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Sarmiati Sarmiati
Universitas Andalas
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Journal : metacommunication

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SOCIAL MEDIA DARLING : SEBUAH KONSTRUKSI SOSIAL ATAS REALITAS Diego Diego; Imam Havifi; Yayuk Lestari; Sarmiati Sarmiati
Metacommunication: Journal of Communication Studies Vol 8, No 2 (2023): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.17298

Abstract

The phenomenon of social media darling is an individual who is used as a reference for social media users in forming discourse on something. Social media darling or known as influencers try to create content that can attract the attention of audiences. The many content ideas presented by influencers are not always true or in accordance with reality. Influencers try to construct the views and perceptions of their fans by building the reality they create through content uploaded to the Instagram application. This research is intended to further examine how social construction is created by influencers in the city of Padang so that fans are always loyal to wait for and enjoy the content they produce. The use of qualitative methods in this study is intended to explore the phenomenon of social media darling in depth and comprehensively. The results of this study indicate that Praz Teguh as an influencer from Padang City has a great influence in shaping the social construction of society, especially young people in Padang City. The wide number of followers, creativity, authenticity, and consistency in creating content has made Praz Teguh able to bind his followers to always wait for the works that are presented.
Co-Authors Abdurrahman Zuhdi Ade Dasrial Ade Faulina Afifah Berliana Afriyanti Afriadi Afrizal Afrizal Agung Praymesa ahmad, Asmawi Aisyah Nabila Al-Zuhriy Annisa Anindya Annisa Junaidi annisa werif ramayeni Asmawi Asmawi Asmawi Asmawi Asmawi Asmawi Asmawi Asnawi Asnawi Asrinaldi Asrinaldi Aulira M Tan Azwar Azwar Azwar, Azwar Charlie Ch Legi Chatra, meraldy Dafrizal Dafrizal Dani Prayoga Deby Fortunela Fortunela Dewi Faradilla Dewi Listyawati Dewi Nila Utami Dewi Surya Rahmi, Dewi Surya Dewi, Rahmi Surya Dhiki Hamdhany Diego Diego Diego Diego Diego, Diego Eka Ona Sutera Eka Ona Sutra Elfitra Elfitra Elva Ronaning Roem Emeraldy Chatra Ernita Arief Ernita Arif Fadhil Ahmad Farah Saniyya Farhan Muwaffaq Fatriana, Disya Faulina, Ade Firgi Nurdiansyah Fortunela, Deby Fortunela Ghina Novarisa Handayani Syarief, Holy Henny Suryani Susanta Hidayah Quraisy, Hidayah Holy Handayani Syarief Ika Primastuti Putri Ilham Havifi Imam Havifi Indraddin Intan, Intan Nabila Khaira Istiyanto, S.Bekti Jamil, Mistra Kaurdiansyah, Septa Khaira, Intan Nabila Khalili, Iqbal Laurensius Arliman S Laxmy Defilah Leni Marsih Lestari , Yayuk Lestari, Yayuk Lisa Kurnia Listyawati, Dewi M. Nur M.A Dalmenda Muhammad Nawir Muhammad Zaki Muryadi Eko Priyanto Muwaffaq, Farhan Nadia Restu Aufiana Narimalaromisa Tiana James Nesthy Kheren Nesthy Kheren Nadia Novi Elian Novia Amirah Azmi Noviafni, Fitri Nilam Nurul ‘Ain Oktarina Oktarina Oktarina Oktarina Paruhum Tambunan Pratiwi Rahmadani Praymesa, Agung Putri Rahmania Putri, Syafni Nolla Rachmah, Yesi Isnaini Rahma Dinantia Junaidi Rahma Surya Dewi Rahmat Rio Yuherdi Rahmi Surya Dewi Rinaldi Rinaldi Rio Alfian Rivana Izzati Syahra Rizka Fadillah S. Bekti Istiyanto Sari Marta Sari Marta Sazili Saman Sri Lestari Nengsih Sukri M Suranta Tarigan, Muhammad Iqbal Surtika, Memi Suryanef Suryanef Tifanny, Nazlya Tiwi, Elsa Ummul Khair Azmi Vanisya, Winda Viona Putri Yarisda Vitania Yulia Wahyu Fitri Welda Yulia Widya Mitha Sari Widya Winda Vanisya Yarisda, Viona Putri Yesi Isnaini Rachmah Yessi Ratna Sari Yuda Oktana Yulia, Vitania Yuliandre Darwis Zainal Zainal Zakri, Rahmania Zaqia, Afri Nur