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ILLOCUTIONARY ACT OF GRUG UTTERANCES IN THE CROODS MOVIE Lisnani, Lisnani; Arifin, M Bahri; Ariani, Setya
Ilmu Budaya (Jurnal Bahasa, Sastra, Seni dan Budaya) Vol 1, No 2 (2017): Edisi April 2017
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.798 KB) | DOI: 10.30872/ilmubudaya.v1i2.677

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AbstractIllocutionary act is performing an act by saying something. There were five types of illocutionary act, namely: assertives, directives, commissives, expressives and declaratives. The Croods movie is a story about the journey of a family who wants to find a safer place for them to life. The aims of this research were to find out the types and to know the context of illocutionary act of Grug’s utterances in The Croods movie. This research was conducted by using descriptive qualitative method, because the data of this research were from the utterances containing the types and the context of illocutionary act of Grug’s utterances. The data of this research were taken from 38 sample utterances of Grug’s conversation. From the analysis can be concluded that they were 13 utterances in the form of assertive which can be categorized into stating, concluding and asserting. Thirteen directive utterances in the form of commanding, requesting, ordering, questioning and forbidding. Commissive appeared in six utterances in the form of promising and refusing. The last types of illocutionary act was expressive which appeared in six utterances in the form of thanking, apologizing, praising and stating anger. Key words: The Croods movie, illocutionary act, types, context AbstrakTindak ilokusi adalah melakukan suatu tindakan dengan mengatakan sesuatu. Ada lima jenis tindak ilokusi, yaitu: asertif, direktif, komisif, ekspresif dan deklaratif. Film The Croods adalah kisah tentang perjalanan sebuah keluarga yang ingin mencari tempat yang lebih aman bagi mereka untuk hidup. Tujuan dari penelitian ini adalah untuk mengetahui jenis dan untuk mengetahui konteks tindak ilokusi dari ucapan Grug di film The Croods. Penelitian ini dilakukan dengan menggunakan metode deskriptif kualitatif, karena data penelitian ini berasal dari ucapan-ucapan yang berisi jenis tindak ilokusi dan konteks tindak ilokusi dari ucapan Grug. Data penelitian ini diambil dari 38 sampel ujaran percakapan Grug. Dari hasil analisis dapat disimpulkan bahwa terdapat 13 ucapan dalam bentuk asertif yang dapat dikategorikan ke dalam menyatakan, menyimpulkan dan menegaskan. Tiga belas ucapan direktif dalam bentuk memerintah, meminta, pemesanan, mempertanyakan dan melarang. Komisif muncul dalam enam ucapan dalam bentuk menjanjikan dan menolak. Jenis terakhir dari tindakan ilokusi adalah ekspresif yang muncul dalam enam ucapan dalam bentuk berterima kasih, meminta maaf, memuji dan menyatakan kemarahan. Kata Kunci: film The Croods, tindak ilokusi, tipe, konteks
ENGLISH REGISTERS IN ALLKPOP NEWS ARTICLES Irhana, Amalia; Arifin, M Bahri; Ariani, Setya
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 1, No 1 (2017): Edisi Januari 2017
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.925 KB) | DOI: 10.30872/jbssb.v1i1.667

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This research is intended to describe English registers found in Allkpop news articles. The major problem in this research are to find out the English registers found in Allkpop news articles, to identify word formation process undergone by the English registers found in Allkpop news articles, to identify types of changes in meaning served by the English registers found in Allkpop news articles when compared with their lexical meaning in the dictionary, and to identify language functions served by the English registers found in Allkpop news articles. This research belongs to qualitative research employing descriptive method that was performed by collecting data, classifying, analyzing, and then interpreting the data. As the data, the researcher used English registers found in Allkpop news articles that purposively taken in April, 2016. The results of the analysis are as follows. First, there are a total of 30 units of English registers found in Allkpop news articles posted in April, 2016. These 30 units of English registers of words and phrases are found in 503 news articles posted in April, 2016. Second, almost all of English registers that have undergone morphological process are made of compounding process. Third, all of the English registers have different meaning when they are compared with their lexical meaning in the dictionary. The most dominant type of changes in meaning is widening of meaning in which of the total 30 English registers, 21 are identified have undergone widening of meaning process. Fourth, the most dominant language function based on language functions served by the sentences of the news articles that contain English registers is representational function.Keywords: Allkpop, changes in meaning, language function, register, word formation
ILLOCUTIONARY ACT IN THE MAIN CHARACTERS’ UTTERANCES IN MIRROR MIRROR MOVIE Rahayu, Fita Nur; Arifin, M. Bahri; Ariani, Setya
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 2, No 2 (2018): Edisi April 2018
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.464 KB) | DOI: 10.30872/jbssb.v2i2.1065

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ABSTRACT The aims of this research were to find out the types of illocutionary act of the main characters’ utterances in Mirror Mirror movie by Searle’s theory of illocutionary act and to find the context underlying illocutionary act of the main characters by Hymes’ SPEAKING model in Mirror Mirror movie. This research was descriptive qualitative because the data were the utterances of the characters in the Mirror Mirror movie. There were some steps in collecting the data: downloading the movie script, watching the movie several times, reading and observing the dialogue in the movie and selecting Queen and Snow White’s utterances that contain illocutionary act. In the data analysis, the researcher applied Miles and Huberman’s procedures namely data reduction, data display and conclusion drawing/verification. The results of the research show that there are 55 utterances of the main characters that contain illocutionary act. The data were classified into five namely are representatives (4), directives (37), declaratives (0), commissives (2), expressives (12). Of the total 55 illocutionary acts, directives are the most frequent types of illocutionary act because the main characters mostly expressed their utterances in direct way such as by ordering, requesting, asking and commanding. Conversely, the declarative types of illocutionary act were not appeared in this research because the characters that performed the utterance that contain illocutionary act were not selected as the object to analyze. There were eight factors affecting the illocutionary act of the main characters using the context of Hymes’ SPEAKING model. They are setting, participants, ends, act, sequences, key, instrumentalities and genre. Keywords: Speech Act, Illocutionary Act, SPEAKING model by Hymes,Mirror Mirror Movie  ABSTRAK  Tujuan dari penelitian ini adalah untuk mencari jenis-jenis tindak ilokusi pada tuturan tokoh-tokoh utama dalam film Mirror-Mirror menggunakan teori dari Searle dan untuk menemukan konteks pada tindak ilokusi tokoh-tokoh utama menggunakan SPEAKING model dari Hymes. Penelitian ini merupakan deskriptif kualitatif karena data berupa tuturan tokoh-tokoh di film Mirror Mirror. Ada beberapa langkah dalam mengumpulkan data: mengunggah naskah film, menonton film beberapa kali, membaca dan meneliti percakapan didalam film dan memilih tuturan Snow White dan Queen yang mengandung tindak ilokusi. Didalam data analysis, peneliti menerapkan prosedur Miles dan Huberman yaitu reduksi data, penyajian data, verifikasi/ penarikan kesimpulan. Hasil penelitian menunjukkan bahwa ada 55 tuturan tokoh-tokoh utama yang mengandung tindak ilokusi. Data diklasifikasikan menjadi lima yaitu representatives (4), directives (37), declaratives (0), commissives (2), expressives (12). Dari total 55 tindak ilokusi, directives adalah jenis tindak ilokusi yang paling sering muncul karena tokoh-tokoh utama sebagian besar mengekspresikan tuturan mereka secara langsung seperti memesan, meminta, bertanya dan menyuruh. Sebaliknya, tindak ilokusi declaratives tidak muncul dalam penelitian ini karena tokoh-tokoh yang melakukan tuturan yang mengandung tindak ilokusi tidak dipilih sebagai objek untuk dianalysis. Ada delapan faktor yang mempengaruhi tindak ilokusi menggunakan teori konteks SPEAKING dari Hymes. Mereka adalah setting, participants, ends, act, sequences, key, instrumentalities and genre. Kata Kunci: Tindak Tutur, Tindak Ilokusi, SPEAKING model oleh Hymes, Film Mirror Mirror
Love and Belongings Needs Represented by Twin Character in The Thirteenth Tale Novel Sabiela, Nur Laili; Kuncara, Singgih Daru; Ariani, Setya
Ilmu Budaya (Jurnal Bahasa, Sastra, Seni dan Budaya) Vol 1, No 3 (2017): Edisi Juli 2017
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.593 KB) | DOI: 10.30872/ilmubudaya.v1i3.699

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ABSTRACT The purpose of the research is to find out the twin character in The Thirteenth Tale Novel, Adeline March and Emmeline March’s character based on Maslow’s Hierarchy of Needs Love and Belongings before they are separated, during the separation period, and after they reunite. This research is categorized as a content analysis research design. This research used hierarchy of needs theory especially love and belongings needs from Abraham Maslow. The result of the research showed that Adeline March and Emmeline March could satisfy the love and belongings needs and have the stable interaction and close relationship before the separation. However, during the separation, their love and belongings needs are interrupted and it causes alteration on their character. In addition, when they finally reunite, Adeline and Emmeline experience different development of the love and belongings needs fulfillment. Adeline is being harsher and Emmeline grows ignorance and independence towards Adeline. Thus, people who are unable to satisfy one of the hierarchy of needs will be experiencing transformation of their character.  Keywords: love, belongings, need, twin ABSTRAK Tujuan penelitian ini adalah menemukan karakter tokoh kembar pada novel The Thirteenth Tale, Adeline March dan Emmeline March berdasarkan teori hirarki kebutuhan cinta dan memiliki dari Abraham Maslow sebelum mereka dipisah, selama masa perpisahan dan setelah mereka kembali bersama. Penelitian ini dikategorikan sebagai penelitian analisis konten. Penelitian ini menggunakan teori hirarki kebutuhan khususnya kebutuhan cinta dan memiliki dari Abraham Maslow. Hasil dari penelitian ini menunjukkan bahwa Adeline dan Emmeline memenuhi kebutuhan cinta dan memiliki dan memiliki interaksi yang stabil dan hubungan yang erat sebelum perpisahan. Tetapi, selama masa perpisahan, kebutuhan cinta dan memiliki mereka terganggu dan menyebabkan perubahan pada karakter mereka. Sebagai tambahan, ketiks mereka akhirnya kembali bersama, Adeline dan Emmeline mengalami perkembangan pemenuhan kebutuhan cinta dan memiliki yang berbeda. Adeline menjadi lebih kasar dan Emmeline menjadi acuh dan bebas terhadap Adeline. Jadi, orang-orang yang tidak dapat memenuhi satu kebutuhan dari hirarki kebutuhan manusia akan mengalami perubahan pada karakter mereka. Kata kunci: cinta, rasa kepemilikan, kebutuhan, kembar
AN ANALYSIS OF INTRINSIC ELEMENTS IN MAMA FILM BY ANDRES MUSCHIETTI Indriani, Dinah; Sili, Surya; Ariani, Setya
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 3, No 1 (2019): Januari 2019
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.887 KB) | DOI: 10.5281/ilmubudaya.v3i1.1583

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ABSTRACT The aims of this research were to find out the intrinsic elements of Mama film and the influences of those intrinsic elements on formulating the theme of Mama film. This research used the intrinsic approach in order to find out the intrinsic elements of Mama film and Lombardi?s theory on identifying a literary work?s theme to find the influences of the intrinsic elements of Mama film on formulating its theme. This research used qualitative method as its research design and the structuralism approach as the tool in analyzing the data. The data of this research were taken from dialogues and narrations of Mama (2013) film script directed by Andres Muschietti. Mama film was a horror film that focusing its theme on mother?s love. As a result, this research showed the intrinsic elements of Mama film consisting of plot (exposition, rising action, climax, falling action, and resolution), characters (Annabel, Mama, Lucas, Victoria, Lily, Aunt Jane, Dr. Gerald, Jeffrey Desange, and Burnsie), setting (place: hospital, the court, Cabin Halvetia, Clifton Forge, Courtesy of the Institute, and Walls. Time: the year of 1987, Thursday, breakfast time, and night), and point of view which was taken from Victoria?s. Meanwhile, those intrinsic elements had their influences on formulating Mama film?s theme which was: anyone as long as they have the genuine heart, would be able to give the mother?s love. All of the intrinsic elements showed that mother?s love was the theme of this film, given by the three women characters: Annabel, Mama, and Aunt Jane towards Victoria and Lily. Keywords: intrinsic elements, plot, theme, character, setting, point of view ABSTRAK Tujuan dari penelitian ini yaitu untuk mengidentifikasi unsur-unsur intrinsik yang terdapat pada film Mama dan pengaruh yang diberikan oleh unsur-unsur tersebut dalam menciptakan tema difilm Mama. Penelitian ini menggunakan pendekatan intrinsik untuk megetahui unsur-unsur intrinsik dari film Mama dan teori Lombardi dalam mengidentifikasi suatu tema dari karya sastra untuk mencari pengaruh unsur-unsur intrinsik film Mama dalam membentuk temanya. Penelitian ini menggunakan metode kualitatif sebagai bentuk penelitiannya dan pendekatan struktural sebagai alat untuk menganalisis data dalam penelitian ini. Data yang dipakai dalam penelitian ini diambil dari dialog-dialog dan narasi-narasi skrip film Mama (2013) yang disutradarai oleh Andres Muschietti. Film Mama merupakan film bergenre horor yang temanya berfokus pada kasih ibu. Hasil dari penelitian ini menunjukkan bahwa unsur-unsur intrinsik yang terdapat pada film Mama terdiri dari alur (orientasi, konflik, klimaks, antiklimaks, dan resolusi), karakter (Annabel, Mama, Lucas, Victoria, Lily, Aunt Jane, Dr. Gerald, Jeffrey Desange, dan Burnsie), latar (tempat: rumah sakit, pengadilan, Kabin Halvetia, Clifton Forge, institut penelitian, dan dinding). Waktu: tahun 1987, hari Kamis, waktu sarapan, dan malam hari), dan sudut pandang yang diambil yaitu sudut pandang Victoria. Disisi lain, semua unsur intrinsik tersebut memiliki pengaruhnya masing-masing dalam penentuan tema film Mama yaitu siapapun itu, selama ia memiliki perasaan yang tulus, mampu untuk memberikan kasih ibu. Semua unsur intrinsik tersebut menunjukkan bahwa kasih ibu merupakan tema dari film Mama yang berasal dari ketiga karakter perempuan: Annabel, Mama, dan Aunt Jean terhadap Victoria dan Lily.  Kata Kunci: elemen-elemen intrinsik, alur, tema, karakter, latar, sudut pandang 
FEMININITY AS PORTRAYED IN QUENTIN JACOBSEN THE MAIN CHARACTER IN PAPER TOWNS NOVEL Sari, Yuli Eka Purnia; Kuncara, Singgih Daru; Ariani, Setya
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 2, No 4 (2018): Oktober 2018
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.028 KB) | DOI: 10.5281/ilmubudaya.v2i4.1271

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ABSTRACT Nowadays, gender issue is one of the issues that often discussed not only in literary works but also in our society. Actually, there are two terms of gender, those are masculinity and femininity. Those two terms are developed into gender stereotype which is structured by environment to differentiate between men and women. By this research, the researcher aimed to analyze the feminine traits of the male character, Quentin Jacobsen in Paper Towns novel and to analyze the supporting factor of Quentin?s feminine traits. This research was qualitative research which used content analysis as the data analysis technique. This research focused on Quentin?s femininity and its influencing factor that was found through the narrations and dialogues in the novel. To analyze Quentin?s femininity this research used Sandra L Bem Sex Role Inventory (BSRI) that was categorized by James L Park Gender-Pattern Chart. Then to reveal the influencing factors of Quentin?s feminine traits, this research used Correlated Factors of Gender Variance by Veale et.al. The result of this research showed that Quentin has nineteen feminine traits according to BSRI such as childlike, feminine, compassionate, sympathetic, shy, affectionate, cheerful, eager to soothe hurt feelings, flatter able, loves children, loyal, sensitive to needs of others, soft spoken, tender, understanding, warm, gentle, gullible, and yielding. Those traits were influenced by parental and abuse factor. Keywords: gender stereotype, femininity, masculinity, influencing factors  ABSTRAK Saat ini, isu tentang gender adalah salah satu isu yang sering dibahas tidak hanya pada karya sastra tetapi juga pada lingkungan sosial kita. Sebenarnya ada dua istilah dalam gender yaitu maskulin dan feminin. Kedua istilah tersebut kemudian menjadi stereotip yang terbentuk dari lingkungan untuk membedakan antara pria dan wanita. Dengan penelitian ini, peneliti bermaksud untuk menganalisa sifat feminin pada karakter laki-laki, Quentin Jacobsen di Paper Towns novel dan untuk menganalisa faktor yang mempengaruhi sifat feminin Quentin. Penelitian ini adalah penelitian kualitatif yang menggunakan konten analisis sebagai teknik analisis data. Penelitian ini fokus pada sifat feminin Quentin dan faktor yang mempengaruhinya yang ditemukan pada narasi dan dialog novel. Untuk menganalisis sifat feminin Quentin, penelitian ini menggunakan teori dari Sandra L Bem, Sex Role Inventory yang dikategorikan lagi berdasarkan Gender-Patter Chart oleh James L Park. Kemudian untuk mengungkap faktor yang mempengaruhi sifat feminin Quentin, penelitian ini menggunakan teori dari Veale dan kawan-kawan yaitu Correlated Factors of Gender Variance. Hasil yang didapat dari penelitian menunjukkan bahwa Quentin memiliki sembilan belas sifat feminin berdasarkan BSRI yaitu kekanak-kanakan, feminin, mudah merasa kasihan, simpatik, pemalu, penuh kasih sayang, periang, penenang, mudah dirayu, penyayang anak-anak, setia, peka, santun, berhati lembut, pengertian, hangat, lemah lembut, mudah dibohongi dan penurut. Sifat-sifat tersebut dipengaruhi oleh faktor orang tua dan faktor kekerasan.  Kata kunci: stereotip gender, feminin, maskulin, faktor yang mempengaruhi
CLASS DISTINCTION AS REPRESENTED BY TWIN PLANETS IN "UPSIDE DOWN" MOVIE Kartini, Eva; Natsir, M.; Ariani, Setya
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Vol 5, No 3 (2021): Juli 2021
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v5i3.4228

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The purposes of this research were to find the class distinction in character of Adam and Lagavulin and the alienation in character of Adam from the Upside Down movie. This research utilized the method of qualitative research with the technique of observing and used content analysis. The data sources of this research were the script and movie of Upside Down. The data were taken from the dialog of each character and some narrations of Adam indicating the characteristics of class distinction and types of alienation based on the theory of Karl Marx. From the findings of this research, the characters in the movie revealed there were 7 characteristics of class distinction by looking at two types of class, bourgeoisie and proletariat, those are brutal exploiter, the ruler, own the means of production, productive force, the oppressed class, have no means of production, the revolutionary. Also, from the character of Adam, he revealed there were 4 types of alienation with the types as follow, the alienation of the worker in his product, the alienation from the act of production, the alienation from the true essence of our species-being, the alienation of a worker from other workers.
IGNITING STUDENTS’ MOTIVATION IN WRITING THROUGH JOURNAL WRITING Nita Maya Valiantien; Ririn Setyowati; Setya Ariani
Proceedings of ISELT FBS Universitas Negeri Padang Vol 4, No 2 (2016): Proceedings of the 4th International Seminar on English Language & Teaching (ISE
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.302 KB)

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Until recent decades, the effort on diminishing students’ feeling of anxiety and less self-efficacy toward the writing activities in academic writing course still becomes a great concern for the teachers or practitioners of writing skill especially when dealing with students from multilingual society. These students, who learn English as a foreign language, often demonstrate the influence of their first language when composing a writing, even in a simple paragraph. Facing this situation, the teachers are forced to give attention more to students’ grammatical composition, and as a result of this most of the students give excessive attention only to revise the grammatical mistakes. Based on this situation, they develop “mental block” towards writing and have less interest in writing. To deal with this situation, many studies suggest that teachers need to foster students’ motivation since it is as crucial as developing students’ writing skills through practice. Hence, this paper aims to describe the effectiveness of giving journal writing task and providing comments to students’ writing in the task as a simple but useful way to ignite students’ motivation in writing. The object of the research is the students of academic writing course in Faculty of Cultural Studies of Mulawarman University Samarinda. List of questions were given to the students after they experienced the task to figure out how much the task and the comments influence students’ motivation in writing
CHARACTER DEVELOPMENT OF AGATHA PRENDERGHAST IN CODY KIMMEL’s PARANORMAN NOVEL Anisah Nur Hasanah; Muhammad Natsir; Setya Ariani
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 2, No 3 (2018): Edisi Juli 2018
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v2i3.1156

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ABSTRACT Character development is change or growth process of personality of character that represents particular attributes. In this research, the researcher focused on characteristics and character development of a female antagonist, Agatha Prenderghast, in ParaNorman Novel by Elizabeth Cody Kimmel. This research used qualitative content analysis as the research design. This research also used two theories, they are Kenan’s Characterization Theory and Chatman’s Structuralism Theory. The result of the research showed five characteristics of Agatha character, they were violent, strange, hot-tempered, innocent and loving. The researcher also found influence of intrinsic elements on Agatha’s character development. First, plot showed her character development process that explains her condition from the beginning until the ending event. Second, setting showed her background where the places have the relation toward Agatha’s character development. Third, point of view showed her character development through two perspectives of two characeters which give bad and good impact toward her character development. Keywords: Character, character development, structuralism, intrinsic elements.  ABSTRAK Perkembangan karakter adalah proses perubahan dari kepribadian dari karakter itu sendiri yang menunjukkan sifat khusus. Dalam penelitian ini, peneliti memfokuskan pada karakteristik dan proses perkembangan dari karakter wanita Agatha Prenderghast dalam ParaNorman novel. Penelitian ini menggunakan konten analisis kualitatif yang mana menggunakan dua teori, yaitu teori karakterisasi dari Kenan dan teori struktural dari Chatman. Dalam penelitian, penulis menemukan 5 karateristik dari Agatha, yaitu bengis, aneh, pemarah, lugu dan penyayang, yang mana ditemukan melalui 4 indikator dari teori Karakterisasi Kenan. Penulis juga menemukan tiga intrinsik element yang mempengaruhi perkembangan karakter Agatha. Pertama, alur menunjukkan proses perkembangan karakter yang menjelaskan kondisi Agatha dari peristiwa awal hingga akhir. Kedua,  latar menunjukkan latar belakang Agatha dimana tempat-tempat tersebut mempunyai hubungan terhadap perubahan karakter Agatha. Ketiga, sudut pandang menunjukkan perkembangan karakter Agatha melalui dua perspektif dari dua karakter yang mana memberi pengaruh baik dan buruk terhadap perkembangan karakater Agatha.  Kata kunci: karakter, perubahan karakter, struktural, unsur intrinsik
A SEMIOTIC ANALYSIS FOUND ON THE CIGARETTE PRODUCTS Malikatin Wahyu Prasojowati; M. Natsir; Setya Ariani
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 3, No 1 (2019): Januari 2019
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.194 KB) | DOI: 10.30872/jbssb.v3i1.1245

Abstract

ABSTRACT In this study, the writer did a semiotic analysis towards the visual images of cigarette product. To support this thesis the writer used some expert theories like Bouzida (2004), Mayr (2013) etc. the writer used the Qualitative method with content analysis approach because this study need deeper analysis of the content where in this study was the Semiotic signs. The results of these studies gathered by the writer show that the messages or the semiotic signs found on cigarette product was conveyed successfully by the active smoker or the viewer, where the active smoker means a person who have been actively smoke since specific long time, here in this study, the writer put standard for the active smoker have to at least actively smoke minimally two years until at the present this research conducted. semiotic signs on the visual images of cigarette products can be interpreted well by the addressee and understand well too. Those pictures already start to make them insecure towards the effect of smoking, but not strong enough to force them to stop smoking. The reason why the intention of display those visual images on the cigarette products can be concluded because the images not intimidating enough for the smoker so that they don’t feel any urgency to stop smoking immediately after saw the pictures. even though the Active smoker choose to keep on smoking because they have been addicted to the cigarette. The main point of this discussion is the visual images are according to the experts stated as the semiotic signs have been successfully brought the messages to the person who saw it and understandable enough to interpreted by the addressee. The writer also recommended to the next writer who will conduct the similar study to pay more attention towards the element of semiotic signs especially the visual images. Keywords: cigarette product, visual images, active smoker, semiotic analysis  ABSTRAK Dalam penelitian ini, penulis melakukan analisis semiotik terhadap citra visual produk rokok. Untuk mendukung tesis ini penulis menggunakan beberapa teori ahli seperti Bouzida (2004), Mayr (2013) dll. Penulis menggunakan metode Kualitatif dengan pendekatan analisis isi karena penelitian ini memerlukan analisis yang lebih mendalam dari konten dimana dalam penelitian ini adalah tanda-tanda semiotik. Hasil penelitian yang dikumpulkan oleh penulis menunjukkan bahwa pesan atau tanda semiotik yang ditemukan pada produk rokok berhasil disampaikan oleh perokok aktif atau penampil, dimana perokok aktif berarti seseorang yang telah aktif merokok sejak waktu yang lama, disini Dalam penelitian ini, penulis meletakkan standar untuk perokok aktif harus setidaknya secara aktif merokok minimal dua tahun hingga saat ini penelitian ini dilakukan. Tanda-tanda semiotik pada gambar-gambar visual dari produk rokok dapat ditafsirkan dengan baik oleh orang yang dituju dan juga dimengerti dengan baik. Foto-foto itu sudah mulai membuat mereka tidak aman terhadap efek merokok, tetapi tidak cukup kuat untuk memaksa mereka berhenti merokok. Alasan mengapa niat menampilkan gambar-gambar visual pada produk rokok dapat disimpulkan karena gambar tidak cukup mengintimidasi bagi perokok sehingga mereka tidak merasakan urgensi untuk berhenti merokok segera setelah melihat gambar. Meskipun perokok aktif memilih untuk tetap merokok karena mereka sudah kecanduan rokok. Titik utama dari diskusi ini adalah gambar visual yang menurut para ahli dinyatakan sebagai tanda semiotik telah berhasil membawa pesan kepada orang yang melihatnya dan cukup dimengerti untuk ditafsirkan oleh penerima. Penulis juga merekomendasikan kepada penulis selanjutnya yang akan melakukan penelitian serupa untuk lebih memperhatikan elemen tanda semiotik terutama gambar visual. Kata kunci: produk rokok, gambar visual, perokok aktif, analisis semiotik
Co-Authors Agustina Agustina Ahmad, Noor Islamiyah Alamsyah Andi Hikmah, Andi ANDRI KURNIAWAN Anisah Nur Hasanah Anjar Dwi Astuti, Anjar Dwi Anwar Ibrahim Triyoga Aprilia, Anissa Dwi Arifin, M Bahri Atiqah Elfannur Rahmah Bhakti, Sektalonir Oscarini Wati Bungan, Winny Cahyarani, Alya Chris Asanti Chris Asanti, Chris D, Dahri Dyah Sunggingwati Eliyana, Rika Ester Noertjahjo Fachryan, Farhan Fahdilla, Nur Fahmi, Siti Mutiara Farizky, Vicky Fitriani -, Fitriani Fransiska Yuanita Indah Sari Lubis, Indah Sari Indri Ari Markus Wonata Indriani, Dinah Irhana, Amalia Irni Jemi Farnush Jonathan Irene Sartika Dewi Max Kartini, Eva Katedral Velty Nila Kenedi Wahyu Saputra Kholifatul Ainiyah Lina, Ester Luturmas, Fabiola Bulimasena M. Natsir M. Natsir M. Natsir M. Natsir Malikatin Wahyu Prasojowati Masrur Muhajir, Fatimah Muhammad Alim Akbar Nasir Muhammad Natsir Musdalifa Musdalifa Natalius Paelongan Nita Maya Valiantien Noor Rachmawaty Nur Amalia Fhadila Putri Nur Fadilla, Devi Ayu Novia Nur Hidayah Nur, Citra Junia Nurlela Nurlela Nurrahma, Virza Mei Utami Nurul Hamidah, Nurul Nurul Safitri Pratama, Zamrud Whidas Puji Astuti Amalia Purwanti Purwanti Pusparinda, Rizky Sulvika Putra, Aprilian Kurnia Putra, Harli Aprian Rahayu, Famala Rahayu, Famala Eka Sanhadi Rahayu, Fita Nur Ririn Setyowati Ririn Setyowati Sabiela, Nur Laili Samantha, Rey Al Hendaweyah Santoso, Eko Prasetyo Budi Sari, Lia Paramita Sari, Putri Indah Sari, Putri Yunita Sari, Yuli Eka Purnia Sartika Dewi M, Jonathan Irene Sili, Surya Silvya Wana Lestari Singgih Daru Kuncara Sudirman, Eka Pratiwi Surahman, Dian Purnama Surya Sili Surya Sili Surya Sili Surya Sili Syamsudin, Tiara Ananda Tombang, Nopita Tri Winarsih Weningtyas Parama Iswari, Weningtyas Parama Widuri, Dwi Sinta Ayu Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yunita, Ira Alifia Zamruddin, Mardliya Pratiwi Zenita, Rifkia