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All Journal Jurnal ASPIKOM Ganaya: Jurnal Ilmu Sosial dan Humaniora Publica: Jurnal Pemikiran Administrasi Negara Open Access Indonesia Journal of Social Sciences Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Jurnal Ilmiah Publika Devotion: Journal of Research and Community Service Open Access Indonesia Journal of Social Sciences International Journal of Social Service and Research Interdisciplinary Social Studies Indonesian Journal of Multidisciplinary Science Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesian Journal of Business Analytics (IJBA) Jurnal Signal Jurnal Inspirasi Binsis dan Manajemen Edunity: Kajian Ilmu Sosial dan Pendidikan Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Matriks Indonesian Journal of Advanced Research (IJAR) Journal of Entrepreneur and Business Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal of Management, Economic, and Financial Asian Journal of Social and Humanities Asian Journal of Management, Entrepreneurship and Social Science Jurnal Greenation Sosial dan Politik Journal Socio Humanities Review
Mukarto Siswoyo
Universitas Swadaya Gunung Jati
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Jurnal ASPIKOM

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Strategi Public Relations dalam Mendukung Pemasaran Pembangkit Listrik Nasional (PLN) Novi Anggraeni; Mukarto Siswoyo; Farida Nurfalah
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 3 (2014): Juli 2014
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.313 KB) | DOI: 10.24329/aspikom.v2i3.71

Abstract

Public relations is one of the elements that determine the viability of an organization positively. The purpose of the research; 1). Knowing the planning public relations strategies in support of marketing; 2). Knowing the kinds of public relations activities; 3). Knowing the packaging contents of the message of the communication media used; 4). Knowing the effect to be achieved; and 5). Knowing the obstacles faced. The method used descriptive qualitative. Results of the study are: 1. Judging from the background criteria for Public Relations of PT. PLN (Persero) APJ Cirebon is formal education, job experience, appearance, skills, individual characteristics, and adaptation, credible communicator. 2. Kegiatan Public Relations to support the marketing of which the existence of a local radio talk show in Cirebon (Cirebon FM), a local television talk show in Cirebon (RCTV), cooperation in carrying out tasks related to corporate law. 3. Packaging persuasive message content, preparation of informative messages are intended to provide excitement and build consumer understanding. 4. The effect achieved a change in opinions, attitudes and behavior. 5. Barriers found limited use of communication media and the lack of communication superiors and subordinates
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