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All Journal International Journal of Science and Engineering (IJSE) TEKNIK Rotasi Sainteknol : Jurnal Sains dan Teknologi Jurnal Teknologi Rekayasa Mesin Sinergi Prosiding Semnastek DINAMIKA Jurnal Ilmiah Teknik Mesin JTT (Jurnal Teknologi Terpadu) Teknika: Engineering and Sains Journal JRST (Jurnal Riset Sains dan Teknologi) RESISTOR (Elektronika Kendali Telekomunikasi Tenaga Listrik Komputer) Prosiding Semhavok Jurnal Pengabdian Masyarakat Teknik Journal of Applied Sciences and Advanced Technology BASKARA: Journal of Business and Entrepreneurship Indonesian Journal of Computing, Engineering, and Design ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Mechanical Engineering for Society and Industry Automotive Experiences Jurnal Teknik Mesin Mechanical Xplore Borobudur Engineering Review Aceh International Journal of Science and Technology
Anwar Ilmar Ramadhan
Jurusan Teknik Mesin, Fakultas Teknik, Universitas Muhammadiyah Jakarta, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences Transportation Other

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Journal : BASKARA: Journal of Business and Entrepreneurship

 1 
Kekuatan Moral dan Budaya, Mendukung Perekonomian Indonesia: Sebuah Gambaran Usaha Kecil dan Menengah Endang Rudiatin; Anwar Ilmar Ramadhan
BASKARA : Journal of Business and Entrepreneurship Vol 1, No 1 (2018): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.577 KB) | DOI: 10.54268/baskara.1.1.21-34

Abstract

“UMKM telah menjadi backbone dan buffer zone yang menyelamatkan negara dari keterpurukan ekonomi”, kalimat ini senantiasa didengung-dengungkan dalam setiap pertemuan para birokrat dan pakar serta pengamat ekonomi. UMKM pun menjadi sorotan dan senantiasa diteropong dalam berbagai masalah nasional berkenaan dengan, penanggulangan kemiskinan, pengangguran dan kenaikan nilai PDB (Product Domestik Bruto) negara. UMKM diyakini berpotensi memberi sumbangan bagi pertumbuhan ekonomi nasional. Secara historis UMKM dalam kegiatan ekonominya lebih menonjol pada moral (agama) dan budaya daripada terstruktur dalam teori-teori profit, maksimalisasi dan free kompetitif. Dalam teori Antropologi Ekonomi kerap dideskripsikan bahwa, proses ekonomi dalam masyarakat UMKM menggambarkan bentuk perilaku yang ber tipe kekerabatan, terikat pada ritual keagamaan, berbagi rezeki dan juga resiko serta menuntut “kepercayaan” dalam transaksi di antara mereka. Fenomena inilah sesungguhnya yang memungkinkan pengusaha UMKM lebih tahan dalam menghadapi krisis, refleksi penelitian penulis terhadap ekonomi usaha kecil di kota Jakarta. Penggambaran bentuk kegiatan ekonomi ini menjadi dasar pemikiran penulis ketika para ahli tengah mencari bentuk sistem ekonomi nasional yang berbasis ekonomi rakyat dan ketika para pelaku UMKM cenderung dijadikan sandaran untuk menyelesaikan permasalahan ekonomi nasional.
Impact of Event Indonesia Fashion Week to Wardah's Brand Sa'diyah El Adawiyah; Alfa Taufan Latif; Anwar Ilmar Ramadhan
BASKARA : Journal of Business and Entrepreneurship Vol 3, No 1 (2020): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.3.1.47-53

Abstract

Indonesia Fashion Week Event (IFW) is a movement in the fashion sector initiated by the Indonesian Fashion Designers Association (APPMI). This movement aims to make Indonesia as one of the world's fashion centres. This event held regularly every year since 2010. This event is Wardah's event as one of the famous cosmetic brands to increase awareness. This study aims to measure how much influence the Indonesia Fashion Week (IFW) Event on Wardah's Image is in the Jabodetabek Hijabers Community. The theory used in this study is the theory of public relations, the theory of events and the theory of image. This study uses a quantitative approach to analytical methods. This method is to examine the influence between Variables (X) and Variables (Y). Data collection techniques using questionnaires distributed in Hijabers Community using accidental sampling techniques. From the results of research and discussion, it can see that the dimensions of Perishability at the Indonesia Fashion Week event have the lowest average value among the four other variables 73.6%. Which means that the Indonesia Fashion Week event schedule does not have an event schedule must adjust to the target visitors and participant following the theme carried. Besides, the results of the second study that Wardah's Image is in the "Good" category. It proves from the results of the comparison of the results obtained with the achievement value of 82.3%. The results of the third study, the Indonesia Fashion Week 2018 event was able to increase Wardah's image in the Jabodetabek Hijabers Community. Based on the calculation of the Determinant Coefficient, the value of the Indonesia Fashion Week Event is 0.3169 or 31.69%. The Indonesia Fashion Week Event influences Wardah's image at 31.69%, and other variables determine the remaining 68.31%.
Co-Authors Abduh Al Afghani Abrori, Muhammad Reza Achmad Nuril Fajar Adawiyah, Sa'diyah El Ade Muslimat Aditya Firmanto Agung Julianto Agung Siswahyu Ahdiat Leksi Siregar Ahmad Fauzi Ahmad Yakub Ahmad Yakub, Ahmad Akmal Imam Faisal Alfa Taufan Latif Alvika Meta Sari Amri Abdulah Anggoro Septilarso Annisa Mulia Rani Annisa Mulia Rani Aryadi Suwono As Natio Lasman As Natio Lasman Azhari, Azmir Azmairit Aziz Azmi, Wan Hamzah Bambang Setiawan Boy Setiawan Choirul Anwar Dalil Sumiyarsono, Dalil Daruki Daruki Dede Erland Ramadhan Deni Almanda Deni Almanda Deni Almanda Dermawan, Erwin Dharu Dewi Dhian Trisnadi Setyawan Diah Safitri Ningrum Dicky Dimyati Dino Rimantho Djoko Hadi Prajitno Djoko W Karmiadji Djoko W Karmiadji Dodi Mulyadi Dyota, Arya Smara edy susanto Efrizon Umar Efrizon Umar Efrizon Umar Efrizon Umar Efrizon Umar Eka Revi Ruswandi Eka Revi Ruswandi, Eka Revi Eko Kiswoyo Erwin Dermawan Erwin Dermawan Erwin Dermawan Erwin Dermawan Erwin Dermawan Erwin Dermawan Ery Diniardi Ery Diniardi Ery Diniardi Ery Diniardi Ery Diniardi Ery Diniardi Ery Diniardi Ery Diniardi Ery Diniardi Ery Diniardi Fachri Amrulloh Fadliondi Fahmi Al Diansyah Faisal, Akmal Imam Fathan Mubina Dewadi Fatma Sari Fikri, Muhamad Rausyan Fikriyansyah Fikriyansyah Fikriyansyah, Fikriyansyah Firmansyah Firmansyah Firmansyah Firmansyah Fitriana, Rian Frisca Amalia Ummay Govinda Gatot Aditya Hadisujoto, Ignatius Budi Sutanto Hasan Basri Hasan Basri Hasan Basri Hasan Basri Hasan Basri Hasan Basri Hasan Basri Hasan Basri Hasan Basri Hasan Basri Hasan Basri Hasan Basri Hayya Afifah Hendra Saputra Idhar Mahasen Indra Setiawan Indriasari Indriasari Iphov Kumala Sriwana Irwan Firmansyah Ismiyati Ismiyati Istianto Budhi Rahardja Istianto Budhi Rahardja Istianto Budhi Rahardja Istianto Budhi Rahardja Istianto Budhi Rahardja Iwan Setiawan Januar Parlaungan Siregar Juni Afriani Juniasih, Octarina Adiati Kamila, Fatima Tasya Khoirudin Khoirudin Khoirudin Khoirudin Kisman H Mahmud Korada Viswanatha Sharma Kushendarsyah Saptaji M Al-Haramain M. Ivan Satryo Manasikana, Dinda Arina Maya Dewi Dyah Maharani Mohd Amiruddin Fikri Mohd Fairusham Ghazali Mohd Hamisa Abdul Hamid Mohd Zawawi, Nurul Nadia Muchamad Oktaviandri Muhammad Arifangga Muhammad Arifangga, Muhammad Muhammad Dadi Saputra Muhammad Daroji Muhammad Reza Abrori Muhammad Reza Abrori, Muhammad Reza Muhammad, Azka Aulia Mulyadi Mulyadi Murtalim Mushoffa Ali Firdaus Mushoffa Ali Firdaus, Mushoffa Ali Mutiara Salsabila N Nelfiyanti Nana Rahdiana Nana Rahdiana Nana Rahdiana Natayu, Amartya Nathanael Tandian Nur Yulianti Hidayah, Nur Yulianti Nurrochman, Taufik Nurul Hidayati Fithriyah Nurul Nadia Mohd Zawawi Pratomo, Vector Anggit Rahardja, Istianto Budhi Rahmawati Suryani Ramadhani, Mochammad Rafli Rantawi, Azhar Basyir Raslan A. Alenezi Rasma Rasma Rasma Rasma Ratri Ariatmi Nugrahani Rian Fitriana Ricko Valderama Ridhwan Adhitya Ibnimatiin Rikman Rikman Riza Samsinar Rizalman Mamat Rizkyta, Velia Ayu Roni Muhammad Susanto Rudiatin, Endang Rulan Dinary Rulan Dinary Runik Machfiroh Safril Safril Safril Sasi Kirono Semendo, Rifqi Putra Setiawan, Hanif Rama Yuda Sharifah Norsakinah Syed Zainal Abidin Sharma, Korada Viswanatha Shieddique, Apang Djafar Siregar, Ahdiat Leksi Sitti Nurbaya Ambo Sony Hari Mukti, Sony Hari Sukarman Sukarman Sukarman Sukarman Sukarman Sukarman Sukarman Sukarman Sukarman Sulis Yulianto Sulistiono Sulistiono Sumanto Suripto, Heri Suroto Munahar Susanto, Roni Muhammad Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin, Syawaluddin Syawaluddin, Syawaluddin Sylvia Madusari Taufik Nurrochman Thomas Djunaedi Tri Yuni Hendrawati Tri Yuni Hendrawati Tri Yuni Hendrawati Triawan, Farid Trisnadewi, Titin Tumada, Azhari Waldi Isnaini Wan Hamzah Azmi Wan Hamzah Azmi Wiwik Sudarwati Wiwit Kartika Sari Yudi Dermawan Yudistirani, Sri Anastasia Yuli Panca Asmara Yusuf Yusuf