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All Journal Jurnal Siasat Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Teknobisnis Journal of Accounting and Investment MBR (Management and Business Review) Jurnal Abadimas Adi Buana International Journal of Supply Chain Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Entrepreneur dan Entrepreneurship MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Business Management Journal Program Studi Manajemen Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Aisyah : Jurnal Ilmu Kesehatan Academia Open ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Ekonomi BanKu: Jurnal Perbankan dan Keuangan Journal Community Service Consortium International Journal of Review Management Business and Entrepreneurship
David Sukardi Kodrat
Universitas Ciputra
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Journal : Business Management Journal Program Studi Manajemen

 1 
STRUKTUR INDUSTRI TAS KAMERA UNTUK MENENTUKAN STRATEGI BERSAING DI INDONESIA David Sukardi Kodrat
Business Management Journal Vol 12, No 1 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1534.938 KB) | DOI: 10.30813/bmj.v12i1.433

Abstract

This study aims to investigate the relative strength of camera case industries in Indonesia and measures how much their relative strength influences on their competitive strategy. There is five industries structure which involved in this study, namely competitors (13 companies), new entrants, customers, subtitutes of product (2 companies), and main suppliers which supplies raw materials. Sampling techique was cluster in term of type of industries such as competitrors, new entrants customers, subtitutes of product, and suppliers. Competitive strategy is as dependent variable (Y) and bargaining from supplier (X1), customers (X2), threat from new entrants (X3) subtitutes of product (X4) and rivalry among industries (X5) are as independent variables. The indicators for those variables was adopted from Cunningham (2012), Alrawasdeh (2013), dan Kodrat (2009). And analyzed through multiple regression analysis. The result shows all of the independent variables was simultaneosly affect to competitive strategy significantly.Keywords: camera cases industry, supplier, customers, subtitute products, competitors, new entrants.
Co-Authors Alexander, Juan Richard Ali Sidiq Muntaha Andarina, Deansha Ghaisani Angelyn Angelyn Angga Istighfar Antonio Nicolas Aristya, Tania Benediktus Derry Galista Candy Junior Herlambang Christian Herdinata Damelina B. Tambunan Denpharanto Agung Krisprimandoyo Dewi, Melinda Alfiani Rosida Edrick Gian Gunawan Evan Johan Faradiba, Dimarta Gunawan Adi Prayogo Handijaya, Elizabeth Maeko Cyrilla Harsono, Bernardus Danny Hartono, Alexander Hartono Hindarto, Paulus Hutomo Setia Budi I Gusti Bagus Yosia Wiryakusuma Imelda Ritunga Isadora Elgina Pramana Iswati Iswati J.E. Sutanto Jaya, Arip Pauzan JE Sutanto Juan Richard Alexander Ma'ruf Nidhomuddin Madina, Nur Melinda Alfiani Rosida Dewi Minarni Wartiningsih Muhammad Yusri Ali Nazila, Qahira Pieter Sahertian Pramana, Isadora Elgina Prameswari, Gita Radiany, Ade Asria Ramadhani, Dian Reinaldo Ryan Rosida Dewi, Melinda Alfiani Sean, Jeremy Ernesto Sofyan Kurniawan, Widya Arif Sutanto, J.E.Sutanto Sutrisno, Timotius F.C.W. Tanzilia, May Fanny Tatas H.P. Brotosudarmo Tina Melinda Tina Melinda Tri Astuti Sugiyatmi Umiati Jawas Welly Trilaksono Wendra Hartono