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Journal : International Journal of Application on Economics and Business

THE EFFECT OF PRODUCT QUALITY, PRICE, PRICE INNOVATION ON THE PURCHASE INTENTION OF LOWFAT MILK PUDDING Sinaya, Michael; Dewi, Liliana
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.636-651

Abstract

The purpose of this study was to determine the effect of product quality, price, and product innovation on the purchase interest of low-fat milk pudding in East Surabaya. The sample was selected using purposive sampling technique. Validity and reliability tests were carried out as instrument tests. Data analysis was carried out using multiple linear regression to assess the effect of these variables on purchase interest. Product quality, price, and product innovation were found to have a positive effect on purchase interest of low-fat milk pudding, both individually and simultaneously.
Co-Authors Adityawijaya, Alan Alan Adityawijaya Alexander Wahyudi Henky Soeparto Alfa Syahputra Andersen, Matthew Andrina, A.A.A Puty Arabiy Mahju, Muchammad Ilham Syarifullah Arvin Fuldyanto Auditia Setiobudi Augie Surya Satria Aurellia, Clairene Bramantyo, Paskalis Dio Brennadiva Anataya Burhan Bungin Charles, Clivyne Eugenia Charly Hongdiyanto Choerunisa, Siti Christian Herdinata Christian, Timotius Christiani, Natalia Christina Christina Christina Christina Sudyasjayanti Christina Whidya Utami Christy, Erica Damelina B. Tambunan Daniel Chandra Denny Bernardus Desy Permana Sari Dewi Mustikasari Immanuel Dimas B Prakoso Dimas B. Prakoso Dina Hidni Djunaid, Ika Suryono Edrick Gian Gunawan Efrata, Tommy Eko Budi Santoso Elbert Sulistio Eric Harianto Evan Huttama Handoko Eviana Tarigan Febry, Timotius Feilany Tali Franika BR Manjorang Hadiwidjaja, Audrey Erin Halim, Dio Alexander Hanni Fathia Henry Susanto Pranoto Irantha Hendrika Kenang Irawan, Reita Angela Iskandar, Olivia Mey Ivan Suaidi Jessica Armine Jihan Fadillah Joy Victoria Dharmawan Lira Kazia Laturette Koerniawan, Samuel Kurniawan, Madeline Ivanka Laij Victor Effendi Liem Evan Wiryono Liestya Padmawidjaja Maharani Indira Ravi Mierdhani Marco Tantomo Maria Henny Setiowati Mayumi Risky Ramadhani Metta Padmalia Michael Christopher Doullos Thorion Muammar Daffa Alfariz Murpin Josua Sembiring Nabila Sri Astuti Natalia, Monica Nathalia Minoque Kusuma Salma Rasyid Jr Ni Wayan Faustina Noni Yanti Nugraha, Rizki Nurul Nurul Hikmah Putra, Reza Ardian Quinta Marvellyn Rinabi Tanamal Rismawati br Sitepu Rizki Sholehudin Yusuf Romauli Nainggolan Rudy Pangestu Salim, Ika Raharja Salsa, Aisha Safira Sandriana, Rachiel Santana, Christianno Saputro, Tirza Natalia Satritama, Muhammad Andriansyah Sembiring, Murpin Septiana , Merry Shofi Dhiya Ulhaq Siahaan, Salmon Charles P.T. Siandika, Raynaldo Aditya Silvera Wanasaputra Sinaya, Michael Sindarko, Wihan Sitepu, Rismawati Soetedja, Venny Sonata Christian Stella Nathania Sulaksono, Andri Sulis Edy Wibisono Suryawijaya, Alan Sutanto, J. E. Sutrisno, Timotius FCW Suwangsih, Iwang Tamara Aurellian Thendean Tania Callista Thomas Stefanus Kaihatu Tirza Natalia Saputro Tommy Christian Efrata Utami, Christina Widya Veralini, Veralini Wahyu Pratama Teja Wahyudi, Alexander Wendra Hartono Whidya Utami Wibisono, Sulis Edy Widjaja, Marcellino William Henadad Laluyan Wilsen Wilsen, Wilsen Wirawan ED Radianto Wongpy, Joshua Christian Yudian, Rais A Yuwono Marta Dinata