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Journal : International Journal Of Science, Technology

Economic Behavior Changes On Organic Food Consumption In Pandalungan Community Harisandi , Yudhistira; Saleh, Mohammad; Cahyo Diartho, Herman; Soeparjono, Sigit
International Journal of Science, Technology & Management Vol. 3 No. 3 (2022): May 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i3.500

Abstract

The districts of Situbondo, Bondowoso and Jember are the centers of residence for the Pandalungan community. Pandalungan community is a society with mixed cultures, namely Java and Madura. Most of them live in urban areas. Like other community entities, some of these communities have not consumed organic food plants, given the scarcity of information about organic plants. The objectives of this study were: (1) to determine the effect of plant organic food product attributes as healthier food plants, and the discomfort caused by organic food plants on the motivation to shift consumption through the attitude of shifting non-organic food plant products to organic food plants. ; (2) to determine the effect of moderating motivation to elaborate information on the effect of product attributes and discomfort on product switching attitudes. The analytical method used is Structural Equation Modeling (SEM) with AMOS applications, the research sample of 250 respondents selected from the three research areas, with proportional random sampling method. The results of the study show that product attributes have a positive and significant effect on product switching attitudes, as well as their influence on the motivation to shift consumption to organic food crops. Meanwhile, discomfort has a significant negative effect both on product switching attitudes and on motivation for shifting consumption. Product switching attitude has a positive and significant effect on the motivation to shift in consumption. The moderating effect of motivation on elaborating information strengthens the effect of product attributes on product switching attitudes, but the moderating effect of motivation on elaborating on information through discomfort is proven insignificant. The interactive structural equation function mathematically can be written as follows: (1) SK = 1,420 AT– 0.773 KN + 0.278 ATml - 0.198 KNml + e3; and (2) NI = 1.366 AT - 1.466 KN + 0.768 SK + 0.425 ATml - 0.787 KNml + 0.570 SKml + e4. shows that product attribute improvements can be widely and continuously informed to the public so that people will know and be able to make comparisons with competitors' products. This will motivate more wisely towards product switching. This finding related to the limited alternative product choices; product constraints are difficult to find, high prices (Zanoli & Naspetti; 2002, and Chinnici, and friends; 2002). Low availability in the market (Kalafatis, and friends;, 2009: Magnusson, and friends; 2012, Vindigni, and friends; 2002, Tarlanen & Sundqvist; 2005, Chen; 2009); and the minimum number of alternative options (Chinnici, and friends; 2002) as well as the cost of switching (Anton, and friends; 2007).
Co-Authors . Usmadi afandi, subhan affan Ahnaf, Yusuf Dary Alfarisy, Fariz Kustiawan Alfarizi, Zulfikar Ahmad Almansyah Nur Sinatrya Anang Syamsunihar Arie Mudjiharjati ARIE MUDJIHARJATI Aultavia, Reza Novita Azmi Saleh Azmi, Hilmi Tsabiatul Bagus Tripama Bakri, Faizal Bintaro, Jatmiko Hardi Bintoro, Jatmiko Hardi Budi Kriswanto Budi Kriswanto Budi Kriswanto, Budi Budinuljanto Zainul, Luhur Alif Cahyoadi Bowo Chozin, dan Muhammad Dela Kurniasari Devi Yulianti Dwi Erwin Kusbianto Dyta Romadhona Purwasita Evita Soliha Hani Fachryansyah, Moh Faizal, Risky Febby Mardhiana Febery Hery Suandana Habriantono, Bakhroini Halimatus Sa'diyah Harisandi , Yudhistira Harsanti, Restiani Sih Herman Cahyo Diartho Imam Taufik Imam Taufik Indri Fariroh Ketut Anom Wijaya Khozim, Mohammad Nur Khozin, M. Nur Khozin, Mohammad Nur Kiptiyah, Mariatul Kriswanto, Budi Laily Ilman Widuri, Laily Ilman Laksono Trisnantoro Lenny Widjayanthi Listya Purnamasari Maknuna, Luk Luil Miftachul Hudah Moh. Syahrul Munir Mohammad Nur Khozim Mohammad Saleh Mona, Muhammad Dima Say Muhammad Dima Say Mona Muhammad Hazmi Munandar, Denna Eriani Nada Nur Rizkiyah Niagra, Risnanda Deva Martha Nisa Budi Arifiana Parawita Dewanti Popy Hartatie Hardjo Prayoga, Mohammad Candra Priyo Sugeng Winarto Puguh Catur Wicaksana Puguh Catur Wicaksana, Puguh Catur Putri, Widya Kristyanti Raden Soedradjad Rahmawati Rahmawati Raihan Hidayatullah Ratna Sari Pratiwi Restanto, Didik Restanto, Didik Pudji Resti, Ricke Windi Risky Faizal Rizky Harikurniawan Rofikin, Mochammad Zaini Rofiqi, Ahmad S, Setiyono Sandy Al Firdauzi Setiawati, Tri Candra Sherly Meirdania Lestari Sholeh Avivi Slameto Slameto Slameto Soeharto Sri Hartatik Suharto .... Suliswanto, Eko Nur Tri Agus Siswoyo Tri Agus Siswoyo Tri Candra Setiawati Tri Handoyo TRI HANDOYO Tri Saputra, Tri Tri Wahyu Saputra Wagiyana Widya Kristiyanti Putri Wildan Muhlison, Wildan Wulanjari, Distiana Yuli Hariyati Yulianto, Roni