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Slamet Santosa
Pendidikan Biologi FKIP Universitas Sebelas Maret Surakarta
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Earth & Planetary Sciences Education Engineering Environmental Science Immunology & microbiology Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Svarga Pena: Jurnal Pengabdian Kepada Masyarakat

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Pelatihan Digital Marketing Bagi UMKM di Danukusuman Surakarta Yuni Pristiwati Noer Widianingsih; Prijanto, Tulus; Santosa, Slamet; Syukriyana, Dzikriya; Zai, Simon; Nurkhayati, Eko; Sukmajati, Amru
Svarga Pena : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): Svarga Pena : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/svargapena.v2i2.155

Abstract

This training was intended for Small and Medium Enterprises (SMEs) in Danukusuman Surakarta. It aims to improve SMEs' basic understanding of digital marketing, introduce SMEs to various digital marketing tools, provide practical skills in using digital media for promotion, and encourage business actors to start utilizing online platforms optimally. The activity results showed that participants were enthusiastic about participating in the training They received training materials from the basics and were able to directly practice the material that had been taught about the basic concepts of digital marketing, the benefits, and the differences with conventional marketing. They can practice directly with their products by taking pictures of their respective products and getting direct feedback. This digital marketing training is very helpful for SMEs to prepare themselves to face challenges in the digital era. As long as the training activities show that the participants respond well, the material provided is practical and can be applied directly by SMEs, which can motivate SMEs to develop their businesses online.
Co-Authors ., Sareda Abdul Hayat Kasim Alanindra Saputra Amalia Chasanah Amiasih, Tri Amining Rahmasiwi, Amining Amir, Nur Jannah Amru Sukmajati, Amru Anak Agung Istri Sri Wiadnyani Anggraini, Meisi Anggun Nopitasari Asyhuri, Ahadia Busyaroh ATIKA GURITNA AYU, ATIKA GURITNA Baskoro Adi Prayitno Bowo Sugiharto Bowo, Sugiharto Darmansyah Tanjung, Jennyta Dhewi Desy Fajar Priyayi Dewi Puspita Sari DWI OETOMO Dwi Untari Ningsih Dyah Erlina Sulistyaningrum Eva Johannes Faisal Imam Prasetyo Feriana Solikati MP Harendza, David Harlita Harlita Ida Ayu Putu Sri Widnyani Ihda Nuria Afidah Joko Ariyanto Khoiroh, Miya Nisaul Kistantia Elok Mumpuni Laksmi Puspitasari Magdalena Litaay Maridi Maridi Meti Indrowati Moka, Willem Munif Said Hassan Murni Ramli Muzayyinah Muzayyinah Ningrum, Fahdilah Cahya Nurkhayati, Eko Permatasari, Vera Pranoto Pranoto Prastya, Muhamad Eka Prijanto, Tulus Primahana, Gian PUGUH KARYANTO Puput Dwi Maret Tanti Rahayu Rahayu Rahmawati, Atika Budi Ratih Dewi Puspitasari Retno Widiastuti Riezky Maya P Riezky Maya Probosari Rina Wijayanti Rizki A.P. Santosa Robin Elni Rosad, Robin Elni Rosana Agus Rosita, Lisa Sajidan Sajidan Saparina, Riska Setiyaningrum, Erma Nur Sholikhah, Oktaviariesta Habibatus Sintaria Praptinasari Sri Dwiastuti Sri Widoretno Suranto Aw Suranto Suranto Suryasatriya Trihandaru Susilaningrum, Dian Fajarwati Syukriyana, Dzikriya Tanjung, Jennyta Dhewi Darmansyah Tri Nugraheni P. Try Nesia Nurhemy Umar, Muhammad Ruslan UMI FATMAWATI Utami, Nova Indri VA Vellariani Dewi Palupi Vita Anggun Cahyani Winarni Winarni Winda Martyas Mara Dewi Wiwi A, Eka Dias Wiwin Ambarsari yati, indri Yesie Erma Yunita Yohanes Sardjono, Yohanes Yudi Rinanto Yuliana Indah Wulansari YULIANTI JATI MURWANI Yuni Pristiwati Noer Widianingsih Zai, Simon Zienitha, Anggie Meilinda Zohra Hasyim, Zohra