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All Journal Tekno - Pedagogi : Jurnal Teknologi Pendidikan Jurnal Pilar Nusa Mandiri Jurnal Riset Informatika ComTech: Computer, Mathematics and Engineering Applications Jurnal Logistik Indonesia Jurnal Review Pendidikan dan Pengajaran (JRPP) EVOLUSI : Jurnal Sains dan Manajemen Jurnal Informasi dan Teknologi Indonesian Journal for Social Responsibility Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Tinta: Jurnal Ilmu Keguruan dan Pendidikan Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia NUCLEUS: Jurnal Sains dan Teknologi Jurnal Ilmiah Wahana Pendidikan Jurnal PkM (Pengabdian kepada Masyarakat) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Implementasi Manajemen & Kewirausahaan Humaniora: Journal of Linguistics, Literature, and Education Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research Jurnal Dehasen Mengabdi Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) KANGMAS: Karya Scientific Community Service is a journal Jurnal Intelek Insan Cendikia Journal Hygeia Public Health
Anggi Oktaviani
Universitas Indraprasta PGRI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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The Role of Strategic Management in Tourism Business Sustainability: A Case Study on Digital Economy-Based Tourist Destinations Putra, Johni Eka; Riri Cornelia; Hapsari Widayani; Anggi Oktaviani; Muhammad Aqshel Revinzky
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.644

Abstract

This study explores the role of strategic management in supporting tourism business sustainability within digital economy-based destinations, focusing on Ciletuh-Palabuhanratu Geopark in West Java, Indonesia. The research aims to determine whether differences in the level of digital-based strategic management among tourism actors influence their sustainability performance. Using a quantitative approach, data were collected from 90 respondents categorized into three groups: low, moderate, and high digital strategy adopters. A one-way ANOVA test was conducted to examine whether significant differences existed in the economic, social, and environmental dimensions of sustainability among the groups. The results show a statistically significant difference in sustainability outcomes, with businesses in the "high" digital strategy group demonstrating the most favorable performance. Economic sustainability emerged as the most impacted dimension, driven by better revenue growth and operational efficiency. Social and environmental dimensions also improved through increased community engagement, visitor satisfaction, and adoption of eco-friendly practices. These findings indicate that digital-based strategic management not only enhances competitiveness but also strengthens long-term sustainability. The study further highlights the importance of stakeholder collaboration in maximizing the effectiveness of digital strategies. Strategic alignment between tourism actors, local government, and communities is essential to build inclusive and resilient destination ecosystems. By integrating strategic planning with digital innovation, tourism businesses can achieve sustainability that is both profitable and responsible. The results contribute to the growing discourse on digital transformation in tourism and offer practical insights for policymakers, tourism managers, and local stakeholders in digitally emerging destinations.
Co-Authors Abeng, Andi Tenri Amri, Achmad Chaerul Ananda, Elfrida Putri Angelina, Nabilla Puteri Anita Nurfida Aswati, Putri Ayu, Anggra Azissah, Danur Bintang Nusantara Adji Dahlia Sarkawi Deny Wibisono Elmojahed, Ali EMAN SULAEMAN Endang Kustini Endang Suhendar Feby Arma Putra Handayani, Hapsari Hapsari Widayani Heny Fitriani Hermana, Cecep Hikmatulloh, Hikmatulloh Humiras Hardi Purba Husni, Nisa Amalia Ita Yulianti Machsunah, Yayuk Chayatun Mega Mutirara Sandy Moelier, Dahlia D. Muhammad Aqshel Revinzky Nabila R., Riska Napitupulu, Golda TM Normah Normah, Normah Novianti , Deny Novianti, Deny Nurlaela, Nurlaela Priadi, Agus Putra, Johni Eka Putri, Naila Syahrani Putri, Nailla Syahrani Putriani, Nina Dwi Ratih Ikha Permata Sari Rina Nurhidayati Rini Setiowati Riri Cornelia Riri Cornellia Saputra , Surya Kelana Sari, Revi Puspita Septiya, Septiya Sihombing, Tunggul Sri Pancawati Subawanto, Heru Sundari, Tari Susilawati, Susilawati Tiara Tiara Tranado, Hengki Tuti Rohani, Tuti Zainal Arifin Zeny Fatimah Hunusalela