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Mukarto Siswoyo
Universitas Swadaya Gunung Jati
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Indonesian Journal of Multidisciplinary Science

 1 
The Effect of Affiliator Digital Promotion Strategies on Increasing Consumer Shopping Interest Widiyan, Widiyan; Nazwha Dwi Alfiani; Achmad Mubarok; Mukarto Siswoyo
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 10 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i10.1161

Abstract

This study aims to analyze the influence of digital affiliate promotion strategies on consumer interest in shopping, particularly among students studying at the Faculty of Social and Political Sciences, Swadaya Gunung Jati University, Cirebon. Using a quantitative data-based approach, data was collected using questionnaires distributed to 118 research participants. The findings of this study reveal that the digital marketing strategies implemented by affiliates significantly contribute to increasing consumer interest in shopping, with a significance level of 0.000, which is below the threshold of 0.05. Product, price, location, and promotion factors were found to have a positive impact on consumers' purchasing decisions. Simple linear regression analysis shows that approximately 72.9% of the variation in consumer shopping interest can be explained by the affiliate's digital promotion strategies. This study concludes that companies and affiliates need to consider these elements when designing digital marketing strategies to enhance product appeal and maximize sales potential.
Co-Authors ., Mahmudah ., Mahmudah Abdul Jalil Hermawan Abu Bakar Acep Komara Achmad Mubarok Adninnafi’ah, Lu’lu Adninnafi’ah, Lu’lu Aghnia Dian Lestari Agus Supriyadi Ahmad Khoiril Imam Alfisah, Najwa Min Alisah, Siti Amalia, Rafa Anez, Celbi Anik Komalasari Anik Komalasari Anisa Pujianti, Nisa Arief Prayitno Artika Ameliani Rezillah Aulia Rahim Avissa Abli Umayyah Azhahra Dwisrireno, Sefani Azzahra, Pingka Banaty, Tri Baraja, Nabilah Bayu Permana, Novandi Billa, Putri Salsa Billy Meisabillah Bukhori Bukhori Cahyani Cahyani Cahyani, Sintia Dwi Cipto Dwiariyanto Dea Nita Septiani Dedet Erawati Dedi Muhammad Siddiq Desty Hidayati Dewi Roekmana Dian Lestari, Aghnia Didi Saputra Dini Widiyana Dodi Sudiana Endang Sutrisno Farida Nurfalah Farida Nurfalah, Farida Fauziyyah Melati Andriana Fiqi Simangunsong Fitria . Fitria . Fitriani, Silviane Desta Genta Tabah Ramadhan Gumilang Prakoso Hamirul Handayani, Tiar Hanum, Zahra Salsabilah HARMONO HARMONO Heriyani Agustina heriyani agustina, heriyani Hery Nariyah Hidayat, Moh. Taufik Husniati, Meylina Iis Aisah, Iis Ikawati, Fina Iman Firmansyah Indah Lestari Ipik Permana Ismayanti . Jaladri, Firda Fadillah Kartono Kartono Khaeriyah, Yoyoh Khaerudin Imawan Lili Yani Lili Yani Liling Kuning, Liling Maharani, Defi Marlinda Marlinda Marpuah Jamilah, Erni Maulidiyah, Dinda Maeli Maya Nurmasari Ma’rifat , Ifa Elmu Meidelina, Alya Verda Meilawati, Nita Meisabillah, Billy Moch Zidan Nurfadilah Modesta Roganda Siboro Moeljani, Poetri Sari Mohammad Sutarjo Muhammad Ilham Mulyadi Nabila, Syalma Ghusti Nazwha Dwi Alfiani Nisa Anisa Pujianti Novi Anggraeni Nursahidin, Nursahidin Nurul Sabilla Nuryandi, Ade Prayitno, Arief Putri, Intan Sandika Putri, Meyrani Anggita Rahmadina, Cindy Aulia Rahmah, Jasmine Aulia Ramizar Hamka Renatha Rosaline Renatha Rosaline, Renatha Reza Maulana Ricko Rivalldo Gustiar Rismayanti, Rima Riyati, Rin Sabilla, Nurul Safitri, Amelia Salmatuanisa, Fani Silviane Desta Fitriani Siti Khumayah Slamet Riyadi Solekha, Khofifatus Sri Wulandari Sri Wulandari SRI WULANDARI Sumiati, Emi Sunandar, Cucu Susanti, Andhini Indah Tika Apriliyani Tri Banaty Vaudhya Azizah Syamnah, Isnie Wahyuni, Tita Welly Wihayati Welly Wihayati Welly Wihayati, Welly Wiby Bagaskara Widiya Puspita Rani Widiyan, Widiyan Widiyana, Dini Wulani, Wulani Yandi Putra Pratama Z, Zahlimar Zaenal Arifin