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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Inspirasi Pendidikan Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen JURNAL ILMU EKONOMI & SOSIAL IMAGE Sistem : Jurnal Ilmu-Ilmu Teknik Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Socioeconomics and Development Conference on Innovation and Application of Science and Technology (CIASTECH) International Journal of Supply Chain Management Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen dan Bisnis Kreatif JIM (Jurnal Ilmu Manajemen) GUYUB: Journal of Community Engagement Adbis : Jurnal Administrasi dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) TAMWIL: Jurnal Ekonomi Islam Jurnal Cakrawala Ilmiah Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Pusat Publikasi Ilmu Manajemen Master Manajemen TGO Journal of Community Development Jurnal Pengabdian Nasional (JPN) Indonesia Clean and Sustainable Production Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies International Journal of Economics and Management Research
Rahayu Puji Suci
Universitas Widyagama Malang
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Pengaruh Strategi Promosi Melalui Social Media Terhadap Keputusan Peminjaman Kredit Yang Dimoderasi Word Of Mouth Marketing (Studi pada Debitur PT. Bank Rakyat Indonesia Unit Wates Kabupaten Blitar) Nugroho, Aditya; Suci, Rahayu Puji; Zulkifli, Zulkifli
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.3974

Abstract

Abstrak        Penelitian ini memiliki tujuan menarik kesimpulan dalam hubungan yang mendasari pengaruh strategi promosi melalui social nedia terhadap keputusan peminjaman kredit yang dimoderasikan oleh word of mouth marketing. Peneliti telah menetapkan obyek penelitian berupa promosi melalui social media (X), word of mouth marketing (Z), keputusan peminjaman kredit (Y). peneliti juga telah menetapkan subyek penelitian yaitu Debitur PT. Bank Rakyat Indonesia Unit Wates Kabupaten Blitar. Penarikan sample menggunakan metode Non Probability Sampling yang mengacu pada data primer dengan memanfaatkan olahan data menggunakan metode kuantitatif. Penyebaran kuisionair juga telah peneliti lakukan guna menarik data serta informasi yang dibutuhkan dalam penelitian, hingga akhirnya mendapatkan 50 responden yang bersedia membantu jalannya penelitian. Memanfaatkan jenis penelitian terdahulu yang termuat dalam data sekunder dengan tujuan mendapatkan data yang konkrit. Hasil dari penelitian ini ialah 1) promosi berpengaruh terhadap keputusan peminjaman kredit melalui sosial media. 2) promosi dilakukan melalui sosial media sangat berpengaruh terhadap keputusan peminjaman kredit yang dimoderasikan oleh word of mouth marketing. Kata Kunci : word of mouth marketing, strategi promosi, social mediaAbstractThis study aims to draw conclusions in the relationship that underlies the influence of promotional strategies through social media on credit lending decisions moderated by word of mouth marketing. Researchers have determined the object of research in the form of promotion through social media (X), word of mouth marketing (Z), credit lending decisions (Y). the researcher has also determined the research subject, namely the debtor of PT. Bank Rakyat Indonesia Wates Unit Blitar Regency. Sampling using the Non Probability Sampling method which refers to primary data by utilizing processed data using quantitative methods. The researchers also conducted questionnaires to collect the data and information needed in the research, until finally getting 50 respondents who were willing to help with the research. Utilizing the types of previous research contained in secondary data with the aim of obtaining concrete data. The results of this study are 1) promotion has an effect on credit lending decisions through social media. 2) promotions carried out through social media are very influential on credit lending decisions which are moderated by word of mouth marketing.Keywords: word of mouth marketing, promotion strategy, social media
Pengaruh Daya Tarik Iklan terhadap Keputusan Pembelian yang Dimediasi Kesadaran Merek Verdiyanata, Jimmi Febri; Suci, Rahayu Puji; Zulkifli, Zulkifli
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.4024

Abstract

Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh Daya Tarik Iklan terhadap Keputusan pembelian yang dimediasi Kesadaran Merek (studi kasus pada pembeli Sepeda Motor Beat pada Dealer Agung Sejahtera Motor di Kecamatan Lawang Malang). Populasi dalam penelitian ini adalah Berdasarkan member yang pernah terpapar informasi mengenai produk sepeda motor beat di Dealer Agung Sejahtera Motor dan pembeli sepeda motor beat di lokasi Kecamatan Lawang Malang. Teknik pengambilan sampel pada penelitian ini menggunakan Non-Probability Sampling, dan metode pengambilan sampel dalam penelitian ini adalah Purposive Sampling. Responden dalam penelitian ini sebanyak 50 orang. Data diproses melalui software Smart Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa daya tarik iklan yang semakin baik dapat meningkatkan kesadaran merek dan keputusan pembelian pada suatu produk. Kesadaran merek berperan sebagai mediasi atas pengaruh daya Tarik iklan terhadap keputusan pembelian Sepeda motor beat pada Dealer Agung Sejahtera Motor di Kecamatan Lawang Malang.Kata Kunci: Daya Tarik Iklan, Kesadaran Merek, Keputusan Pembelian.AbstractThe purpose of this study was to determine the effect of advertising attractiveness on purchasing decisions mediated by brand awareness (a case study on Beat Motorcycle buyers at the Agung Sejahtera Motor Dealer in Lawang District, Malang). The population in this study is based on members who have been exposed to information about beat motorcycle products at the Agung Sejahtera Motor Dealer and beat motorcycle buyers in the Lawang District of Malang. The sampling technique in this study used Non-Probability Sampling, and the sampling method in this study was purposive sampling. Respondents in this study were 50 people. The data is processed through the Smart Partial Least Square (PLS) software.The results showed that the better the attractiveness of advertising can increase brand awareness and purchase decisions on a product. Brand awareness acts as a mediation for the influence of advertising attractiveness on the purchase decision of beat motorbikes at the Agung Sejahtera Motor Dealer in Lawang District, Malang.Keywords: Advertising Appeal, Brand Awareness, Purchase Decision.
Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai Yang Di Moderasi Iklim Etika Setiawan, Roni Aldi; Suci, Rahayu Puji; Handini, Dharmayanthi Pri
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.4163

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui dampak budaya hierarkis pada pameran perwakilan yang diarahkan oleh lingkungan moral di Bapenda Kota Malang. Responden penelitian ini berjumlah 32 oíang. Strategi pengujian yang digunakan adalah prosedur contoh yang direndam. Berdasarkan informasi kasar yang dikumpulkan dari responden, kemudian ditangani melalui pemrograman: 1) Microsoft Office yang menghasilkan data atau informasi untuk motivasi di balik membedah kualitas responden dan atribut faktor; dan 2) Cerdik Halfway Least Square yang menghasilkan data atau informasi sebagai uji jalan, dan uji faktual parametrik atau uji spekulasi. Itulah hasil yang ditunjukkan: 1)  budaya hierarkis secara total memengaruhi pelaksanaan perwakilan, 2) lingkungan moral secaía signifikan memengaruhi koneksi budaya otoritatif. dengan eksekusi pekerja.Kata Kunci : budaya otoritatif, eksekusi representatif, lingkungan moral. AbstractThis study aims to determine the impact of hierarchical culture on representative exhibitions directed by the moral environment at Bapenda Malang City. The respondents of this study amounted to 32 people. The testing strategy used is the immersion sample procedure. Based on the rough information collected from the respondents, then handled through programming: 1) Microsoft Office which produces data or information for the motivation behind dissecting the respondent's quality and attribute factors; and 2) Cerdik Halfway Least Square which produces data or information as a road test, and parametric factual test or speculation test. These are the results shown: 1) hierarchical culture totally influences the practice of representation, 2) the moral environment significantly influences authoritative cultural connections. with worker execution.Keywords: authoritative culture, representative execution, moral environment.
Pengaruh Karakteristik Pekerjaan Terhadap Stres Kerja erta Implikasihnya Pada Loyalitas Pada Perusahaan Daerah Air Minum Kota Batu Anul, Klemensia; Suci, Rahayu Puji; Soedjono, Soedjono
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.4170

Abstract

AbstrakStudi ini berencana untuk memutuskan dampak dari kualitas pekerjaan terhadap tekanan kerja dan saran keandalannya pada organisasi air minum di Kota Batu. Populasi dalam penelitian ini adalah seluruh pekerja organisasi air minum provinsi di Kota Batu dengan menggunakan sampel sebanyak 74 responden. Teladan sangat penting untuk jumlah dan kualitas yang digerakkan oleh penduduk. Jika populasi lengkapnya di bawah 100 orang, contoh habis-habisan adalah seluruh populasi atau studi registrasi. Jenis informasi yang digunakan adalah informasi opsional yang diperoleh melalui survei. Terlebih lagi, teknik pemeriksaan jalan sebagai penyelidikan informasi khusus. Berdasarkan hasil pengujian tersebut, maka diketahui bahwa variabel kualitas kerja berpengaruh terhadap pengabdian, sedangkan variabel tekanan kerja berpengaruh positif namun tidak masif terhadap keandalan., Oleh karena itu, perusahaan diharapkan dapat lebih mempertimbangkan beban kerja yang akan diberikan kepada pegawainya serta memberikan kesempatan bagi pegawainya untuk mengetahui umpan balik atas pekerjaannya sehingga pegawai tetap bertahan dalam perusahaan.Kata Kunci: karakteristik Pekerjaan, Stres Kerja, Loyalitas AbstractThis study aims to determine the effect of job characteristics on work stress and its implications for loyalty to drinking water companies in Batu City. The population in this study were all employees of the regional drinking water company in Batu City using a sample of 74 respondents. The sample is part of the number and characteristics possessed by the population. if the total population is less than 100 people, then the total sample is the entire population or a census study. The type of data used is secondary data obtained through a questionnaire. And path analysis method as a technical data analysis. Based on the results of the analysis, it was concluded that the job characteristics variable had a positive and significant effect on loyalty, while the work stress variable had a positive but not significant effect on loyalty. feedback on their work so that employees remain in the company.Keywords: Job characteristics, Job Stress, Loyalty
Analisis Pengaruh Kompetensi SDM, Motivasi Berprestasi, dan Peran Moderasi Kecerdasan Adversity terhadap Kinerja Karyawan. Wahyuni, Sari; Suci, Rahayu Puji; Purwanto, Arief
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.6608

Abstract

Penelitian ini bertujuan untuk: 1) Menganalisis dan menjelaskan pengaruh kompetensi sumber daya manusia terhadap kinerja karyawan. 2) Menganalisis dan menjelaskan pengaruh motivasi berprestasi terhadap kinerja karyawan. 3). Menganalisis dan menjelaskan pengaruh kompetensi sumber daya manusia terhadap kecerdasan adversity. 4). Menganalisis dan menjelaskan pengaruh motivasi berprestasi terhadap kecerdasan adversity. 5). Menganalisis dan menjelaskan pengaruh kecerdasan adversity terhadap kinerja karyawan. 6). Menganalisis dan menjelaskan Kecerdasan Adversity memoderasi pengaruh kompetensi SDM terhadap kinerja karyawan. 7). Menganalisis dan menjelaskan Kecerdasan Adversity memoderasi pengaruh motivasi berprestasi terhadap kinerja karyawan. Setting penelitian dilaksanakan di PT. Bank Jatim Cabang Magetan dengan menggunakan 71 pegawai dijadikan responden, kemudian dianalisis menggunakan pendekatan Partial Least Square (PLS) versi 3.2.6. Hasil penelitian menunjukkan bahwa : 1)Terdapat pengaruh positif dan signifikan antara kompetensi SDM terhadap kinerja karyawan. 2). Terdapat pengaruh positif dan signifikan antara motivasi berprestasi terhadap kinerja karyawan. 3). Terdapat pengaruh positif dan yang signifikan antara kompetensi SDM terhadap kecerdasan adversity. 4). Terdapat pengaruh positif namun tidak signifikan antara motivasi berprestasi terhadap kecerdasan adversity. 5). Terdapat pengaruh positif dan signifikan antara kecerdasan adversity terhadap kinerja karyawan. 6). Kecerdasan Adversity tidak memiliki pengaruh moderasi atas hubungan variabel Kompetensi SDM dan Kinerja karyawan. 7). Kecerdasan Adversity tidak memiliki pengaruh moderasi atas hubungan variabel Motivasi Berprestasi dan Kinerja karyawan.
The Role of Job Satisfaction in Mediating the Quality of Work Life Effect on Employee Performance Suci, Rahayu Puji; Mas, Nasharuddin; Risky, Mochammad
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 2 (2022): August - November 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i2.3094

Abstract

This study aims to obtain empirical evidence regarding the role of quality of work life (QWL) in increasing job satisfaction and employee performance, including the ability of job satisfaction to mediate the effect of QWL on employee performance. This study uses a quantitative approach and the method used to analyze data is SEM-PLS. Data are obtained through questionnaires which are distributed to 45 employees of the Regional Development Planning, Research and Development Agency of Batu City. The results show that high quality of work life has an effect on increasing job satisfaction and employee performance. High job satisfaction has an effect on increasing employee performance. In addition, job satisfaction mediates the effect of quality of work life on employee performance, even though the mediating role is partial. The implication of the findings of this research is the importance of the leadership of the Regional Development Planning, Research and Development Agency of Batu City in balancing the interests of the organization and the personal lives of its employees to increase the level of employee satisfaction, so that the performance of employees and the organization is getting better.
The Effect Of Segmentation, Targeting, And Positioning On Consumer Loyalty With Consumer Satisfaction As A Indicator Intervening Variable Jaime Gusmao; Muryati Muryati; Survival Survival; Rahayu Puji Suci; Nasharudin Mas
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.561

Abstract

Research on Segmentation, Targeting, and Positioning (STP) strategies, customer satisfaction, and customer loyalty is still very limited, especially in Timor-Leste. This study aims to analyze the Segmentation, Targeting, and Positioning (STP) strategies implemented by Timor Plaza that affect consumer loyalty, which is mediated by consumer satisfaction. The population in this study were consumers, whose number is not known for certain. The determination of respondents was based on Lemeshow's theory, resulting in a total of 96 respondents. Respondents who will be the research subjects were determined using accidental sampling. The data analysis technique used statistical software; Partial Least Square-Structural Equation Modeling (PLS-SEM). Based on the results of the path analysis, it can be concluded that the segmentation strategy at Timor Plaza Mall is not yet effective because it does not have a significant influence on consumer satisfaction and loyalty. Targeting and positioning strategies are proven to have a positive and significant influence on consumer satisfaction and loyalty. Consumer satisfaction plays an important role in forming loyalty, indicating that a satisfying shopping experience strengthens emotional attachment and consumer behavior. The mediation results indicate the existence of complex dynamics in the mediation of satisfaction: there is no mediation between segmentation and loyalty, there is negative mediation in the relationship between targeting and loyalty, and inconsistent mediation in the relationship between positioning and loyalty, this indicates that direct and indirect influences can move in different directions. This study contributes valuable insights into the effectiveness of STP strategies in the context of Timor-Leste, especially within the retail sector, which has seen limited academic focus.
PERAN PEMAHAMAN GOOD CORPORATE GOVERNANCE DALAM MEMEDIASI PENGARUH BUDAYA ORGANISASI DAN PERILAKU ETIS TERHADAP KINERJA PEGAWAI BANK BPD BALI Anak Agung Istri Diah Jayanti; Rahayu Puji Suci; Nasharuddin Mas
Jurnal Cakrawala Ilmiah Vol. 3 No. 6: Februari 2024
Publisher : Bajang Institute

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Abstract

This research aims to empirically analyze the role of understanding good corporate governance in mediating the influence of organizational culture and ethical behavior on the performance of Bank BPD Bali employees. A quantitative approach is used as a research method based on the philosophy of positivism. The population in this study was all employees, totaling 1,374 employees. The sampling technique used was probability sampling with the technique taken, namely proportionate stratified random sampling with a total of 93 employees as respondents. The data analysis technique used in this research is Partial Least Square-Structural Equation Modeling (PLS-SEM) using smartPLS version 4 software. The research results show that organizational culture is unable to improve employee performance. Organizational culture is able to increase understanding of good corporate governance. Ethical behavior is unable to improve employee performance. Ethical behavior is able to increase understanding of good corporate governance. Understanding good corporate governance can improve employee performance. Understanding good corporate governance plays a role in mediating organizational culture in improving employee performance. Understanding good corporate governance plays a role in mediating ethical behavior in improving employee performance/
PERAN KOMITMEN ORGANISASI DALAM MEMEDIASI PENGARUH KEPEMIMPINAN DAN INTEGRITAS TERHADAP KINERJA PEGAWAI BAPPEDA LITBANG KABUPATEN JEMBRANA I Nengah Tamba; Muryati; Rahayu Puji Suci
Jurnal Cakrawala Ilmiah Vol. 3 No. 6: Februari 2024
Publisher : Bajang Institute

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Abstract

The aim of this research is to analyze the role of organizational commitment in mediating the influence of leadership and integrity on the performance of Bappeda Litbang Jembrana Regency employees. The type of research used in this research is explanatory research with a quantitative approach. The population in this study was all 34 employees. The sample uses nonprobability sampling with a saturated sampling technique (census). The data analysis technique used in this research is Partial Least Square-Structural Equation Modeling (PLS-SEM) using smartPLS version 4 software. The research results show that leadership plays a role in improving employee performance. Leadership plays a role in increasing organizational commitment. Integrity plays a role in improving employee performance. Integrity plays a role in increasing organizational commitment. Organizational commitment plays a role in improving employee performance. Organizational commitment plays a role in mediating leadership in improving employee performance. Organizational commitment plays a role in mediating integrity in improving employee performance.
PENGARUH KARAKTERISTIK INDIVIDU DAN ETOS KERJA TERHADAP KOMITMEN ORGANISASIONAL SERTA IMPLIKASINYA PADA KINERJA PEGAWAI (Studi pada Puskesmas Singosari Kabupaten Malang) Nur Rasuna Intan; Rahayu Puji Suci; Dharmayanti PH
Jurnal Cakrawala Ilmiah Vol. 3 No. 11: Juli 2024
Publisher : Bajang Institute

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Abstract

The aim of this research is to obtain empirical evidence about the influence of individual characteristics and work ethic on employee performance, both directly and through the mediation of organizational commitment. This type of research is quantitative with the SEM-SmartPLS method. Data was obtained through a questionnaire distributed to 44 employees of the Singosari Community Health Center, Malang Regency. The sample is determined by census or saturated sample. Empirical evidence shows that individual characteristics and work ethic have a significant effect on organizational commitment, but on employee performance, individual characteristics do not have a significant effect. The mediating role of organizational commitment is significant, both for the influence of individual characteristics on employee performance and the influence of work ethic on the performance of employees at the Singosari Health Center, Malang Regency
Co-Authors . Suwarta Achmad Yusuf Budianto Adawiyah, Rubiatul ADHITIA PRATAMA PUTRA Aditya Nugroho Adya Hermawati Agus Purnomo Sidi Ainun, Siti Nur Aloysius Ray Julian Kusdiantoro Amelia Lalompoh Amir Faisol Ana Agutina Ana Sopanah, Ana Anak Agung Istri Diah Jayanti Andika Ralunan Andriani, Della Anjaningrum, Widiya Dewi Anul, Klemensia Arie Chrisdianto arie chrisdianto Arief Purwanto Arif Subagiyo Aulia, Elcyntha Aura Chaerani Aurelia Jedina Awen Tammah Azis, Santika Abd Briyan Saka Widyatna Buwana, Sudibyo Aji Narendra Cahyawisesa Sri Rama Atmaja Choirul Anam chrisdianto, arie Daiva Permana Della Andriani Dewi Oktavia Putri Dharmayanti PH Dharmayanti Pri Handini ERWIN TAHIR exvan fajar bismart Gunarianto Gunarianto Handini, Dharmayanthi Pri Hanif Rani Iswari Heni Pujiastuti I Nengah Tamba I Wayan Purwa Ika Fatma Yulia Winda Jayanti INDAH DEWI NURHAYATI Intyas, Yekti Irfan Fatoni Jaime Gusmao Kartika Dewi S. S. Karyanto, Budi Khairul Khairul, Khairul Kirana, Prambayu Candra M. Rizki Satria Hutama Marlin Intopiana Mochammad Risky Moerjati Moerjati MOHAMMAD FAROM JUNIARYSAH MUH ASDAR Mukhlis H Mas'ud Mulyono Muryati Muryati Muryati Nasharuddin Mas Nasharuddin Mas Nasharuddin Mas Nasharuddin Mas nasharudiin mas Nasharudin Mas Niken Paramita Nova Risdiyanto Ismail Novita, Fira Nur Rasuna Intan Nurul Fadlilah Ony Devita Sintyasari R.Arif Suharsono RADITYO PUTRO ARSONO Raeny Purnamasari Rahayu, Yekti Intyas Rani Rahmadani Rebeca Rebeca Reynata, Irvan Candra Risky, Mochammad Riza Bahtiar Sulistyan Ruhmawati Sarbini Sarbini, Sarbini Sari Wahyuni Setiawan, Roni Aldi sidarman sidarman SITI AISAH Siti Aisah Sodik Sodik, Sodik Soedjono Soedjono Soedjono Soedjono Sudibyo Aji Narendra Buwana Suhermin, Suhermin Supriyadi, Ana Sopanah Survival survival survival Suwarta Suwarta Suwarta Suwarta Syafruddin Syafruddin Syamsul Bahri Syamsul Bahri Tantrianingrum, Trisnurini TJUTJUK HARDIANTO Triyonowati Triyonowati Ulfi Alifatu Solihah Verdiyanata, Jimmi Febri Wahju Wulandari Wahyu Sri Winarni Widiya Rahmawati Widyatna, Briyan Saka Yekti Intyas Rahayu Yekti Intyas Rahayu Yogatama, Ahmad Nizar Yosep, Charles Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli