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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Nusantara Science and Technology Proceedings ProBisnis : Jurnal Manajemen NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Perigel: Jurnal Penyuluhan Masyarakat Indonesia Jurnal Nirta: Studi Inovasi IIJSE International Journal of Theory and Application in Elementary and Secondary School Education (IJTAESE) Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki PESHUM
Virginia Mandasari
Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Creative Elderly Productive Elderly Flower Arranging activities with the Elderly in Manukan, Tandes District, Surabaya City Nanik Hariyana; Nurjanti Takarini; Virginia Mandasari
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4131

Abstract

Healthy and Independent Elderly Health. Viewed from the health aspect, the elderly group will experience a decline in their health status both naturally and as a result of disease. Therefore, as the number of elderly people increases, it is necessary from the start to prepare and plan various health programs aimed at the elderly. This activity aims to increase public knowledge in Manukan Kulon Village, Tandes District, Surabaya City about how to maintain the health of the elderly. Health education activities were carried out using the lecture method using PPT slides and leaflets, located in Manukan Kulon Village, Tandes District, Surabaya City. This activity, which was attended by 32 elderly people, ran smoothly and interactively. Health education activities ran smoothly and the community looked enthusiastic. The implementation of health education activities has gone smoothly according to the plans made, and the targets appear enthusiastic in participating in these activities.
Application of Experiential Marketing as Brand Insight Development Virginia Mandasari; Nanik Hariyana; Ilham Naufal
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4145

Abstract

Branding has become a very popular approach to managing and driving the development of products or services. To make the process more efficient, it is necessary to define the brand base correctly. One of the key elements in defining brand insight is consumer insight, which has recently become increasingly popular. The main prerequisite for the importance of consumer insight is dynamic changes in consumer needs and behavior, which determine their decisions. Customers not only judge products and services based on their quality but also through marketing strategies. Marketing strategies can be carried out aggressively through an experiential approach and an emotional approach to customers. Simultaneously, the author shows the strategic meaning of consumer insight in the process of forming brand insight to find the right branding according to the desired target market.
The Use of Endorsement in Online Media Marketing Strategy Virginia Mandasari; Daisy Marthina Rosyanti
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4155

Abstract

Recently, many people have been using Instagram. Instagram is social media that allows users to share photos. Instagram can be used as a marketing communication through sharing photos of products that will sell. Instagram allows consumers to view photos of products and can directly comment below the photo of the desired product. This research aimed to determine how Instagram was chosen as a medium of marketing communication. This research used a qualitative approach to obtain in-depth results and seven strategies to rigorous the methods. This research chose Instagram because Instagram become one of the social media that growing rapidly. After the coding process, there founded four keywords: the reason Instagram was chosen, Instagram benefits, the use of endorsement, and disadvantage endorsement. This research found that endorsement on Instagram has three components that are subject to attribute endorsement: trustworthiness, respect, and similarity.
Socialization of Product Packaging Efforts to Increase Competitiveness for MSMEs in Tambak Bulak Sidoarjo Virginia Mandasari; Mentari Clara Dewanti; Fauzatul Laily Nisa; Anisa Fitria Utami
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4156

Abstract

Food is a basic human need that comes from natural resources and most of it is also produced by home industries which have been processed into various types of food. The high demand for food has become a very important concern for the government to ensure that food is safe for consumption by all consumers. One form of guarantee issued by the government is a PIRT (home industrial food) permit. PIRT is a food production permit produced by home industry scale businesses. This permit is an official letter issued by BPOM (Food and Drug Monitoring Agency). The problem experienced by the "Ramajaya" Sweet Sticky Tape Producer is that he does not yet have a PIRT permit for the business he is running so he is still having difficulty marketing his products to various mini markets and supermarkets in Sidorjo Regency because he does not yet have production guarantees in the form of PIRT and the packaging used as well. still simple and not by government standards. This community service aims to help the business of the "Ramajaya" Sweet Glutinous Tape Producer to obtain a legal permit for products suitable for distribution in the form of a PIRT permit from the government through assistance in obtaining a PIRT permit at the Sidoarjo Regency Health Service office and also providing outreach regarding the importance of PIRT and providing options for change the packaging used.
Strengthening the Competency of Pakal District Kindergarten Teachers Through the Creation and Implementation of Illustration-Based Educational Game Tools (APE) in Introducing the Spirit of National Defense Wiwik Handayani; Mentari Clara Dewanti; Mahimma Romadhona; Virginia Mandasari
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4164

Abstract

A creative and innovative learning process is an effort to produce creative students, through student activities when studying and the creativity that students can carry out after learning. The key to success in creative and innovative learning lies in the role of the teacher, where teachers are able to create effective learning and facilitate students in developing logical thinking skills. Based on the results of observations carried out in kindergartens in Pakal District, Surabaya City, it shows that the learning process carried out by teachers still lacks creative and innovative teaching and learning activities for students. So far, teachers are only limited to giving lectures and there is a lack of teaching aids in delivering the material, making students less interested in learning. One of the teaching aids that can be used in the learning process is to use illustration-based educational games (APE). The role of teachers at the kindergarten education level can be to select and develop creative and innovative learning resources through educational game tools which can be designed and made as game tools to improve student development. This activity is expected to produce teachers who are able to create illustration-based educational game tools (APE). It is hoped that illustration-based educational teaching aids (APE) will create a creative and innovative learning process for students in partners, as well as provide a social impact on the surrounding community in creating effective learning for children.
Effectiveness of Implementing Green Financing as an Alternative Sustainable Financing Virginia Mandasari; Alfiandi Imam Mawardi; Nanik Hariyana
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4165

Abstract

Many businesses in the past prioritized high profits over the detrimental effects on the economy, environment, and society. The performance of businesses that do not emphasize adverse effects on the economy, environment, and society is unpopular with the general public. Finally, businesses are beginning to consider sustainability-related challenges. The goal of sustainability is to satisfy current needs without jeopardizing the ability of future generations to satisfy their own. Economic, environmental, and social factors make up the three pillars that make up the notion of sustainability. Through sustainability reports, businesses can inform the public about their sustainability performance. The Global Reporting Initiatives (GRI) are the standards used to produce sustainability reports. According to the Financial Services Authority's (OJK) roadmap for sustainable finance, banking also helps to promote sustainability. The activities are carried out by putting green financial products into practice. Green financing products are those that take environmental considerations into account. The Green Finance concept is based on a balance of three points of view (Triple Bottom Line), namely Profit, People, and Planet, which emphasizes not only optimizing economic factors but also paying attention to sustainability and preserving environmental factors. The public also demands that companies follow the Green Finance concept to achieve environmental improvements which must go hand in hand with economic development.
The Relationship between Manufacturing Company Values and Corporate Social Responsibility Virginia Mandasari; Nanda Wahyu Indah Kirana
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4174

Abstract

Corporate social responsibility (CSR) has recently drawn more interest from academic economists and managers working in the real world. The implementation of corporate social responsibility allows you to report economic, social, and environmental activities to stakeholders, which can raise the value of your organization. This can build trust and foster positive relationships with stakeholders, easing their concerns about the future. Investors and customers in the market tend to place more focus on and attention to corporate social responsibility (CSR) conduct in organizations, and many of these companies pay attention to consumer welfare, environmental concerns, and environmentally friendly production (Fukuda & Ouchida, 2020). In addition to increasing sales and consumer loyalty, better quality and productivity, increased ability to retain employees, and increased access to capital markets, corporate social responsibility can enhance brand image and reputation. These effects can all increase company value.
Business Development Through Socialization and Assistance Related to Licensing (Legality) of MSMEs in Sugihwaras Village Area, Candi District, Sidoarjo Regency Devinta Nur Arumsari; Fani Khoirotunnisa; Virginia Mandasari
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3316

Abstract

Sugihwaras is a settlement in East Java, Indonesia's Sidoarjo Regency, Candi Subdistrict. The majority of residents of the community of Sugihwaras make their living through their businesses. Temporary observations in Sugihwaras Village, Candi District, indicate that the local community's companies 1) lack trademarks, 2) lack NIBs (Business Registration Numbers), and 3) improperly apply marketing concepts. To help the public understand how people may become entrepreneurs by optimizing the items they sell utilizing various marketing efforts, such as through social media. The transfer of information using focus groups, presentations, and exercises or practices as part of the implementation process A legal document is the by-product of this mentoring activity for each MSMEs member in the Sugihwaras village region, Candi sub-district, and Sidoarjo Regency. Additionally, a module is created as part of the development of the micro-enterprise home industry on how to create a business legality document. The service's outcomes will be documented in a monograph and registered as intellectual property rights after that (IPR).
A Step Towards Digital Museum Devinta Nur Arumsari; Virginia Mandasari; Muhadjir Anwar; Dominikus Aditya Fitriyanto; Hery Pudjoprastiono
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3358

Abstract

The existence of the Covid-19 pandemic has become a catalyst for the increasingly widespread use of digital technology, particularly in the tourism industry, which relies on visitors for revenue. Virtual tours and long-distance interactive forms of tourism, such as those found in museums, are examples of the current trend toward digital tourism. Several museums in Indonesia, including the Bandung Geological Museum, have entered the digitalization stage by offering virtual tours and edutainment. This research aims to provide insight into digital transformation in the tourism sector, particularly museums. This study discovered that curators should create websites that use communication strategies related to their collections and focus on visitor profiles.
Concept of Destination Image Exploration on Tourist’s Risk Perception Virginia Mandasari; Dominikus Aditya Fitriyanto; Yusvika Ratri Harmunisa; Rikantini Widiyanti
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3360

Abstract

Positive information and feedback for tourists should be provided through the marketing information medium to increase visits to tourist attractions. One of the most important determining factors is the credence of such information obtained by tourists. Tourists can access marketing information through social media, both in the formal and informal communication realms. The information obtained from the medium then forms a mental image that reinforces tourists' perceptions of risk and influences their decision to travel. Considering this, the purpose of this study is to find out the understanding of experts and research regarding the feelings of anxiety of tourists' travel with risk perception marketing information media. In this research, the author uses a qualitative research method using a library approach.
Co-Authors Adelya Putri Mahardhika Adia Hilar Hilabi Adji Setya Wardana Alfi Aulia Majid Alfi Rizka Alfiandi Imam Mawardi Anindya Benita Fawwaz Hidayat Anisa Fitria Utami Annisa Aprilia Husnul Khotimah Arif Noer Vikri Ayundha Evanthi Ayundha Evanthi Ayundha Evanthy Cherryl Tasya Puspita Sari Daisy Marthina Rosyanti Daisy Marthina Rosyanti Damayanti, Devina Maulidya Danurwenda Permana Erlushandy Della Ayu Minarni Devinta Nur Arumsari Dewangga Jana Prasetya Dewangga Jana Prasetya Dian Novia Listiarini Diky Arif Widodo Divva Grizelda Meisari Dominikus Aditya Fitriyanto Dwi Zhaafira Pratiwi Dyna Arofatul Baiyinah Eka Selfi Nur Jayanti Eka Sulistya Anggraeni Eni Indarwati Fairuz Mutia Fani Khoirotunnisa Fauzatul Laily Nisa Fiorentina Amanda Argawandani Firdaus Rezando Rohman Harmunisa, Yusvika Ratri Hery Pudjoprastiono Hery Pudjoprastyono Holisatul Amalia Ilham Naufal Indi Arimawasti Insania Machmuda Jasmine Sabrina Islamy Jessica Maylaffazyza Larasati, Farah Allysha Masrifatul Roidha Mentari Clara Dewanti Mentari Clara Dewanti Meylaffena Fernanda Moch. Nur Samsudin Muhadjir Anwar Muhammad David Khalik Nafida, Yusri Nanda Wahyu Indah Kirana Nanik Hariyana Nurjanti Takarini Nurkholish Majid Putri Ariska Rahmawati Regina Deti Rina Andriani Ripka Suliandari Rizky Dwi Setiawan Romadhona, Mahimma Shelly Muharrafa Hendine Sugeng Purwanto Susi Hardjati Susi Hardjati Tedy Dwi Yuliansya Thalita Alsa Dilla Putri Tsaqif Fadhlilhaq Ugy Soebiantoro Wiwik Handayani Zidane Fernanda Kusuma