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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika al-Uqud : Journal of Islamic Economics JURNAL PENELITIAN International Journal of Islamic Business and Economics (IJIBEC) El-Barka: Journal of Islamic Economics and Business Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Neraca International Journal of Community Service Islamic Business and Finance (IBF) Journal of Islamic Economics Share: Jurnal Ekonomi dan Keuangan Islam CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Journal of Islamic Economics and Finance Jurnal Manajemen dan Perbankan (JUMPA) Neo Journal of economy and social humanities KENDALI: Economics and Social Humanities Sahmiyya: Jurnal Ekonomi dan Bisnis Journal of Islamic Economics and Finance Velocity: Journal of Sharia Finance and Banking DIMASEKA Jurnal Pengabdian Masyarakat Jurnal Hukum Islam Jurnal Social Society International Journal of Islamic Business and Economics (IJIBEC) Nidhomiya: Research Journal of Islamic Philanthropy and Disaster
Tamamudin
UIN K.H. Abdurrahman Wahid Pekalongan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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MENGANTISIPASI PASAR TERBUKA DENGAN MENCIPTAKAN KEUNGGULAN BERSAING MELALUI PENDEKATAN STRATEGI PEMASARAN (Pendekatan Marketing Mix dalam Prespektif Islam) Tamamudin
Jurnal Hukum Islam Vol 10 No 2 (2012)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jhi.v10i2.568

Abstract

Islam has economic and business systems that are well defined and have proven their efficacy and strength. In marketing practices, Islamic teachings embedded in the Quran, Hadits of the Prophet (pbuh), Ijma’ (consensus), and Qiyas (analogy) have a foundation that is based on equity and justice. This paper attempts to identify the main characteristics of the Islamic perspective on the framework of marketing mix. The paper analyses the four pillars of marketing mix which are product, price, promotion, place and people. The paper adopts the methodology of evaluating the prevailing practices of marketing mix from an Islamic perspective with the sole aim to highlight the efficacy and strength of an Islamic ethical framework. Finally, the paper illustrates that Islam provides a framework for the creating and sustaining of a strong ethical marketing culture.
MEREFLEKSIKAN TEORI PEMASARAN KE DALAM PRAKTIK PEMASARAN SYARIAH Tamamudin
Jurnal Hukum Islam Vol 12 No 2 (2014)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jhi.v1i1.557

Abstract

Marketing has undergone rapid development since the 1990s. Until now, marketing is not only known as a practical element but marketing is also known as one of the disciplines. In other words, marketing has elements of the scientific method that can produce marketing theories. However, marketing does not have a general theory that can explain all aspects related to marketing itself. The fact that marketing continues to play an important role in corporate strategy in several companies indicate that there is an opportunity and take a real approach to build marketing competence as a source of competitive advantage. Business practices and marketing today is experiencing a shift or a transformation from an intellectual level (rational), to the emotional, spiritual, and finally to. On the intellectual level (rational), marketers will address the functional-technical marketing by using a number of marketing variables that exist, such as the marketing mix (marketing mix), market segmentation, targeting, branding, positioning.
PROMOSI INDUSTRI BATIK PEKALONGAN (Penerapan, Kemudahan, dan Hambatan) Tamamudin
Jurnal Hukum Islam Vol 13 No 2 (2015)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jhi.v13i2.489

Abstract

Pekalongan city is one of the produce regions batik. Geographically, small industry and large garment industry compete in the marketing of Pekalongan batik spread and extends beyond Pekalongan. Promotion strategy itself is the best combination of variables advertising, personall selling, promotions and other publicity semuanaya planned to achieve sales program. The type of research is a field research. The approach used in the study is a qualitative approach, the research procedures that produce descriptive data, in the form of words written or spoken of the people and observed behavior. Batik industry in Pekalongan in the implementation of the strategy promotion strategy promotional mix or promotional mix (promotional mix) that is noticed and keep the blend of Personal selling by opening stores or shop and email services for e-commerce, advertising to advertise in several electronic media and newspapers, sales promotion with several exhibitions held in Pekalongan Pekalongan and outside the city, and publicity by utilizing the internet.
Perilaku Produksi Industri Batik Kota Pekalongan Menurut Etika Produksi Islam Tamamudin
Jurnal Hukum Islam Vol 14 No 2 (2016)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jhi.v0i0.671

Abstract

Pekalongan known as a city whose economies are based on the batik industri, for the quality of the city of Pekalongan batik is in excellent condition, is evidenced by the absence of some in Pekalongan batik industri that already exports its products to various countries. Ethics is very important to be applied in the production process to minimize any production activities that cause harm. Greed of man and the love of the world is one thing that makes people act not in accordance with the rules or ethics, so that the rules of values and norms have a very important position in the control action in order not to cause dangerous to other human beings, in running the batik industri, the company always trying to follow the principle of balance in all aspects. Balance is the key to the survival of the company.
Co-Authors Ade Dedi Rohayana ADELLA, DESY Ali Muhtarom Anas Hidayat Anas Hidayat Arif Budiharjo Ayatullah Ayatullah, Ayatullah Ayatullah Sadali Desy Prastyani Devy, Happy Sista Fadillah Syaufii, Farah Firdaus, Muhammad Izzat Hendri Hermawan Adinugraha Hermawan Adinugraha, Hendri Ikawati, Ikawati Izza, M Kamila, Dzakiyya Salma Khusnul Marom M. Sultan Mubarok Machruf, Awalludin Mansur Chadi Mursid Marotina, Nia maulana rizki Mochamad Yusuf Mohammad Rosyada Muhammad Aris Syafi'i Naja, Hilya Palupi, Yuniarsih Endah Perdana, Baratadewa Sakti Rahmah, Hatma Aura Ritanti, Nabila Khoirunnisa rizky andrean Rizqi Toyibah Rohmad Abidin Rohmad Abidin, Rohmad Rosalina, Ulfa Rosyada, Mohammad Rusyida, Wilda Yulia Sadali, Ayatullah Saddam Husein Saddam Husein Samudra, Dio Sejati, Dhimas Ilham Setiawan, Drajat Shinta Dewi Rismawati Sulaiman Helmi Suryo, Ibnu Su’daa, Saniyya Nabila Syakirunni'am, Luqman Versiandika Yudha Pratama