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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri Techno Nusa Mandiri : Journal of Computing and Information Technology Minda Baharu JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Jurnal Mantik Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal on Social Science, Economics and Art Jurnal Sistem Informasi Bisnis (JUNSIBI) Digital Transformation Technology (Digitech) Malcom: Indonesian Journal of Machine Learning and Computer Science Innovative: Journal Of Social Science Research West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies Edumaspul: Jurnal Pendidikan Sciences du Nord Economics and Business
Eri Mardiani
Universitas Nasional
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Quantitative Analysis of the Effect of Marketing Networks in Increasing Sales and Market Share in Indonesia Case Study on the E-commerce Industry Eri Mardiani; Eva Yuniarti Utami; A Idun Suwarna; Arizal Hamizar; Jacsy Tubalawony
Sciences du Nord Economics and Business Vol. 1 No. 01 (2024): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sneb.v1i1.9

Abstract

This research investigates the intricate dynamics between marketing network strategies, sales performance, and market share in the Indonesian e-commerce industry. Employing a quantitative research design, the study integrates descriptive statistics, correlation analysis, and multiple regression analysis to discern the impact of social media marketing, influencer collaborations, affiliate marketing, and traditional advertising. The findings, based on survey data collected from consumers and e-commerce businesses, reveal influencer collaborations as a pivotal driver, with social media marketing and affiliate marketing playing complementary roles. Traditional advertising faces challenges in the contemporary landscape. These insights offer actionable guidance for businesses seeking to optimize their marketing strategies in the rapidly evolving Indonesian e-commerce ecosystem.
Co-Authors . Syamsulbahri A Idun Suwarna A.Ratna Sari Dewi Adi Nugroho Susanto Putro Adisti Suryaningtyas Putri Wirawan Aditya Nur Rohman Adityo Rahman Agung Triayudi Ahmad Rifqi Alfian Muhharam Ali Rahman Alica Dwi Fahira Andy Setiawan Annisa Amalia Fitri Ari Febriansyah Arief Yanto Rukmana Arizal Hamizar Atika Atika Atira Syakira Azzaleya Agashi Lombu Bagus Hari Sugiharto Benny Novico Zani Budi Tri Utomo Cintia Marito Sihombing Deny Hidayatullah Deta Muliyani Dhieka Avrilia Lantana Diah Widiastuti Dinda Amelia Zanitha Dinda Nurkhaliza Putri Dini Fatihatul Hidayah Dwi Juliastuti Eka Febriyanto Riski Endah Tri Esti Handayani Era Era Hia Eva Yuniarti Utami Eva Yuniarti Utami Fachri Faiq Husain Pratama Fauziah Fauziah Feliks Anggia Binsar Kristian Panjaitan Ferdan Akbar Ramadhan Guing Tri Suhatmojo Ika Agustina ilwandri ilwandri Imelta Natalia Ginting Inayah Romzy Indra Permana Ira Kurniati Ira Kurniati Irma Rahmawati Iskandar Fitri Iskandar Fitri Iwan Riswandi Jacsy Tubalawony Kelfin Nurfaizi Keysha Belynda Tyva Panggabean Komang Mustika Pramesti Legito . Lidya Cahyani Loso Judijanto Maiza Fikri Matondang, Nurhafifah Mega Ilhamiwati Mila Surahmi Misria Attanggo Moh. Erkamim Mohammad Edy Nurtamam Muhammad Ariel Djamaludin Muhammad Ridwan Muhammad Rizky Perdana Muhammad Romadhoni Rizki Muhammad Subhan Iswahyudi Muhammad Umer Farooq Mujahid Muhammad Zidan Rosyid Nabila Puspita Wulandana Nindi Permata Riau Nofri Yudi Arifin Novi Djafri Nur Rahmansyah Nur Rahmansyah Occe Luciana Prayogo Dwi Cahyo Putro Ratih Tri Lestari Rayhan Mustafa Salestinus Petrus Dhema Sari Ningsih Satriawan Desmana Sepriano Sepriano Septi Andryana Sifonne Adi Wijaya Sisca Budyarti Siska Armawati Sufa Siska Jeanete Saununu Soni Suardi Suharto Suharto Syamsuri Syamsuri Tesalonika Tomi Apra Santosa Trie Widiarti Ningsih Unika Oktaviani Damau Upi Resti Wahyuni Vicky Agnes Arundy Waqiah Yayat Suharyat Yoga Dwi Prasetyo Yunan Fauzi Wijaya Yuni Latifah Yusriana Chusna Fadilah Zakila Cahya Ronika