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Sarmiati Sarmiati
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Politik Universitas Andalas
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Journal : MetaCommunication

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SOCIAL MEDIA DARLING : SEBUAH KONSTRUKSI SOSIAL ATAS REALITAS Diego Diego; Imam Havifi; Yayuk Lestari; Sarmiati Sarmiati
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.17298

Abstract

The phenomenon of social media darling is an individual who is used as a reference for social media users in forming discourse on something. Social media darling or known as influencers try to create content that can attract the attention of audiences. The many content ideas presented by influencers are not always true or in accordance with reality. Influencers try to construct the views and perceptions of their fans by building the reality they create through content uploaded to the Instagram application. This research is intended to further examine how social construction is created by influencers in the city of Padang so that fans are always loyal to wait for and enjoy the content they produce. The use of qualitative methods in this study is intended to explore the phenomenon of social media darling in depth and comprehensively. The results of this study indicate that Praz Teguh as an influencer from Padang City has a great influence in shaping the social construction of society, especially young people in Padang City. The wide number of followers, creativity, authenticity, and consistency in creating content has made Praz Teguh able to bind his followers to always wait for the works that are presented.
Co-Authors - Afrizal . Syamsulbahri Abdurrahman Zuhdi Ade Dasrial Afrizal Afrizal ahmad, Asmawi Aisyah Nabila Al-Zuhriy Al-Munawar, Rizky Al-Munip Annisa Anindya annisa werif ramayeni Asmawi Asmawi Asmawi Asmawi Asmawi Asnawi Asnawi Asrinaldi Asrinaldi Aulira M Tan Azwar Azwar Azwar, Azwar Charlie Ch Legi Chatra, meraldy Dafrizal Dafrizal Dani Prayoga Daud Deby Fortunela Fortunela Dewi Faradilla Dewi Listyawati Dewi Nila Utami Dewi Surya Rahmi, Dewi Surya Dewi, Rahmi Surya Dhiki Hamdhany Dianti, Devi Diego Diego Diego Diego Diego, Diego Eka Ona Sutera Elfitra Elfitra Elva Ronaning Roem Emeraldy Chatra Ernita Arief Ernita Arif Erwina Kartika Devi Fatriana, Disya Faulina, Ade Firgi Nurdiansyah Fortunela, Deby Fortunela Fridarti, Fridarti Ghina Novarisa Handayani Syarief, Holy Henny Suryani Susanta Hidayah Quraisy, Hidayah Holy Handayani Syarief Ika Primastuti Putri Ilham Havifi Imam Havifi Indraddin Intan, Intan Nabila Khaira Istiyanto, S.Bekti Jamil, Mistra Judijanto, Loso Kaharuddin Kartika Devi, Erwina Kaurdiansyah, Septa Khaira, Intan Nabila Khalili, Iqbal Kusuma, Rudi Laurensius Arliman S Laxmy Defilah Leni Marsih Lestari , Yayuk Lestari, Yayuk Lisa Kurnia Listyawati, Dewi M. Nur Muhammad Nawir Muwaffaq, Farhan Nesthy Kheren Nesthy Kheren Nadia Novi Elian Novi Elian Novia Amirah Azmi Noviafni, Fitri Nilam Nurul ‘Ain Oktarina Oktarina Pratiwi Rahmadani Praymesa, Agung Priyanto, Muryadi Eko Putri Rahmania Putri, Syafni Nolla Rabani, La Rachmah, Yesi Isnaini Rahma Dinantia Junaidi Rahmat Rio Yuherdi Rahmi Surya Dewi Regar, Erfendi Rinaldi Rinaldi Rio Alfian Rizka Fadillah Sari Marta Sari Marta Sarwono Sazili Saman Siti Fatimah Sono, Moh Gifari Sri Lestari Nengsih Sudarmanto, Eko Suranta Tarigan, Muhammad Iqbal Surtika, Memi Suryanef Suryanef Tifanny, Nazlya Tiwi, Elsa Utami, Eva Yuniarti Vanisya, Winda Wahyu Fitri Wargo Welda Yulia Winda Vanisya Yarisda, Viona Putri Yesi Isnaini Rachmah Yessi Ratna Sari Yulia, Vitania Zainal Zainal Zakri, Rahmania Zaqia, Afri Nur