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All Journal Jurnal Studi Pemerintahan E-Journal Widya Ekonomika Jurnal Ilmu Sosial dan Ilmu Politik Dharma Bakti International Journal of Economics, Business and Accounting Research (IJEBAR) Economics and Sustainable Development International Journal of Business, Law, and Education International Journal of Economics, Management, Business, and Social Science Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Education Technology Information Social Sciences and Health Jurnal Farmasetis Indo-Fintech Intellectuals: Journal of Economics and Business West Science Social and Humanities Studies JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik Management Studies and Business Journal Ekobisman : Jurnal Ekonomi Bisnis Manajemen Jurnal Legislasi Indonesia Jurnal Pengabdian dan Inovasi Masyarakat
Bambang Purwoko
Universitas Gadjah Mada, Yogyakarta, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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ANALISIS STRATEGI PENGEMBANGAN KINERJA INSTITUSI DALAM RANGKA MENINGKATKAN DAYA SAING DI POLITEKNIK NEGERI JAKARTA Afifah, Laras; Purwoko, Bambang; Zulkifli
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 6 No. 1 (2021): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

This research is about Analysis of Institutional Performance Development Strategy in the Framework of Increasing Competitiveness in Jakarta State Polytechnic. Jakarta State Polytechnic is one of 43 State Polytechnics under the Ministry of Education and Culture of the Republic of Indonesia. This research is a qualitative research with a problem approach through descriptive analysis. The focus of this research is to analyze the strategies that will be applied for the development of institutional performance in order to improve competitiveness in the Jakarta State Polytechnic by referring to the selected strategies resulting from data collection conducted by researchers based on the results of the analysis in terms of internal and external factors of the organization, SWOT analysis, TOWS, EFE, IFE, VRIO analysis, and Competitive Profile Matrix in order to improve institutional competitiveness. After the research object is known its quadrant position, a business strategy for the development of the Jakarta State Polytechnic will be prepared in 2020-2024. After the chosen strategy is obtained, then Key Performance Indicators are developed.
ANALISIS PENGELOLAAN USAHA KARYAWAN DALAM MEMPENGARUHI PERSONAL BALANCED SCORECARD PERUSAHAAN TV BERBAYAR Iqbal, Iqbal Ramadhan; Purwoko, Bambang; W. Sumarlin , Antonius W. Sumarlin
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

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The purpose of this research is to analyze by function business influence sales force employees advertising workers at the level of account executive of personal balanced scorecard pay-tvcompany. The research was conducted in Indonesia's pay-tv industry, PT MNC with its MNC Channels business unit. The sampling technique was done by accidental sampling. Analysis of data use the Structural Equation Model (SEM) with data processing using SMART PLS3. The result showed that there is a positive connection between effort and personal balanced scorecard. The relationship indicates that working hard, work smart, open to receive advice, and results clear can increase the personal balanced scorecard.The higher effort was the higher personal also balanced scorecard salesperson
Strategi Kualitas Pelayanan Perbankan Dalam Meningkatkan Kepuasan Nasabah Pada PT Bank Syariah Indonesia Tbk Dewi, Tiya Marliyana; Purwoko, Bambang; Zulkifli, Zulkifli
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 8 No. 1 (2023): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/ekobisman.v8i1.5816

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh inovasi, teknologi industry 4.0 dan kualitas produk langsung maupun tidak langsung terhadap kualitas pelayanan, serta pengaruh seluruh variabel tersebut terhadap kepuasan nasabah pada PT Bank Syariah Indonesia Tbk. Sampel penelitian sejumlah 185 responden yang merupakan nasabah Bank BSI di Jakarta. Teknik pengambilan sampel yaitu Non Probability Sampling. Pengumpulan data menggunakan kuesioner dan Focus Group Discussion (FGD). Teknik analisis data menggunakan analisis Structural Equation Modeling (SEM) yang diolah dengan software SmartPLS. Hasil penelitian membuktikan bahwa variabel inovasi dan kualitas produk berpengaruh signifikan terhadap kualitas pelayanan begitu juga kualitas pelayanan berpengaruh signifikan terhadap kepuasan nasabah. Teknologi industry 4.0 juga berpengaruh terhadap kualitas pelayanan. Namun pada variabel teknologi industry 4.0 tidak berpengaruh signifikan terhadap Kepuasan nasabah. Hasil penelitian juga menunjukkan Rencana Strategi kepuasan nasabah dengan mengacu pada strategi-strategi dari hasil analisis yang telah dilakukan dan dipilih strategi yang tepat yaitu pengembangan IT core banking.
Diversity and Inclusion Initiatives: Influence on Organizational Performance Purwoko, Bambang
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 3 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/w5fsnn95

Abstract

Employee retention is an important challenge for organizations today. This study proposes a research framework for understanding how diversity and inclusion can influence employee retention through job satisfaction. The theoretical basis of this research is based on existing literature on inclusive leadership, quality of work life, work-life balance, leaders' emotional intelligence, and compensation as factors that influence job satisfaction. The proposed model proposes that diversity and inclusion have a positive indirect effect on employee retention through job satisfaction. Further research using this framework can help organizations develop strategies to increase employee retention by building more diverse and inclusive work environments.
Cross-channel Marketing Integration: Measuring its Impact on Brand Perception and Sales Purwoko, Bambang
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 4 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/b71z3311

Abstract

Multichannel marketing integration is an important strategy in modern marketing that influences customer loyalty and brand perception. In this literature review, researchers explore the impact of multichannel marketing integration on long-term customer loyalty and positive brand perceptions. The research results show that the quality of multichannel marketing integration contributes significantly to customer engagement and improved brand perception. However, challenges such as brand message consistency and technology investments can hinder smooth implementation. The implications of this research highlight the importance of overcoming these barriers to maximize the benefits of multichannel marketing integration. These findings provide valuable insights for marketing practitioners in developing effective strategies to increase customer loyalty and brand perception in an increasingly complex business environment.
Peningkatan Literasi Numerasi Anak Desa Melalui Media Edukatif Berbasis Digital Yulianto, Kampono Imam; Santoso, Ekbal; Hastutik, Sri; Purwoko, Bambang; Bachtiar, Alfan
Civic Action Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 2 (2025): Artikel Pengabdian
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i2.157

Abstract

Permasalahan rendahnya literasi numerasi di kalangan anak-anak desa menjadi perhatian serius, terutama dalam era digital yang menuntut kemampuan berpikir logis dan pemecahan masalah sejak usia dini. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan literasi numerasi anak-anak di wilayah pedesaan melalui pemanfaatan media edukatif berbasis digital yang interaktif dan kontekstual. Kegiatan ini dilaksanakan di Desa Karang Jati, Kabupaten Sidomulyo, dengan sasaran utama anak-anak usia sekolah dasar. Metode pelaksanaan mencakup observasi awal untuk mengidentifikasi tingkat kemampuan numerasi peserta, pelatihan penggunaan media digital kepada guru dan relawan, serta implementasi pembelajaran menggunakan aplikasi edukatif numerik seperti Math Games, Khan Academy Kids, dan media berbasis PowerPoint interaktif. Evaluasi dilakukan melalui pre-test dan post-test serta wawancara kepada guru dan orang tua. Hasil pengabdian menunjukkan adanya peningkatan signifikan dalam pemahaman konsep dasar matematika, seperti operasi bilangan dan pemecahan masalah sederhana. Anak-anak menunjukkan antusiasme tinggi terhadap media digital karena penyajian materi yang menarik dan mudah diakses. Selain itu, kegiatan ini juga mendorong keterlibatan orang tua dan guru dalam mendampingi proses belajar di rumah. Kesimpulannya, pemanfaatan media edukatif berbasis digital terbukti efektif dalam meningkatkan literasi numerasi anak-anak desa dan dapat dijadikan alternatif strategi pembelajaran kontekstual berbasis teknologi yang adaptif terhadap kebutuhan lokal.
Smart Digital Attack As an Acceleration Drive of Firm Value Creation in Digital Era Rahmawantari, Dhistianti Mei; Purwoko, Bambang; Suratno, Suratno
JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik Vol. 4 No. 1 (2026): JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik, Edisi Januari-Juni 2026
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/6xm9qz37

Abstract

This study aims to examine and investigate the determinants of firm value creation in this digital era, focused on the role of financial literation as a moderating variable. As the shifting of outside investor perspectives occurred on which key elements can drive accelerated firm value creation in this digital era, business leader should objectively appraise their potential strengths and weaknesses aspect to maximize value creation within their company, so its risk profile will reducing as well. This research resulted a concept called "Smart Digital Attack" in which the position of information technology and financial literacy is central in optimizing firm value in this digital era. The research used quantitative secondary data which is taken from the selected listed retail trading companies annual financial reports at Indonesia Stock Exchange for 2017-2021 period. Descriptive statistic test were also used using Eviews9 software. The research show that only firm leverage have a direct significant effect on its value creation, while other independent variable were not. Moving forward from that, financial literacy successfully managed to moderated the relationship between firm investment decision to its value creation. This research shows the central role of financial literacy as a based for better investment decision, along with optimizing the function of information technology in the company it self to accelerate the value creation.
Co-Authors Abas, Sofyan Afifah, Laras Agustin, Cahya Tri Ahmad Gamal Ahmad Nur Budi Utama Aji, Lexi Jalu Awwal, Muhammad Al Faridho Azzahra, Aulia Firly Bachtiar, Alfan Baihaqi, Ahmad Noval Cantika O, Azzahra Amanda Chatarina Umbul Wahyuni Dedy Kunhadi DEWI SARTIKA Dewi, Diah Dewi, Tiya Marliyana Dhistianti Mei Rahmawantari Edy Supriyadi Elisa, Verina Elisa Endah Sri Wahyuni Febrinawati, Annisa Tito Firdausi, Irawan Gatot Wijayanto Handayawati, Setyorini Heni Pujiastuti Husein Umar I Dewa Ketut Suharjana I Gusti Ayu Sri Deviyanti Ikhsan, Maulida Nur Ilham, Rachmad Indra Kusuma Iqbal, Iqbal Ramadhan Jata, I Wayan Jayanto, Imam Judijanto, Loso Kharisma, Intan Khuan, Hendri Lingga Yuliana Makhdum Asqar, Muhabbat Marnoto, Marnoto Merawati, Endang Ety Mislan Sihite, Mislan Moh. Ainul Fais Mubarok, Fa’iq Hanif Muhammad Aria Wahyudi Nadimah, Amellia Rahma Nur Hakim, Bagus Panjaitan, Lincoln Patria Adiguna Prihartanti, Wiwik Putriawan, Nanda Lestari Rahmanto, Agus Redjeki, Annie Martina Rowi, Armein Sjuhary santoso, Ekbal Sanusi, M. Dudi Abdullah Saputri, Maezaroh Afifah Saripudin, Risman Sri Hastutik Sri Widari, Nyoman Sri Widyastuti Sumantyo, Franciscus Dwikotjo Sri Sumerli A, Chevy Herli Suratno Suratno Syahril Effendi Syarifah, Laila tapaningsih, weni indah doktri agus Teddy Oswari Tresna, Indra Cahya Triyo Nova, Triyo umi barokah Umpusinga, Hasrun Afandi Uswatun Chasanah Utami, Eva Yuniarti W Sumarlin, Antonius W. Sumarlin , Antonius W. Sumarlin W. Sumarlin, Antonius Wardani, Anastasya Yuntia Eka Widawati, Fera Widyatama Sumarlin, Antonius WS, Antonius Yulianto, Kampono Imam Zulkifli Zulkifli Zulkifli