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All Journal Cakrawala Pendidikan Jurnal Civics: Media Kajian Kewarganegaraan INFORMASI Publikasi Pendidikan Edutech: Jurnal Teknologi Pendidikan Jurnal Sosialisasi: Jurnal Hasil Pemikiran, Penelitian dan Pengembangan Keilmuan Sosiologi Pendidikan Jurnal Daya Matematis EL-BANAT: Jurnal Pemikiran dan Pendidikan Islam Jurnal Moral Kemasyarakatan Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmiah Dinamika Sosial Ta'dib: Jurnal Pendidikan Islam Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal Civics and Social Studies Res Nullius Law Journal Jurnal Pendidikan Sosiologi Undiksha GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Edu Cendikia: Jurnal Ilmiah Kependidikan Sosietas: Jurnal Pendidikan Sosiologi Jurnal Citizenship Virtues Education: Jurnal Sosial Humaniora dan Pendidikan Sosio Religi: Jurnal Kajian Pendidikan Umum Jurnal Multidisipliner Kapalamada Jurnal Pengabdian Masyarakat dan Riset Pendidikan Horizon: Indonesian Journal of Multidisciplinary Jurnal Ilmiah Al-Furqan : Al-qur'an Bahasa dan Seni TILA (Tarbiyah Islamiyah Lil Athfaal) Al-kayyis: Journal of Islamic Education Al Qodiri: Jurnal Pendidikan, Sosial dan Keagamaan Jurnal Abmas Inovasi Kurikulum
Rika Sartika
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : informasi

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The effectiveness of policy communication in promoting #KangPisMan program among university students Heni Nuraeni Zaenudin; Rika Sartika; Muhammad Endriski Agraenzopati Haryanegara
Informasi Vol 51, No 2 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i2.39435

Abstract

This study is aimed at measuring the effectiveness of policy communication in promoting #KangPisMan program among university students. #KangPisMan is a top priority program of Bandung Municipal Government to tackle waste management problem. In this sense, the problem of plastic waste has become a global concern about environment, therefore it is a hope that, by promoting #KangPisMan, a new lifestyle will make people more aware of environmental sustainability. The program was established in 2018, so it is necessary to measure the effectiveness of its communicating strategy. In terms of public communication, the realization of promoting the program should be measured based on its optimal value. The present study seeks to analyse the effectiveness of communication strategy by employing 7C concepts as introduced. The questionnaire was distributed to 300 respondents (based on purposive sampling) which were registered as students of Faculty of Social Sciences Education, Universitas Pendidikan Indonesia. Validity of the questionnaire is measured by corrected item-total correlation. The analysis shows that communication strategy in promoting #KangPisMan was relatively effective by considering the lowest scores of continuity and consistency. It shows that the aspect of consistency in promoting the program should be enhanced. Meanwhile, the aspect of credibility had the highest value. Therefore, it is a big capital to promote the program through the role model as reflected by the team. In general, all respondents were satisfied of the communication strategy in promoting the program. However, the effectiveness is still potential to be developed in the upcoming time.
Co-Authors Abdul Azis Aceng Kosasih, Aceng Achmad Faqihuddin Adira Ismi Wahyuni Agus Fakhruddin Aim Abdulkarim Alifia, Zahira Alya Rahmawati Anggraeni, Yusnia Amelia Anjarini, Titi Asep Dahliyana Asep Mahpudz Atika Nur Ismalia Azis, Nurazmi Batrisyia Afrina Bunyamin Maftuh Burhanuddin Burhanuddin Busral Busral Cecep Darmawan Dadang Sundawa Dadang Sundawa, Dadang Dasim Budimansyah Dasim Budimansyah, Prayoga Bestari, Redi Yamanto, Dasim Budimansyah, Elly Malihah Encep Syarief Nurdin, Encep Syarief Fahmi Alizar Nur Fachrudin Fakhturi, Fakhturi Fhelicia, Dinda Ganeswara, Ganjar Muhammad Ganjar Muhammad Ganeswara Guslianto Guslianto Haikal Davin, Muhamad Heni Nuraeni Zaenudin Husain, Sabiq Aushaful Hyangsewu, Pandu Ifan Kiki Kurniawan Iim Siti Masyitoh Imas Kurniawaty Intan Indah Megasari Irawan, Alyssa Martjha julia rizki Junaidi Junaidi K, Angi Anggreani Kembara, Maulia Kokom Komalasari Kurniawan, Ifan kiki Lukman Hakim Mirna Nur Alia A., Mirna Nur Muhammad Endriski Agraenzopati Haryanegara Muhammad Fikri Mujdalifah, Siti Mukarromah, Mukarromah Mulyani, Heny Mulyani, Nunung Muyasir, Dean Hasan Nadri Taja Nasrudin, Ega Novellia Syafitri Nur Jinan Adzina Nurhauliah, Desti Pradita, Ragilia Dwi Praja, Wina Nurhayati Pratiwi, Amalia Priageng, Silvana Putri Putty, Adistirana Rahmatika, Silna Rizal Rifa'i, Muhammad Rohendi, Robi Rohman Rosalinda, Renata Sapriya Siti Komariah Siti Komariah Siti Mujdalifah Siti Nurbayani Suyoto Suyoto Wahyuni, Devi Sri Wilodati Wulandara, Qanita Yenti, Erna Zulmuqim Zulmuqim, Zulmuqim