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All Journal Wahana Didaktika Sebatik Journal of Tourism Destination and Attraction Enrichment : Journal of Management Edutourism : Journal Of Tourism Reseach Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Innovative: Journal Of Social Science Research Journal of Commerce Management and Tourism Studies INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Dinamika: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Education, Social & Communication Studies
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Institut Paiwisata Dan Bisnis Internasional
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The rise of decentralized finance (DeFi): Opportunities for disruption in traditional financial models Kurniawan, I Gede Wahyu Antara; Sudiarta, Made; Wahyuni, Luh Mei; Sumawidari, Ida Ayu Ketut; Kasiani, Kasiani; Bernadetha, Maria; Zulfan, Muhammad; Sinaga, Firman
Journal of Education, Social & Communication Studies Vol. 2 No. 2 (2025): May 2025
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71028/jescs.v2i2.15

Abstract

The rise of Decentralized Finance (DeFi) represents a transformative shift in the global financial landscape, challenging traditional financial models and offering new possibilities for a more inclusive and efficient financial system. This study aims to explore the opportunities and challenges that DeFi poses to the conventional financial sector, focusing on its impact on banking, credit systems, investments, and payment systems. A mixed-methods approach was employed, including secondary data analysis, expert interviews, and first-hand experience with DeFi protocols such as lending, borrowing, and arbitrage. The findings highlight the significant potential of DeFi in creating alternative financial models that can increase financial inclusion, enhance access to capital, and reduce transaction costs. Recent data indicates that the Total Value Locked (TVL) in DeFi platforms has surged to over $50 billion as of January 2025, reflecting growing adoption. Additionally, daily transaction volumes across major DeFi platforms have reached approximately $10 billion, with active users exceeding 4 million globally. However, the research also identifies critical challenges, including regulatory uncertainty, security vulnerabilities, and the complexity of DeFi platforms, which pose barriers to mainstream adoption. This paper contributes to the understanding of how DeFi can reshape the financial ecosystem, offering insights into its future potential, the risks involved, and the steps required to address the existing challenges. Furthermore, it underscores the need for ongoing research into the regulatory aspects of DeFi and its collaboration with traditional financial institutions.
Socialization of the Use of Semantic Scholar in Improving the Quality of Student Research: Pengabdian Firman Sinaga; Liestyowati; Komang Shanty Muni Parwati; Komang Trigita Juliastri; I Gusti Made Riko Hendrajana
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1966

Abstract

The following are the steps he took with one hundred and fifty students at the Institute of Tourism and International Business and Telkom Unversity. The result in this article show that The socialization in this article aims to teach students how to use the Semantic Scholar application to improve the quality of their article. One indicator of quality article can be seen from quality references. Semantic Scholar is an AI that offers a myriad of quality references to improve article quality. Some of the advantages of Semantic Scholar include the following: 1. Article Efficiency: With its unique ability to identify context and relationships, Semantic Scholar can save article time. Auhtors no longer need to sort through hundreds of articles just to find relevant ones. 2. Faster Innovation: With easier access to relevant article, innovation can happen more quickly. This can have a positive impact on various industries and disciplines. 3. Article Empowerment: Semantic Scholar empowers auhtors to explore various disciplines and gain a better understanding of their fields. 4. Open Access: One important aspect of Semantic Scholar is open access. This means that most of the content you find in it is freely accessible. This is a major step in democratizing access to knowledge. Based on this, auhtors believe that this socialization can gradually improve the quality of student article.
Developing innovative and effective marketing strategies to deepen customer engagement and expand market reach successfully Masih, Ni Ketut; Pemayun, I Dewa Gede Ari; Sinaga, Firman
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.335

Abstract

This study investigates effective marketing strategies for AUTO2000, with the goal of increasing sales volume during the Covid-19 pandemic. Utilizing a descriptive research approach, data were collected through observation, interviews, and document analysis. The findings demonstrate that applying segmentation, targeting, and positioning (STP) strategies contributes to improving sales performance. Specifically, the company can benefit from a differentiated targeting strategy, which involves focusing on multiple potential market segments. Additionally, a positioning strategy based on attributes and product categories allows the company to concentrate on key products that resonate with target markets. The results suggest that AUTO2000's product diversity, coupled with innovative offerings, aligns well with these strategies. The study concludes that continuous adaptation of marketing strategies, paired with creative solutions, is essential for meeting sales targets, particularly in challenging periods such as the pandemic.
Strategi Pemasaran dalam Peningkatan Penjualan Wine di Hatten Wine Pada Era New Normal Krisnaputra, Gede Rendi; Sinaga, Firman; Supartini, Ni Luh
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 2 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i2.322

Abstract

Hatten Wine merupakan salah satu perusahaan wine yang ada di Bali. Dikarenakan situasi pandemi di era new normal penjualan Wine menurun drastis. Walaupun sudah mempunyai event free flow, wine testing dan wine tour, tetap saja tidak dapat meningkatkan penjualan wine di masa pandemi saat ini. Hal ini dilihat dari merosotnya penjualan pada tahun 2021. Penurunan ini diakibatkan karena pandemi dan kurangnya target market ke tamu lokal. Berdasarkan hal tersebut peneliti melakukan penelitian dengan menggunakan strategi pemasaran dengan metode analisis SWOT (strength, weakness, opportunities, threat) dan metode QSPM (quantitative strategic planning matrix) untuk menentukan strategi prioritas yang diperoleh dari analisis SWOT. Dimana hasil dari analisis SWOT menunjukkan Hatten Wine berada pada Kuadran I dimana sumbu X (strength) pada titik 1,33 dan Y (opportunities) berada pada titik 1,2. Dalam situasi ini tindakan yang diambil yaitu menggunakan strategi agresif dimana menagemen sales & marketing harus memperkuat kekuatan yang ada untuk dapat memanfaatkan peluang sebesar-besarnya. Dan untuk strategi prioritas yang digunakan yaitu membuat promosi wine. Membuat member card untuk para repeater dengan bonus atau discount. Membuat event serta mengundang DJ/live music yang memiliki masa banyak untuk meningkatkan jumlah pengunjung dan volume penjualan. Hatten Wine is one of the wine companies in Bali. Due to the pandemic situation in the new normal era, wine sales have decreased drastically. Even though they already have free flow events, wine testing and wine tours, they still cannot increase wine sales during the current pandemic. This can be seen from the decline in sales in 2021. This decline was due to the pandemic and the lack of a target market for local guests. Based on this, the researchers conducted research using a marketing strategy using the SWOT analysis method (strengths, weaknesses, opportunities, threats) and the QSPM (quantitative strategic planning matrix) method to determine the priority strategies obtained from the SWOT analysis. Where the results of the SWOT analysis show Hatten Wine is in Quadrant I where the X (strength) axis is at 1.33 and Y (opportunities) is at 1.2. In this situation the action taken is to use an aggressive strategy where the sales & marketing management must strengthen the existing strengths to be able to take advantage of the maximum opportunity. And for the priority strategy used, namely making wine promotions. Make member cards for repeaters with bonuses or discounts. Organize events and invite DJs/live music who have a lot of time to increase the number of visitors and sales volume.
Pengaruh Kualitas Pelayanan Makanan dan Minuman Terhadap Kepuasan Tamu di Pool Restoran Seminyak Bali Christanto, I Putu Ari Grace; Sinaga, Firman; Susanti, Luh Eka
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 2 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i2.330

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan makanan dan minuman terhadap kepuasan tamu di Pool Restoran pada Puri Saron Hotel. Populasi dalam penelitian ini adalah seluruh pelanggan yang berkunjung ke Pool Restoran pada Puri Saron Hotel pada bulan Maret-April 2021. Teknik sampling yang peneliti gunakan adalah simple random sampling, dan diperoleh sampel sebanyak 30 pelanggan Pool Restoran pada Puri Saron Hotel. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis regresi linear berganda. Hasil penelitian menunjukan bahwa secara parsial kualitas pelayanan makanan dan minuman berpengaruh positif terhadap kepuasan tamu di Pool Restoran pada Puri Saron Hotel. Nilai positif indikator kualitas pelayanan, yaitu tangibles sebesar 0,701 dengan nilai signifikansi sebesar 0,000, responsiveness sebesar 0,088 dengan nilai signifikansi sebesar 0,619, reliability sebesar 0,164 dengan nilai signifikansi sebesar 0,325, empaty sebesar 0,071 dengan nilai signifikansi sebesar 0,715, dan assurance sebesar 0,271 dengan nilai signifikansi sebesar 0,366. Secara simultan kualitas pelayanan makanan dan minuman berpengaruh terhadap kepuasan tamu di Pool Restoran pada Puri Saron Hotel, diperoleh Fhitung = 14,946 > Ftabel = 2,62 dengan nilai signifikansi 0,000 < 0,05. F hitung lebih besar dari F tabel yang berarti Ho ditolak dan Ha diterima. Hal ini berarti bahwa secara simultan indikator kualitas pelayanan, yaitu tangubles (X1), responsiveness (X2), reliability (X3), empaty (X4), dan assurance (X5) berpengaruh terhadap kepuasan tamu namun variabel kualitas pelayanan dan lokasi hanya berpengaruh sebesar 70,6 persen variansi dalam mempengaruhi kepuasan tamu dan sisanya sebesar 29,4 persen dipengaruhi oleh variabel-variabel lain yang tidak dijelaskan dalam penelitian ini. This study aims to determine the effect of food and beverage service quality on guest satisfaction at the Pool Restaurant at Puri Saron Hotel. The population in this study were all customers who visited the Restaurant Pool at the Puri Saron Hotel in March-April 2021. The sampling technique used by the researchers was simple random sampling, and a sample of 30 customers was obtained from the Pool Restaurant at the Puri Saron Hotel. The data analysis technique used in this research is multiple linear regression analysis technique. The results showed that partially the quality of food and beverage service had a positive effect on guest satisfaction in the Restaurant Pool at Puri Saron Hotel. The positive value of service quality indicators, namely tangibles is 0.701 with a significance value of 0.000, responsiveness is 0.088 with a significance value of 0.619, reliability is 0.164 with a significance value of 0.325, empathy is 0.071 with a significance value of 0.715, and assurance is 0.271 with a significance value of 0.366. Simultaneously the quality of food and beverage service affects guest satisfaction in the Restaurant Pool at Puri Saron Hotel, obtained Fcount = 14.946 > Ftable = 2.62 with a significance value of 0.000 <0.05. F count is greater than F table which means Ho is rejected and Ha is accepted. This means that simultaneously service quality indicators, namely tangibles (X1), responsiveness (X2), reliability (X3), empathy (X4), and assurance (X5) affect guest satisfaction but service quality and location variables only affect 70 ,6 percent of the variance in influencing guest satisfaction and the remaining 29.4 percent is influenced by other variables not explained in this study.
Pengaruh Pelatihan Soft Skill dan Hard Skill Terhadap Kinerja Karyawan di Bali Beach Glamping Resort Widyaningsih, Ni Kadek Ari; Sinaga, Firman; Wirawan, Putu Eka
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 3 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i3.358

Abstract

Ditemukan complain mengenai operasional di front office, restaurant, kitchen dan house keeping pada Bali Beach Glamping Resort. Tujuan dalam penelitian ini untuk mengetahui pengaruh pelatihan soft skill dan hard skill terhadap kinerja di Bali Beach Glamping Resort. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan SPSS 23. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan kuesioner dan studi dokumen. Kuesioner disebar kepada seluruh karyawan di Bali Beach Glamping. Teknik analisis data yang digunakan adalah uji statistik seperti uji validitas, uji reliabitas, uji asumsi klasik, uji regresi linear sederhana dan uji regresi linear berganda. Hasil analisis dalam penelitian ini adalah semakin tinggi pelatihan soft skill dan hard skill maka kinerja karyawan akan semakin meningkat. Simpulan penelitian ini adalah pelatihan soft skill dan hard skill berpengaruh signifikan terhadap kinerja karyawan di Bali Beach Glamping Resort. Dalam penelitian ini indikator pada pelatihan soft skill yang memiliki pengaruh paling tinggi terhadap kinerja karyawan adalah pelatihan leadership, sedangkan indikator pada hard skill yang memiliki pengaruh paling tinggi adalah pelatihan pelayanan. Manfaat penelitian ini untuk industri yaitu memberikan masukan kepada resort berupa informasi yang dapat dijadikan referensi mengenai peltihan yang efektif diterapkan di industri perhotelan sehingga menghasilkan karyawan yang kompeten dibidangnya. Dan kepada department front office, restaurant kitchen dan house keeping yang ada di Bali Beach Glamping dapat menjadikan penelitian ini sebagai acuan dalam memberikan pelatihan yang tepat dimasa mendatang. Dalam pelatihan soft skill agar lebih meningkatkan pelatihan untuk problem solving sedangkan pada pelatihan hard skill lebih meningkatkan pelatihan teknologi. Complaints were found regarding operations at the front office, restaurant, kitchen and house keeping at Bali Beach Glamping Resort. The purpose of this study was to determine the effect of soft skill and hard skill training on performance at Bali Beach Glamping Resort. The research method used is a quantitative method using SPSS 23. Data collection techniques used in this research are questionnaires and document studies. Questionnaires were distributed to all employees at Bali Beach Glamping. The data analysis technique used is statistical tests such as validity tests, reliability tests, classical assumption tests, simple linear regression tests and multiple linear regression tests. The results of the analysis in this study are the higher the soft skill and hard skill training, the higher the employee's performance. The conclusion of this research is that soft skill and hard skill training have a significant effect on employee performance at Bali Beach Glamping Resort. In this study, the indicator on soft skills training that has the highest influence on employee performance is leadership training, while the indicator on hard skills that has the highest influence is service training. The benefit of this research for the industry is to provide input to resorts in the form of information that can be used as a reference regarding effective training applied in the hospitality industry so as to produce competent employees in their fields. And to the front office, restaurant kitchen and house keeping departments in Bali Beach Glamping, this research can be used as a reference in providing appropriate training in the future. In soft skills training to further improve training for problem solving, while in hard skills training further improve technology training.
Peran Order Taker Housekeeping Departement di Pullman Bali Legian Beach Hotel and Resort Swandewi, Putu Anindya; Sinaga, Firman
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 3 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i3.376

Abstract

Analisa Taking Order dalam Peningkatkan Kinerja Pramusaji Andani , Desak Komang Tri; Sinaga, Firman
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 3 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Maret 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i3.737

Abstract

Industri Pelayanan makan dan minuman yang pesat termasuk di USA menuntut pelaku usaha menciptakan kualitas pelayanan guna mempertahankan kesetian pelanggan terhadap jasa yang ditawarkan sehingga kelangsungan usaha tetap terjaga.Restaurant salah satu dapartement yang berpengaruh pada industry pariwisata. Restaurant merupakan tempat yang dikunjungi orang dengan tujuan mencari berbagai makanan dan minuman. Restaurant biasanya menyajikan keunikan tersendiri sebagai ciri khas melalui menu masakan, hiburan, atapun tampilan fisik bangunan. Salah satu oprasional yang harus diperhatikan adalah terkait dengan taking order tersebut. Order taker/Pramusaji adalah orang yang bertanggung jawab atas penyajian makanan di suatu restaurant ia juga bisa dikatakan sebagai jantung dari sebuah restaurantkarna keberasilan restaurant tergantung atas kepuasan tamu. Penelitian ini dilakukan dengan bertujuan untuk mengetahui kendala dalam menerapkan taking order di Restaurant 43.1 Stratton Mountain Resort, Mengetahui solusi yang tepat saat terjadi masalah , saat menerapkan taking order di Restaurant 43.1 Stratton Mountain Resort. Metode yang digunakan penelitian ini adalahkualitatif yaitu dengan melakukan wawancara ,observasi, Partisipasi selama penulis melakukan on the job training di Restaurant 43.1Stratton Mountain Resort. Adapun hasil dari penelitian ini adalah mengetahui pramusaji/order taker mengalami kendala dalam bahasa dan pemahaman menu serta mengetahui Solusi yang tepat untuk menangani masalah tersebut. Jadi kesimpulannya adalah. Bahwa order taker adalah bagian terpenting dari restaurant yang berhubungan dengan kenyamanan tamu dan berhubungan erat dengan tujuannya didirikannya restaurant yaitu mencari income atau profit. The fast food and drink service industry, including in the USA, requires business actors to create quality service in order to maintain customer loyalty. Restaurant is a place visited by people with the aim of looking for various kinds of food and drinks. One of the operations that must be considered is related to the restaurant's order-taking system. The order taker/waiter is the person who is responsible for serving food in a restaurant. He can also be said to be the heart of the restaurant because the success of the restaurant depends on guest satisfaction and of course the waiter has the responsibility for guest satisfaction. This research was conducted with the aim of knowing the obstacles in implementing order taking at Restaurant 43.1 Stratton Mountain Resort and finding the right solution when a problem occurs, when implementing order taking at Restaurant 43.1 Stratton Mountain Resort. The method used in this research is qualitative, namely by conducting interviews, observation, participation during the authors on the job training at Restaurant 43.1 Stratton Mountain Resort USA. The results of this study are to find out that waiters / order takers experience problems in language and understanding the menu and find out the right solutions to deal with these problems. So the conclusion is that order takers are the most important part of a restaurant that is related to guest comfort and is closely related to the purpose of establishing a restaurant, namely seeking income or profits.
Analisis Penerapan Standar Operasional Prosedur Bar Putra, A.A. Gede Bagus Sedana; Sinaga, Firman; Amir, Firlie Lanovia
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 8 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Agustus 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i8.841

Abstract

Standar Operasional Prosedur pada Bar Mano Beach House Seminyak dalam penerapan Standar Operasional Prosedur masih ada karyawan bar yang tidak melaksanakan dengan maksimal sehingga, menimbulkan berbagai masalah pada berlangsungnya operasional seperti membuat minuman tidak menggunakan alat ukur (jigger). Adanya indikasi permasalahan pada penerapan Standar Operasional Prosedur Bar Mano Beach House Seminyak yang telah menjadi latar belakang penelitian ini. Tujuan penelitian ini adalah mengetahui penerapan Standar Operasional Prosedur pada Deparment bar di restoran tersebut. Metode pengumpulan data yang di gunakan dalam penelitian ini adalah Observasi, wawancara serta dokumentasi. Teknik analisis data yang di gunakan yaitu dengan analisis deskriptif kualitatif. Hasil penelitian ini menunjukkan bahwa manfaat utama dari penerapan Standar Operasional Prosedur menciptakan keselarasan kerja karyawan bar. Manfaat lain yang bisa dipetik adalah bahwa Standar Operasional Prosedur bisa di jadikan pedoman bagi Deparment bar di Mano Beach House Seminyak untuk melakukan tugas-tugasnya, dan juga sebagai media komonikasi untuk mendukung kelancaran operasional. Pihak restoran disarankan untuk terus melakukan perbaikan dan pengembangan pada Standar Operasional Prosedur mereka. Standard Operating Procedures at Bar Mano Beach House Seminyak in the application of Standard Operating Procedures there are still bar employees who do not carry out optimally so that it causes various problems in the ongoing operations such as making drinks without using a measuring device (jigger). There are indications of problems in the application of Standard Operating Procedures Bar Mano Beach House Seminyak which has become the background of this research. The purpose of this study was to determine the application of Standard Operating Procedures to the Department bar in the restaurant. Data collection methods used in this study were observation, interviews and documentation. The data analysis technique used is descriptive qualitative analysis. The results of this study indicate that the main benefit of implementing Standard Operating Procedures is to create work harmony for bar employees. Another benefit that can be learned is that Standard Operating Procedures can be used as guidelines for the Bar Department at Mano Beach House Seminyak to carry out their duties, and also as a communication medium to support smooth operations. The restaurant is advised to continue to make improvements and developments on their Standard Operating Procedures.
Tourism Ambassador: Strategi Komunikasi Pemasaran Destinasi Wisata Jawa Barat Melalui Program Smiling West Java Ambassador 2022 Imaddudin, Imaddudin; Sinaga, Firman; Nur Efendi, Moch.; Koerniawaty, Francisca Titing; Amir, Firli Lanovia
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strategi komunikasi pemasaran destinasi wisata merupakan impelementasi dari sebuah perencanaan, tujuan, kebijakan hingga tindakan yang saling mempengaruhi dan membentuk pemahaman bersama. Program Smiling West Java Ambassador bertujuan untuk mengeksposure destinasi wisata unggulan Jawa Barat melalui konten kreatifnya. Penelitian dengan pendekatan kualitatif deskriptif dengan pengumpulan data melalui wawancara mendalam, observasi dan dokumentasi. Hasil penelitian tersebut guna mengimplementasikan kebijakan dari penetapan strategi pembangunan pariwisata di Jawa Barat dalam konteks pemasarannya. Upaya yang dilakukan pada program SWJ Ambassador hanya fokus pada penyebaran destinasi wisata melalui konten kreatif dari para conten creator, influencer, selebtiktok, selebgram, dan lainnya yang secara tidak langgung memiliki jumlah pengikut yang cukup banyak. Sehingga potensi promosi destinasi wisata di Jawa Barat makin meluas dengan dibantunya para followers atau pengikut media sosial para duta pariwisata tersebut. Ditambah keahlian dalam membuat konten kreatif yang estetik, menambah kekayaan informasi yang mudah dipahami dan enak dilihat. Melalui dua strategi pemasaran baik pesan maupun media, diharapkan dapat memberikan informasi dan persuasi dengan cara yang lebih halus (soft selling) serta penempatan pada media yang sedang marak dikalangan masyarakat dapat lebih mudah diterima.
Co-Authors Amir, Firli Lanovia Amir, Firlie Lanovia Andani , Desak Komang Tri Anggriawan , Egi Saltia Arif Aidil Adha Asmidana, Samuel Hagi Bagus Putu Wahyu Nirmala Bernadetha, Maria Bondan Pambudi Christanto, I Putu Ari Grace Devi, Ni Kadek Sintya Loka Dwiatmojo, A Rinto Efendi, Moch Nur Firli Lanovia Amir Firlie Lanovia Amir Fitriani, Saroh Francisca Titing Koerniawaty Gede Yudiya Permana Gusti Ngurah Yoga Semadi Hendrajana, I Gusti Made Riko I Gusti Made Riko Hendrajana I Gusti Made Riko Hendrajana I Gusti Made Suka Arnawa I Ketut Gde Nata Adi Putra I Made Darsana I Nyoman Kanca I Putu Fajar Eka Febryanta I Wayan Lanang Nala I Wayan Putra Aditya I Wayan Restu Suarmana, I Wayan Restu Imaddudin, Imaddudin Juniartha, I Made Erik Kasiani, Kasiani Kimberley Kimberley Koerniawaty, Francisca Titing Komang Trigita Juliastri Krisnaputra, Gede Rendi Kurniawan, I Gede Wahyu Antara Lanovia Amir, Firlie Liestyowati Luh Eka Susanti Made Widya Paramitha Masih, Ni Ketut Moch Nur Efendi Moch Nur Efendi Mohamad Tamrin Muhammad Ali, H. Ni Luh Supartini Novita Indriani Nur Efendi, Moch. Pambudi, Bondan Pantiyasa, I Wayan Paramita, Putu Dian Yuliani Paramitha, Made Widya Parwati, Komang Shanty Muni Pemayun, I Dewa Gede Ari Putra, A.A. Gede Bagus Sedana Putu Diva Krisna Maharani Putu Eka Wirawan Putu Eka Wirawan Riko Hendrajana, I Gusti Made Robiatul Adawiyah Sabalius Uhai Sanjaya, I Wayan Kiki Santi Palupi, Santi Saroh Fitriani Sasmita, Ayu Widiya Semara, I Made Trisna Suadnyana, I Wayan Suarja, I Ketut Sudiarta, Made Sukmana, Eman Sumawidari, Ida Ayu Ketut Swandewi, Putu Anindya Utik Kuntariati Vena Maria Jessica Noya Wahyuni, Luh Mei Widhyadanta, I Gede Dirga Surya Arya Widyaningsih, Ni Kadek Ari Zulfan, Muhammad