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All Journal E-Journal Graduate MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen & Keuangan Jurnal Manajemen Indonesia JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Jurnal Doktor Manajemen (JDM) Jurnal Review Pendidikan dan Pengajaran (JRPP) Community Engagement and Emergence Journal (CEEJ) Jurnal Riset Bisnis dan Manajemen Jurnal Ners Jurnal Ilmiah Manajemen Kesatuan Randwick International of Social Science Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Berdikari : Jurnal Ekonomi dan Statistik Indonesia Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Social And Economics Research Innovative: Journal Of Social Science Research Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Jurnal Abdimas Peradaban journal of social and economic research Malahayati International Journal of Nursing and Health Science
Taufik Zulfikar
Lecturer, Magister Management, Sangga Buana University, Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Product Development and Social Media Create Purchase Decisions (A Survey on Wedding Planner Service Customers at Casturia Photography Bandung) Zulfikar, Taufik; Fauziadewi, Ridwani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4531

Abstract

During a pandemic like the one we are facing today, wedding services must adjust their services to the regulations stipulated by the government and be able to communicate these service products. Product development and social media are the marketing strategies applied by Casturia photography to influence the purchase decision process of its clients. This study was aimed at studying the effect of product development and social media on purchase decisions. The research method used in this study was quantitative with multiple linear regression analysis tools. The sample of this research was 96 clients of Casturia photography. The results showed that there was a positive and significant effect of product development and social media on purchase decisions either partially or simultaneously.
How Store Distributors Create Customer Value (Survey of Local Fashion Consumers in Bandung) Taufik Zulfikar; Ine Aprianti; Eva Rachmawati; Rika Kartika
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2714

Abstract

Different marketing methods from store distributors (distros) to sell clothing (clothing) are exciting to use as research themes. This study aims to analyze the influence of social media and supply chain on customer value impact on brand equity. The sample in this study is consumers (end-users) from distributions in the city of Bandung. The research method is quantitative research with an analysis method using path analysis. The study results show that there is a partial or simultaneous influence of social media and supply chain on customer value which has implications for brand equity.
The Influence of Managerial Roles and Empowerment on Innovations with Competitive Implications Sri Rochani Mulyani; Taufik Zulfikar; Sumeidi Kadasrisman; Erika Nurmartiani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2881

Abstract

Breakthrough innovations in service organizations can be realized through the development of new business models, new services, new customer interfaces, and administrative innovations involving managerial roles and empowerment, all of which will influence competitiveness. This study aimed to determine and analyze the influence of managerial roles on open innovation and its implications for competitiveness.  Purposive sampling of around 200 people was used to determine the population, which consisted of structural officials at universities in West Java. Path analysis was used as the analytical method. The findings of this study revealed that managerial roles and empowerment had a favorable and significant impact on innovation, either partially or simultaneously. Furthermore, innovation had a beneficial and considerable impact on competitiveness.
Co-Authors Adhi Al Hadi Haqq Ajie Kurniawan Aktris Monika Favorit Makbul Aprianti, Ine Aprisipa, Aprisipa Asnar, Etty Sofia Marianti Ayu Laili Rahmiyati Chaidir, John Didin Saepudin Djogo, Ony Erika Nurmartiani Ermawati Ermawati Eva Rachmawati Farida Yuliati, Farida Farida Yuliaty Fauziadewi, Ridwani Fitriana I Wayan Santika Ine Aprianti Islami , Ahkam Haqiqi Kadarisman, Sumeidi Kosasih KOSASIH KOSASIH, KOSASIH Kurniasih, Aas Malik, Rahadian Mansur, Muh Masnah, Masnah Millah, Fadli Millah, Fadli Saepul Muhammad Rizki mulyani, sri rochani Nova, Claryan Citra Nugroho, Taufan Nurmartiani, Erika Pamungkas, Bugie Zurisdianto Panjaitan, Biller Patrawan, Rizky Pratama, VIP Putri, Rabiah Demlinur Rika Kartika Rochani Mulyani, Sri Rukmayanti, Ruk’at Rulia, Rulia SATRIYAS ILYAS Selvia Magdalena, Selvia Sofia Mariati Asnar, Etty Sofia, Etty Sri Rochani Sri Rochani Mulyani Sucherly Sumeidi Kadasrisman SUSANTI Syahidin, Rukhiyat Undang Juju Utoyo, Widjajanti Vip Paramarta Wijayanto, Arifin Wirawan, Chevie Yudha, Firman Mighty Yuliani Yuliani Yuwono, Reinaldo Bobby Zaenal Aripin