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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri Techno Nusa Mandiri : Journal of Computing and Information Technology Minda Baharu JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Jurnal Mantik Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal on Social Science, Economics and Art Jurnal Sistem Informasi Bisnis (JUNSIBI) Islamic Economic and Business Journal Digital Transformation Technology (Digitech) Malcom: Indonesian Journal of Machine Learning and Computer Science Innovative: Journal Of Social Science Research West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies The Eastasouth Journal of Information System and Computer Science Edumaspul: Jurnal Pendidikan Sciences du Nord Economics and Business
Eri Mardiani
Universitas Nasional
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Quantitative Analysis of the Effect of Marketing Networks in Increasing Sales and Market Share in Indonesia Case Study on the E-commerce Industry Eri Mardiani; Eva Yuniarti Utami; A Idun Suwarna; Arizal Hamizar; Jacsy Tubalawony
Sciences du Nord Economics and Business Vol. 1 No. 01 (2024): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sneb.v1i1.9

Abstract

This research investigates the intricate dynamics between marketing network strategies, sales performance, and market share in the Indonesian e-commerce industry. Employing a quantitative research design, the study integrates descriptive statistics, correlation analysis, and multiple regression analysis to discern the impact of social media marketing, influencer collaborations, affiliate marketing, and traditional advertising. The findings, based on survey data collected from consumers and e-commerce businesses, reveal influencer collaborations as a pivotal driver, with social media marketing and affiliate marketing playing complementary roles. Traditional advertising faces challenges in the contemporary landscape. These insights offer actionable guidance for businesses seeking to optimize their marketing strategies in the rapidly evolving Indonesian e-commerce ecosystem.
The Influence of Strategic Planning and Analytical Maturity on Organizational Performance in Implementing Business Intelligence in Indonesia Eri Mardiani; Ivon Arisanti; Diky Wardhani; Ni Desak Made Santi Diwyarthi
The Eastasouth Journal of Information System and Computer Science Vol. 1 No. 02 (2023): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v1i02.180

Abstract

This research delves into the dynamics of intricate Business Intelligence (BI) deployments in Indonesian startups, emphasizing the interplay of organizational performance, analytical maturity, and strategic planning. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was utilized in the study, which had 187 individuals from several industries, to examine the linkages and extract significant findings. The results showed three strong positive relationships: organizational performance is positively impacted by strategic planning, analytic maturity has a considerable impact on organizational performance, and strategic planning influences analytic maturity. Large impact sizes and statistical robustness characterize these practically meaningful associations. This study adds to our understanding of BI adoption in the particular setting of startups by highlighting the crucial roles that mature analytics and strategic planning play in fostering organizational success.
The Impact of Scalability and Consistency Management on Database Management System Performance in Big Data Environment in Indonesia Eri Mardiani; Yesi Sriyeni; Astrid Napita Sitorus; Hanifah Nurul Muthmainah
The Eastasouth Journal of Information System and Computer Science Vol. 1 No. 02 (2023): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v1i02.181

Abstract

The swift expansion of technology start-up enterprises in Indonesia demands a deep comprehension of the variables impacting the functionality of Big Data Environments (BDE) and Database Management Systems (DMS). In the context of Indonesian start-ups, this study examines the effects of scalability and consistency management on DMS and BDE. Data from 134 participants were examined using Structural Equation Modeling (SEM-PLS) in a quantitative manner. The findings showed a strong favorable correlation between DMS -> BDE, Scalability -> DMS, and Consistency Management -> DMS. Strong reliability was exhibited by the measurement model, and discriminant validity was verified. While the model fit indices revealed places for improvement, the R Square values indicated an effective explanation of variation. An overview of Indonesian start-up characteristics that is representative was given by the demographic sample study. This research adds knowledge for improving big data and database operations in the dynamic startup environment.
THE EFFECT OF COMMUNITY INCOME AND POPULATION SIZE ON THE DEMAND FOR GRANULATED SUGAR IN DKI JAKARTA: Community Income, Number of Population, Sugar Demand, Sugar Consumption Ira Kurniati; NUR RAHMANSYAH; INDRI DAMAYANTI; SUGIYONO; ERI MARDIANI
Islamic Economic and Business Journal Vol. 8 No. 1 (2026): Islamic Economic and Business Journal
Publisher : Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/iebjournal.v8i1.11200

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pendapatan masyarakat dan jumlah penduduk terhadap permintaan gula pasir di Provinsi DKI Jakarta. Gula pasir merupakan salah satu komoditas pangan strategis dengan tingkat konsumsi yang cenderung meningkat seiring pertumbuhan penduduk dan perubahan tingkat pendapatan masyarakat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Data yang digunakan merupakan data sekunder yang diperoleh dari instansi terkait, seperti Badan Pusat Statistik (BPS), dalam bentuk time series selama periode tertentu. Variabel independen dalam penelitian ini adalah pendapatan masyarakat dan jumlah penduduk, sedangkan variabel dependen adalah permintaan gula pasir. Hasil penelitian menunjukkan bahwa secara simultan pendapatan masyarakat dan jumlah penduduk berpengaruh signifikan terhadap permintaan gula pasir di DKI Jakarta. Secara parsial, pendapatan masyarakat berpengaruh positif terhadap permintaan gula pasir, demikian pula jumlah penduduk yang menunjukkan pengaruh positif dan signifikan. Temuan ini mengindikasikan bahwa peningkatan pendapatan dan pertumbuhan jumlah penduduk mendorong peningkatan permintaan gula pasir sebagai kebutuhan konsumsi rumah tangga. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pemerintah dalam merumuskan kebijakan terkait ketersediaan dan distribusi gula pasir di DKI Jakarta   This study aims to analyze the influence of community income and population on the demand for granulated sugar in DKI Jakarta Province. Granulated sugar is one of the strategic food commodities with consumption levels that tend to increase along with population growth and changes in people's income levels. This study uses a quantitative approach with multiple linear regression analysis methods. The data used is secondary data obtained from related agencies, such as the Central Statistics Agency (BPS), in the form of a time series over a certain period. The independent variable in this study is community income and population, while the dependent variable is the demand for sugar. The results of the study show that simultaneously the income of the community and the population have a significant effect on the demand for granulated sugar in DKI Jakarta. Partially, people's income has a positive effect on the demand for sugar, as well as the number of people who show a positive and significant influence. These findings indicate that increased income and population growth are driving an increase in demand for granulated sugar as a household consumption need. This research is expected to be a consideration for the government in formulating policies related to the availability and distribution of granulated sugar in DKI Jakarta.    
Co-Authors . Syamsulbahri A Idun Suwarna A.Ratna Sari Dewi Adi Nugroho Susanto Putro Adisti Suryaningtyas Putri Wirawan Aditya Nur Rohman Adityo Rahman Agung Triayudi Ahmad Rifqi Alfian Muhharam Ali Rahman Alica Dwi Fahira Andy Setiawan Annisa Amalia Fitri Ari Febriansyah Arief Yanto Rukmana Arizal Hamizar Astrid Napita Sitorus Atika Atika Atira Syakira Azzaleya Agashi Lombu Bagus Hari Sugiharto Benny Novico Zani Budi Tri Utomo Cintia Marito Sihombing Deny Hidayatullah Deta Muliyani Dhieka Avrilia Lantana Diah Widiastuti Diky Wardhani Dinda Amelia Zanitha Dinda Nurkhaliza Putri Dini Fatihatul Hidayah Dwi Juliastuti Eka Febriyanto Riski Endah Tri Esti Handayani Era Era Hia Eva Yuniarti Utami Fachri Faiq Husain Pratama Fauziah Fauziah Feliks Anggia Binsar Kristian Panjaitan Ferdan Akbar Ramadhan Guing Tri Suhatmojo Hanifah Nurul Muthmainah Ika Agustina ilwandri ilwandri Imelta Natalia Ginting Inayah Romzy Indra Permana INDRI DAMAYANTI Ira Kurniati Ira Kurniati Irma Rahmawati Iskandar Fitri Ivon Arisanti Iwan Riswandi Jacsy Tubalawony Kelfin Nurfaizi Keysha Belynda Tyva Panggabean Komang Mustika Pramesti Legito . Lidya Cahyani Loso Judijanto Maiza Fikri Matondang, Nurhafifah Mega Ilhamiwati Mila Surahmi Misria Attanggo Moh. Erkamim Mohammad Edy Nurtamam Muhammad Ariel Djamaludin Muhammad Ridwan Muhammad Rizky Perdana Muhammad Romadhoni Rizki Muhammad Subhan Iswahyudi Muhammad Umer Farooq Mujahid Muhammad Zidan Rosyid Nabila Puspita Wulandana Ni Desak Made Santi Diwyarthi Nindi Permata Riau Nofri Yudi Arifin Novi Djafri Nur Rahmansyah Nur Rahmansyah Occe Luciana Prayogo Dwi Cahyo Putro Ratih Tri Lestari Rayhan Mustafa Salestinus Petrus Dhema Sari Ningsih Satriawan Desmana Sepriano Sepriano Septi Andryana Sifonne Adi Wijaya Sisca Budyarti Siska Armawati Sufa Siska Jeanete Saununu Soni Suardi Sriyeni, Yesi SUGIYONO Suharto Suharto Syamsuri Syamsuri Tesalonika Tomi Apra Santosa Trie Widiarti Ningsih Unika Oktaviani Damau Upi Resti Wahyuni Vicky Agnes Arundy Waqiah Yayat Suharyat Yoga Dwi Prasetyo Yunan Fauzi Wijaya Yuni Latifah Yusriana Chusna Fadilah Zakila Cahya Ronika