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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Inspirasi Pendidikan Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen JURNAL ILMU EKONOMI & SOSIAL IMAGE Sistem : Jurnal Ilmu-Ilmu Teknik Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Socioeconomics and Development Conference on Innovation and Application of Science and Technology (CIASTECH) International Journal of Supply Chain Management Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen dan Bisnis Kreatif JIM (Jurnal Ilmu Manajemen) GUYUB: Journal of Community Engagement Adbis : Jurnal Administrasi dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) TAMWIL: Jurnal Ekonomi Islam Jurnal Cakrawala Ilmiah Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Pusat Publikasi Ilmu Manajemen Master Manajemen TGO Journal of Community Development Jurnal Pengabdian Nasional (JPN) Indonesia Clean and Sustainable Production Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies International Journal of Economics and Management Research
Rahayu Puji Suci
Universitas Widyagama Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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The Effect of Product Availability and Pricing on Customer Loyalty mediated by Purchase Decision Aulia, Elcyntha; Suci, Rahayu Puji; Intyas, Yekti; Iswari, Hanif Rani
Clean and Sustainable Production Vol. 2 No. 1 (2024): January - June
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2024.003

Abstract

The approach in this research is in the form of quantitative descriptive research. This research uses primary and secondary data. The sample consisted of 45 egg resellers at UD. Sari Laut Blitar City using nonprobability sampling techniques. The research results show that: (1) Good product availability cannot increase customer loyalty (2) Good pricing cannot increase customer loyalty, (3) Good product availability can increase purchasing decisions (4) Good pricing can increase purchasing decisions, (5) Purchasing decisions made by egg resellers at UD. Sari Laut can increase customer Loyalty, (6) Purchasing decisions do not have a mediator role in the relationship between product availability and customer loyalty, (7) Increased purchasing decisions act as a mediator in the influence of pricing on customer loyalty.
THE COLLABORATIVE BUSINESS INCUBATION MODEL AND ITS IMPACT ON CREATIVE INDUSTRIES INNOVATION IN EAST JAVA, INDONESIA Anjaningrum, Widiya Dewi; Sidi, Agus Purnomo; Yogatama, Ahmad Nizar; Hermawati, Adya; Suci, Rahayu Puji
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i1.1373

Abstract

Creative industries must innovate in this digital era to face the rapidly changing business environment and fierce competition. This study explored the collaborative business incubation model by stakeholders in the creative economy sector and its impact on tenant innovation. The innovations emphasized in this study are product innovation and marketing innovation. A total of 190 creative entrepreneurs in East Java have been researched using a set of questionnaires and produced quantitative data, which is then analyzed statistically through PLS analysis. The study results show that business incubation mentors significantly affect product innovation, not marketing innovation. On the other hand, the business incubation method significantly affects marketing innovation but not product innovation. Meanwhile, the business incubation curriculum significantly affects both product and marketing innovation. Further research is expected to analyze the type of mentor and the right business incubation method for tenants to significantly impact product and marketing innovation.
Ekonomi Kreatif Berbasis Limbah Kayu pada PT Kasih Jaya Sejahtera Malang Sopanah, Ana; Ismail, Nova Risdiyanto; Suci, Rahayu Puji; Sulistyan, Riza Bahtiar
GUYUB: Journal of Community Engagement Vol 5, No 4 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i4.9545

Abstract

The purpose of this activity is to improve the skills of participants, especially housewives, in processing wood waste into products with sales value, while empowering them economically and socially. The methods used include three main stages: planning, implementation, and evaluation. In the planning stage, training needs are identified, materials are prepared, and tools and materials are procured. Implementation is carried out through the delivery of theoretical materials and direct practice, where participants are trained to process wood waste into products such as plaques and wall decorations. Evaluation is carried out qualitatively through interviews and open questionnaires to understand the experiences and perceptions of participants. The results show that the majority of participants felt that this training was very useful, although there were suggestions to extend the duration of the practical sessions. Participants also showed good abilities in producing creative products that have the potential to provide additional income. The implications of this activity are an increase in skills and economic opportunities for participants, as well as a positive contribution to the environment through the utilization of wood waste. This training also shows that a practice-based approach is very effective in developing new skills in the creative economy sector.
Pengaruh Iklim Organisasi terhadap Kepuasan Kerja yang Dimediasi Komitmen Organisasional Arif Subagiyo; Rahayu Puji Suci; Yekti Intyas Rahayu
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i4.541

Abstract

The purpose of this study was to determine the effect of organizational climate on job satisfaction with organizational commitment as a mediating variable (study on UD Sehati Kecap Koki Dolar employees in Tulungagung). The population in this study were all employees and employees who worked at UD Sehati Kecap Koki Dolar in Tulungagung. The sampling method in this study uses the census technique or saturated sample because the population is not too large, namely 60 respondents. Data is processed through Smart Partial Least Square (PLS) software. The results showed that a better organizational climate can increase job satisfaction and organizational commitment. Meanwhile, stronger organizational commitment is also proven to affect job satisfaction. Organizational commitment acts as a mediator of the effect of organizational climate on employee job satisfaction at UD Sehati Kecap Koki Dolar in Tulungagung.
Pengaruh Citra Merek dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Yang Dimediasi Kepercayaan Konsumen Ulfi Alifatu Solihah; Rahayu Puji Suci; Yekti Intyas Rahayu; Hanif Rani Iswari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3072

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital citra merek dan electronic word of mouth terhadap keputusan pembelian yang dimediasi kepercayaan konsumen pada konsumen Mie Gaga pengguna media sosial Twitter/X. Populasi dalam penelitian ini adalah konsumen Mie Gaga yang menggunakan media sosial Twitter/X. Sampel sebanyak 97 responden diambil menggunakan metode non-probability sampling dengan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner. Analisis data menggunakan software SmartPLS Versi 3. Hasil penelitian ini menunjukan bahwa: 1) Citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian; 2) e-WOM berpengaruh positif dan signifikan terhadap keputusan pembelian; 3) Citra merek berpengaruh positif dan signifikan terhadap kepercayaan konsumen; 4) e-WOM berpengaruh positif dan signifikan terhadap kepercayaan konsumen; 5) Kepercayaan konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian; 6) Kepercayaan konsumen mampu memediasi hubungan antara citra merek dengan keputusan pembelian; dan 7) Kepercayaan konsumen mampu memediasi hubungan antara e-WOM dengan keputusan pembelian.
PENGARUH KUALITAS LAYANAN DAN MEDIA IKLAN INSTAGRAM TERHADAP KEPUTUSAN PELANGGAN PADA EXTEND MEMBERSHIP FITNESS YANG DIMODERASI VARIABEL WORD OF MOUTH (Studi pada Evolution Fitness di Kota Malang) Reynata, Irvan Candra; Suci, Rahayu Puji; Zulkifli
Conference on Innovation and Application of Science and Technology (CIASTECH) Vol. 7 No. 1 (2024): CIASTECH 2024 Potensi dan Dampak Artificial Intelligence (AI) di Era Society 5.
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/ciastech.v7i1.6922

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas layanan dan media iklan Instagram terhadap keputusan pelanggan dalam memperpanjang keanggotaan fitness (extend membership), yang dimoderasi oleh variabel Word of Mouth (WOM), dengan mempertimbangkan peran kualitas layanan dan digital marketing. Penelitian ini dilakukan dengan menggunakan pendekatan kuantitatif melalui survei kepada pelanggan fitness yang aktif menggunakan media sosial, khususnya Instagram, untuk mendapatkan informasi terkait layanan dan promosi. Hasil penelitian menunjukkan bahwa kualitas layanan memiliki pengaruh positif yang signifikan terhadap keputusan pelanggan dalam memperpanjang keanggotaan fitness, sementara media iklan Instagram terbukti efektif dalam mempengaruhi keputusan tersebut melalui peningkatan keterlibatan pelanggan. Selain itu, variabel WOM ditemukan dapat memoderasi hubungan antara kualitas layanan dan keputusan pelanggan, sehingga pelanggan cenderung lebih termotivasi untuk memperpanjang keanggotaan jika mereka mendengar rekomendasi positif dari sesama pengguna. Digital marketing, khususnya melalui media sosial seperti Instagram, memainkan peran penting dalam memperkuat pengaruh tersebut dengan meningkatkan visibilitas dan komunikasi antara fitness center dan pelanggan. Implikasi dari temuan ini adalah pentingnya pengelolaan kualitas layanan yang baik, serta penggunaan media iklan yang tepat dan pemanfaatan WOM dalam strategi pemasaran digital untuk meningkatkan keputusan pelanggan dalam mempertahankan keanggotaan fitness.
The Effect of Price and Service Quality on Repeat Purchases and Implications for Customer Loyalty Aloysius Ray Julian Kusdiantoro; Rahayu Puji Suci; Survival
Journal of Management Research and Studies Vol. 2 No. 1: January - June (2024)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study attempts to test a model developed to explain the effect of price and service quality on repeat purchases and its implications on customer loyalty at PT. Global Jet Express. The research method used is descriptive quantitative with the population of all consumers who have used the services of PT. Global Jet Express and sample determination in this study based on the opinion of Ferdinand (2006) suggest that the sample size depends on the number of indicators used in all variables multiplied by 5 to 10. The sample obtained amounted to 90 with the characteristics of consumers who at least made two purchases. The analytical techniques in this study used descriptive and inferential statistical analysis techniques. The results showed that the appropriate price could not increase customer loyalty. Good service quality cannot increase customer loyalty. An appropriate price can increase repeat purchases. Good quality service can increase repeat purchases. Repurchases can increase customer loyalty. Appropriate pricing can affect customer loyalty mediated by repeat purchases. Good service quality can affect customer loyalty mediated by repeat purchases.
Bibliometric Analysis and Visualization of Bootstrapping Strategy Articles by Indonesian Authors Suci, Rahayu Puji; Iswari, Hanif Rani; Purwanto, Arief; Sodik, Sodik; Kirana, Prambayu Candra; Ainun, Siti Nur
Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.316

Abstract

This research aims to analyze bibliometric characteristics and trends of crowdfunding bootstrapping strategy articles indexed by Indonesian authors. Information was extracted from the Google Scholar database. The study employed bootstrapping and its variations as search terms, with Indonesian author affiliations considered. Simple statistical techniques were applied, and VOS Viewer software was utilized for bibliometric analysis. In this study, patterns of keyword co-occurrence, document citations, citation relationships, and bibliographic coupling were visualized. The results indicate that the main trend in current startup research is the adoption of bootstrapping strategy, particularly network-based bootstrapping, due to its ability to support startup growth without relying on external funding but rather on a network.
Diving Into Gen Z's Eco-Friendly Business Visions and Entrepreneurial Journeys in Metropolitan Malang Kirana, Prambayu Candra; Suci, Rahayu Puji; Purwanto, Arief; Supriyadi, Ana Sopanah
Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.317

Abstract

In today's evolving business realm, sustainable entrepreneurship is paramount, especially in terms of social and environmental accountability. This study explores eco-friendly business visions and entrepreneurial paths among Generation Z in Malang's vibrant Metropolitan Area. Through descriptive analysis, it navigates the aspirations and journeys of young entrepreneurs towards sustainability. Utilizing questionnaire data from 250 participants, the research offers an overview of how education on Sustainable Development Goals (SDGs) and familiarity with the Green Economy intersect with Generation Z's entrepreneurial spirit in Malang. By uncovering significant correlations between SDGs education, Green Economy knowledge, and entrepreneurial intentions, the study provides compelling insights. It also examines the catalytic effects of information technology infrastructure and local government support. Advocating for integrating sustainability principles into education and economic policies, the paper stresses collaborative efforts among businesses, academia, and government entities. Furthermore, it underscores equitable access to technology and the crucial role of local government in nurturing socially and environmentally conscious businesses. Lastly, the paper calls for further research to evaluate the efficacy of SDGs education in equipping Generation Z with entrepreneurial skills for the future.
Network-Based Entrepreneurial Marketing Through Strategic Collaboration With Sez Singhasari: a Case Study of Animation Startups in Malang Raya Suci, Rahayu Puji; Iswari, Hanif Rani
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.413

Abstract

This study explores how creative startups in Malang Raya utilize entrepreneurial marketing strategies within the ecosystem of SEZ Singhasari—Indonesia’s first Special Economic Zone focused on digital and creative industries. While traditional marketing frameworks often fail to address the contextual needs of early-stage creative businesses, this research adopts a qualitative thematic approach to understand how collaboration, local value integration, and network-based bootstrapping enhance startup visibility, engagement, and differentiation. Using in-depth interviews with animation startup founders, the study identifies three key strategic patterns: (1) the role of SEZ infrastructure as a catalyst for resource optimization and lean marketing, (2) co-marketing through mutual digital platforms and network-based content creation, and (3) integration of local cultural narratives into branding to create culturally resonant products. These themes are discussed through the lens of entrepreneurial marketing theory, resource advantage theory, and cultural branding. Findings suggest that SEZ Singhasari plays a significant enabling role by facilitating co-created campaigns, shared branding platforms, and cultural legitimacy—allowing bootstrapped startups to compete beyond resource limitations. The study highlights that marketing within creative economies is not only a transactional function but also a social and cultural process, shaped by ecosystemic interdependence. Practical implications are offered for SEZ planners, creative policymakers, and local entrepreneurs seeking to foster sustainable, place-based business strategies.
Co-Authors . Suwarta Achmad Yusuf Budianto Adawiyah, Rubiatul ADHITIA PRATAMA PUTRA Aditya Nugroho Adya Hermawati Agus Purnomo Sidi Ainun, Siti Nur Aloysius Ray Julian Kusdiantoro Amelia Lalompoh Amir Faisol Ana Agutina Ana Sopanah, Ana Anak Agung Istri Diah Jayanti Andika Ralunan Andriani, Della Anjaningrum, Widiya Dewi Anul, Klemensia Arie Chrisdianto arie chrisdianto Arief Purwanto Arif Subagiyo Aulia, Elcyntha Aura Chaerani Awen Tammah Azis, Santika Abd Briyan Saka Widyatna Buwana, Sudibyo Aji Narendra Choirul Anam chrisdianto, arie Daiva Permana Della Andriani Dewi Oktavia Putri Dharmayanti PH Dharmayanti Pri Handini ERWIN TAHIR exvan fajar bismart Gunarianto Gunarianto Handini, Dharmayanthi Pri Hanif Rani Iswari Heni Pujiastuti I Nengah Tamba I Wayan Purwa Ika Fatma Yulia Winda Jayanti INDAH DEWI NURHAYATI Intyas, Yekti Irfan Fatoni Jaime Gusmao Kartika Dewi S. S. Karyanto, Budi Khairul Khairul, Khairul Kirana, Prambayu Candra M. Rizki Satria Hutama Marlin Intopiana Mochammad Risky Moerjati Moerjati MOHAMMAD FAROM JUNIARYSAH MUH ASDAR Mukhlis H Mas'ud Mulyono Muryati Muryati Muryati Nasharuddin Mas Nasharuddin Mas Nasharuddin Mas Nasharuddin Mas nasharudiin mas Nasharudin Mas Niken Paramita Nova Risdiyanto Ismail Novita, Fira Nur Rasuna Intan Nurul Fadlilah Ony Devita Sintyasari R.Arif Suharsono RADITYO PUTRO ARSONO Raeny Purnamasari Rahayu, Yekti Intyas Rani Rahmadani Rebeca Rebeca Reynata, Irvan Candra Risky, Mochammad Riza Bahtiar Sulistyan Sarbini Sarbini, Sarbini Sari Wahyuni Setiawan, Roni Aldi sidarman sidarman SITI AISAH Siti Aisah Sodik Sodik, Sodik Soedjono Soedjono Soedjono Soedjono Sudibyo Aji Narendra Buwana Suhermin Suhermin Suhermin Suhermin Supriyadi, Ana Sopanah Survival survival survival Suwarta Suwarta Suwarta Syafruddin Syafruddin Syamsul Bahri Syamsul Bahri Tantrianingrum, Trisnurini TJUTJUK HARDIANTO Triyonowati Triyonowati Ulfi Alifatu Solihah Verdiyanata, Jimmi Febri Wahju Wulandari Wahyu Sri Winarni Widiya Rahmawati Widyatna, Briyan Saka Yekti Intyas Rahayu Yekti Intyas Rahayu Yogatama, Ahmad Nizar Yosep, Charles Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli