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All Journal Indonesian Journal of Economics and Bussiness KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Jurnal Manajemen dan Bisnis KEUDA : JURNAL KAJIAN EKONOMI DAN KEUANGAN DAERAH Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Bina Bangsa Jurnal Ekonomi dan Bisnis Jurnal Manajemen Dan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Science and Technology (FJST) The Community Engagement Journal Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Cenderabakti: Jurnal Pengabdian Kepada Masyarakat Journal of International Conference Proceedings Golden Ratio of Data in Summary DEVOTE: Jurnal Pengabdian Masyarakat Global Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Ilmiah Ekonomi dan Manajemen BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Celebes Journal of Community Services Adhigana Papua : Jurnal Ilmiah Magister Manajemen
Westim Ratang
Universitas Cenderawasih
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

 1 
The Interactions of the Marketing Mix, Entrepreneurial Behavior, and Product Innovation on the Income of Micro, Small, and Medium Enterprises Ratang, Westim; Marlissa, Elsyan R.
Journal of International Conference Proceedings Vol 6, No 5 (2023): 2023 UICEB Papua Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i5.2726

Abstract

The primary objective of this study is to investigate the interplay between the marketing mix, entrepreneurial behavior, and product innovation in relation to the financial performance of micro, small, and medium firms located in Jayapura. A quantitative experimental research methodology was employed to conduct a study on micro, small, and medium enterprises in Jayapura. The survey included a total of 129 respondents. Following reliability, validity, and classic assumption tests, hypothesis developments were tested using the Structural Equation Model. The results of this study found significant interactions between entrepreneurial behavior and product innovation and between marketing mix and product innovation. The results also found significant effects of entrepreneurial behavior, marketing mix, and product innovation on business income. This study provides empirical evidence that better entrepreneurial behavior and implementation of a marketing mix will increase product innovation in Jayapura. This study also suggests that better entrepreneurial behavior, better implementation of the marketing mix, and better product innovation will increase the business income of micro, small, and medium entrepreneurs in Jayapura.
The Interactions of the Marketing Mix, Entrepreneurial Behavior, and Product Innovation on the Income of Micro, Small, and Medium Enterprises Ratang, Westim; Marlissa, Elsyan R.
Journal of International Conference Proceedings Vol 6, No 5 (2023): 2023 UICEB Papua Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i5.2726

Abstract

The primary objective of this study is to investigate the interplay between the marketing mix, entrepreneurial behavior, and product innovation in relation to the financial performance of micro, small, and medium firms located in Jayapura. A quantitative experimental research methodology was employed to conduct a study on micro, small, and medium enterprises in Jayapura. The survey included a total of 129 respondents. Following reliability, validity, and classic assumption tests, hypothesis developments were tested using the Structural Equation Model. The results of this study found significant interactions between entrepreneurial behavior and product innovation and between marketing mix and product innovation. The results also found significant effects of entrepreneurial behavior, marketing mix, and product innovation on business income. This study provides empirical evidence that better entrepreneurial behavior and implementation of a marketing mix will increase product innovation in Jayapura. This study also suggests that better entrepreneurial behavior, better implementation of the marketing mix, and better product innovation will increase the business income of micro, small, and medium entrepreneurs in Jayapura.
Co-Authors Adolf Z. D. Siahay Aedah, Nur Agustina Ivonne Poli Agustina Sanggrangbano Agustinus Salle Agustinus Salle, Agustinus Andarias Kuddy Andarias Kuddy Antoh, Agustina Ester Arius Kambu Blesia, Jhon U. Bonifasia Elitha Bharanti Cornelia Matani Djawa, Ferdinant Martinus Due G. B. Sihombing Elimelek Ramandey Elsyan R. Marlissa Elsyan Rienette Marlissa Enrico A, Gregorius A. Fatma Yunus Gabriel Yusuf Giovania, Gian Halomoan Hutajulu Halomoan Hutajulu Heluka, Isak Henderina Morin, Henderina Herlina Irianti Mulyono Hesty T. Salle Hesty Theresia Salle Ilham Ilham Ivana K. Wamafma Jhon Urasti Blesia, Jhon Urasti Kambu, Arius A. Kambuaya, Balthazar Kambuaya, Quincy F. Kristin Sawen KURUWAY, MAGDALENA Layuk, Paulus K Allo Layuk, Paulus K. Allo Layuk, Paulus Kombo Allo Layuk, Teo Allo Lenny M. Manali Makkulasse, Muh. Arsal Manalip, Lenny M. Maranatha Siregar Marcelinus A. Salle Marlissa, Elsyan R Marlissa, Elsyan R. Martino Wibowo Maylen Kambuaya Meinarni Asnawi, Meinarni Mery Pegome Mery Pigome Mollet, Julius Ary Mulyono, Herlina Irianti Munte, Perawati Narek, Yeperson Nickanor Wonatorey Novi Trihadi Nugroho, Gabriel Yusuf Adhi Nur Aedah Nur Asmarani Nur Asmarani, Nur Orpaniati Rantepulung Paliman, Felisia Asri Pamfilia Ferdinanda Montayop Pascalina Sesa Paulus K. Allo Layuk Perakwati Munte Permana, Insan Poli, Agustina Ivonne Puspawati, Ni Nengah Vera Rambet, John Ryan Ardiles Risanti, Dwi Rizal, Fathu Rosalin Ledi Diana Anauw Rosihan Rosihan Ruben Tuhumena Salle, Hesti Salle, Marcel Sara Marlyn Paru Sarlota Arang Ratang Selvi, Selvi Lumempouw Sihombing, Due G. B. Siti Rofingatun Situmorang, Deni Lizawani Stevanus Thane SULTAN, ZULKIFLI Suronoto, Muhajir Syaikhul Falah Syauta, Jack H. Tamba, Delima Tangka, Etni Tupamahu, Shanthy Shinta Vince Tebay Wandimbo, Rosita Wonar, Klara Wonatorey, Nickanor Kaladius Reumi Yeperson Narek Yohanis Rante Yosephina Ohoiwutun Yuli Antikasari