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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat PLAKAT : Jurnal Pelayanan Kepada Masyarakat Nusantara Science and Technology Proceedings Abimanyu: Journal of Community Engagement ProBisnis : Jurnal Manajemen NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Perigel: Jurnal Penyuluhan Masyarakat Indonesia Jurnal Nirta: Studi Inovasi IIJSE International Journal of Theory and Application in Elementary and Secondary School Education (IJTAESE) Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki PESHUM
Virginia Mandasari
Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Online Customer Review and Social Media Influencer on Purchase Decisions for Skin1004 Serum Ampoule Products for Generation Z TikTok Users in Surabaya City Indi Arimawasti; Sugeng Purwanto; Virginia Mandasari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7520

Abstract

Indonesia's skincare industry is growing rapidly as awareness of healthy skin increases. Generation Z, as the main market, is influenced by social media such as TikTok in their consumption patterns. The rise of brand overclaims triggered a crisis of trust, making Gen Z rely more on online reviews and credible influencers. The aim of this research is to analyze the influence of online customer review and sosial media influencer on purchase decisions of Skin1004 Serum Ampoule by Generation Z TikTok users in Surabaya. Using a quantitative approach, data was collected from 108 participants with purposive sampling technique through an online questionnaire and analyzed with PLS-SEM. These research results show that Online Customer Reviews and Social Media Influencers have had a significantly positive impact on purchase decisions. Influencer credibility and expertise are dominant factors, emphasizing the importance of social validation strategies in the digital era.
The Influence of Service Quality and Content Marketing on the Purchase Decision in Using the Menggala Express Bus Service on the Surabaya – Malang Route Zidane Fernanda Kusuma; Sugeng Purwanto; Virginia Mandasari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7605

Abstract

This research aims to determine the effect of Service Quality and Content Marketing on purchasing decisions in using PO Menggala bus services among users on the Surabaya–Malang route. A quantitative methodology was employed in this study, where data were gathered through questionnaire distribution and subsequently analyzed using the PLS-SEM approach via the SmartPLS application. The research involved 105 participants selected based on purposive sampling criteria. The results indicate that both Service Quality and Content Marketing have a positive and significant influence on purchasing decisions. These findings confirm that excellent service and informative, engaging digital content play a crucial role in shaping consumer preferences toward transportation services. Promotion strategies emphasizing passengers' real-life experiences through social media have proven effective in influencing purchasing decisions for PO Menggala bus services.
EDUKASI PENGELOLAAN MODAL KERJA BERBASIS APLIKASI DIGITAL PADA UMKM RUMAHAN MAMA MALIK DI KECAMATAN KREMBANGAN, KOTA SURABAYA Larasati, Farah Allysha; Virginia Mandasari
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 2 (2026): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i2.381

Abstract

UMKM Rumahan Mama Malik di Kecamatan Krembangan, Kota Surabaya menghadapi kendala terhambatnya perputaran modal kerja akibat pencatatan piutang yang belum terstruktur, perencanaan produksi yang kurang tepat, dan pembelian bahan baku yang tidak sesuai kebutuhan. Pengelolaan modal kerja yang efektif penting untuk memastikan arus kas lancar, pengendalian pengeluaran sesuai penjualan, dan ketahanan usaha terhadap risiko finansial. Tujuan pengabdian ini adalah memberikan pemahaman dan solusi praktis bagi pelaku UMKM mengenai pengelolaan piutang dan perencanaan persediaan berbasis aplikasi digital. Kegiatan dilaksanakan melalui wawancara, identifikasi masalah, pemberian solusi dan edukasi, diskusi, evaluasi, serta keberlanjutan kegiatan. Solusi yang diberikan meliputi penggunaan spreadsheet untuk pencatatan piutang dan tabel perencanaan persediaan berbasis aplikasi digital. Hasil menunjukkan meningkatnya pemahaman pelaku UMKM terhadap pengelolaan piutang dan perencanaan persediaan, kemampuan merencanakan produksi dan kebutuhan bahan baku lebih tepat, serta kesiapan menerapkan alat bantu digital secara konsisten. Penerapan solusi ini diharapkan memperlancar arus kas, meningkatkan efisiensi modal, dan mendukung keberlanjutan usaha UMKM.
Strategy to Increase Sales through Rebranding and Diversification of Ginger Syrup "Dwi Dewii" Muchlisiniyati Safeyah; Virginia Mandasari; Ramadhani Mahendra Kusuma
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 6, No 2 (2024): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v6i2.17054

Abstract

This article examines the strategy to increase the sales of "Dwi Dewii" ginger syrup in Kelurahan Bendo through rebranding and product diversification. Ginger syrup, known for its health benefits such as boosting immunity, faces challenges in marketing and sales, primarily due to conventional marketing strategies that only target adult consumers and are less appealing to younger audiences. This program aims to identify the gaps in current marketing strategies and develop new methods to enhance the product’s appeal and sales. The methodology used includes observation, interviews, and an analysis of existing packaging designs and marketing techniques. This community service project involved four lecturers and three students, collaborating with the primary partner, "Dwi Dewii" Ginger Syrup small-scale enterprise, and four other local small-scale enterprises producing traditional Blitar souvenirs in Kelurahan Bendo. The steps taken included redesigning the product packaging, providing training in digital marketing, and product diversification. Rebranding and diversification are expected to increase market appeal and broaden the consumer base, especially among younger demographics. The new packaging design aims to enhance the product's quality perception and attract a wider range of consumers. Product diversification is anticipated to improve customer satisfaction and boost sales volume. Furthermore, optimizing digital marketing through social media and e-commerce has proven effective in increasing visibility and consumer interaction, ultimately contributing to the economic growth of the partner small-scale enterprises.Artikel ini mengkaji strategi peningkatan penjualan produk sirup jahe "Dwi Dewii" di Kelurahan Bendo melalui pendekatan rebranding dan diversifikasi produk. Sirup jahe yang dikenal karena manfaat kesehatannya, seperti meningkatkan imunitas, menghadapi tantangan dalam hal pemasaran dan penjualan. Hal ini terutama disebabkan oleh strategi pemasaran konvensional yang hanya menjangkau kalangan usia dewasa dan kurang menarik bagi konsumen usia remaja. Program ini bertujuan untuk mengidentifikasi permasalahan dalam strategi pemasaran yang ada serta mengembangkan metode baru yang dapat meningkatkan daya tarik dan penjualan produk. Metode yang digunakan meliputi observasi, wawancara, dan analisis terhadap desain kemasan serta teknik pemasaran yang sedang diterapkan. Kegiatan pengabdian ini melibatkan empat dosen dan tiga mahasiswa, yang bekerja sama dengan mitra utama, yaitu UMKM Sirup Jahe Merah "Dwi Dewii", serta empat UMKM lainnya yang memproduksi oleh-oleh khas Kota Blitar di Kelurahan Bendo. Langkah-langkah yang dilakukan mencakup perancangan ulang kemasan produk, pelatihan pemasaran digital, dan diversifikasi produk. Rebranding dan diversifikasi diharapkan mampu meningkatkan daya tarik pasar serta memperluas segmentasi konsumen, termasuk kalangan remaja. Desain kemasan baru dirancang untuk memperbaiki citra kualitas produk dan menarik perhatian konsumen yang lebih luas. Diversifikasi produk diharapkan dapat meningkatkan kepuasan pelanggan dan volume penjualan. Selain itu, optimalisasi pemasaran digital melalui media sosial dan e-commerce dinilai efektif dalam meningkatkan visibilitas dan interaksi dengan konsumen, yang pada akhirnya berkontribusi pada pertumbuhan ekonomi mitra UMKM.
Keikutsertaan Mahasiswa KKN Kolaboratif dalam Survei Anak Tidak Sekolah (ATS) di Kabupaten Jember Reinka Sekar; Natasha Angelina Susilo; Tiara Fibrianti Ning Tyas; Khiftia Rachmah Hidayah; Virginia Mandasari
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the participation of Collaborative KKN #3 students in reducing the dropout rate through a survey of Out-of-School Children (ATS) in Jember District. The research method includes collecting data from various sources through interviews conducted with residents of Jember District and direct practical interactions by Collaborative KKN 3 students. The results of the analysis of the system used in recording out-of-school children use the website from Jember District which can be accessed by KKN students to record the truth of the data of out-of-school children. The survey results show three main factors that cause children to drop out of school: 1) Economic Factors, 2) Early Marriage, and 3) Moving to Islamic Boarding Schools. 
Co-Authors Adelya Putri Mahardhika Adia Hilar Hilabi Adji Setya Wardana Alfi Aulia Majid Alfi Rizka Alfiandi Imam Mawardi Anindya Benita Fawwaz Hidayat Anisa Fitria Utami Annisa Aprilia Husnul Khotimah Arif Noer Vikri Ayundha Evanthi Ayundha Evanthi Ayundha Evanthy Cherryl Tasya Puspita Sari Daisy Marthina Rosyanti Daisy Marthina Rosyanti Damayanti, Devina Maulidya Danurwenda Permana Erlushandy Della Ayu Minarni Devinta Nur Arumsari Dewangga Jana Prasetya Dewangga Jana Prasetya Dian Novia Listiarini Diky Arif Widodo Divva Grizelda Meisari Dominikus Aditya Fitriyanto Dwi Zhaafira Pratiwi Dyna Arofatul Baiyinah Eka Selfi Nur Jayanti Eka Sulistya Anggraeni Eni Indarwati Fairuz Mutia Fani Khoirotunnisa Fauzatul Laily Nisa Fiorentina Amanda Argawandani Firdaus Rezando Rohman Hardjati, Susi Harmunisa, Yusvika Ratri Hery Pudjoprastiono Hery Pudjoprastyono Holisatul Amalia Ilham Naufal Indi Arimawasti Insania Machmuda Jasmine Sabrina Islamy Jessica Maylaffazyza Khiftia Rachmah Hidayah Larasati, Farah Allysha Masrifatul Roidha Mentari Clara Dewanti Mentari Clara Dewanti Meylaffena Fernanda Moch. Nur Samsudin Muchlisiniyati Safeyah Muhadjir Anwar Muhammad David Khalik Nafida, Yusri Nanda Wahyu Indah Kirana Nanik Hariyana Natasha Angelina Susilo Nurjanti Takarini Nurkholish Majid Putri Ariska Rahmawati Ramadhani Mahendra Kusuma Regina Deti Reinka Sekar Rina Andriani Ripka Suliandari Rizky Dwi Setiawan Romadhona, Mahimma Shelly Muharrafa Hendine Sugeng Purwanto Tedy Dwi Yuliansya Thalita Alsa Dilla Putri Tiara Fibrianti Ning Tyas Tsaqif Fadhlilhaq Ugy Soebiantoro Wiwik Handayani Zidane Fernanda Kusuma