconsistencies in green claims. This study offers novelty by integrating signaling theory and attribution theory into a consumer-centric dual mediation model that explains why sustainability messaging can backfire when credibility is questioned. The findings provide important implications for marketers and policymakers by highlighting the need for credible, verifiable environmental communication and stronger governance of green marketing practices.