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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Minds: Manajemen Ide dan Inspirasi Binus Business Review Ngayah: Majalah Aplikasi IPTEKS Jurnal Pengabdian UntukMu NegeRI Jurnal Mirai Management International Research Journal of Management, IT & Social Sciences Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL PENDIDIKAN TAMBUSAI JURNAL AKUNIDA Petra International journal of Business Studies (IJBS) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA Jurnal Ilmiah Manajemen dan Bisnis International Journal of Economics Development Research (IJEDR) Cakrawala Repositori Imwi Jurnal Ilmiah Satyagraha International Journal of Social Science TIERS Information Technology Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Journal of Innovation Research and Knowledge Inkubis: Jurnal Ekonomi dan Bisnis Journal of Artificial Intelligence and Digital Business Priviet Social Sciences Journal Research Horizon Journal of Management, Economic, and Accounting IIJSE Journal of Innovative and Creativity Review of Management, Accounting, and Business Studies ManBiz: Journal of Management and Business Jurnal Cendekia Ilmiah E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Putu Dyah Permatha Korry
Universitas Pendidikan Nasional
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The effect of product quality, price, and distribution on customer satisfaction with korigengi products on Tokopedia I Gede Fery Surya Tapa; Putu Dyah Permata Korry; Komang Sri Widiantari; Maulana Ari Danuarta
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1433

Abstract

The expansion of digital commerce in Indonesia has reshaped the way local creative brands compete in online marketplaces. Although platforms such as Tokopedia enable sellers to reach a wider audience, maintaining customer satisfaction has become increasingly challenging due to market saturation. KORIGENGI is a local brand specializing in otaku-themed merchandise that operates through Tokopedia, yet its competitive position remains weaker than that of several rival stores. This study aims to analyze how product quality, price perception, and distribution performance influence customer satisfaction with KORIGENGI products on Tokopedia. This research applies a quantitative approach using survey data collected from customers who have previously purchased KORIGENGI products. Structured questionnaires were distributed online and measured using a Likert scale. The collected data were examined through instrument testing, classical assumption testing, and multiple linear regression analysis. The findings indicate that product quality, price, and distribution exert positive and statistically significant effects on customer satisfaction. When examined simultaneously, these variables collectively explain the variations in customer satisfaction. Product quality was the most influential factor, followed by price and distribution. The results highlight the importance of delivering high-quality products, applying appropriate pricing strategies, and ensuring reliable distribution processes to enhance customer satisfaction in competitive e-commerce environments.
The Role Of Personal Branding In Mediating Digital Literacy, Entrepreneurial Orientation, And Community Support For Entrepreneurial Marketing Among Gig Workers In Bali I Gusti Ayu Dinda Kusuma Dewi; Putu Dyah Permatha Korry
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1339

Abstract

The development of digital technology has transformed traditional work patterns into more flexible ones through the emergence of the gig economy, where individuals work independently on a project-based basis with the support of digital platforms. This study aims to analyze the influence of digital literacy, entrepreneurial orientation, and community support on entrepreneurial marketing, with personal branding as a mediating variable among gig workers in Bali. This research approach is quantitative, with a conceptual population consisting of all gig workers in Bali who work based on digital platforms. The sampling technique used non-probability purposive sampling. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results are expected to show that digital literacy, entrepreneurial orientation, and community support have a positive effect on personal branding and entrepreneurial marketing, both directly and indirectly. Personal branding is predicted to play a significant mediating role in strengthening the relationship between these variables and entrepreneurial marketing. This study provides a theoretical contribution in broadening the understanding of entrepreneurship-based marketing strategies in the digital era and provides practical implications for gig workers in Bali to build a professional image, expand networks, and increase competitiveness through strengthening digital literacy and work communities.
The role of women in tourism activities in Kalibukbuk Tourism Village Budi Shantika; I Gede Odi Pradika; Putu Dyah Permatha Korry
Review of Management, Accounting, and Business Studies Vol. 4 No. 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v4i2.5229

Abstract

This study aimed to determine the role of women in tourism activities in the Kalibukbuk Tourism Village. The role referred to in this research was the role of women entrepreneurs in developing community-based tourism in the Kalibukbuk Tourism Village. This research was conducted in the Kalibukbuk Tourism Village, Buleleng Regency, which had become one of the Tourism Villages. Given that tourism was the main sector of economic support in the province of Bali, tourism could not be separated from the role of women as actors in existing tourism activities. Researchers asked several questions to informants, who included a number of women entrepreneurs and the Head of the Kalibukbuk Tourism Village. The selection of the informants for this research used a purposive sampling method and data validation techniques using triangulation techniques and sources. The results of this study indicated that women in the Kalibukbuk Tourism Village played a very important role in tourism activities in the village. These women entrepreneurs expedited tourism activities in the Kalibukbuk Tourism Village by providing services or goods needed by tourists, such as catering services, souvenirs, and accommodations like hotels, offering tourists a temporary residence while visiting. Directly or indirectly, this contributed to the development of tourism in the Kalibukbuk Tourism Village with the concept of community-based tourism. However, there were several obstacles to its application, such as minimal access to capital, low season, and bad weather.
Strategi Pemasaran Restoran Cucina dalam Meningkatkan Daya Saing di Industri Hospitality Premium Ni Putu Ari Aira Jasmin; Ni Putu Bayu Widhi Antari; Putu Dyah Permatha Korry; I Nyoman Gede Arya Diatmika
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1100

Abstract

The development of the tourism industry in Bali has significantly contributed to the growth of the hospitality sector, particularly restaurants located in star-rated hotels. This situation has increased competition among restaurants in attracting both international tourists and local customers. Cucina Restaurant, located at Sofitel Bali Nusa Dua Beach Resort, is a fine dining restaurant that offers authentic Italian cuisine combined with premium service standards. In order to face the growing competition, restaurants need to implement effective marketing strategies to maintain their existence and improve their competitiveness in the premium hospitality industry. This study aims to analyze the marketing strategies implemented by the management of Cucina Restaurant in improving the restaurant’s competitiveness. This research uses a qualitative method with a descriptive approach. Data collection techniques include observation, interviews with management staff involved in operational and marketing activities, and documentation related to the restaurant’s marketing efforts. The collected data were analyzed using the marketing mix concept which includes product, price, place, promotion, people, process, and physical evidence. The results show that the marketing strategies implemented by Cucina Restaurant include developing high-quality food products with an authentic Italian concept, setting prices that align with the premium market segment, utilizing its strategic location in the Nusa Dua tourism area, and conducting promotional activities through social media, collaborations with influencers, and various culinary events. In addition, service quality, professional human resources, and an elegant restaurant atmosphere play an important role in creating a memorable dining experience for customers. Through the implementation of these marketing strategies, Cucina Restaurant is able to enhance its competitiveness within the premium hospitality industry.
Membangun Loyalitas Karyawan di Lembaga Budaya: Peran Motivasi, Budaya Organisasi, dan Pelatihan di UPTD. Monumen Perjuangan Rakyat Bali Ni Putu Ayu Rishya Maharani; I Gst. Ayu Wirati Adriati; Nyoman Sri Manik Parasari; Putu Dyah Permatha Korry
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i3.10727

Abstract

Differences in treatment between civil servants and contract employees continue to influence work dynamics within public institutions. At the Bali Struggle Monument (MPRB), disparities in employment status, training opportunities, and reward mechanisms have the potential to reduce employees’ sense of fairness and loyalty. This study aims to examine the influence of motivation, organizational culture, and training both individually and simultaneously on employee loyalty. The sample in this research consisted of 82 employees at UPTD Monumen Perjuangan Rakyat Bali. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, the coefficient of determination, as well as F-tests and t-tests. The findings show that motivation has a positive and significant effect on employee loyalty, organizational culture also has a positive and significant effect, and training likewise demonstrates a positive and significant impact on loyalty. In addition, motivation, organizational culture, and training together significantly influence employee loyalty.    
Persepsi Kualitas Produk Memoderasi Content Marketing dan Flash Sale terhadap Minat Beli di Ramayana Denpasar Putu Ayu Titha Paramita Pika; I Komang Cahya Patu Darma; Putu Dyah Permatha Korry; Putu Irma Yunita
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1775

Abstract

The increasingly intense competition in the retail industry has encouraged companies to adopt various digital marketing strategies, such as content marketing and flash sales, to attract consumers’ attention. However, these strategies are not always effective without a positive perception of product quality. This study aims to examine the moderating role of product quality perception in the relationship between content marketing and flash sales toward purchase intention at Ramayana Denpasar. This research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with 110 respondents selected through purposive sampling. The findings reveal that both content marketing and flash sales have a positive and significant effect on purchase intention. Nevertheless, product quality perception does not moderate the influence of content marketing, but it weakens the effect of flash sales on purchase intention. These results emphasize that consistent product quality is essential to ensure digital marketing strategies effectively increase consumer purchase intentions in the retail sector.
Peran Kepercayaan Konsumen dalam Memediasi Pengaruh Harga dan Tingkat Penilaian Konsumen terhadap Minat Beli Busana Adat Bali Ni Kadek Raytha Susan Julianti; Putu Dyah Permatha Korry
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1844

Abstract

This study aims to analyze the role of consumer trust in mediating the influence of price and consumer ratings on online purchase intention of Balinese traditional clothing. Using an explanatory quantitative approach, the research was conducted in Badung Regency involving 160 respondents who have purchased Balinese traditional clothing online. Data were collected through questionnaires and analyzed using PLS-SEM. The results show that: (1) price has no significant direct effect on purchase intention; (2) consumer rating has a positive and significant effect on purchase intention; (3) both price and rating have a positive significant effect on consumer trust; and (4) consumer trust has a positive significant effect on purchase intention. Furthermore, consumer trust acts as a full mediator between price and purchase intention, and as a partial mediator between rating and purchase intention. These findings indicate that in the context of digitally marketed cultural products, consumer trust is a key factor more critical than direct price considerations. This study provides a theoretical contribution to digital consumer behavior literature for traditional products and practical implications for MSMEs to build trust through price transparency, improved product quality, and management of positive reviews to enhance purchase intention.
Pengaruh Insentif Finansial dan Non Finansial terhadap Motivasi dan Komitmen Karier: Systematic Literature Review Bulan Fitriani; Putu Dyah Permatha Korry
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.4687

Abstract

Penelitian ini bertujuan menganalisis pengaruh insentif finansial dan nonfinansial terhadap motivasi kerja dan komitmen karier pada profesi Bancassurance Specialist di PT BNI Life Insurance Wilayah 08. Penelitian menggunakan metode Systematic Literature Review dengan pendekatan kualitatif deskriptif. Kajian dilakukan terhadap sepuluh artikel ilmiah yang relevan, diterbitkan pada periode 2022–2025, dan membahas hubungan antara insentif, kompensasi, motivasi kerja, komitmen organisasi, komitmen karier, retensi, atau loyalitas karyawan. Artikel dipilih melalui kriteria inklusi dan eksklusi, kemudian dianalisis dengan proses ekstraksi data, perbandingan temuan, sintesis naratif, dan interpretasi pola hubungan antarvariabel. Hasil kajian menunjukkan bahwa insentif finansial berupa gaji, bonus, komisi, dan kompensasi mampu memenuhi kebutuhan ekonomi, memberikan rasa aman, serta meningkatkan dorongan kerja karyawan. Insentif nonfinansial berupa penghargaan, pengakuan prestasi, pelatihan, kesempatan pengembangan karier, dan lingkungan kerja yang mendukung turut memenuhi kebutuhan psikologis dan aktualisasi diri. Kedua bentuk insentif tersebut secara konsisten berpengaruh positif terhadap motivasi kerja. Motivasi kerja selanjutnya memperkuat keterikatan individu terhadap profesi dan organisasi, meningkatkan keinginan untuk bertahan, serta mendorong pengembangan karier jangka panjang. Temuan juga menunjukkan bahwa motivasi kerja berpotensi menjadi variabel mediasi yang menjelaskan hubungan antara sistem insentif dan komitmen karier. Dengan demikian, perusahaan perlu merancang sistem insentif yang adil, seimbang, transparan, dan berkelanjutan untuk mendukung motivasi sekaligus memperkuat komitmen karier Bancassurance Specialist.
Pengaruh Komunikasi Interpersonal dan Keterampilan Sosial Terhadap Perkembangan Sosial Emosional Siswa SLBN 2 Denpasar Marshanda Chelsea Sivora Moriste; Jonathan Jacob Paul Latupeirissa; Putri Ekaresty Haes; Putu Dyah Permatha Korry
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13520

Abstract

Pendidikan bagi anak berkebutuhan khusus merupakan bagian penting dari sistem pendidikan nasional yang bertujuan memastikan pemerataan hak belajar. Anak berkebutuhan khusus memiliki karakteristik beragam yang menyebabkan mereka mengalami kesulitan dalam berinteraksi sosial dan mengelola emosi. Kendala utama yang dihadapi siswa di SLBN 2 Denpasar meliputi perbedaan sistem bahasa isyarat antara guru dan siswa, serta rendahnya keterampilan sosial dan perkembangan emosional. Tujuan penelitian untuk menganalisis pengaruh komunikasi interpersonal dan keterampilan sosial terhadap perkembangan sosial emosional siswa berkebutuhan khusus. Metode yang digunakan adalah kuisioner dengan Skala Likert, disebarkan pada 88 responden dan dianalisis menggunakan Smart PLS 3.0. Hasil menunjukkan bahwa komunikasi interpersonal dan keterampilan sosial berpengaruh signifikan terhadap perkembangan sosial emosional siswa dengan nilai t-statistic yang tinggi dan p-value < 0,05. Temuan ini menegaskan pentingnya peningkatan komunikasi dan pengembangan keterampilan sosial dalam pendidikan siswa berkebutuhan khusus untuk mencapai perkembangan sosial emosional yang optimal. Hasil penelitian ini menjadi acuan penting dalam meningkatkan kualitas pembelajaran dan interaksi sosial siswa di SLB.
Understanding Gen Z: The Role of Emotional Engagement, Promotion, and Social Influence on Purchase Intention Toward a Local Beauty Brand, Mediated By Product Scarcity Ni Ketut Yuliani Pramesti; Putu Dyah Permatha Korry
Cakrawala Repositori IMWI 515-523
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examined how emotional engagement, promotion, and social influence shaped Generation Z’s purchase intention toward a local Indonesian beauty brand, Somethinc, with product scarcity tested as a mediating variable. Grounded in the Theory of Planned Behavior, this study addressed inconsistencies in previous consumer behavior research by proposing perceived scarcity as a psychological mechanism that links marketing stimuli to purchase intention. A quantitative causal-associative research design was applied to 230 Generation Z consumers in Denpasar City, selected through purposive sampling based on the Slovin formula from a population of 227,000 individuals. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model confirmed convergent validity, discriminant validity, and construct reliability. The structural model results showed that emotional engagement, promotion, and social influence each had positive and significant direct effects on purchase intention and product scarcity. Furthermore, product scarcity positively influenced purchase intention and significantly mediated the relationships between emotional engagement, promotion, social influence, and purchase intention. The model explained 75.7% of the variance in purchase intention. These findings extend the Theory of Planned Behavior by positioning perceived scarcity as a mediating mechanism and provide practical implications for local beauty brands in integrating emotional branding, promotional strategies, and social proof approaches with appropriate scarcity marketing strategies. Future research should examine the model across different cities, product categories, and additional variables, such as brand trust and fear of missing out.
Co-Authors adi, I made guna Anak Agung Istri Agung Maheswari Anak Agung Mia Intentilia Arya, Indra Ayu Wendy Widhia Pramesti Budi Shantika Bulan Fitriani Caren Angelina Mimaki Danuarta, Maulana Ari Delin Ananda Desak Made Febri Purnama Sari Desideria Cempaka Wijaya Murti Dharmaswari, Ni Putu Ananda Dwiya, Ketut Gede Sri Gede Sri Darma Gusti Ayu Alit Cantika Dewi I G. N. Oka Ariwangsa I Gede Fery Surya Tapa I Gede Odi Pradika I Gede Rangga Weda Adi Nugraha I Gst. Ayu Wirati Adriati I Gusti Agung Ananda Putra I Gusti Ayu Agung Mitha Saritha Dian Ajnya I Gusti Ayu Agung Pradnya Dewi I Gusti Ayu Dinda Kusuma Dewi I Gusti Ngurah Widya Hadi Saputra I Gusti Ngurah Widya Hadi Saputra I Komang Cahya Patu Darma I Made Chandra Mandira I Made Sindhu Yoga I Nyoman Gede Arya Diatmika I Putu Dharmawan Pradhana Kadek Devi Kalfika Anggria Wardani Kartika, Ni Putu Silva Mona Ketut Ari Satya Utami Ketut Gede Sri Dwiya Komang Sri Widiantari Komang Sri Widiantari Laksmi, Kadek Wulandari Latupeirissa, Jonathan Jacob Paul Luh Gede Surya Kartika Luh Gede Surya Kartika, Luh Gede Surya Maria Karina Winny Naro Marshanda Chelsea Sivora Moriste Maulana Ari Danuarta Meirayani, Kadek Siska Melati Budi Srikandi Moriste, Marshanda Chelsea Sivora Muhammad Ilham Syamputra Ngakan Nyoman Kutha Krisnawijaya Ni Kadek Raytha Susan Julianti Ni Ketut Yuliani Pramesti Ni Komang Yuni Anita Sari Ni Made Dhian Rani Yulianti Ni Nyoman Sri Wisudawati Ni Putu Ari Aira Jasmin Ni Putu Ayu Rishya Maharani Ni Putu Bayu Widhi Antari Nilna Muna Nuraga, Ketut Nyoman Sri Manik Parasari Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Putra, I Dewa Gede Sanjaya Putra, I Gede Eka Wiantara Putri Ekaresty Haes Putri, Intan Nazlia Putri, Whitney Rizkia Ananda Putu Irma Yunita Putu Irma Yunita Putu Ratna Juwita Sari Putu Wuku Anuang Rafelito Kharisma Rahardjo Rosalinda Rosalinda Suari, Ni Made Mirah Yogaswara, Komang Bagas Ary Yulianingsih, Ni Nyoman Vera