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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi dan Bisnis Jagaditha Binus Business Review Ngayah: Majalah Aplikasi IPTEKS Jurnal Pengabdian UntukMu NegeRI Jurnal Mirai Management International Research Journal of Management, IT & Social Sciences Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL PENDIDIKAN TAMBUSAI JURNAL AKUNIDA Petra International journal of Business Studies (IJBS) Inovasi: Jurnal Ilmiah Ilmu Manajemen MANAJEMEN DEWANTARA Jurnal Ilmiah Manajemen dan Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Satyagraha International Journal of Social Science TIERS Information Technology Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Journal of Innovation Research and Knowledge Journal of Artificial Intelligence and Digital Business Priviet Social Sciences Journal Center of Economic Students Journal (CSEJ) Research Horizon Journal of Management, Economic, and Accounting IIJSE Journal of Innovative and Creativity Review of Management, Accounting, and Business Studies ManBiz: Journal of Management and Business Jurnal Cendekia Ilmiah E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Putu Dyah Permatha Korry
Universitas Pendidikan Nasional
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FLEKSIBILITAS KERJA DAN PERSEPSI KESEJAHTERAAN PEKERJA PLATFORM DIGITAL Desideria Cempaka Wijaya Murti; Putu Dyah Permatha Korry
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22083

Abstract

Penelitian ini melakukan kajian pada kondisi ekosistem kerja gig melibatkan sektor on demand transportation services (ODTS) di Indonesia yang menghadapi tantangan dalam hal insentif, perlindungan jaminan sosial, dan komunikasi kebijakan publik. Pengemudi dalam kondisi yang rentan karena relasi kerja yang kurang simetris, kinerja algoritma dari platform, kebijakan pemerintah yang belum memiliki aturan definitif pada pekerja gig, dan tekanan produktivitas yang tinggi karena minat pasar yang meningkat. Penelitian ini mengambil kasus di tiga kota besar yakni Jakarta, Yogyakarta, dan Bali yang dapat memberikan gambaran karakteristik demografis dan geografis. Studi ini menggunakan metode kualitatif dengan mengumpulkan data melalui pembicaraan dan pendapat di sosial media, analisis kebijakan publik, dan diskusi terpumpun pada komunitas pengemudi ODTS di tiga kota. Hasil penelitian menunjukkan bahwa mayoritas pengemudi memiliki persepsi skema insentif sebagai hal yang tidak transparan dan sulit dicapai sehingga berdampak pada ketidakstabilan pendapatan dan meningkatnya tekanan kerja. Akses jaminan sosial yang terbatas juga memperkuat kerentanan ekonomi secara jangka panjang. Selain itu cara komunikasi platform yang cenderung satu arah berkontribusi pada terbentuknya sentiment negative dan rendahnya legitimasi kebijakan. Disis lain, pengemudi memandang upskilling sebagai peluang strategis meningkatkan kesejahteraan dan mobilitas sosial. Temuan ini menegaskan pentingnya integrasi insentif, perlindungan sosial dan komunikasi public yang partisipatif dalam membangun ekosistem kerja gig yg adil dan berkelanjutan di Indonesia.
The Role Of Personal Branding In Mediating Digital Literacy, Entrepreneurial Orientation, And Community Support For Entrepreneurial Marketing Among Gig Workers In Bali Dewi, I Gusti Ayu Dinda Kusuma; Korry, Putu Dyah Permatha
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1339

Abstract

The development of digital technology has transformed traditional work patterns into more flexible ones through the emergence of the gig economy, where individuals work independently on a project-based basis with the support of digital platforms. This study aims to analyze the influence of digital literacy, entrepreneurial orientation, and community support on entrepreneurial marketing, with personal branding as a mediating variable among gig workers in Bali. This research approach is quantitative, with a conceptual population consisting of all gig workers in Bali who work based on digital platforms. The sampling technique used non-probability purposive sampling. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results are expected to show that digital literacy, entrepreneurial orientation, and community support have a positive effect on personal branding and entrepreneurial marketing, both directly and indirectly. Personal branding is predicted to play a significant mediating role in strengthening the relationship between these variables and entrepreneurial marketing. This study provides a theoretical contribution in broadening the understanding of entrepreneurship-based marketing strategies in the digital era and provides practical implications for gig workers in Bali to build a professional image, expand networks, and increase competitiveness through strengthening digital literacy and work communities.
Inclusive Entrepreneurship Education through Symbolic Capital and Entrepreneurial Marketing: Empowering Women in Sustainable SME Leadership Putu Dyah Permatha Korry; Nyoman Sri Manik Parasari; Putu Irma Yunita; Caren Angelina Mimaki
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 13 No. 1 (2026): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.13.1.2026.190-207

Abstract

Women entrepreneurs in developing economies, particularly in culturally complex regions like Bali, face structural challenges beyond finance and markets, including limited social legitimacy and leadership visibility. Despite their critical contributions to the MSME sector, especially in tourism and creative industries, they remain marginalized in decision-making and control over resources. This study investigates how symbolic and social capital interact with entrepreneurial marketing (EM) to foster sustainable marketing practices. Using a quantitative explanatory approach with SEM on 220 women entrepreneurs in Bali, the study examines the influence of symbolic and social capital on EM, and EM’s mediating role in achieving sustainability. Results show that symbolic capital, reflected in credibility and public recognition, has a stronger impact than social capital, and EM serves as a crucial mediator that transforms these resources into adaptive marketing strategies. The findings inform the design of inclusive, context-sensitive entrepreneurship education grounded in experiential and transformative learning.
MEMBANGUN MINAT BERTRANSAKSI PADA BANK DIGITAL MELALUI KEAMANAN, KEPERCAYAAN, DAN LITERASI KEUANGAN: PERSPEKTIF PENGGUNA DI KOTA DENPASAR Dharmaswari, Ni Putu Ananda; Korry, Putu Dyah Permata
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i01.54506

Abstract

Abstrak Penelitian ini bertujuan untuk mengkaji pengaruh persepsi keamanan terhadap niat perilaku dalam menggunakan layanan perbankan digital dengan memasukkan kepercayaan digital dan persepsi kegunaan sebagai variabel mediasi, serta literasi keuangan sebagai variabel moderasi. Pendekatan kuantitatif dengan desain asosiatif kausal digunakan dalam penelitian ini, dengan responden masyarakat di Kota Denpasar yang aktif menggunakan layanan perbankan digital. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa persepsi keamanan berpengaruh positif terhadap kepercayaan digital, sementara kepercayaan digital dan persepsi kegunaan secara signifikan meningkatkan niat perilaku. Kepercayaan digital berperan sebagai mediator penuh antara persepsi keamanan dan niat perilaku, yang mengindikasikan bahwa keamanan teknis harus diterjemahkan menjadi kepercayaan psikologis sebelum dapat membentuk niat pengguna. Selain itu, literasi keuangan memperkuat hubungan antara kepercayaan digital dan niat perilaku, yang menunjukkan bahwa pemahaman keuangan yang memadai meningkatkan efektivitas kepercayaan dalam mendorong minat bertransaksi. Temuan ini menegaskan pentingnya integrasi faktor fungsional, psikologis, dan kognitif dalam mendorong penggunaan perbankan digital. Penelitian ini memberikan kontribusi teoretis terhadap model adopsi teknologi serta implikasi praktis bagi pengelola dan regulator perbankan digital dalam merancang strategi komunikasi keamanan, edukasi pengguna, dan kebijakan yang mendukung ekosistem keuangan digital yang lebih aman dan inklusif.  Kata kunci: niat perilaku; kepercayaan digital; literasi keuangan; persepsi keamanan; persepsi kegunaan
PURCHASE INTEREST MEDIATES THE INFLUENCE OF SOCIAL MEDIA, PRICE PERCEPTION, SERVICE QUALITY ON PURCHASE DECISIONS (Case Study on Consumers of CV Catering Nyonya Warti Buleleng) I Gusti Ayu Agung Mitha Saritha Dian Ajnya; Putu Dyah Permatha Korry
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the role of purchase intention in mediating the influence of social media, price perception, and service quality on purchasing decisions at CV Catering Nyonya Warti Buleleng. The research employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through online questionnaires distributed to 150 consumers of CV Catering Nyonya Warti Buleleng in Denpasar City using purposive sampling techniques. The variables examined in this study include social media, price perception, service quality, purchase intention, and purchasing decisions. The results reveal that service quality and price perception have a positive and significant effect on purchase intention, while social media does not significantly affect purchase intention. Furthermore, purchase intention has a positive and significant influence on purchasing decisions. The mediation analysis indicates that purchase intention significantly mediates the relationship between service quality and purchasing decisions, as well as between price perception and purchasing decisions. However, purchase intention does not mediate the relationship between social media and purchasing decisions. These findings suggest that service quality and price perception are essential factors in increasing consumer purchase intention and purchasing decisions in the catering business sector. The study contributes to the development of consumer behavior theory and provides managerial implications for MSMEs in designing effective marketing strategies in the digital era.
Co-Authors adi, I made guna Adriati, I Gst. Ayu Wirati Anak Agung Istri Agung Maheswari Anak Agung Mia Intentilia Arya, Indra Ayu Wendy Widhia Pramesti Caren Angelina Mimaki Danuarta, Maulana Ari Darma, I Komang Cahya Patu Desak Made Febri Purnama Sari Desideria Cempaka Wijaya Murti Dewi, I Gusti Ayu Dinda Kusuma Dharmaswari, Ni Putu Ananda Dwiya, Ketut Gede Sri Gede Sri Darma Gusti Ayu Alit Cantika Dewi I Gede Fery Surya Tapa I Gede Rangga Weda Adi Nugraha I Gusti Agung Ananda Putra I Gusti Ayu Agung Mitha Saritha Dian Ajnya I Gusti Ayu Agung Pradnya Dewi I Gusti Ngurah Widya Hadi Saputra I Gusti Ngurah Widya Hadi Saputra I Made Chandra Mandira I Made Sindhu Yoga I Nyoman Gede Arya Diatmika I Putu Dharmawan Pradhana Jasmin, Ni Putu Ari Aira Julianti, Ni Kadek Raytha Susan Kadek Devi Kalfika Anggria Wardani Kartika, Ni Putu Silva Mona Ketut Gede Sri Dwiya Komang Sri Widiantari Latupeirissa, Jonathan Jacob Paul Luh Gede Surya Kartika Luh Gede Surya Kartika, Luh Gede Surya Maharani, Ni Putu Ayu Rishya Maria Karina Winny Naro Meirayani, Kadek Siska Melati Budi Srikandi Moriste, Marshanda Chelsea Sivora Muhammad Ilham Syamputra Ngakan Nyoman Kutha Krisnawijaya Ni Komang Yuni Anita Sari Ni Made Dhian Rani Yulianti Ni Nyoman Sri Wisudawati Ni Putu Bayu Widhi Antari Nilna Muna Nuraga, Ketut Nyoman Sri Manik Parasari Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pradika, I Gede Odi Putra, I Dewa Gede Sanjaya Putra, I Gede Eka Wiantara Putri Ekaresty Haes Putri, Whitney Rizkia Ananda Putu Irma Yunita Putu Irma Yunita Putu Ratna Juwita Sari Putu Wuku Anuang Rafelito Kharisma Rahardjo Rosalinda Rosalinda Sampurna, I Gede Adimerta Shantika, Budi Suari, Ni Made Mirah Yogaswara, Komang Bagas Ary Yulianingsih, Ni Nyoman Vera