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Fembriarti Erry Prasmatiwi
Fakultas Pertanian Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Journal : Economic Development Analysis Journal

 1 
Consumer Preferences of Packaged Cooking Oil in Bandar Lampung City Zainal Abidin; Marsha Dinda Maharani; Fembriarti Erry Prasmatiwi
Economics Development Analysis Journal Vol 10 No 4 (2021): Economics Development Analysis Journal
Publisher : Economics Development Department, Universitas Negeri Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edaj.v10i4.48285

Abstract

Packaged cooking oil is a food product that is needed by every households. In the market, packaged oil products have various brands and packaging forms such as refillable plastic packaging, plastic bottles, and plastic jerrycans. The purpose of this study is to determine the combination of attributes packaged cooking oil that are most preferred by consumers and attribute that have the highest importance value for consumers of packaged cooking oil. The research method uses survey methods and the analytical method used is conjoint analysis to determine consumer preferences for packaged cooking oil. research reveals more detailed results. Most research consumers are between 38-52 years old, with 4-6 family members, total family income between Rp 8,000,000-Rp 15,000,000 per month, and the last education of housewives is high school. The most widely used brand of packaged cooking oil is Bimoli with the type of plastic packaging and the size of 2 liters, with an average household consumption of 3.714 liters per month. Based on conjoint analysis, it is concluded that consumers prefers price combination of Rp 11,000-Rp 13,000 per l, 2 liters packaging size, clear, and the bottled packaging. The most important attribute is the clarity of packaged cooking oil with value of 29,693.
Co-Authors Achdiansyah Sulaiman Adam Rahmatulloh Ade Lia Delita Adia Nugraha Adia Nugraha Adia Nugraha Afandi Afandi Afandi Afandi Afriliyanti, Rizki Agus Karyanto Agus Karyanto Agus M. Hariri Agus M. Hariri Agus Setiawan Agus Setiawan Agustina, Yolanda Ahmad Baihaqi Alfu Mifta Khusufa Alviyanti, Wida Andarwangi, Tunjung Andini, Cindy Puri Anggit Saskia Rienjani Anggraini, Sonya Liza Ani Suryani Ani Suryani Annida Ubaidillah Annisa Parastry Anwar, M. Safrizal Any Suryantini Any Suryantini Aresta Dwi Stiawan Arief Laksono Arif Ardha Kenamon Arifatuzzakiyah, Maula Aristi, Riska Arum Renanda Asyifa Rahmita Zahra Ayu Indah Gusti J Bustanul Arifin Cholid Fatih Cindy Puri Andini Dedy Miswar Dedy Prasetyo Dedy Prasetyo Defline Putri Delly Delly, Defline Putri Dewi Hermania Dian Eprianda Diana Yulitasari Dita Pratiwi Dita Pratiwi Dwi Haryono Dwi Haryono Eka Kasymir Eka Kasymir Eka Kasymir Ervina Virgawati Putri Erzia Estariza Euis Kartika Evizal, M.S., Dr. Ir. Rusdi Fadila Marga Saty Fauzi Nur Dewangga Fayza, Arini Dzuriati Febrina Ramadhani Felicia Marisa Sinabariba Ferlia Devanda Fikri Syahputra Firdasari Firdasari Firdasari Firdasari Fitri Yuni Lestari Fitri Yuni Lestari Fitriani Fitriani Fitriani Futakhah, Siti Hanung Ismono Hanung Ismono Haq, Sofita Harfiatul Hasyimi, Alifia Helvi Yanfika Hery Novpriansyah Hidayat Pujisiswanto Hidayat Pujisiswanto Hidayat Saputra, Hidayat Huda Nur Aini Hurip Santoso Husna Fii Karisma Jannah I GEDE SWIBAWA, I GEDE Ibrohim Saputra Ican Aido Indah Nurmayasari Indah Septiani Irfan D. Prijambada Irham Irham Irham, Irham Ivayani Ivayani Ivayani, Ivayani Izuddin Gustoro Jaka Widada Jamhari Jamhari Jamhari Jamhari Jamhari, Jamhari Jovitha Azalia Hutasoit Julaily Eka Saputra Kaskoyo, Hari Kenamon, Arif Adha Khister Praja Putra Kinasih, Arum Sekar Ktut Murniati Ktut Murniati Kukuh Setiawan Kuswadi, Didik Lea Ayu Utari Lestari Wibowo Lestari Wibowo Lestari, Dyah Aring Hepiana Lestari, Fitri Yuni Lidya Sari Mas Indah, Lidya Sari Mas Lina Marlina lina marlina, lina Ludi Satria Ariesman, Ludi Satria M Irfan Affandi Mabrukah, Lulu Sahar Maharani, Marsha Dinda Mahmud Rifa’i Maria Christina Pasaribu Marina Ulva Marita Infia Fitriani Mariyana Mariyana Marsha Dinda Maharani Maula Arifatuzzakiyah Maya Riantini, Maya Maylani Florensi Hutasoit Meilia Anggraini Meitry Indriastuti Meri Fatmalasari Mesianna Marito Ambarita Muhamad Irfan Affandi Muhamad Soleh Muhammad Irfan Muhammad Irfan Affandi Muhammad Irfan Affandi Muhammad Nurdin Mutiara Putri Nanik Sriyani Nita Oktami Noventy, Bernadetha Dini Novi Rosanti Nur Fitriyani Nurhasan Nurhasan, Nurhasan Nurul Mala Nyimas Sa'diyah Nyimas Sadiyah Ongki Fermadi Otik Nawansih Otik Nawansih Paula Shintia Marbela Pane Pratiwi, Sisilia Putri Putri, Dewi Lestari Putri, Rafika Dila R Hanung Ismono Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Raden Hanung Ismono Rahma Lalita Rama Ayu Fitri Ramires, Ryano Rana Cindi Minartha Rania A.S. Yasmin Renardi Iswara Rika Silvia Anggraini Riki Misgiantoro Rio Tedi Prayitno Risca Fara Midta Sari Riska Nurul Qorima Riska Widyasari Ristiana Restuti Rofiiqoh Al-Khoiriah Romaniartini Desiwi Rommy Qurniati Rusdi Evizal Sa'diyah, Nyimas Sadiyah, Nyimas Sanjaya, Purba Santi, Putu Yogi Saputri, Alifira Bintang Sari, Rina Yunika Sarno Sarno Sayekti , Wuryaningsih Dwi Selly Muchtar Djalil Septiana, Liska Mutiara Setyo Dwi Utomo Setyo Dwi Utomo Setyo Widagdo Setyo Widagdo Setyo Widagdo Setyo Widagdo Setyo Widagdo Shindy Kurnia Putri Siska Aprilia Siti Futakhah Siti Hardiyanti Chonani Siti Mariyani Solikhin Solikhin Solikhin Solikhin Sonia, Febby Putri Sri Puji Lestari Sri Yusnaini Sri Yusnaini Stella Ayu Anggraeni Stiawan, Aresta Dwi Sudi Pramono Sudi Pramono . Sugiatno . Sugiatno Sugiatno SUGIATNO SUGIATNO Sugiatno Sugiatno Sugiatno Sugiatno Sugiatno Sugiatno Suhada, Fadel Fathi Suriaty Situmorang Suriaty Situmorang Suskandini Ratih Dirmawati Sutarni Sutarni Sutarni Sutarni Tasmania Ayu Permata Liana Tasya Juwita Taufik, Harun Teguh Endaryanto Thomas Mayang Andriadi Titis Aditya Handayani Titis Widyawati Sholeha Tohari Tohari Tri Novi Astuti Tunjung Andarwangi Tunjung Andarwangi Tunjung Andarwangi Tunjung Andarwangi Tyas Sekartiara Syafani, Tyas Sekartiara Ubay, Meita Saniyyah Varingan Prianando Tambunan Vientika Anggraini Vina Anggraini Safitri Vivi Ayu Yuliana Wan Abbas Zakaria Winda Rahmawati Winda Rahmawati Woeniar Michelle Keny Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yasmin, Rania A.S. Yoandra Yoga Pratama Yuliana Saleh Yuliana Saleh Yundari, Yundari Yuni Astika Rahayu Zainal Abidin Zainal Abidin Zainal Abidin