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All Journal Jurnal Pendidikan Indonesia Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jambura Economic Education Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen MANAJEMEN DEWANTARA Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Peduli Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat Patikala International Journal of Management Science and Information Technology (IJMSIT) Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Riset Ekonomi Syariah International Journal of Economics (IJEC) Jurnal Masyarakat Mengabdi Nusantara Journal of Artificial Intelligence and Digital Business Jurnal bintang manajemen Jurnal Informasi Pengabdian Masyarakat Business and Investment Review Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ManBiz: Journal of Management and Business Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Decision Support System Research As-Syirkah: Islamic Economic & Financial Journal Balance: Jurnal Ekonomi Media Ekonomi dan Manajemen
Rizky Dermawan
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Transportation Other

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A Management Exhibition as a Platform for Student Edupreneurship in Innovation Based on Local Potential Krido Eko Cahyono; Muhammad Yusron Assyadhili; Jesika Alifian; Allen Pranata Putra; Rizky Dermawan
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 2 (2026): Mei: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i2.3196

Abstract

This community engagement initiative was prompted by students’ limited understanding of how to package local content into educational products with economic value, as well as the suboptimal integration of entrepreneurial values into teaching. The aim of this initiative is to foster an entrepreneurial spirit among students through edupreneurship, developed in the form of an exhibition based on local product. The method employed was the Participatory Action Research (PAR) approach, which involved students as active participants in the training, production, and marketing of local products, as well as in the organisation of the exhibition. The activity began with training on the basic concepts of edupreneurship, product packaging, and marketing strategies. The exhibition showcased various creative products such as food & beverage, eco bodycare, eco living style, and fashion accesories featuring local product motifs. This activity successfully enhanced students’ capacity for critical thinking, innovation, and productive collaboration. An entrepreneurship talk show held concurrently further strengthened students’ motivation and entrepreneurial insights. The results of the activity demonstrated that the management exhibition effectively served as a medium for transforming local product such as food & beverage, eco bodycare, ecoliving style, fashion accesories learning into a contextual, practical, and economically valuable experience through the edupreneurship approach.
Driving Brand Evangelism Among Surabaya Gen Z through Brand Satisfaction, Passion, and Trust Towards Avoskin Beauty Reni Jayanti; Rizky Dermawan
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7360

Abstract

The decline in Avoskin's market share amid the intense competition in local skincare industry being serious concerns for the brand's sustainability. This research examines how brand satisfaction, brand passion, and brand trust influence brand evangelism among Generation Z towards consumers of Avoskin in Surabaya. Sample collected using a quantitative approach thought online questionnaire, with purposive sampling, involving 105 respondents who had used Avoskin products regularly for the past six months, Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) was employed to analyze the data using SmartPLS. The results indicate that brand satisfaction, brand passion, and brand trust have positive and significant effect on brand evangelism. These results finding the importance of customer satisfaction, emotional attachment, and trust in encouraging active loyalty and voluntary brand advocacy.
Pembayaran Pajak Bumi dan Bangunan Melalui Aplikasi Online Bapenda Pemkot Surabaya Rizky Bayu Soleha; Rizky Dermawan
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4193

Abstract

The Land and Building Tax (Pajak Bumi dan Bangunan – PBB) represents a significant source of regional revenue, crucial for supporting development and public services in the city of Surabaya. To enhance accessibility and taxpayer compliance, the Surabaya City Government, through the Regional Revenue Agency (Bapenda), has developed a digital application known as PBB Online Surabaya. This initiative aims to simplify the process of checking and paying PBB bills online, thereby increasing the efficiency of public service delivery. The implementation methods included the development of a mobile- and web-based application, public outreach campaigns, and community assistance during the implementation phase. Participants were divided into groups responsible for conducting awareness and guidance activities for taxpayers across various districts in Surabaya. The findings indicate that the application expedited the payment process, reduced queues, and improved public access to digital payment services. The initiative involved dozens of participants distributed across several sub-districts in Surabaya. The benefits observed included increased compliance with digital PBB payments, enhanced administrative efficiency, and improved transparency in tax payment records. In conclusion, this initiative highlights that the digitalisation of PBB services via an online application significantly contributes to greater community engagement and more effective local public service delivery, serving as a key innovation model for technology-based governance
Pendampingan Aktivasi RedSeller Baru Berbasis Digital melalui Program Magang MBKM di PT Commeasure Solution Indonesia: RedDoorz Indonesia Miftahul Abror Priambada; Rizky Dermawan
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v5i1.11061

Abstract

This community service activity was conducted through the Merdeka Belajar Kampus Merdeka (MBKM) Internship Program at RedDoorz, focusing on digital-based assistance for new RedSeller activation. Students acted as mentors supporting onboarding, application usage, and digital promotion strategies. A descriptive qualitative method was applied using observation, documentation, and thematic analysis. The results indicate that mentoring improved RedSellers’ understanding of application features, facilitated the activation process, and increased confidence in digital marketing activities. In addition, the program enhanced students’ competencies in technical skills, interpersonal communication, and mentoring management. Visual-based assistance proved effective in supporting the learning process of new RedSellers.
Pelatihan dan Pengembangan Kompetensi bagi RedSeller melalui Promosi Digital Multiplatform Bela Lusiana Defi; Rizky Dermawan
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v5i1.11062

Abstract

The rapid development of digital technology has significantly transformed marketing strategies, particularly in the accommodation service sector, which relies heavily on digital visibility and consumer trust. Social media has become a strategic promotional tool due to its ability to reach consumers widely, quickly, and interactively. However, many reseller-based digital marketers, including RedSeller participants, still face limitations in digital competencies, especially in managing social media in a planned and integrated manner. This community service activity aims to enhance the digital competencies of RedSeller participants through a social media workshop focused on multiplatform digital promotion. The methods employed include interactive lectures, discussions, demonstrations, and hands-on practice in managing promotional content on Instagram, Facebook, TikTok, and X. The results indicate improvements in participants’ understanding of digital marketing concepts, content creation strategies, and the utilization of social media features to increase promotional reach and engagement. Furthermore, participants demonstrated enhanced skills in developing more engaging, consistent, and target-oriented promotional content. This activity plays an important role in strengthening participants’ digital marketing competencies and supporting the sustainability of social media-based promotional strategies in the accommodation service sector.
Efisiensi Produksi Kantong Kraft Melalui Pengurangan Waste Dengan Lean Manufacturing Pada PT IKSG Satrio Bagus Utomo; Rizky Dermawan; Ratih Mukti Azhar
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.12558

Abstract

PT Industri Kemasan Semen Gresik faces the problem of Waste in the kraft bag production process that exceeds the standards set by the company. This condition causes non-optimal production results so that additional time is needed for repair and re-production to meet customer demand. This study aims to minimize Waste and improve the efficiency of the kraft bag production process at PT Semen Gresik Packaging Industry using the Lean Manufacturing approach. The method used is descriptive quantitative, relying on primary data from observations, interviews, and surveys, as well as secondary data from internal company documents. Analysis techniques include the use of Value Stream Mapping (VSM), Value Stream Analysis Tools (VALSAT), and Root Cause Analysis (RCA) through the Fishbone and 5 Why's methods, as well as assessment of Waste with a Likert scale. The results showed that several types of Waste such as Overprocessing, Defects, and Motion are the main Wastes that hamper production efficiency. Proposed improvements were made through work layout adjustments and the application of Total Productive Maintenance to improve the performance of the production system. The overall results show that the Lean Manufacturing approach is effective in systematically identifying and eliminating Waste to improve the efficiency of the production process.  
Penerapan Green Productivity Untuk Meminimasi Waste Dengan Pendekatan Data Envelopment Analysis Pada Proses Produksi PT. XYZ Safrillail Ardiyansyah; Rizky Dermawan; Virginia Mandasari
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.12608

Abstract

Production waste is one of the main challenges in the food processing industry, particularly in the poultry processing sector, which generates large volumes of solid and liquid waste. This issue not only reduces operational efficiency but also poses risks to environmental sustainability. This research aims to apply the Green Productivity concept to minimize waste and improve production efficiency in the nugget processing line at PT XYZ. A descriptive quantitative approach was used with analytical methods including material balance, productivity measurement, waste identification, Environmental Performance Index (EPI), Green Productivity Index (GPI), and Data Envelopment Analysis (DEA). The results indicate that the integration of green productivity significantly enhances production efficiency and reduces waste from oil and flour. The increasing GPI reflects sustainable efficiency, while EPI shows improvements in environmental performance. Furthermore, waste cooking oil was innovatively processed into solid soap as an economical and eco-friendly solution.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON MIE ENDESS PURCHASE DECISIONS THROUGH BRAND TRUST AS A MEDIATOR AMONG GENERATION Z CONSUMERS IN BANGKALAN REGENCY Prawira Abimayu; Rizky Dermawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9216

Abstract

This study is motivated by the increasing use of social media among Generation Z as the main source of product information, which significantly influences purchasing behavior, particularly in the food and beverage sector. As a micro, small, and medium enterprise (MSME), Mie Endess in Bangkalan Regency has implemented Social Media Marketing (SMM); however, its effectiveness is highly dependent on the level of Brand Trust established. This study formulates the problem of whether Social Media Marketing directly influences Purchase Decision and whether Brand Trust mediates this relationship. This study aims to analyze the effect of Social Media Marketing on Purchase Decision with Brand Trust as a mediating variable among Generation Z consumers of Mie Endess. A quantitative method was applied using purposive sampling, involving 120 respondents who had purchased Mie Endess and actively used social media. Data were collected through online questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3.0 software. These findings highlight the importance of strengthening ethical digital marketing and trust-based strategies to enhance consumer confidence and purchasing decisions in MSMEs.
Optimalisasi Administrasi Engineering Untuk Mendukung Operasional Oakwood Hotel & Residence Surabaya Zahra Putri Dwi Haryanti Rudyrtha; Rizky Dermawan
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 04 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i04.2668

Abstract

Engineering administration plays an important role in supporting hotel operations through document management, procurement administration, inventory control, and maintenance coordination. This community service activity aimed to optimize engineering administration at Oakwood Hotel & Residence Surabaya through operational administrative assistance. The implementation method included direct assistance, observation, and active participation in preparing Purchase Requests (PR), inventory management, operational documentation, maintenance monitoring, and preparation of Fire Emergency Training materials. The results indicated that administrative assistance improved document organization, accelerated procurement administration, facilitated inventory control, and enhanced coordination among engineering personnel. In addition, participation in training material preparation contributed to improving employee preparedness and the effectivess of occupational safety programs. Therefore, optimizing engineering administration provided a positive contribution to improving operational effectiveness at Oakwood Hotel & Residence Surabaya.
The Effect of Social Media Marketing and Affiliate Marketing on Purchase Intention toward Evolene on Tiktok Shop in Surabaya Muhamad Fajar Alamsyah Widayanto; Rizky Dermawan
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.24

Abstract

The growing interest in healthy lifestyles and fitness activities has contributed to the expansion of the fitness supplement industry in Indonesia. Despite its strong market position, Evolene experienced a decline in its Top Brand Index ranking in 2026, highlighting the need to evaluate the effectiveness of its digital marketing strategies. This study examines the effects of Social Media Marketing and Affiliate Marketing on consumers' Purchase Intention toward Evolene products on TikTok Shop in Surabaya. A quantitative approach was employed using PLS-SEM with data collected from 120 respondents through purposive sampling. The findings reveal that both Social Media Marketing and Affiliate Marketing positively and significantly influence Purchase Intention, with Affiliate Marketing demonstrating a stronger effect. Relevance of Content emerged as the strongest indicator of Affiliate Marketing, while Trendiness was the strongest indicator of Social Media Marketing. These findings provide theoretical support for the complementary application of the Theory of Planned Behavior (TPB) and Social Cognitive Theory (SCT) in explaining consumers' Purchase Intention within the context of social commerce. The study offers practical insights for optimizing social media content and affiliate marketing strategies to enhance consumers' Purchase Intention.
Co-Authors Aditiansa, Jovan Fitrianto Aida Kurnia Sari Allen Pranata Putra Amriel, Egan Evanzha Yudha Andi Thirah Koesitiany Mallarangan Anita Wulandari Ardiansyah, Feri Arifinda, Della Aulia Riskha Asyhari, Muhammad Daffa Aulia Afra Destrina Banis , Achniatuzzahra Bela Lusiana Defi Boby Yudho Anggoro Cabase, Daniar Casta Cherryl Tasya Puspita Sari Cholishah Anas Irhamna Cindy Pramilenia Dewi Cordelia Izaak, Wilma Dahlan, Ahsan Dlonni Darmawan, Adhicandra Dean Farrell Rayhan Destiara Mistianingrum Dewi Fathika Sari Dheajeng Novida Naila Rochmatin Dieva, Diknastiya Putri Dimas Khadafi Dinda Audelia Sabina Putri Ellisa Adelia Ellisa Adelia Erna Tri Rusmala Ratnawati Feri Ardiansyah Fridita Hijrayah Mahatma Prianka Handoko, Jetendra Adli Hany Susanti Haque, Muhammad Hirzal Hariyo Sulistyantoro Hermawan, Tomy Huzaema, Maharani If’idatur Rosyidah Indah Wardani Iqbal Badri Mashuri Ishica Azzahra Amalia Izaak, Wilma Cordelia Jesika Alifian Komang Suparyawan Krido Eko cahyono Kusmawati, Deasy Fitria Lasria Mandalahi Leony Puspitasari, Cindy M. Usman Maulana Rachman Maghfiratul Layli, Rani Maharani, Berlian Putri Mamlu'ah, Nailatul Mandasari, Virginia Mansur, Muhammad Yogi Zifari Miftahul Abror Priambada Mila Kusuma Putri Moh. Fajar Bahari Moh. Fajar Bahari Muhamad Fajar Alamsyah Widayanto Muhammad Nashir Hasan Muhammad Yusron Assyadhili Mutiara Asa, Anastasya Puspa Nabila Ni Matul Azizah Nurkholish Majid Nurul Hasanah Oktavian, Rizal Boy Pandji Soegiono Prasetyo Pambudhi, Kukuh Prawira Abimayu Puteri Haiza Nurisnadiah Raden Johnny Hadi Raharjo Rahmawati, Eka Putri Rahmawati, Fauziah Putri Indi Ratih Mukti Azhar Reiga Ritomiea Ariescy Reni Jayanti Revalya Rachminda Ridho Alfarizi Rizky Bayu Soleha Rizky Pratama Ramadhani Rizky Riza Ismail Rohmah, Nila Fatihatur Safrillail Ardiyansyah Salma Dea Nabilla Samudro, Firmansyah Putra Sari, Adinda Nila Puspita Satria Ardhana Satrio Bagus Utomo Setianti, Ikko Ukumi Puteri Setyo Febri Laksmana Putra Shelly Arisda Hermaningtyas Siska Amelia Siwi, Aurizka Fadia Sopi Napidah Sibarani Sri Rahmayanti Syahputra, Denny Syakban, Medi Hendika Tegar Tri Aji Wibowo Varian Timothy, Yerrica Betrin Virginia Mandasari Virginia Mandasari Wahyuaqil, Dias Widargo, Sherlina Aliefianti Wiwik Handayani Zahra Putri Dwi Haryanti Rudyrtha Zawawi Zawawi, Zawawi Zulfansyah, Mohammad Kahfi