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All Journal JURNAL GIZI INDONESIA Nurse Media Journal of Nursing UG Journal Journal of Nutrition College Forum Agribisnis Journal of Consumer Science Mutiara Medika: Jurnal Kedokteran dan Kesehatan The Indonesian Biomedical Journal ELT Forum: Journal of English Language Teaching Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Indonesian Contemporary Nursing Journal (ICON Journal) Journal of Innovative Science Education Medica Hospitalia Jurnal Health Sains Diponegoro International Medical Journal (DIMJ) Jurnal Keperawatan Klinis dan Komunitas (Clinical and Community Nursing Journal) Neurona Seroja Husada: Jurnal Kesehatan Masyarakat Jurnal Info Kesehatan Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah
Retnaningsih Retnaningsih
Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor
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Journal : Journal of Consumer Sciences

 1 
Analysis of the Seaweed Day Cream Product Buying Intention: Theory of Planned Behavior Approach Putri, Ayulia Karisma; Retnaningsih, Retnaningsih
Journal of Consumer Sciences Vol. 1 No. 2 (2016): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.765 KB) | DOI: 10.29244/jcs.1.2.43-55

Abstract

Seaweed is one of the abundant and widely used marine resources which has been popular as of the basic materials of cosmetics and skin care, such as day cream. The study aimed to analyze the intention to buy seaweed day cream product manufactured by Bogor Agricultural University (IPB) and sold at Serambi Botani, Indonesia, using the Theory of Planned Behavior approach including attitude, subjective norms, and behavioral control. The data were collected from 400 female students of IPB who were selected randomly as participants and the office staffs of Serambi Botani. Students were asked to fill in the structured questionnaire with self-report methods while the staffs were interviewed about the seaweed day cream product. The findings showed the attitude of students toward seaweed day cream product was identified fair, yet the subjective norms and behavioral control were low. Thus, the majority of IPB students was not interested in buying the product.
Analysis Of Milk Consumption Behavior and Processed Products on IPB Students with AIDA and CRI Methods Widaryanti, Widya Bella; Retnaningsih, Retnaningsih
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.285 KB) | DOI: 10.29244/jcs.3.1.50-64

Abstract

This study aimed to analyze consumption behavior of Fapet’s milk and processed products using the AIDA and CRI models. Samples in this study were 209 active students of IPB in 2nd, 4th, and 6th semester used simple random sampling method. The results showed that there was a correlation between awareness and interest, interest and desire, while desire has no correlation with action. The results also showed that sex, pocket money, father’s occupation, number of family member, awareness, interest, and action have a correlation with consumption frequency of Fapet’s milk and processed products. Awarenes, interest, and action variables also have a correlation with consumption quantity of Fapet’s milk and processed products. The enhancement of awareness and action will increase consumption frequency and consumption quantity of Fapet’s milk and processed products. Results of Customer Response Index (CRI) analysis showed that students response to dairy Fapet milk and processed products were 78.9 percent indicating that marketing strategy have been effective.
The Influence of Students’ Knowledge and Attitude toward Functional Foods Consumption Behavior Afina, Siti; Retnaningsih, Retnaningsih
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.202 KB) | DOI: 10.29244/jcs.3.1.1-14

Abstract

This research was to analyze the influence of students’ knowledge and attitude toward functional foods consumption behavior. This research used cross sectional study design and was conducted at Institut Pertanian Bogor, Dramaga. Samples in this research were 204 students of Institut Pertanian Bogor chosen using simple random sampling method. Data were collected by self-administered technique using questionnaires. The results showed that the average of functional foods consumption frequency was 47 times a month and the number of types consumed was seven. The results of Pearson correlation test showed that students’ allowance, attitudes, and frequency of functional foods consumption was significantly positively correlated. Factors that have significant positive effect toward consumption frequency are allowance and students’ attitude. The number of functional foods types consumed was influenced by students’ attitude.  
The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers Al Mutanafisa, Tasneem; Retnaningsih, Retnaningsih
Journal of Consumer Sciences Vol. 6 No. 1 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.1.77-91

Abstract

Impulsive buying is an unplanned purchase decision due to stimulation from the shopping environment. This study aims to analyze the consumer characteristics and sales promotion, knowledge, and impulsive buying and the influence of consumer characteristics, sales promotion, and knowledge on impulsive buying. The study used a cross-sectional study design, which was conducted from December 2019 to January 2020. In this study, respondents were 145 Shopee users who made purchases in the last three months selected purposively. Data were collected by filling out an online questionnaire. The results showed that the length of education was related to sales promotion and knowledge, while income and promotion were related to impulsive buying. Meanwhile, a factor that has a positive effect on impulsive buying is sales promotion. Unplanned online purchases are most often made in the middle of the month, and promotions are the most influential in purchasing decisions.
“Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach Putri, Nadya Yona Eka; Retnaningsih, Retnaningsih; Taryana, Asep
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.138-154

Abstract

The main health problem in the adult age group in Indonesia is obesity, which is closely related to diet. The purpose of this research is to design a verified business model for "Go Healthy" catering. This research uses a consumer discovery approach and a descriptive research design. Data collection was carried out by purposive sampling in the Jabodetabek area. The research respondents were 50 people aged 19-24 years who were interested in diet programs. Data were collected by filling out online questionnaires and in-depth interviews. Based on the results of the research, the problems found in this study are irregular diets, poor food quality, and nutritional deficits. These problems became the basis for the formation of the "Go Healthy" catering prototype. The "Go Healthy" catering prototype is a menu arrangement for 15 days with the value offered including menu customization, menu composition info with nutritional content, and affordable prices. The business is ffered through online and offline outlet channels and through resellers. The business revenue comes from a subscription system.
How Does the Implementation of Social Entrepreneurship Business-to-Business Marketing Strategy? Retnaningsih, Retnaningsih; Yuridis, Melani Sukma; Dewi, Febriantina
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.318-339

Abstract

XYZ as a social entrepreneur in Bogor, produces handicrafts from newspapers to raise public awareness of environmental and social issues. This study aims to identify the marketing mix applied by XYZ, analyze customer perceptions of the marketing mix, and formulate recommendations for XYZ's marketing mix 4.0 to increase demand for newspaper craft products. Convenience sampling was used, and descriptive data analysis was performed. The respondents included three internal company representatives, 13 customers, and 12 prospective customers. According to the research findings, XYZ successfully implemented a 4P marketing mix strategy that covered product, price, place/distribution, and promotion. XYZ's marketing strategy in these areas has been rated highly in the excellent category of product (100%), price (85%), place/distribution (77%), and promotion (92%). However, the research also suggests that a company could enhance its marketing tactics by adopting the 4C marketing mix (co-creation, currency, communal activation, and conversation) based on insights gathered from customers and potential customers to better cater to the market's needs.
The Influence of Knowledge and Risk Perception on Food Label Reading Behavior among Adolescents in Rural and Urban Areas of Bogor Hajijah, Rengganis Novyanti; Retnaningsih, Retnaningsih
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.82-101

Abstract

Reading food labels is one way consumers learn about the products they buy. This study determined the influence of knowledge and risk perception on food label reading behavior among adolescents in rural and urban Bogor. This study had a cross-sectional design. Purposive sampling was used to gather 132 participants, including 66 adolescents in rural areas and 66 adolescents in urban areas. The results showed that more than half of the participants had moderate knowledge of food labeling. The knowledge of the rural and urban samples was the same. Operational risk was the most perceived risk for both the rural and urban samples. There were no significant differences in all dimensions of risk perception between rural and urban youths. The average food label reading behavior score in rural areas was higher than that in urban areas. Psychological risk perception influences food label-reading behavior in rural areas. Overall, functional risk perception influenced food label-reading behavior. Based on these results, it is necessary to increase education on the importance of food labels to build good risk perception so that food label reading behavior increases.
Co-Authors Afina, Siti Agung, Locoporta Aisy, Rihadatul Al Mutanafisa, Tasneem Alfiasari Amalia Khairati Amin Husni Andhitara, Yovita Andhitara, Yovita Andhitara Ani Margawati Ani Ruwani, Ani Anita Saufika Anjani, Gemala Ardhini, Rahmi Arifin Triyanto Arina Hayati Asep Taryana Budisulistyo, Trianggoro Caroline, Maria Daynuri, Daynuri Daynuri, Riri Diah Retno Wahyuningrum Dini Aprilia Dodik Tugasworo Drajat Martianto Dwi Febryanto Endang Gumbira Sa’id Endang Kustiowati Erni Hernawati Purwaningsih, Erni Hernawati Fadila Ramadini Febriantina Dewi Fibria Mustikarini, Fibria Firina Firina Firli Bramantyo, Dion Fitri Octaviana Fitria Handayani Hajijah, Rengganis Novyanti Hamdani, Faishol Handaru Tri Mulyono Hanisa Rahmina Fitriyana Hartono, Jimmy Eko Budi Hartoyo Hartoyo Irni Rahmayani Johan Istiqlaliyah Muflikhati Jaeri, Santoso Jethro Budiman, Jethro Junedi, Rahmat Juswanto, Gerard Kurnianto, Aditya Kurnianto, Aditya Kurnianto Lia Yuliana Lilik Noor Yuliati Martha Irene Kartasurya Megawati Simanjuntak Nana Rochana, Nana Nani Maharani Noni Widiawatie Nuraini Nuraini Pasmanasari, Elta Diah Priambada, Dody Purba, Jan Sudir Puspitawati, Arinta Putri, Ayulia Karisma Putri, Marietta Krisnaya Nandika Putri, Nadya Yona Eka Rahmawati, Dani Rahmayanti Rahmayanti Rahmi Parhati RIA ANGGRAINI Saiful Ridlo Satrioaji, Hari Wahono Sofro, Muchlis AU Achsan Udji Sri Anna Marliyati Subu, Muhammad Arsyad Suhartini Ismail, Suhartini Suryadi Suryadi Suryawati, Herlina Syahrul Syahrul Tamad, Fatiha Sri Utami Tri Rahayu, Fitriani Tri Subekti Trisnaningtyas, Wenny Tsaniadi Prihastomo, Krisna Tugasworo, Dodik ` Ujang Sumarwan W.H, Nugrahaningsih Wahyuni, Ribut Nurul Tri Widaryanti, Widya Bella Widaryati Widaryati Yudiatma, Muh. Firman Yuridis, Melani Sukma