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Putu Dyah Permatha Korry
Universitas Pendidikan Nasional
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Strategi Pemasaran Restoran Cucina dalam Meningkatkan Daya Saing di Industri Hospitality Premium Jasmin, Ni Putu Ari Aira; Antari, Ni Putu Bayu Widhi; Korry, Putu Dyah Permatha; Diatmika, I Nyoman Gede Arya
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1100

Abstract

The development of the tourism industry in Bali has significantly contributed to the growth of the hospitality sector, particularly restaurants located in star-rated hotels. This situation has increased competition among restaurants in attracting both international tourists and local customers. Cucina Restaurant, located at Sofitel Bali Nusa Dua Beach Resort, is a fine dining restaurant that offers authentic Italian cuisine combined with premium service standards. In order to face the growing competition, restaurants need to implement effective marketing strategies to maintain their existence and improve their competitiveness in the premium hospitality industry. This study aims to analyze the marketing strategies implemented by the management of Cucina Restaurant in improving the restaurant’s competitiveness. This research uses a qualitative method with a descriptive approach. Data collection techniques include observation, interviews with management staff involved in operational and marketing activities, and documentation related to the restaurant’s marketing efforts. The collected data were analyzed using the marketing mix concept which includes product, price, place, promotion, people, process, and physical evidence. The results show that the marketing strategies implemented by Cucina Restaurant include developing high-quality food products with an authentic Italian concept, setting prices that align with the premium market segment, utilizing its strategic location in the Nusa Dua tourism area, and conducting promotional activities through social media, collaborations with influencers, and various culinary events. In addition, service quality, professional human resources, and an elegant restaurant atmosphere play an important role in creating a memorable dining experience for customers. Through the implementation of these marketing strategies, Cucina Restaurant is able to enhance its competitiveness within the premium hospitality industry.
FLEKSIBILITAS KERJA DAN PERSEPSI KESEJAHTERAAN PEKERJA PLATFORM DIGITAL Desideria Cempaka Wijaya Murti; Putu Dyah Permatha Korry
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22083

Abstract

Penelitian ini melakukan kajian pada kondisi ekosistem kerja gig melibatkan sektor on demand transportation services (ODTS) di Indonesia yang menghadapi tantangan dalam hal insentif, perlindungan jaminan sosial, dan komunikasi kebijakan publik. Pengemudi dalam kondisi yang rentan karena relasi kerja yang kurang simetris, kinerja algoritma dari platform, kebijakan pemerintah yang belum memiliki aturan definitif pada pekerja gig, dan tekanan produktivitas yang tinggi karena minat pasar yang meningkat. Penelitian ini mengambil kasus di tiga kota besar yakni Jakarta, Yogyakarta, dan Bali yang dapat memberikan gambaran karakteristik demografis dan geografis. Studi ini menggunakan metode kualitatif dengan mengumpulkan data melalui pembicaraan dan pendapat di sosial media, analisis kebijakan publik, dan diskusi terpumpun pada komunitas pengemudi ODTS di tiga kota. Hasil penelitian menunjukkan bahwa mayoritas pengemudi memiliki persepsi skema insentif sebagai hal yang tidak transparan dan sulit dicapai sehingga berdampak pada ketidakstabilan pendapatan dan meningkatnya tekanan kerja. Akses jaminan sosial yang terbatas juga memperkuat kerentanan ekonomi secara jangka panjang. Selain itu cara komunikasi platform yang cenderung satu arah berkontribusi pada terbentuknya sentiment negative dan rendahnya legitimasi kebijakan. Disis lain, pengemudi memandang upskilling sebagai peluang strategis meningkatkan kesejahteraan dan mobilitas sosial. Temuan ini menegaskan pentingnya integrasi insentif, perlindungan sosial dan komunikasi public yang partisipatif dalam membangun ekosistem kerja gig yg adil dan berkelanjutan di Indonesia.
Inclusive Entrepreneurship Education through Symbolic Capital and Entrepreneurial Marketing: Empowering Women in Sustainable SME Leadership Putu Dyah Permatha Korry; Nyoman Sri Manik Parasari; Putu Irma Yunita; Caren Angelina Mimaki
Jurnal Ekonomi dan Bisnis Jagaditha 190-207
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.13.1.2026.190-207

Abstract

Women entrepreneurs in developing economies, particularly in culturally complex regions like Bali, face structural challenges beyond finance and markets, including limited social legitimacy and leadership visibility. Despite their critical contributions to the MSME sector, especially in tourism and creative industries, they remain marginalized in decision-making and control over resources. This study investigates how symbolic and social capital interact with entrepreneurial marketing (EM) to foster sustainable marketing practices. Using a quantitative explanatory approach with SEM on 220 women entrepreneurs in Bali, the study examines the influence of symbolic and social capital on EM, and EM’s mediating role in achieving sustainability. Results show that symbolic capital, reflected in credibility and public recognition, has a stronger impact than social capital, and EM serves as a crucial mediator that transforms these resources into adaptive marketing strategies. The findings inform the design of inclusive, context-sensitive entrepreneurship education grounded in experiential and transformative learning.
The Role Of Personal Branding In Mediating Digital Literacy, Entrepreneurial Orientation, And Community Support For Entrepreneurial Marketing Among Gig Workers In Bali Dewi, I Gusti Ayu Dinda Kusuma; Korry, Putu Dyah Permatha
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1339

Abstract

The development of digital technology has transformed traditional work patterns into more flexible ones through the emergence of the gig economy, where individuals work independently on a project-based basis with the support of digital platforms. This study aims to analyze the influence of digital literacy, entrepreneurial orientation, and community support on entrepreneurial marketing, with personal branding as a mediating variable among gig workers in Bali. This research approach is quantitative, with a conceptual population consisting of all gig workers in Bali who work based on digital platforms. The sampling technique used non-probability purposive sampling. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results are expected to show that digital literacy, entrepreneurial orientation, and community support have a positive effect on personal branding and entrepreneurial marketing, both directly and indirectly. Personal branding is predicted to play a significant mediating role in strengthening the relationship between these variables and entrepreneurial marketing. This study provides a theoretical contribution in broadening the understanding of entrepreneurship-based marketing strategies in the digital era and provides practical implications for gig workers in Bali to build a professional image, expand networks, and increase competitiveness through strengthening digital literacy and work communities.
Co-Authors adi, I made guna Adriati, I Gst. Ayu Wirati Anak Agung Istri Agung Maheswari Anak Agung Mia Intentilia Arya, Indra Ayu Wendy Widhia Pramesti Caren Angelina Mimaki Danuarta, Maulana Ari Darma, I Komang Cahya Patu Desak Made Febri Purnama Sari Desideria Cempaka Wijaya Murti Dewi, I Gusti Ayu Dinda Kusuma Dwiya, Ketut Gede Sri Gede Sri Darma Gusti Ayu Alit Cantika Dewi I Gede Fery Surya Tapa I Gede Rangga Weda Adi Nugraha I Gusti Agung Ananda Putra I Gusti Ayu Agung Pradnya Dewi I Gusti Ngurah Widya Hadi Saputra I Gusti Ngurah Widya Hadi Saputra I Made Chandra Mandira I Made Sindhu Yoga I Nyoman Gede Arya Diatmika I Putu Dharmawan Pradhana Jasmin, Ni Putu Ari Aira Julianti, Ni Kadek Raytha Susan Kadek Devi Kalfika Anggria Wardani Kartika, Ni Putu Silva Mona Ketut Gede Sri Dwiya Komang Sri Widiantari Latupeirissa, Jonathan Jacob Paul Luh Gede Surya Kartika Luh Gede Surya Kartika, Luh Gede Surya Maharani, Ni Putu Ayu Rishya Maria Karina Winny Naro Meirayani, Kadek Siska Melati Budi Srikandi Moriste, Marshanda Chelsea Sivora Muhammad Ilham Syamputra Ngakan Nyoman Kutha Krisnawijaya Ni Komang Yuni Anita Sari Ni Made Dhian Rani Yulianti Ni Nyoman Sri Wisudawati Ni Putu Bayu Widhi Antari Nilna Muna Nuraga, Ketut Nyoman Sri Manik Parasari Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pradika, I Gede Odi Putra, I Dewa Gede Sanjaya Putra, I Gede Eka Wiantara Putri Ekaresty Haes Putri, Whitney Rizkia Ananda Putu Irma Yunita Putu Irma Yunita Putu Ratna Juwita Sari Putu Wuku Anuang Rafelito Kharisma Rahardjo Rosalinda Rosalinda Sampurna, I Gede Adimerta Shantika, Budi Suari, Ni Made Mirah Yogaswara, Komang Bagas Ary Yulianingsih, Ni Nyoman Vera