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All Journal Jurnal Pendidikan Vokasi Jurnal Penelitian dan Pengembangan Pendidikan Sosiohumaniora Jurnal Ilmiah Admnistrasi Niaga Jurnal TIMES Jurnal Ilmiah Pendidikan dan Pembelajaran Aptisi Transactions on Technopreneurship (ATT) Jurnal Mantik Dinasti International Journal of Management Science Jurnal Ilmiah Manajemen Kesatuan JURNAL ILMIAH SIMANTEK EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) RESOLUSI : REKAYASA TEKNIK INFORMATIKA DAN INFORMASI MSI Transaction on Education Yayasan Cita Cendikiawan Al Khwarizmi Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Journal of Community Service (Abdisci) Siber International Journal of Digital Business Greenation International Journal of Tourism and Management
Lili Suryati
Universitas IBBI
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CUSTOMER SATISFACTION MEDIATES THE EFFECT OF SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER LOYALTY Andriasan Sudarso; Lili Suryati; Lenny Menara Sari Saragih; Maretta Ginting; Wikrama Wardana; Lenggogeni Lenggogeni; Rita Zahara
Sosiohumaniora Vol 25, No 3 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i3.46323

Abstract

The purpose of this research is to investigate the ways in which features of a business’s operations, such as the level of service quality and the value it gives to consumers, may have a direct influence on the degree to which customers are satisfied with the company and remain loyal to the organization. In this investigation, the technique for evaluating the data is called structural equation modeling partial squares (SEM-PLS), and the application that was used is called Warp PLS. Both of these terms relate to the same thing: the evaluation method for the data. One hundred persons, in all, took part in the inquiry that was being conducted. According to the findings, there was a significant and obvious correlation between the quality of service that was provided to customers and the value that they got in terms of customer satisfaction as well as customer loyalty. This was the case even though there was no direct causal relationship between the two variables. In addition, there is a connection between happy customers and a successful firm. The service that they got by looking at the value that was supplied to the customer.
The Image Models of PT East Jakarta Industrial Park (EJIP) Suryati, Lili; Cahyono, Yoyok; Sudarso, Andriasan; Sudaryo, Yoyo; Wardana, Wikrama; Ayu Sofiati (Efi), Nunung; Pertiwi, R. Dewi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.
Penerapan Program Teaching Factory dalam Mempersiapkan Kompetensi Kewirausahan Siswa pada Pendidikan Vokasi Suryati, Lili; Ganefri; Ambiyar; Yulastri , Asmar; Fadhilah
Jurnal Penelitian dan Pengembangan Pendidikan Vol. 7 No. 1 (2023): April
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppp.v7i1.58257

Abstract

Penelitian ini juga bertujuan untuk melihat pengaruh penerapan teaching factory dalam mempersiapkan kompetensi kewirausahan siswa pada pendidikan vokasi yang dilihat dari aspek peralatan yang digunakan (sarana dan prasarana), Kurikulum yang digunakan dan Kompetensi Guru terhadap pelaksanaan teaching factory disekolah sehingga mampu menumbuhkan kompetensi berwirausaha siswa pada pendidikan vokasi. Metode penelitian ini mengunakan penelitian kuntitatif jenis ex post facto berbentuk asoasiatif kausal dengan analisis multivariat. Ketersediaan peralatan untuk mendukung keterlaksanaan dan efektifitas produksi di teaching factory dan disertai dengan kemampuan kewirausaahan siswa pada pendidikan vokasi menghasilkan nilai pada path coefficient 0,032 dimana ≤ 0,050.  Pengaruh dari kurikulum yang digunakan di sekolah disertai dengan ketersediaan peralatan untuk mendukung keterlaksanaan dan efektifitas produksi di teching factory dan disertai dengan kemampuan kewirausaahan siswa pada pendidikan vokasi menghasilkan nilai pada path coefficient 0,049 dimana ≤ 0,050. Pengaruh dari kurikulum yang digunakan di sekolah disertai dengan ketersediaan peralatan untuk mendukung keterlaksanaan dan efektifitas produksi di teaching factory dan disertai dengan kemampuan kewirausaahan siswa pada pendidikan vokasi menghasilkan nilai pada path coefficient 0,046 dimana ≤ 0,050. Hal ini membuktikan bahwa semua aspek saling berketerkaitan dalam memberikan pengaruh tehadap kompetensi kewirausahaan siswa.
Evaluation of the Implementation of the Independent Curriculum with a Technology-based Learning Model Suryati, Lili; Ambiyar; Jalinus, Nizwardi
Jurnal Penelitian dan Pengembangan Pendidikan Vol. 7 No. 3 (2023): October
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppp.v7i3.66635

Abstract

The implementation of the independent Curriculum in the field of education through the utilization of technology models oriented towards Society 5.0 era, such as Internet of Things (IoT) or Artificial Intelligence (AI), big data, and artificial robots that will fulfill human needs to address other requirements. This research analyze three perspectives: students, teachers, and institutions related to implementation of the independent Curriculum oriented towards Society 5.0 era. This study uses a mixed method research approach. The data collection technique in this study used random sampling techniques. Data analysis is inductive or qualitative, and the results of this study emphasize meaning rather than generalization. From the student's perspective, there is a significant difference indicating a significant difference between the previous curriculum-13 and the implementation of the Merdeka Curriculum in terms of students' development at school. From the teacher's perspective, indicates a significant difference, meaning that access to relevant educational resources and participation in professional activities are evident. From the institution's perspective, 97.9% of schools and teachers have accessed the digital platform of the independent Curriculum, with only 2.02% remaining to implement it. The implementation of the Merdeka Curriculum allows schools, teachers, and students the freedom to organize and develop their own curriculum while encouraging the use of technology in learning.
Pemetaan Wilayah Persebaran Padi dan Kopi dengan Quantum Geographic Information System Versi 3.12.2 Ira Zulfa; Fajrillah; Richasanty Septima; May Handri; Ida Zulfida; Lili Suryati
Resolusi : Rekayasa Teknik Informatika dan Informasi Vol. 3 No. 6 (2023): RESOLUSI July 2023
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/resolusi.v3i6.1005

Abstract

QGIS is a Geographic Information System (GIS) software used to analyze and map geographic data. In the context of mapping the distribution of rice and coffee, QGIS can be used to extract spatial data related to factors such as soil type, climate, elevation, or other environmental factors that affect the distribution and growth of these plants. analyzed. This study used QGIS software version 3.12.2 to map the distribution areas of rice and coffee. Rice and coffee are two important crops in agriculture and understanding their distribution can help in farm management and planning. The mapping methods used may include spatial data analysis, including using available spatial data such as satellite imagery or field data to identify and map areas suitable for rice and coffee cultivation and production. Paddy and coffee line mapping can provide an overview of growth patterns, availability of suitable land, or other environmental factors that affect the production of these crops. This information can be used in making decisions about agricultural development, resource allocation or sustainable development planning. ith using QGIS, agricultural researchers or practitioners can combine data from various sources, including satellite imagery, field data, or other data, to build maps that depict areas where rice and coffee grow well. This information can provide insight into crop distribution patterns, identify potential areas for agricultural development, or assist in making decisions regarding agricultural land management.
Analisis Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Pada Fa. Banang Jaya Gulo, Tiberiusman; Suryati, Lili; Ginting, Ripka Seri Idahnaita
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1508

Abstract

The purpose of this study was to determine the effect of product quality, price, promotion on purchasing decisions at Fa Banang Jaya (study on Ikad Ceramics). The method used in this study is a quantitative method. In the research conducted, the authors use two types of data to help solve the problem, namely primary data and secondary data. The population in this study are consumers who make purchases at the Fa Banang Jaya were 113 consumers for two months since February to March 2022. Due to the total population of 113 consumers, the number will be reduced by usng the slovin sample technique. The number of samples used in this study were 54 respondents.The data analysis techniques used were validity and reliability tests, classical assumption test, multicollinearity test, heteroscedasticity test, partial test (t test), simultaneous test (F). ), Multiple linear regression analysis and coefficient of determination (R2). The results showed that partially the product quality has a positive and significant effect on purchasing decisions at Fa Banang Jaya. Price has a negative and significant effect on purchasing decisions at Fa Banang Jaya. Promotion has a positive and significant effect on purchasing decisions at Fa Banang Jaya. The test results showed that simultaneously product quality, price and promotion have a significant effect on purchasing decisions at Fa Banang Jaya.The coefficient of determnation test shows that the independent variables can explain the purchasing decisions at 51,4 percent
The Influence of Social Media Marketing, Product Quality, and Influences on Brand X Purchasing Decisions Fenny, Fenny; Suryati, Lili
Dinasti International Journal of Management Science Vol. 5 No. 6 (2024): Dinasti International Journal of Management Science (July - August 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v5i6.2964

Abstract

The objective of this study is to determine the impact of social media marketing and product quality on the purchasing choices of Brand X items, while also examining the function of influencers as mediators, specifically among the generation-Z demographic. This study aimed to examine the interplay between Social Media Marketing, Product Quality Perceptions, Influencer Influence, and Purchasing Decisions in relation to Brand X items. This study employs a descriptive quantitative methodology, utilizing Google Form surveys as the data collecting tool. The target population for this research consists of individuals belonging to generation-Z who satisfy the specified research criteria. The data was examined using the regression method to quantify the impact of the independent variables (Social Media Marketing and Product Quality) on the dependent variable (Purchasing Decisions). The effectiveness of influencer mediation was assessed using path analysis and the Sobel test. The findings of this study indicate that Social Media Marketing and Product Quality exert an impact on Influencers. Product quality and influencers do not exert any impact on purchase decisions, however social media marketing does have an impact on purchasing decisions. Neither Social Media Marketing nor Product Quality exert any influence on Purchasing Decisions through Influencers as mediating variables.
Product and Channel Difference Mofel Distribution in Increasing Customer Loyalty Sri Rezeki; Lili Suryati; Wikrama Wardana; Desamen Simatupang; Marihot Simanjuntak; Brenhard Tampubolon; Mauritz Sibarani
Greenation International Journal of Tourism and Management Vol. 1 No. 2 (2023): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i2.33

Abstract

This study aims to determine the effect of product differentiation on customer loyalty at CV. Makmur Auto Sejahtera Medan, knowing the effect of distribution channels on customer loyalty at CV. Makmur Auto Sejahtera Medan, and knowing the effect of product differentiation and distribution channels on customer loyalty at CV. Prosperous Auto Prosperous Medan. The population in this study are regular customers of CV. Prosperous Auto Sejahtera Medan as many as 62 regular customers. The sampling technique in this study used a saturated sample. Thus, the number of research samples used is 62 regular customers. Data were analyzed using multiple linear regression analysis method. The results of the analysis give the equation Customer Loyalty = 0.108 + 0.249 Product Differentiation + 0.383 Distribution Channels + e. The results of the research partially show that product differentiation has a positive and significant effect on customer loyalty CV. Prosperous Auto Prosperous Medan. This is evidenced by the acquisition of tcount 4.834 > ttable 1.67065 and a significant value of 0.000 <0.05 and distribution channels have a positive and significant effect on customer loyalty CV. Prosperous Auto Prosperous Medan. This is evidenced by the acquisition of a tcount of 4.818 > ttable of 1.67065 and a significant value of 0.000 <0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Prosperous Auto Prosperous Medan. This is evidenced by the acquisition of an Fcount of 30.308 > ttable of 3.15 and a significant value of 0.000 <0.05.
How about “Shifting Tides: The Evolving Landscape of Consumer Choices Lili Suryati
Greenation International Journal of Tourism and Management Vol. 1 No. 3 (2023): (GIJTM) Greenation International Journal of Tourism and Management (September -
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i3.111

Abstract

The purpose of this study was to determine the reasons or factors that encourage consumers to decide to buy hotel rooms at The Luxton Bandung. The research conducted is explanatory research, namely research that aims to analyze the relationships between one variable and another or how one variable affects another. Data collection methods using questionnaires and interviews. From the results of data analysis, it is known that the factors that influence consumers to stay at The Luxton Bandung Hotel consist of price, promotion, speed in providing confirmation of room reservations, ease of access to room reservations and payment methods.
The Relationship Between Brand Reputation and Risk Perception on Customer Purchasing Decisions on E-commerce Platforms Suryati, Lili; Fenny, Fenny
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 2 (2024): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i2.107

Abstract

This study aims to analyze the effect of brand reputation on consumer risk perception and purchasing decisions on e-commerce platforms. Specifically, this study examines how brand reputation can reduce consumer risk perception and directly or indirectly drive purchasing decisions. The research method used is a quantitative approach with a survey of 200 e-commerce user respondents in Medan City. Data were analyzed using path analysis to test the relationship between variables, including the mediation effect of risk perception in the relationship between brand reputation and purchasing decisions. The results showed that brand reputation has a significant negative effect on consumer risk perception, meaning that the better the brand reputation, the lower the perceived risk perception. In addition, risk perception has a significant negative effect on purchasing decisions, where the higher the perceived risk, the lower the consumer's tendency to make a purchase. Brand reputation also has a significant positive effect on purchasing decisions, both directly and through the mediation effect of risk perception. These findings emphasize the importance of building and maintaining a strong brand reputation as a strategy to reduce consumer perceived risk and increase purchasing tendencies. The managerial implications resulting from this study are that e-commerce companies need to focus on managing brand reputation and efforts to reduce risk perception in order to encourage consumer trust and interest in transacting. This research makes an important contribution to understanding consumer behavior in the digital era and the factors that influence purchasing decisions in the context of e-commerce.
Co-Authors Ahyanuardi Ahyanuardi Albert Gamot Malau Altari Meli Gita Tarigan Ambiyar, Ambiyar Andriasan Sudarso April Gunawan Malau Baxtishodovich, Sobirov Bobur Brenhard Tampubolon Cahyono, Yoyok Desamen Simatupang Elvie Maria Erianto Ongko Fadhilah Fajrillah Fajrillah, Fajrillah Fenny Fenny Ganefri Giatman Ginting, Ripka Seri Idahnaita Gulo, Tiberiusman Hartono Hartono Hasan Maksum Hendra Soewarno, Hendra Ida Zulfida Ira Zulfa Judijanto, Loso Julyanthry, Julyanthry Klara Ratna Putri Nazara Lenggogeni Lenggogeni Lenny Menara Sari Saragih Lusiah Lusiah Mamadiyarov, Zokir Manalu, Brilliant Handyman Maretta Ginting Marihot Simanjuntak Marto Silalahi Mauritz Sibarani May Handri Muhammad Zen, Muhammad Nana Trisnawati Nandan Limakrisna Nizwardi Jalinus Nunung Ayu Sofiati (Efi) Pertiwi, R. Dewi Rahmadhani, Sri Rahman, Sayuti Retna Astuti Kuswardani Richasanty Septima Ripka Seriidahnaita Ginting Rita Zahara Rizal Abdullah Saragih, Rufinus Shamir Hasyim Syarif SIMANJUNTAK, MARKUS DODDY SITI AISAH Sri Rahmadhani Sri Rezeki Suswati Tiberiusman Gulo Wardana, Wikrama Wikrama Wardana Wikrama Wardana Yoyo Sudaryo Yulastri , Asmar Yulia Efronia Zuhanda, M. Khahfi ZURYANA, ZURYANA