Article Per Year (5 Year)
p-Index From 2021 - 2026
11.993
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Indonesia Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jambura Economic Education Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen MANAJEMEN DEWANTARA Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Peduli Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat Patikala International Journal of Management Science and Information Technology (IJMSIT) Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Riset Ekonomi Syariah International Journal of Economics (IJEC) Jurnal Masyarakat Mengabdi Nusantara Journal of Artificial Intelligence and Digital Business Jurnal bintang manajemen Jurnal Informasi Pengabdian Masyarakat Business and Investment Review Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ManBiz: Journal of Management and Business Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Decision Support System Research As-Syirkah: Islamic Economic & Financial Journal Balance: Jurnal Ekonomi Media Ekonomi dan Manajemen
Rizky Dermawan
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Transportation Other

Published : 102 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 102 Documents
Search

 7   8   9   10   11 
The Influence of Service Quality, Customer Experience, and Brand Image on Customer Satisfaction at Baita Car Wash in Gresik City Syahputra, Denny; Dermawan, Rizky
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1649

Abstract

This study aims to analyze the influence of service quality, customer experience, and brand image on customer satisfaction at Baita Car Wash in Gresik City using a quantitative approach. A total of 150 respondents were selected using the accidental sampling technique, namely customers who were encountered by chance during the research and met the study criteria. Data were analyzed using Structural Equation Modeling (SEM) Partial Least Squares (PLS) with SmartPLS 3 software. The results indicate that service quality, customer experience, and brand image have a positive and significant effect on customer satisfaction, demonstrating their crucial role in enhancing customer satisfaction.
The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya Satria Ardhana; Rizky Dermawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5449

Abstract

This research aims to determine the influence of brand trust and brand commitment on the brand loyalty of Eiger in Surabaya City. The research method used is quantitative. The population in this study are people who live in the city of Surabaya, the exact number of which is not known. The sample takers used nonprobability sampling with a purposive sampling technique. With a sample of 91 respondents, namely people who have purchased at least 2 Eiger products in the city of Surabaya. Then the data was processed using Partial Least Square (PLS) data analysis techniques. The research results show that brand trust and brand commitment have a positive influence on brand loyalty Eiger in Surabaya City.
The Effect of the Riize Brand Ambassador and Brand Image on Purchase Decision of Richeese Nabati Products on Gen Z in Surabaya Dinda Audelia Sabina Putri; Rizky Dermawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7405

Abstract

This study aims to assess the effect of the RIIZE brand ambassador and brand image on the purchase decision of Richeese Nabati products among Gen Z in Surabaya City. The employed research methodology is quantitative. The sample method utilized was non-probability sampling with purposive sampling. The population in this research is consumers of Richeese Nabati products who are included in the Gen Z category in Surabaya City and with a sample of 108 respondents. Data gathering methods encompass basic data obtained through surveys on a Likert scale, as well as secondary data through literature studies from relevant sources. The data analysis method uses the SmartPLS application with the PLS based SEM method. The results showed that the RIIZE brand ambassador and brand image had a positive and significant effect on the purchase decision of Richeese Nabati products on Gen Z in Surabaya City.
The Influence of Brand Awareness, Electronic Word of Mouth, and Brand Trust on Brand Preference for Richeese Factory Among Gen Z in Surabaya Siska Amelia; Rizky Dermawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7535

Abstract

The fast-food industry continues to experience rapid growth, especially with changes in consumption patterns among Gen Z that prioritize convenience and practicality. Richeese Factory, as a local brand, faces challenges in enhancing consumer preferences amidst intense competition. This research aims to examine the influence of Brand Awareness, Electronic Word of Mouth, and Brand Trust on Brand Preference for Richeese Factory among Gen Z in Surabaya City. The research method used is quantitative with a sample of 98 Gen Z respondents aged 17-27 who have purchased or consumed Richeese Factory at least once. The sampling technique employed is purposive sampling, and the data are analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that Brand Awareness, Electronic Word of Mouth, and Brand Trust have a positive and significant effect on Brand Preference. This finding highlights the importance of marketing strategies that focus on increasing Brand Awareness, managing Electronic Word of Mouth, and maintaining Brand Trust. This research also contributes to the understanding of marketing in the fast-food industry and opens opportunities for further research with other variables and expanding the geographical scope.
The Influence of Brand Experience, Perceived Value, and Brand Trust on Brand Loyalty of Glad2Glow Products among Gen Z in Surabaya Hany Susanti; Rizky Dermawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7536

Abstract

The skincare industry in Indonesia has experienced rapid growth, making skincare a routine necessity for modern society. Amidst increasing competition and reputational risks, companies must understand the factors influencing brand loyalty, particularly among the Gen Z segment, known for being critical and selective. This study aims to examine the influence of brand experience, perceived value, and brand trust on brand loyalty toward Glad2Glow products among Gen Z consumers in Surabaya. This study employs a quantitative research approach. This study utilized a sample of 112 respondents selected using non-probability method and purposive sampling technique, with criteria including respondents aged 17–27 years, residing in Surabaya, and and have purchased and used Glad2Glow skincare products at least twice. The data were then analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) with SmartPLS software, including validity, reliability, and hypothesis testing. The results indicate that Brand Experience, Perceived Value, and Brand Trust have a positive and significant influence on Brand Loyalty Glad2Glow product among Generation Z in Surabaya.
Optimasi Penerapan Green Supply Chain Management Menggunakan POM-QM For Windows Dalam Meminimalkan Limbah Produksi Batik Royyan Tuban Cabase, Daniar Casta; Dermawan, Rizky; Mandasari, Virginia
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.32396

Abstract

This research aims to optimize Green Supply Chain Management (GSCM) implementation in production waste management at Batik Royyan Tuban by integrating the Economic Order Quantity (EOQ) method based on POM-QM for Windows software. The research method used is a case study with a mixed approach: descriptive and quantitative analysis. Data were collected through observations, interviews, and primary and secondary documentation. The results show that the application of EOQ with an annual demand of 19,800 units results in an optimal order quantity of 890 units per order with a total annual inventory cost of Rp 2,224,860. This strategy reduces ordering frequency, optimizes storage space, reduces raw material waste, and supports energy efficiency and carbon emission reduction. The integration of EOQ and GSCM has significantly impacted operational efficiency and environmental sustainability in the batik industry sector.
Peningkatan Kompetensi Digital Marketing RedSeller Mahasiswa melalui Program University League RedDoorz Maharani, Berlian Putri; Dermawan, Rizky
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5083

Abstract

Program University League RedDoorz dalam skema magang digital marketing RedSeller dirancang sebagai upaya strategis untuk menjembatani kesenjangan antara pembelajaran teoritis di perguruan tinggi dan praktik pemasaran digital di dunia kerja, khususnya bagi mahasiswa dari rumpun ekonomi dan bisnis. Program ini memberikan pengalaman langsung kepada mahasiswa dalam mengimplementasikan konsep pemasaran digital berbasis kinerja yang relevan dengan kebutuhan industri perhotelan digital. Peserta program berasal dari berbagai perguruan tinggi, yaitu Universitas Pembangunan Nasional “Veteran” Jawa Timur (UPNVJT), Universitas Negeri Surabaya (UNESA), Universitas Persatuan Islam YAI (UPI YAI), dan Telkom University, dengan latar belakang program studi Manajemen, Ilmu Komunikasi, dan Bisnis Digital. Sebagian besar peserta belum memiliki pengalaman sebagai pelaku affiliate marketing sebelum mengikuti program ini. Oleh karena itu, kegiatan magang dirancang secara terstruktur selama empat bulan dengan pola kerja penuh waktu. Pelaksanaan program mencakup pembekalan materi melalui webinar tematik, pendampingan intensif oleh mentor profesional, serta evaluasi berkala melalui kegiatan morning briefing yang dilaksanakan secara daring dan luring. Mahasiswa dilatih untuk mengimplementasikan konsep marketing funnel melalui optimalisasi media sosial, seperti Instagram dan TikTok, dengan dukungan materi kampanye dan sistem pelacakan kinerja yang tersedia pada aplikasi RedSeller. Hasil pelaksanaan program menunjukkan adanya peningkatan kompetensi mahasiswa dalam bidang digital marketing, yang tercermin dari peningkatan capaian Room Night Sold (RNS) sebagai indikator kinerja utama. Selain itu, skema kompetisi berbasis kinerja dalam program University League terbukti mampu memperkuat motivasi, kedisiplinan, dan daya saing mahasiswa. Secara keseluruhan, program ini berkontribusi positif dalam membekali mahasiswa dengan keterampilan praktis dan kesiapan kerja di bidang pemasaran digital berbasis afiliasi.
The Influence of Digital Marketing, Fear of Missing Out (FOMO), and Online Consumer Reviews on Purchase Decisions for Macpop Products in Surabaya Feri Ardiansyah; Rizky Dermawan
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2783

Abstract

This research aims to determine the influence of digital marketing, fear of missing out (FoMO), and online consumer reviews on purchasing decisions for Macpop products in Surabaya. By using quantitative data analysis and appropriate methods, this research aims to provide deeper insight into the contribution of these factors in purchasing decisions for Macpop products in Surabaya. This research used a quantitative method involving 90 respondents selected by purposive sampling. Respondents consisted of Macpop consumers aged between 18 and 45 years. Data collection involved primary and secondary data, and analysis was carried out using the Partial Least Squares (PLS) technique with validity, reliability and hypothesis testing. The research results show that: (1) there is a significant and positive influence of digital marketing on the decision to purchase Macpop products, (2) there is a significant and positive influence of fear of missing out (FoMO) on the decision to purchase Macpop products, and (3) there is a significant and positive influence positive online consumer reviews regarding purchasing decisions for Macpop products.  
Equipment Efficiency Analysis of Espresso Machine Using the Overall Equipment Effectiveness (OEE) Method and Total Productive Maintenance (TPM) Approach Ni Matul Azizah; Rizky Dermawan; Ratih Mukti Azhar
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 1 (2026): January-June 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.1.17993

Abstract

This study aims to evaluate the equipment efficiency of a La Marzocco espresso machine at Kopi Anak Monopole Coffee Shop by employing the Overall Equipment Effectiveness (OEE) method and the Total Productive Maintenance (TPM) framework. The analysis measures machine performance through three main OEE components: availability, performance, and quality. A quantitative approach was used by collecting eight months of observational data (December 2024–July 2025), including operational time, downtime, setup duration, and the quantity of both good and defective outputs. Data interpretation involved OEE computation, the Six Big Losses framework, Pareto prioritization, and Fishbone root-cause analysis. Findings indicate that before TPM implementation, the espresso machine achieved an average OEE of 30.25%, dominated by idling and minor stoppages (65.61%). After TPM was applied, the OEE increased to 31.01%, showing measurable improvement in machine reliability and operator awareness. The study highlights that the adoption of TPM principles in small-scale coffee shops can enhance operational discipline and efficiency, offering both theoretical and practical insights for service oriented businesses.
Pengaruh Pemasaran dan FoMo: Sebuah Studi tentang Bagaimana Pengaruh Influencer Mempengaruhi Keputusan Pembelian Labubu Melalui FoMo pada Kalangan Gen Z di Surabaya Revalya Rachminda; Rizky Dermawan; Ratih Mukti Azhar
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8211

Abstract

This study explores the interconnections among influencer marketing, FoMo, and purchase decisions, focusing on Gen Z consumers in Surabaya. This study examines the direct effect of influencer marketing on the online purchasing decisions of Labubu and explores the mediating role of FOMO in this relationship. The research method used is quantitative. The sampling technique employed is non-probability sampling with purposive sampling and tested using the SmartPLS application with PLS-based SEM method. The findings reveal that influencer marketing has a positive and significant effect on purchase decisions. Additionally, FoMO is identified as a crucial mediating variable that strengthens the impact of influencer marketing on purchase decisions. This study contributes to the understanding of consumer behavior by highlighting the mediating role of FoMO in the relationship between influencer marketing and online purchase decisions. This is done through their marketing strategies by leveraging influencer marketing combined with psychological triggers, namely FoMO, which effectively influence and enhance purchase decisions among consumers, especially Generation Z. This suggests that marketing strategies through influencers can enhance FOMO behavior among Gen Z consumers, thereby encouraging them to make online purchases.
Co-Authors Aditiansa, Jovan Fitrianto Aida Kurnia Sari Allen Pranata Putra Amriel, Egan Evanzha Yudha Andi Thirah Koesitiany Mallarangan Anita Wulandari Ardiansyah, Feri Arifinda, Della Aulia Riskha Asyhari, Muhammad Daffa Aulia Afra Destrina Banis , Achniatuzzahra Bela Lusiana Defi Boby Yudho Anggoro Cabase, Daniar Casta Cherryl Tasya Puspita Sari Cholishah Anas Irhamna Cindy Pramilenia Dewi Cordelia Izaak, Wilma Dahlan, Ahsan Dlonni Darmawan, Adhicandra Dean Farrell Rayhan Destiara Mistianingrum Dewi Fathika Sari Dheajeng Novida Naila Rochmatin Dieva, Diknastiya Putri Dimas Khadafi Dinda Audelia Sabina Putri Ellisa Adelia Ellisa Adelia Erna Tri Rusmala Ratnawati Feri Ardiansyah Fridita Hijrayah Mahatma Prianka Handoko, Jetendra Adli Hany Susanti Haque, Muhammad Hirzal Hariyo Sulistyantoro Hermawan, Tomy Huzaema, Maharani If’idatur Rosyidah Indah Wardani Iqbal Badri Mashuri Ishica Azzahra Amalia Izaak, Wilma Cordelia Jesika Alifian Komang Suparyawan Krido Eko cahyono Kusmawati, Deasy Fitria Lasria Mandalahi Leony Puspitasari, Cindy M. Usman Maulana Rachman Maghfiratul Layli, Rani Maharani, Berlian Putri Mamlu'ah, Nailatul Mandasari, Virginia Mansur, Muhammad Yogi Zifari Miftahul Abror Priambada Mila Kusuma Putri Moh. Fajar Bahari Moh. Fajar Bahari Muhamad Fajar Alamsyah Widayanto Muhammad Nashir Hasan Muhammad Yusron Assyadhili Mutiara Asa, Anastasya Puspa Nabila Ni Matul Azizah Nurkholish Majid Nurul Hasanah Oktavian, Rizal Boy Pandji Soegiono Prasetyo Pambudhi, Kukuh Prawira Abimayu Puteri Haiza Nurisnadiah Raden Johnny Hadi Raharjo Rahmawati, Eka Putri Rahmawati, Fauziah Putri Indi Ratih Mukti Azhar Reiga Ritomiea Ariescy Reni Jayanti Revalya Rachminda Ridho Alfarizi Rizky Bayu Soleha Rizky Pratama Ramadhani Rizky Riza Ismail Rohmah, Nila Fatihatur Safrillail Ardiyansyah Salma Dea Nabilla Samudro, Firmansyah Putra Sari, Adinda Nila Puspita Satria Ardhana Satrio Bagus Utomo Setianti, Ikko Ukumi Puteri Setyo Febri Laksmana Putra Shelly Arisda Hermaningtyas Siska Amelia Siwi, Aurizka Fadia Sopi Napidah Sibarani Sri Rahmayanti Syahputra, Denny Syakban, Medi Hendika Tegar Tri Aji Wibowo Varian Timothy, Yerrica Betrin Virginia Mandasari Virginia Mandasari Wahyuaqil, Dias Widargo, Sherlina Aliefianti Wiwik Handayani Zahra Putri Dwi Haryanti Rudyrtha Zawawi Zawawi, Zawawi Zulfansyah, Mohammad Kahfi