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All Journal SOCIOLOGIE Jurnal Rekayasa dan Manajemen Sistem Industri JURNAL SOSIOLOGI Prosiding Pengabdian FISIP Unila Akuatikisle: Jurnal Akuakultur, Pesisir dan Pulau-Pulau Kecil Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan community: Pengawas Dinamika Sosial Journal on Education Journal of Tropical Marine Science Akuatikisle: Jurnal Akuakultur, Pesisir dan Pulau-Pulau Kecil Jurnal Dinamika Sosial Ekonomi SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Jurnal Ilmu Sosial dan Humaniora Jurnal Sosial-Politika Jurnal Pengabdian Fakultas Pertanian Universitas Lampung Jurnal Perikanan
Erna Rochana
Dosen Jurusan Sosiologi FISIP - Universitas Lampung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Sinergi Relasi Sosial dan Inovasi Digital dalam Pemberdayaan UMKM Sebuah Studi Komunitas Naik Kelas Lampung Imam Mahmud; Erna Rochana; Azis Ahmad; Teuku Fahmi
Jurnal Community Vol 12, No 1 (2026)
Publisher : Prodi Sosiologi FISIP Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jcpds.v12i1.14816

Abstract

The research examines the empowerment of Micro, Small and Medium Enterprises (MSMEs) that are often hampered by challenges in the business management process, adoption of digital technology and limited social networks. Aiming to analyze the relationship between social relations and digital innovation on MSME empowerment, the research study focuses on the strategic role of the Lampung Upscale MSME Community as a partner supporting the development of MSMEs in Lampung Province. A descriptive qualitative approach was used with data collected through observation, interviews and documentation of activities carried out by the community. The results showed that the Lampung Upscale MSME Community has 227 members (215 micro, 12 small, and 0 medium) spread across 11 districts or cities with the highest dominance of MSMEs engaged in the food sector. This community conducts social media management training and capacity building for MSME products offline or online, as well as providing assistance and market access among members. The utilization of social relations and digital innovation has proven effective in supporting various community activities, thus increasing the competitiveness of MSMEs in Lampung. However, the results of the study identified that the social network that was built was not fully optimal due to the obstacles of a wide area coverage and weak coordination between local, central and community government institutions, making it difficult for MSME actors to recognize the role of each stakeholder in the program that MSME actors wanted to encourage.
Co-Authors Abdullah Aman Damai Agus Budi Utomo Ahmad Nurholis Ahmadi, Habib Almira Lahay Amalia Rusmaliana Sentosa Amalia Rusmaliana Sentosa Amin, Muhammad Khaliqul Ani Agus Puspawati Anma Hari Kusuma Anma Hari Kusuma, Anma Hari Aprilina, Femila Azis Ahmad Bintang Wirawan Damar Wibisono Debrina Puspita Andriani Dewi Ayu Hidayati Dewi Wulan Tisyah Dewi, Niken Puspita Dian Purnomo Efendi, Edi EFFENDI, Eko Eko Effendi Fahrurozi Saputra Fredy Kurniawan Gunawan Budikahono Hartoyo Hartoyo Henky Mayaguezz Herina, Vinna Imam Mahmud Indra Gumay Febryano Indra Gumay Yudha Istiqomah Ahsanu Amala Kaskoyo, Hari Kooswardhono Mudikdjo Kurniawan, Ilham Hadi Lahay, Almira Laksono Trisnantoro Luky Adrianto Maloring, Darius Sesario Maya Riantini, Maya Mayaguezz, Henky Moh Muhaemin Moh Muhaemin Muhamad Karim Muhammad Fuad Muhammad Gilang Ramadhan Muhammad Khaliqul Amin Nopendi, Gusti Putu Novita Tresiana NUR EFENDI Nurholis, Ahmad Raidar, Usman Ramadhan, Muhammad Gilang Ristiawati, Risa Siti Hudaidah Sugeng Budhiharsono Sugiono, Sugiono Supono Supono Susanti, Oktora Teguh Endaryanto Teuku Fahmi Thomas Nugroho Ulul Azmi Muhammad Vina Karmilasari Wawang Ardianto Widiastuti, Endang Linirin Wilson Mandela Ritonga yuni ratnasari Yuwana Utami Cendrakasih Zainal Abidin