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ANALISA PENYALURAN KREDIT USAHA RAKYAT TERHADAP KINERJA CICILAN DAN KINERJA USAHA UMKM (Studi Kasus pada Bank Riau Kepri) Elisa, Verina Elisa; Purwoko, Bambang; W. Sumarlin, Antonius
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 2 No 1 (2017): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The purpose of this research is to know the role of assistance provided by the creditor to the debtor in generating a combination of bank's corporate strategy and business strategy of UMKM benefiting both parties. The research was conducted in several locations of MSMEs that were built by Bank Riau Kepri. The sampling technique was done by purposive sampling. Data analysis using Structural Equation Model (SEM) method with data processing using SMART PLS3. The results showed that there was a positive relationship between the performance of UMKM repayments on the performance of MSMEs. Although KUR with single-digit interest was shown to assist MSMEs in improving their business performance, the results of this study still showed the same KUR channeling bank as other credit products issued by the bank.
Wadah Berbagi Pengetahuan Sebagai Variabel Pembantu Dalam Menentukan Strategi Bisnis Konsinyasi Pancake Durian Medan Syarifah, Laila; W. Sumarlin, Antonius; Purwoko, Bambang
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 2 No 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

Basically, the area broadly marketing availability can encourage business environment. One of business strategies shall be guaranteed through consignment. Consignment draw attention many businesses, because of sales value rapid. Despite the highly competitiveness in nature of the business itself, many previous studies have attempted to come up with strategic schemes on how the start up business can kick in and survive overtime. The object of this research is individuals who love Durian Pancake Medan (DPM) and run in consignment business of DPM. DPM was chosen because of highly consumption in Medan, yet it may not apply to the area of Jakarta, Depok and Bekasi where such product at least available and there is also negative perception about durian and its dairy products. Consigment business on pancake durian Medan remains a challenge, particularly in the micro scaled businesses. This research focuses on how businessmen who have capital and the ability to produce DPM, but still have challenge with location of the placement of marketing products with consignment system. There were 95 represented respondents in three areas who were purposively sampled, using questionnaires and processed with PLS analysis. The results of this research prove that the knowledge sharing platform has a role in increasing consumer commitment. There are two criteria for channeling the right place for the formation of strategy consignment business of DPM.
ANALISIS PREFERENSI TERHADAP STRATEGI PENYEDIA JASA PENGIRIMAN UANG DALAM PEMBENTUKAN KOMITMEN TENAGA KERJA INDONESIA Makhdum Asqar, Muhabbat; Purwoko, Bambang; Supriyadi, Edy
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 1 No 2 (2016): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

This study analyzes the effect of migrant workers on election preferences option remittance services, TKI preferences influence on the formation of commitment and analyze the commitment as a mediator variable between preferences and remittance options. The research methodology using quantitative descriptive approach. The analysis technique used in this research is Structural Equation Model (SEM). Data obtained running by using the software LISREL 8.70. The research concludes that there is a positive influence between the preference for the commitment and remittance options. Commitment does not significantly influence remittance options. Thus the variable no commitment can not be used as a mediator variable between preferences with the option money transfer services
ANALISIS STRATEGI PENGEMBANGAN KINERJA INSTITUSI DALAM RANGKA MENINGKATKAN DAYA SAING DI POLITEKNIK NEGERI JAKARTA Afifah, Laras; Purwoko, Bambang; Zulkifli
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 6 No 1 (2021): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

This research is about Analysis of Institutional Performance Development Strategy in the Framework of Increasing Competitiveness in Jakarta State Polytechnic. Jakarta State Polytechnic is one of 43 State Polytechnics under the Ministry of Education and Culture of the Republic of Indonesia. This research is a qualitative research with a problem approach through descriptive analysis. The focus of this research is to analyze the strategies that will be applied for the development of institutional performance in order to improve competitiveness in the Jakarta State Polytechnic by referring to the selected strategies resulting from data collection conducted by researchers based on the results of the analysis in terms of internal and external factors of the organization, SWOT analysis, TOWS, EFE, IFE, VRIO analysis, and Competitive Profile Matrix in order to improve institutional competitiveness. After the research object is known its quadrant position, a business strategy for the development of the Jakarta State Polytechnic will be prepared in 2020-2024. After the chosen strategy is obtained, then Key Performance Indicators are developed.
ANALISIS PENGELOLAAN USAHA KARYAWAN DALAM MEMPENGARUHI PERSONAL BALANCED SCORECARD PERUSAHAAN TV BERBAYAR Iqbal, Iqbal Ramadhan; Purwoko, Bambang; W. Sumarlin , Antonius W. Sumarlin
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 2 No 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

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The purpose of this research is to analyze by function business influence sales force employees advertising workers at the level of account executive of personal balanced scorecard pay-tvcompany. The research was conducted in Indonesia's pay-tv industry, PT MNC with its MNC Channels business unit. The sampling technique was done by accidental sampling. Analysis of data use the Structural Equation Model (SEM) with data processing using SMART PLS3. The result showed that there is a positive connection between effort and personal balanced scorecard. The relationship indicates that working hard, work smart, open to receive advice, and results clear can increase the personal balanced scorecard.The higher effort was the higher personal also balanced scorecard salesperson
Strategi Kualitas Pelayanan Perbankan Dalam Meningkatkan Kepuasan Nasabah Pada PT Bank Syariah Indonesia Tbk Dewi, Tiya Marliyana; Purwoko, Bambang; Zulkifli, Zulkifli
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 8 No 1 (2023): Agustus
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/ekobisman.v8i1.5816

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh inovasi, teknologi industry 4.0 dan kualitas produk langsung maupun tidak langsung terhadap kualitas pelayanan, serta pengaruh seluruh variabel tersebut terhadap kepuasan nasabah pada PT Bank Syariah Indonesia Tbk. Sampel penelitian sejumlah 185 responden yang merupakan nasabah Bank BSI di Jakarta. Teknik pengambilan sampel yaitu Non Probability Sampling. Pengumpulan data menggunakan kuesioner dan Focus Group Discussion (FGD). Teknik analisis data menggunakan analisis Structural Equation Modeling (SEM) yang diolah dengan software SmartPLS. Hasil penelitian membuktikan bahwa variabel inovasi dan kualitas produk berpengaruh signifikan terhadap kualitas pelayanan begitu juga kualitas pelayanan berpengaruh signifikan terhadap kepuasan nasabah. Teknologi industry 4.0 juga berpengaruh terhadap kualitas pelayanan. Namun pada variabel teknologi industry 4.0 tidak berpengaruh signifikan terhadap Kepuasan nasabah. Hasil penelitian juga menunjukkan Rencana Strategi kepuasan nasabah dengan mengacu pada strategi-strategi dari hasil analisis yang telah dilakukan dan dipilih strategi yang tepat yaitu pengembangan IT core banking.
Socialization of Clean Wound Care for Post Operative Wounds in Cempaka Room 2 Kartini Karanganyar Regional Hospital Wahyuni, Endah Sri; Azzahra, Aulia Firly; Cantika O, Azzahra Amanda; Agustin, Cahya Tri; Dewi, Diah; Kharisma, Intan; Barokah, Umi; Purwoko, Bambang
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.3991

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A wound is a disruption in tissue continuity due to injury or surgery. There are a lot of surgical wounds in Cempaka 2 ward, but there are still many patients and families who don't know how to care for post-operative wounds, so outreach needs to be done. The aim of this outreach is to increase patient and family knowledge in post-operative wound care. The method for implementing this socialization is the lecture and demonstration method. The results of the data obtained were that before the socialization regarding appropriate post-operative wound care was carried out in the Cempaka Room 2, 0 people (0%) were in the good category, 0 people were good (0%), 15 people were less (100%). After conducting socialization about appropriate post-operative wound care in the Cempaka 2 Room with a good category of 15 people (100%), sufficient 0 people (0%), less than 0 people (0%). Based on the community service that has been carried out in Ward Cempaka 2 Kartini Karanganyar Regional Hospital with the theme Socialization of Clean Wound Care in Post Operative Wounds with 15 patients who are very enthusiastic and already know how to carry out post operative wound care correctly as evidenced by the accuracy in answering questions given by speaker.
Bibliometric Analysis of Trends and Themes in Human Resource Management Research: A Focus on Indonesian Scholarly Contributions Sihite, Mislan; Ilham, Rachmad; Purwoko, Bambang; AJi, Lexi Jalu
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.527

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This bibliometric analysis explores trends and themes in Human Resource Management (HRM) research, focusing specifically on contributions from Indonesian scholars. Through systematic data collection and analysis utilizing electronic databases and specialized software, prevalent topics, research methodologies, and publication trends within Indonesian HRM research were identified. The analysis revealed key clusters of research, including electronic human resource management practices, green HRM, strategic management, and innovation. Additionally, less densely covered research areas were highlighted, indicating potential avenues for further exploration. The findings offer valuable insights for academia, industry, and policymakers, facilitating informed decision-making and promoting the advancement of HRM practices in Indonesia.
Sustainable Marketing Strategies and Their Influence on Consumer Preferences for Eco-Friendly Products in Indonesia: The Mediating Role of Environmental Awareness Khuan, Hendri; Marnoto, Marnoto; Tapaningsih, Weni Indah Doktri Agus; Purwoko, Bambang
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.538

Abstract

This research investigates the influence of sustainable marketing strategies on consumer preferences for eco-friendly products in Indonesia, with a focus on the mediating role of environmental awareness. Drawing upon a quantitative approach, data were collected from a diverse sample of 150 participants using purposive sampling techniques. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships between sustainable marketing strategies, environmental awareness, and consumer preferences. The results reveal significant positive relationships between sustainable marketing strategies and consumer preferences, as well as between environmental awareness and consumer preferences. Furthermore, environmental awareness was found to partially mediate the relationship between sustainable marketing strategies and consumer preferences. These findings underscore the importance of integrating sustainability principles into marketing strategies and fostering environmental awareness to promote eco-friendly consumption behaviors among Indonesian consumers.
The Role of Digital Marketing Strategies in Enhancing Customer Engagement and Brand Loyalty: A Study of E-Commerce Platforms Rowi, Armein Sjuhary; Wahyudi, Muhammad Aria; Oswari, Teddy; Purwoko, Bambang
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.936

Abstract

This study examines the role of digital marketing strategies in enhancing customer engagement and brand loyalty on e-commerce platforms, emphasizing the mediating effects of trust and perceived value. Using survey data from 400 e-commerce users, the results reveal that personalized, relevant, and frequent marketing efforts significantly enhance customer engagement, which in turn drives brand loyalty. The findings also highlight that trust, characterized by reliability and transparency, and perceived value, defined by quality, convenience, and cost-effectiveness, serve as critical mediators. Structural equation modeling confirms these relationships, providing a comprehensive framework for understanding how digital marketing strategies foster long-term customer loyalty. The study contributes to the theoretical discourse on digital marketing and offers actionable insights for e-commerce businesses aiming to thrive in a competitive marketplace.
Co-Authors Abas, Sofyan Adiguna, Patria Afifah, Laras Agustin, Cahya Tri Ahmad Gamal Ahmad Nur Budi Utama Aji, Lexi Jalu Awwal, Muhammad Al Faridho Azzahra, Aulia Firly Bachtiar, Alfan Baihaqi, Ahmad Noval Cantika O, Azzahra Amanda Chatarina Umbul Wahyuni Dedy Kunhadi DEWI SARTIKA Dewi, Diah Dewi, Tiya Marliyana Edy Supriyadi Efendi, Nofriza Elisa, Verina Elisa Endah Sri Wahyuni Febrinawati, Annisa Tito Firdausi, Irawan Gatot Wijayanto Gingga Prananda Handayawati, Setyorini Heni Pujiastuti Husein Umar I Gusti Ayu Sri Deviyanti Ikhsan, Maulida Nur Ilham, Rachmad Indra Kusuma Iqbal, Iqbal Ramadhan Jata, I Wayan Jayanto, Imam Johny, Mohammad Judijanto, Loso Kharisma, Intan Khuan, Hendri Lestari, Nana Citrawati Lingga Yuliana Makhdum Asqar, Muhabbat Marnoto, Marnoto Merawati, Endang Ety Merawaty, Endang Etty Mislan Sihite, Mislan Moh. Ainul Fais Mubarok, Fa’iq Hanif Muhammad Aria Wahyudi Nadimah, Amellia Rahma Nur Hakim, Bagus Panjaitan, Lincoln PRIHANTINI Prihartanti, Wiwik Putriawan, Nanda Lestari Rahmanto, Agus Redjeki, Annie Martina Rowi, Armein Sjuhary santoso, Ekbal Sanusi, M. Dudi Abdullah Saputri, Maezaroh Afifah Saripudin, Risman Sri Hastutik Sri Widyastuti Stavinibelia Suharjana, I Dewa Ketut Sumantyo, Franciscus Dwikotjo Sri Sumerli A, Chevy Herli Syahril Effendi Syarifah, Laila tapaningsih, weni indah doktri agus Teddy Oswari Tresna, Indra Cahya Triyo Nova, Triyo umi barokah Umpusinga, Hasrun Afandi Uswatun Chasanah Utami, Eva Yuniarti W Sumarlin, Antonius W. Sumarlin , Antonius W. Sumarlin W. Sumarlin, Antonius Wardani, Anastasya Yuntia Eka Widari, Nyoman Sri Widawati, Fera Widyatama Sumarlin, Antonius WS, Antonius Yulianto, Kampono Imam Zulkifli Zulkifli Zulkifli