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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Inspirasi Pendidikan Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen JURNAL ILMU EKONOMI & SOSIAL IMAGE Sistem : Jurnal Ilmu-Ilmu Teknik Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Socioeconomics and Development Conference on Innovation and Application of Science and Technology (CIASTECH) International Journal of Supply Chain Management Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen dan Bisnis Kreatif JIM (Jurnal Ilmu Manajemen) GUYUB: Journal of Community Engagement Adbis : Jurnal Administrasi dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) TAMWIL: Jurnal Ekonomi Islam Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Pusat Publikasi Ilmu Manajemen Master Manajemen TGO Journal of Community Development Jurnal Pengabdian Nasional (JPN) Indonesia Clean and Sustainable Production Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies
Rahayu Puji Suci
Universitas Widyagama Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation Other

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Pengaruh Citra Merek dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Yang Dimediasi Kepercayaan Konsumen Ulfi Alifatu Solihah; Rahayu Puji Suci; Yekti Intyas Rahayu; Hanif Rani Iswari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3072

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital citra merek dan electronic word of mouth terhadap keputusan pembelian yang dimediasi kepercayaan konsumen pada konsumen Mie Gaga pengguna media sosial Twitter/X. Populasi dalam penelitian ini adalah konsumen Mie Gaga yang menggunakan media sosial Twitter/X. Sampel sebanyak 97 responden diambil menggunakan metode non-probability sampling dengan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner. Analisis data menggunakan software SmartPLS Versi 3. Hasil penelitian ini menunjukan bahwa: 1) Citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian; 2) e-WOM berpengaruh positif dan signifikan terhadap keputusan pembelian; 3) Citra merek berpengaruh positif dan signifikan terhadap kepercayaan konsumen; 4) e-WOM berpengaruh positif dan signifikan terhadap kepercayaan konsumen; 5) Kepercayaan konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian; 6) Kepercayaan konsumen mampu memediasi hubungan antara citra merek dengan keputusan pembelian; dan 7) Kepercayaan konsumen mampu memediasi hubungan antara e-WOM dengan keputusan pembelian.
PENGARUH KUALITAS LAYANAN DAN MEDIA IKLAN INSTAGRAM TERHADAP KEPUTUSAN PELANGGAN PADA EXTEND MEMBERSHIP FITNESS YANG DIMODERASI VARIABEL WORD OF MOUTH (Studi pada Evolution Fitness di Kota Malang) Reynata, Irvan Candra; Suci, Rahayu Puji; Zulkifli
Conference on Innovation and Application of Science and Technology (CIASTECH) Vol. 7 No. 1 (2024): CIASTECH 2024 Potensi dan Dampak Artificial Intelligence (AI) di Era Society 5.
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/ciastech.v7i1.6922

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas layanan dan media iklan Instagram terhadap keputusan pelanggan dalam memperpanjang keanggotaan fitness (extend membership), yang dimoderasi oleh variabel Word of Mouth (WOM), dengan mempertimbangkan peran kualitas layanan dan digital marketing. Penelitian ini dilakukan dengan menggunakan pendekatan kuantitatif melalui survei kepada pelanggan fitness yang aktif menggunakan media sosial, khususnya Instagram, untuk mendapatkan informasi terkait layanan dan promosi. Hasil penelitian menunjukkan bahwa kualitas layanan memiliki pengaruh positif yang signifikan terhadap keputusan pelanggan dalam memperpanjang keanggotaan fitness, sementara media iklan Instagram terbukti efektif dalam mempengaruhi keputusan tersebut melalui peningkatan keterlibatan pelanggan. Selain itu, variabel WOM ditemukan dapat memoderasi hubungan antara kualitas layanan dan keputusan pelanggan, sehingga pelanggan cenderung lebih termotivasi untuk memperpanjang keanggotaan jika mereka mendengar rekomendasi positif dari sesama pengguna. Digital marketing, khususnya melalui media sosial seperti Instagram, memainkan peran penting dalam memperkuat pengaruh tersebut dengan meningkatkan visibilitas dan komunikasi antara fitness center dan pelanggan. Implikasi dari temuan ini adalah pentingnya pengelolaan kualitas layanan yang baik, serta penggunaan media iklan yang tepat dan pemanfaatan WOM dalam strategi pemasaran digital untuk meningkatkan keputusan pelanggan dalam mempertahankan keanggotaan fitness.
The Effect of Price and Service Quality on Repeat Purchases and Implications for Customer Loyalty Aloysius Ray Julian Kusdiantoro; Rahayu Puji Suci; Survival
Journal of Management Research and Studies Vol. 2 No. 1: January - June (2024)
Publisher : Optima Science

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Abstract

This study attempts to test a model developed to explain the effect of price and service quality on repeat purchases and its implications on customer loyalty at PT. Global Jet Express. The research method used is descriptive quantitative with the population of all consumers who have used the services of PT. Global Jet Express and sample determination in this study based on the opinion of Ferdinand (2006) suggest that the sample size depends on the number of indicators used in all variables multiplied by 5 to 10. The sample obtained amounted to 90 with the characteristics of consumers who at least made two purchases. The analytical techniques in this study used descriptive and inferential statistical analysis techniques. The results showed that the appropriate price could not increase customer loyalty. Good service quality cannot increase customer loyalty. An appropriate price can increase repeat purchases. Good quality service can increase repeat purchases. Repurchases can increase customer loyalty. Appropriate pricing can affect customer loyalty mediated by repeat purchases. Good service quality can affect customer loyalty mediated by repeat purchases.
Pengembangan Kedai Rumah Madinah Dalam Menentukan Strategi Bersaing Charles Yosep; Rahayu Puji Suci; Dharmayanti Pri Handini
Bulletin of Management and Business Vol. 1 No. 1: Maret 2020
Publisher : Universitas Widyagama Malang

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Abstract

Madinah Malang in the future using the IFAS Matrix, EFAS Matrix, SWOT Matrix, I-E Matrix, SWOT Matrix and QSPM Matrix. Quantitative method. Research settings at the Madinah Malang Restaurant. The results showed that the ability of Malang Medina Restaurant Shops with IFAS and EFAS were able to exploit their weaknesses. At the decision making stage with QSPM, the alternative strategy chosen was the Market Development Strategy at the Madinah Malang Restaurant Shop. This strategy has a TAS score of 6,595. Limitations / Implications for research need to increase Promotion by utilizing existing technology through mass media such as: Instagram, Facebook, Google.
Bibliometric Analysis and Visualization of Bootstrapping Strategy Articles by Indonesian Authors Suci, Rahayu Puji; Iswari, Hanif Rani; Purwanto, Arief; Sodik, Sodik; Kirana, Prambayu Candra; Ainun, Siti Nur
Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.316

Abstract

This research aims to analyze bibliometric characteristics and trends of crowdfunding bootstrapping strategy articles indexed by Indonesian authors. Information was extracted from the Google Scholar database. The study employed bootstrapping and its variations as search terms, with Indonesian author affiliations considered. Simple statistical techniques were applied, and VOS Viewer software was utilized for bibliometric analysis. In this study, patterns of keyword co-occurrence, document citations, citation relationships, and bibliographic coupling were visualized. The results indicate that the main trend in current startup research is the adoption of bootstrapping strategy, particularly network-based bootstrapping, due to its ability to support startup growth without relying on external funding but rather on a network.
Diving Into Gen Z's Eco-Friendly Business Visions and Entrepreneurial Journeys in Metropolitan Malang Kirana, Prambayu Candra; Suci, Rahayu Puji; Purwanto, Arief; Supriyadi, Ana Sopanah
Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.317

Abstract

In today's evolving business realm, sustainable entrepreneurship is paramount, especially in terms of social and environmental accountability. This study explores eco-friendly business visions and entrepreneurial paths among Generation Z in Malang's vibrant Metropolitan Area. Through descriptive analysis, it navigates the aspirations and journeys of young entrepreneurs towards sustainability. Utilizing questionnaire data from 250 participants, the research offers an overview of how education on Sustainable Development Goals (SDGs) and familiarity with the Green Economy intersect with Generation Z's entrepreneurial spirit in Malang. By uncovering significant correlations between SDGs education, Green Economy knowledge, and entrepreneurial intentions, the study provides compelling insights. It also examines the catalytic effects of information technology infrastructure and local government support. Advocating for integrating sustainability principles into education and economic policies, the paper stresses collaborative efforts among businesses, academia, and government entities. Furthermore, it underscores equitable access to technology and the crucial role of local government in nurturing socially and environmentally conscious businesses. Lastly, the paper calls for further research to evaluate the efficacy of SDGs education in equipping Generation Z with entrepreneurial skills for the future.
Network-Based Entrepreneurial Marketing Through Strategic Collaboration With Sez Singhasari: a Case Study of Animation Startups in Malang Raya Suci, Rahayu Puji; Iswari, Hanif Rani
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.413

Abstract

This study explores how creative startups in Malang Raya utilize entrepreneurial marketing strategies within the ecosystem of SEZ Singhasari—Indonesia’s first Special Economic Zone focused on digital and creative industries. While traditional marketing frameworks often fail to address the contextual needs of early-stage creative businesses, this research adopts a qualitative thematic approach to understand how collaboration, local value integration, and network-based bootstrapping enhance startup visibility, engagement, and differentiation. Using in-depth interviews with animation startup founders, the study identifies three key strategic patterns: (1) the role of SEZ infrastructure as a catalyst for resource optimization and lean marketing, (2) co-marketing through mutual digital platforms and network-based content creation, and (3) integration of local cultural narratives into branding to create culturally resonant products. These themes are discussed through the lens of entrepreneurial marketing theory, resource advantage theory, and cultural branding. Findings suggest that SEZ Singhasari plays a significant enabling role by facilitating co-created campaigns, shared branding platforms, and cultural legitimacy—allowing bootstrapped startups to compete beyond resource limitations. The study highlights that marketing within creative economies is not only a transactional function but also a social and cultural process, shaped by ecosystemic interdependence. Practical implications are offered for SEZ planners, creative policymakers, and local entrepreneurs seeking to foster sustainable, place-based business strategies.
THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN IMPROVING MANAGERIAL PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT ON NATIONAL STRATEGIC PROJECTS Buwana, Sudibyo Aji Narendra; Suci, Rahayu Puji; Hermawati, Adya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.12141

Abstract

This study aims to test and prove empirically the influence of transformational leadership on managerial performance through organizational commitment to national strategic projects in Kolaka Regency, South East Sulawesi. Theoretically, the results of this research are expected to enrich and complement the body of knowledge in the field of human resource management so that it can be useful for academics and practitioners. This research is explanatory research that examines and explains the research variables in a cross-sectional manner. The quantitative approach is used as the main analytical method, supported by a qualitative approach. The research population is employees who occupy the positions of first-line managers, middle managers, and top managers in the national strategic project area. The research sample consisted of 68 respondents using proportional random sampling and was analyzed using structural equation modeling (partial least squares) (SEM) with SmartPLS software. The results of this study indicate that transformational leadership has no role in improving managerial performance; transformational leadership plays a role in increasing organizational commitment; organizational commitment plays a role in improving managerial performance; and transformational leadership mediated by organizational commitment has no role in improving managerial performance. Keywords: Transformational Leadership, Organizational Commitment, Managerial Performance
Co-Authors . Suwarta Achmad Yusuf Budianto ADHITIA PRATAMA PUTRA Aditya Nugroho Adya Hermawati Agus Purnomo Sidi Ainun, Siti Nur Aloysius Ray Julian Kusdiantoro Amelia Lalompoh Amir Faisol Ana Agutina Ana Sopanah, Ana Andika Ralunan Andriani, Della Anjaningrum, Widiya Dewi Arie Chrisdianto arie chrisdianto Arief Purwanto Arif Subagiyo Aulia, Elcyntha Aura Chaerani Awen Tammah Azis, Santika Abd Briyan Saka Widyatna Buwana, Sudibyo Aji Narendra Charles Yosep Choirul Anam chrisdianto, arie Daiva Permana Della Andriani Dewi Oktavia Putri Dharmayanthi Pri Handini Dharmayanti Pri Handini ERWIN TAHIR exvan fajar bismart Gunarianto Gunarianto Hanif Rani Iswari Heni Pujiastuti I Wayan Purwa Ika Fatma Yulia Winda Jayanti INDAH DEWI NURHAYATI Intyas, Yekti Irfan Fatoni Jimmi Febri Verdiyanata Kartika Dewi S. S. Karyanto, Budi Kirana, Prambayu Candra Klemensia Anul M. Rizki Satria Hutama Marlin Intopiana Mochammad Risky Moerjati Moerjati MOHAMMAD FAROM JUNIARYSAH MUH ASDAR Mukhlis H Mas'ud Mulyono Muryati Muryati Nasharuddin Mas Nasharuddin Mas Nasharuddin Mas Nasharuddin Mas nasharudiin mas Niken Paramita Nova Risdiyanto Ismail Novita, Fira Nurul Fadlilah Ony Devita Sintyasari R.Arif Suharsono RADITYO PUTRO ARSONO Raeny Purnamasari Rahayu, Yekti Intyas Rani Rahmadani Rebeca Rebeca Reynata, Irvan Candra Risky, Mochammad Riza Bahtiar Sulistyan Roni Aldi Setiawan Rubiatul Adawiyah Sarbini Sarbini, Sarbini sidarman sidarman SITI AISAH Siti Aisah Sodik Sodik, Sodik Soedjono Soedjono Sudibyo Aji Narendra Buwana Suhermin Suhermin Suhermin Suhermin Supriyadi, Ana Sopanah Survival Suwarta Suwarta Suwarta Syafruddin Syafruddin Syamsul Bahri Syamsul Bahri TJUTJUK HARDIANTO Triyonowati Triyonowati Ulfi Alifatu Solihah Wahju Wulandari Wahyu Sri Winarni Widiya Rahmawati Widyatna, Briyan Saka Yekti Intyas Rahayu Yekti Intyas Rahayu Yogatama, Ahmad Nizar Zulkifli Zulkifli Zulkifli