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All Journal JOURNAL AGRIBUSINESS Jurnal Sosial Ekonomi Pertanian Partner Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JASc (Journal of Agribusiness Sciences) JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL AGRICA Jurnal Ilmiah Fillia Cendekia Jurnal Penelitian Agrisamudra Jurnal Abdi Insani AGRISAINS: Jurnal Ilmiah Magister Agribisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian Serambi Journal of Agricultural Technology Agrimansion: Agribusiness Management & Extension Rengganis Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Comsep : Jurnal Pengabdian Kepada Masyarakat Jurnal Cakrawala Ilmiah Mediagro Jurnal Masyarakat Madani Indonesia JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Grafting : Jurnal Ilmiah Ilmu Pertanian GABBAH : Jurnal Pertanian Dan Perternakan
Cut Gustiana
Program Studi Agribisnis, Fakultas Pertanian, Universitas Samudra
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The Analysis of Factors Influencing Employee Performance in Palm Oil Harvesting at PT. Semadam Hanisah Hanisah; Mukti Hanjani; Supristiwendi Supristiwendi; Cut Gustiana; Rini Mastuti
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 5 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i5.733

Abstract

The palm oil industry has created business potential. Palm oil agribusiness is one of the industrial sectors in Indonesia that possesses a competitive advantage in the global market. The development of the palm oil industry in Indonesia has been carried out with a focus on achieving a balance among social, financial, and environmental aspects. The attention of oil palm plantation employees is crucial for increasing productivity. This research aims to analyze the influence of the harvest premium variables: length of service, age, education level, number of dependents, grants, and geology on the work implementation of oil palm harvesting workers at PT Semadam. This research was conducted in June 2022 at PT. Semadam, Aceh Tamiang. In this research, the survey method was employed. The number of samples was calculated using the Slovin Formula with an error rate of 10% or 0.1. This calculation obtained a sample size of 40 respondents from a population of 45 people. The research results indicate a collective influence of independent factors (premium collection, work involvement, age, education level, number of dependents, aid funds, and geographical location) on the dependent variable (work implementation). However, premium collection, education level, and geography significantly influence worker performance, while work involvement, age, work involvement, and grants do not substantially impact worker performance. The coefficient of determination, 0.825, indicates that the independent variables explain 82.5% of the variance in the dependent variable, while other factors influence 17.5%.
Factors Influencing the Purchase of Nipah Fruit Products: A Multiple Linear Regression Analysis Felix Hisarma Lumban Gaol; Cut Gustiana; Supristiwendi Supristiwendi
JSEP (Journal of Social and Agricultural Economics) Vol 17 No 1 (2024): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jsep.v17i1.39350

Abstract

Difficulties to develop into a problem that often occurs for business owners due to a lack of understanding of the factors that cause consumer behavior in the level of purchasing a product. This study aims to analyze the factors that influence the purchase of processed nipah fruit products at Bu Fitriani's nipah fruit soup business in Gampong Timbang Langsa, Langsa Baro District, Langsa City. The study used a causal design. The data collection method uses primary data and secondary data which are qualitative and quantitative in nature with the questionnaire measurement scale being a Likert scale. The population is all consumers and the sample was selected as many as 60 respondents using the incidental sampling method. The data analysis method uses multiple linear regression which is processed using IBM SPSS Statistic 22. The results showed a positive and significant effect of location, price perception, lifestyle and service on the level of purchase. Meanwhile, the diversity of products has a negative and insignificant effect on the level of purchase, which will later become an evaluation material to be improved so that the business can develop again in the future.
FAKTOR - FAKTOR YANG MEMPENGARUHI PEMBELIAN PRODUK BUAH NIPAH (USAHA MILIK BU FITRIANI DI KOTA LANGSA) Felix Hisarma Lumban Gaol; Cut Gustiana; Supristiwendi Supristiwendi
Jurnal Cakrawala Ilmiah Vol. 3 No. 3: Nopember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Difficulty developing is a problem that often occurs for business owners due to a lack of understanding of the factors that cause consumer behavior in their decision to buy a product. This research aims to analyze the factors that influence the decision to purchase processed nipah fruit products at Bu Fitriani's nipah fruit soup business in Gampong Timbang Langsa, Langsa Baro District, Langsa City. The research uses a causal design. The data collection method uses primary data and secondary data which are qualitative and quantitative in nature with the questionnaire measurement scale being the Likert scale. The population is all consumers and the sample was selected as 60 respondents using the incidental sampling method. The data analysis method uses multiple linear regression which is processed using IBM SPSS Statistics 22. The research results show that there is a positive and significant influence of Location, Price Perception, Lifestyle and Service on Purchasing Decisions. Meanwhile, product diversity has a negative and insignificant effect on purchasing decisions, which will later become evaluation material to be improved so that the business can develop further in the future
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODIKTIVITAS TENAGA KERJA PEMANEN KELAPA SAWIT PADA PT. BUANA ESTATE DI KECAMATAN SECANGGANG KABUPATEN LANGKAT SUMATERA UTARA Lestari, Sindi Indah; Mahyuddin, Thursina; Basriwijaya, Kiagus Muhammad Zain; Anzitha, Silvia; Gustiana, Cut
JURNAL AGRICA Vol. 17 No. 1 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Palm oil is one of the plantation-produced commodities which has quite an important role in economic activities in Indonesia because of its ability to produce vegetable oil which is much needed by the industrial sector. This research discusses the impact of the agricultural sector, especially palm oil production at PT. Buana Estate, Secanggang District, Langkat Regency, North Sumatra, towards the national economy, with a focus on analyzing the factors that influence the productivity of oil palm harvesters. The aim of this research is to analyze the influence of salary, experience, age and harvest premium on the productivity of oil palm harvesters at PT. Buana Estate in Secanggang District, Langkat Regency, North Sumatra. This research was carried out from January to February 2023. This research used a sampling method using the case study method. The sample used in this research was 30 respondents. The sample in this research was oil palm harvesting employees. Based on the research results obtained from the t test results on the salary level and harvest premium variables which influence labor productivity, this can be seen from the salary significance value of 0.000 and the harvest premium significance value of 0.000. The work experience and age variables have no effect on labor productivity, this can be seen from the work experience significance value of 0.133 and the age significance value of 0.275. These results indicate that efforts to increase salaries and provide more effective harvest premiums can be a strategy to increase the productivity of oil palm harvesters at PT. Buana Estate. This research contributes to the context of sustainable development in the palm oil plantation sector and provides practical insights for companies in improving worker welfare and productivity.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN TERHADAP SUSU KAMBING ETAWA (STUDI KASUS USAHA TERNAK KAMBING ETAWA PAK YETNO DI DESA BENUA RAJA KECAMATAN RANTAU KABUPATEN ACEH TAMIANG) Putri, Suhaida; Saragih, Faoeza Hafiz; Mahyuddin, Thursina; Gustiana, Cut
JURNAL AGRIMANSION Vol 24 No 3 (2023): Jurnal Agrimansion Desember 2023
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v24i3.1587

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempegaruhi kepuasan konsumen terhadap susu kambing etawa di Usaha Ternak Kambing Etawa Pak Yetno Di Desa Benua Raja Kecamatan Rantau Kabupaten Aceh Tamiang. Teknik pengambilan sampel menggunakan teknik accidental sampling dimana penetuan sampel berdasarkan kebetulan. Data yang digunakan dalam penelitian ii yaitu data primer dan data sekunder. Untuk mengetahui pengaruh kepuasan konsumen terhadap susu kambing etawa di Usaha Ternak Kambing Etawa Pak Yetno digunakan analisis statistik dengan metode analisis regresi linier berganda. Sedangkan untuk pengolahan data dilakukan menggunakan sofware komputer SPSS 23. Hasil penelitian ini menunjukkan bahwa variabel kualitas produk (X1) tidak berpengaruh terhadap kepuasan konsumen terhadap susu kambing etawa (Y), variabel kualitas pelayanan (X2) tidak berpengaruh terhadap kepuasan konsumen terhadap susu kambing etawa sedangkan variabel lokasi (X3) berpengaruh terhadap kepuasan konsumen terhadap susu kambing etawa Di Usaha Ternak Kambing Etawa Pak Yetno di Desa Benua Raja Kecamatan Rantau Kabupaten Aceh Tamiang
Analisis Persediaan Bahan Baku (Raw Material Inventory) Ubi Kayu Dengan Metode Economic Order Quantity (EOQ) Pada Industri Keripik Cinta Mas Hendro Dwica, Tiara Egya; Alham, Fiddini; Gustiana, Cut
Jurnal Penelitian Agrisamudra Vol 9 No 2 (2022): Jurnal Penelitian Agrisamudra
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jpas.v9i2.7204

Abstract

Secara umum pengendalian persediaan bahan baku dihitung dengan melakukan analisis dengan metode Economic Order Quantity (EOQ). Keripik Cinta Mas Hendro merupakan usaha yang bergerak di bidang kuliner cemilan keripik yang cukup besar dan berdiri sejak tahun 2008. Saat ini Keripik Cinta Mas Hendro memiliki tenaga kerja sebanyak 350 orang yang yang pekerjaanya dibagi atas 3 sift. Rata rata produksi pertahunnya adalah 150 ton/bulan. Tujuan dari penelitian ini adalah untuk menganalisis apakan persediaan bahan baku Industri Keripik Cinta Mas Hendro terdiri atas jumlah pembelian yang ekonomis, menganalisis jumlah persediaan pengaman sebelum dilakukan titik pemesanan kembali, dan menganalisis jumlah persediaan maksimal yang dimiliki industri keripik cinta mas hendro. Penelitian ini dilaksanakan pada bulan April 2022 dan merupakan penelitian kualitatif deskriptif. Penentuan dilakukan sampel secara purposive sampling dengan pendekatan studi kasus.pengumpulan data dilakukan dengan observasi, kuisioner, dan wawancara. Metode analisis data yang digunakan yaitu uji normalitas liliefors, EOQ, Safety stock, Re-order point, Maksimum inventory, Total inventory cost dan efisiensi biaya persediaan. Hasil dari penelitian ini adalah jumlah pembelian yang ekonomis bahan baku ubi kayu pada keripik cinta mas hendro adalah 85.772,98 Kg dengan frekuensi sebanyak 22 kali. Dengan menggunakan metode EOQ nilai safety stock 18.618,99 kg, dan titik pemesanan kembali disaat jumlah mencapai 23.758,79 Kg. Dengan menggunakan metode EOQ total biaya persediaan yang dikeluarkan dapat menjadi efisien dan perusahaan dapat menekan biaya agar lebih rendah lagi.
Analisis Kelayakan Usaha Produksi Kerupuk Tempe Di Kecamatan Langsa Barat Kota Langsa Desy Pratiwi; Gustiana, Cut; Hanisah
Jurnal Penelitian Agrisamudra Vol 10 No 1 (2023): Jurnal Penelitian Agrisamudra
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jpas.v10i1.8297

Abstract

This study aims to analyze the profitability and feasibility of tempe production in Paya Bujok Beuramo Village, West Langsa District, Langsa City. This research was conducted using a survey method. This research was conducted in Paya Bujok Beuramo Village, West Langsa District, Langsa City. The scope of this research is to analyze the feasibility of Tempe Cracker Production Business in West Langsa District, Langsa City. The time of the study was carried out from September to October 2021. The results of the financial feasibility analysis using 2 (two) assessment criteria for the tempe cracker production business in West Langsa District, Langsa City were feasible. Financial feasibility in this study is R/C, which is the ratio of total revenue to total production costs that is greater than one, which has a ratio of 1.40, or 1.40 > 1, so it can be concluded that this tempe cracker business can be said to be profitable. and worth running. Likewise the calculation of BEP, the total value of revenue is Rp. 44,064,000.00 > BEP Revenue Rp. 4,216,490.72, Production value is 2,592 Kg > Production BEP 248.03 Kg and Price value is Rp. 17,000 > BEP Price Rp. 12126.77. Thus, it can be concluded that the tempe cracker business is profitable and feasible.
APLIKASI CRABBING BOX PORTABEL PADA POKDAKAN LAUT BERJAYA BAGI PEMENUHAN KETERSEDIAAN KEPITING SOKA DI KABUPATEN ACEH TAMIANG Muhammad Jamil; Agus Putra AS; Baihaqi Baihaqi; Cut Gustiana; Silvia Anzitha
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 1 (2024): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i1.19545

Abstract

Abstrak: Pengabdian kepada masyarakat (PKM) ini merupakan lanjutan dari penelitian terdahalu yang bertujuan untuk mengaplikasikan teknologi crabbing box pada 15 angggota kelompok pembudidaya kepiting soka Laut Berjaya dalam rangka pemenuhan ketersediaan produk itu di masyarakat. Metode yang digunakan adalah participatory rural appraisal dan transfer teknologi melalui serangkaian tahapan kegiatan antaranya koordinasi, sosialisasi, pelaksanaan kegiatan, pendampingan serta monitoring dan evaluasi. Keseluruhan tahapan kegiatan mulai dari koordinasi hingga monitoring dan evaluasi tercatat melalui instrument lembar posttest yang memperlihatkan 26,6% anggota kelompok sangat memahami ukuran cangkang kepiting yang dihasilkan paska moulting, 23% anggota yang lain memahami dengan baik kadar suhu air, PH dan jumlah oksigen terlarut yang ideal dalam budidaya kepiting soka, 80% anggota kelompok mengetahui tata cara penempatan crabbing box pada kolam, 67% anggota pokdakan memahami teknik penyambungan crabbing box, 27% anggota yang lain memahami teknik pencatatan dan penjualan produk. Disimpulkan bahwa rerata 40% anggota kelompok sangat memahami keseluruah teknik budidaya kepiting soka mulai dari tahap pemijahan, pembesaran, moulting hingga penjualan produk. Hal ini memperlihatkan bahwa budidaya kepiting soka mampu meningkatkan pendapatan anggota kelompok hingga 20% per siklus panenAbstract: This community service (PKM) it is a continuation of previous research with the aims to apply crabbing box technology to the Laut Berjaya Cultivation Groups. The method used is participatory rural appraisal and technology transfer through a series of activity stages including coordination, socialization, implementation of activities, mentoring and monitoring and evaluation. All stages of activities carried out from coordination up to monitoring and evaluation are listed on the post-test sheet instrument which shows that 26.6% of group members really understand the size of crab shells produced after mounting, 23% of other members understand well the water temperature levels, PH and the ideal amount of dissolved oxygen in cultivation. soft shell crab, 80% of group members know the procedures for placing crabbing boxes in ponds, 67% of cultivation groups understand the techniques for connecting crabbing boxes, 27% of other members understand the techniques for recording and selling products. It was concluded that an average of 40% of group members really understood all soft-shell crab cultivation techniques starting from the spawning, enlargement, mounting stages to product sales. This shows that cultivating soft shell crabs can increase the income of group members by up to 20% per harvest cycle 
MARKETING MIX ON TUAHTA FARM LIVESTOCK BUSINESS IN PAYA BUJOK SEULEUMAK VILLAGE, LANGSA BARO DISTRICT, LANGSA CITY Puspita, Hilda; Gustiana, Cut; Basriwijaya, Kiagus Muhammad Zain
AGRIBUSINESS JOURNAL Vol 18, No 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39339

Abstract

This study analyzed the marketing mix of the Tuahta Farm livestock business in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. Observation, interviews, and direct questionnaires with respondents obtained primary data. In this study, the informant owned Tuahta Farm in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. The sampling technique in this study uses the case study method. The data analysis used was descriptive qualitative. The results showed that: 1) The product mix for various products is less varied, for design is still the same as product design in general; 2) Price mix and payment methods are less diverse. 3) Promotion mix: Promotional activities have not gone well, so you should make a clear advertising strategy. 4) The distribution mix is already good compared to the product, price, and promotion mix.
Mrs. Pipin Salted Fish Processing Business Development Strategy In The Back Market Village Sibolga City District Panggabean, Windy Fransiska; Gustiana, Cut; Mahyuddin, Thursina
AGRIBUSINESS JOURNAL Vol 17, No 2 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i2.34649

Abstract

The purpose of this research is to analyze internal and external environmental factors that affect the development of the salted fish business in the salted fish processing business of Mrs. Pipin and formulate alternative strategies that can be applied in the business. This research was conducted in the Back market village sibolga city district north sumatera. The method used is a case study method. The determination of the sample in this study is the owner and manager of the salted fish business in the salted fish processing business in the salted fish processing business, Mrs. Pipn in the Back Market Village Sibolga City District North Sumatera. Respondents in the study consisted of 5 key stores. The analysis method used in this study is SWOT and QSPM analysis. The results of the study based on the QSPM analysis obtained the priority of the main strategy in this study is expanding strategic business locations so that good quality products get enough raw materials by collaborating with suppliers in improving the family economy and opening job opportunities for the surrounding community.
Co-Authors Abdurrachman Abdurrachman Adnan Achmad Afrah Junita Agus Putra AS Ainul Mardiyah Alham, Fiddini Anak Agung Gede Sugianthara Andi Akmal Anzhita, Silvia anzitha, silvia Azmi, Iraldi Randika Baihaqi Baihaqi Basriwijaya, K.M.Z. Basriwijaya, Kiagus Muhammad Zain Cut Mulyani Danar Hadisugelar Desy Pratiwi Dwica, Tiara Egya Fadilah Fadilah Fairus, Fairus Faoeza Hafiz Saragih Faoeza Hafiz Saragih Faoza Hafiz Saragih Faroza, Dwy Felix Hisarma Lumban Gaol Felix Hisarma Lumban Gaol Fitria, Anisya Hanisah Hanisah Hanisah Hanisah Hanisah Hanisah, Hanisah Havifadea Nisa D irwanto irwanto Isma, M. Fauzan Juanda, Boy Riza Kiagus M. Zain Basriwijaya Kiagus Muhammad Zain Basriwijaya Kurniawan, Toti Sindra Lestari, Sindi Indah Lilian Natasya Lisna Triana Lisna Triana, Lisna Lubis, Nasrul Kahfi M.Khairul Fadli Mahyuddin, Thursina Marnita, Yenni Mita Puspita Sari Sitio Muhammad Adri Muhammad Fuad Muhammad Jamil Muhammad JAMIL Muhammad Jamil Muhammad Jamil Mukti Hanjani Mukti Ramadhani Mulkan Siddik Mutia Ardini Nova Liana Nurhaliza Nurhaliza Nurliza Lubis Panggabean, Windy Fransiska Puspita, Hilda Putri Rahayu Putri, Suhaida Rabiatun Adawiyah Rangga Hardiansyah Putra Ridha, Risky Rini Mastuti Rini Mastuti Rozalina , Rozalina Rozalina, Rozalina Rozalina Safrida, Turti Safrizal Safrizal Saiful Mahdi Saiful Nizar Saputra, Iwan Saragih, M.Sc, Faoeza Hafiz Sartika, Winda Silvia Anzitha Silvia Anzitha Silvia Anzitha Sisca Rahmadani Siti Balqies Indra Siti Balqies Indra Siti Balqies Indra Siti Komariyah Sri Armayanti Supristiwendi Supristiwendi supristiwendi supristiwendi Syamsul Bahri Umi Kalsum Walyupin Walyupin Yani, Risma Zulhilmi Zulhilmi Zulhilmi, Zulhilmi