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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Inspirasi Pendidikan Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen JURNAL ILMU EKONOMI & SOSIAL IMAGE Sistem : Jurnal Ilmu-Ilmu Teknik Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Socioeconomics and Development Conference on Innovation and Application of Science and Technology (CIASTECH) International Journal of Supply Chain Management Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen dan Bisnis Kreatif JIM (Jurnal Ilmu Manajemen) GUYUB: Journal of Community Engagement Adbis : Jurnal Administrasi dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) TAMWIL: Jurnal Ekonomi Islam Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Pusat Publikasi Ilmu Manajemen Master Manajemen TGO Journal of Community Development Jurnal Pengabdian Nasional (JPN) Indonesia Clean and Sustainable Production Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies
Rahayu Puji Suci
Universitas Widyagama Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation Other

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The Role of Job Satisfaction in Mediating the Quality of Work Life Effect on Employee Performance Suci, Rahayu Puji; Mas, Nasharuddin; Risky, Mochammad
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 2 (2022): August - November 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i2.3094

Abstract

This study aims to obtain empirical evidence regarding the role of quality of work life (QWL) in increasing job satisfaction and employee performance, including the ability of job satisfaction to mediate the effect of QWL on employee performance. This study uses a quantitative approach and the method used to analyze data is SEM-PLS. Data are obtained through questionnaires which are distributed to 45 employees of the Regional Development Planning, Research and Development Agency of Batu City. The results show that high quality of work life has an effect on increasing job satisfaction and employee performance. High job satisfaction has an effect on increasing employee performance. In addition, job satisfaction mediates the effect of quality of work life on employee performance, even though the mediating role is partial. The implication of the findings of this research is the importance of the leadership of the Regional Development Planning, Research and Development Agency of Batu City in balancing the interests of the organization and the personal lives of its employees to increase the level of employee satisfaction, so that the performance of employees and the organization is getting better.
Mengungkap Peran Minat Beli: Mediasi antara Citra Merek dan Viral Marketing dalam Mendorong Keputusan Pembelian Azis, Santika Abd; Suci, Rahayu Puji; Zulkifli, Zulkifli; Iswari, Hanif Rani
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.022

Abstract

This research discusses the decline in purchasing decisions at Deliwafa Store Malang Branch in the last few months, as an indication of changes in consumer purchasing behavior which can have an impact on overall business performance. The focus of the research is the influence of brand image and viral marketing on purchasing interest, as well as the implications for purchasing decisions. The research method used is quantitative with explanatory research type, using smart partial least squares (PLS) for data analysis. The research results show that brand image does not have a positive and significant influence on purchasing decisions, while viral marketing and purchase interest have a positive and significant influence on purchasing decisions. This highlights the important role of viral marketing and purchase intention in influencing consumer purchasing decisions, and suggests that brand image may not be the only determining factor in the purchasing process.
ANALISIS KAWASAN INDUSTRI PASCA PANEN HASIL BUMI SUMBAWA BARAT Sarbini, Sarbini; Suci, Rahayu Puji
SISTEM Jurnal Ilmu Ilmu Teknik Vol 20 No 1 (2024)
Publisher : Fakultas Teknik Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/sistem.v20i1.280

Abstract

Kawasan industri turunan smelter memiliki dampak pemasukan bagi pemerintah pusat dan pemerintah daerah namun tidak berdampak luas pada masyarakat luas di P sumbawa dan Nusa Tenggara Barat. Nusa Tenggara memiliki beberapa hasil bumi yang melimpah dan masih dapat dikembangkan lagi. Dengan menfaatkan sarana prasaran jalan, pelabuhan, listrik dan air untuk Kawasan industri smelter dapat lebih efesien dimanfaatkan oleh Kawasan Industri Pasca Panen. Industri pasca panen dibutuhkan dan dirasakan dampak secara langsung pada petani dan masyarakat luas. Dari peluang mengelola pasca panen hasil bumi NTB dapat menarik investasi estimasinya sebesar 127.642.500 USD atau senilai 2, 04 trilyun rupiah. ( kurs 16.000/usd) dan kesempatan kerja sebesar 1297 pekerja. Lahan yang disarankan agar efesien didekat Pelabuhan Lalar dengan luas lahan minimal 38 ha.
Pengaruh Brand Ambassador dan Brand Awareness Terhadap Keputusan Pembelian yang Dimoderasi Brand Image (Studi Pada Konsumen Le Minerale di Toko Indomaret Soekarno Hatta Kota Malang) Rani Rahmadani; Rahayu Puji Suci; Zulkifli Zulkifli
MASMAN Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.506

Abstract

This study aims to empirically test the influence of brand ambassadors and brand awareness on purchasing decisions moderated by brand image on Le Minerale consumers at Indomaret Soekarno Hatta, Malang City. This study uses a quantitative method with a descriptive approach. Primary data was obtained from 98 respondents. Data analysis used path analysis with the help of SPSS and Smartt-PLS software version 3. The results of this study indicate that (1) brand ambassadors do not influence purchasing decisions: (2) brand awareness influences purchasing decisions (3) brand image does not play a role in moderating the relationship between brand ambassadors and purchasing decisions: (4) brand image does not play a role in moderating the relationship between brand ambassadors and purchasing decisions.
Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian yang Dimoderasi Oleh Penerapan E-Commerce ( Studi Kasus Pada UMKM Mak Epa Frozen Food Di Kota Malang ) Novita, Fira; Suci, Rahayu Puji; Rahayu, Yekti Intyas
Jurnal Manajemen dan Bisnis Kreatif Vol 9 No 2 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v9i2.6232

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran terhadap keputusan pembelian konsumen UMKM Mak Epa Frozen Kota Malang, dengan penerapan e-commerce sebagai moderasi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan kausal. Data primer diperoleh dari 100 responden yang merupakan konsumen UMKM Mak Epa Frozen Kota Malang. Analisis data menggunakan regresi linier berganda dengan bantuan software Smart-Pls 4. Hasil penelitian menunjukkan bahwa: (1) terdapat pengaruh positif dan signifikan antara strategi pemasaran terhadap keputusan pembelian konsumen; (2) terdapat pengaruh positif dan signifikan antara penerapan e-commerce terhadap keputusan pembelian konsumen; dan(3) penerapan e-commerce tidak dapat memoderasi pengaruh strategi pemasaran terhadap keputusan pembelian konsumen.
Strong Women to Strengthen Rural Creative Economy Sopanah, Ana; Bahri, Syamsul; Nurhayati, Indah Dewi; Fatoni, Irfan; Suci, Rahayu Puji
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.008

Abstract

The mentoring and socialization activities in Jombok Village, Ngantang District, Malang Regency, aim to empower village women in developing the local creative economy. The main objective of this program is to improve women's skills and knowledge in production, marketing, and business management, so that they can optimize local potential and improve their family's welfare. The methods used include planning, implementation, and evaluation. This activity is carried out through workshops, practical training, and focus group discussions, with a participatory approach that actively involves participants. The results of the activity show that participants have significantly improved their skills, especially in digital marketing and small business management. The implementation of this activity has succeeded in encouraging several participants to apply new marketing strategies, which has an impact on increasing sales of their products. Important findings from this activity are the identification of the need for further training and access to better business capital, as well as the importance of infrastructure and technology support for the sustainability of creative businesses.
The Effect of Product Availability and Pricing on Customer Loyalty mediated by Purchase Decision Aulia, Elcyntha; Suci, Rahayu Puji; Intyas, Yekti; Iswari, Hanif Rani
Clean and Sustainable Production Vol. 2 No. 1 (2024): January - June
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2024.003

Abstract

The approach in this research is in the form of quantitative descriptive research. This research uses primary and secondary data. The sample consisted of 45 egg resellers at UD. Sari Laut Blitar City using nonprobability sampling techniques. The research results show that: (1) Good product availability cannot increase customer loyalty (2) Good pricing cannot increase customer loyalty, (3) Good product availability can increase purchasing decisions (4) Good pricing can increase purchasing decisions, (5) Purchasing decisions made by egg resellers at UD. Sari Laut can increase customer Loyalty, (6) Purchasing decisions do not have a mediator role in the relationship between product availability and customer loyalty, (7) Increased purchasing decisions act as a mediator in the influence of pricing on customer loyalty.
THE COLLABORATIVE BUSINESS INCUBATION MODEL AND ITS IMPACT ON CREATIVE INDUSTRIES INNOVATION IN EAST JAVA, INDONESIA Anjaningrum, Widiya Dewi; Sidi, Agus Purnomo; Yogatama, Ahmad Nizar; Hermawati, Adya; Suci, Rahayu Puji
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i1.1373

Abstract

Creative industries must innovate in this digital era to face the rapidly changing business environment and fierce competition. This study explored the collaborative business incubation model by stakeholders in the creative economy sector and its impact on tenant innovation. The innovations emphasized in this study are product innovation and marketing innovation. A total of 190 creative entrepreneurs in East Java have been researched using a set of questionnaires and produced quantitative data, which is then analyzed statistically through PLS analysis. The study results show that business incubation mentors significantly affect product innovation, not marketing innovation. On the other hand, the business incubation method significantly affects marketing innovation but not product innovation. Meanwhile, the business incubation curriculum significantly affects both product and marketing innovation. Further research is expected to analyze the type of mentor and the right business incubation method for tenants to significantly impact product and marketing innovation.
Ekonomi Kreatif Berbasis Limbah Kayu pada PT Kasih Jaya Sejahtera Malang Sopanah, Ana; Ismail, Nova Risdiyanto; Suci, Rahayu Puji; Sulistyan, Riza Bahtiar
GUYUB: Journal of Community Engagement Vol 5, No 4 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i4.9545

Abstract

The purpose of this activity is to improve the skills of participants, especially housewives, in processing wood waste into products with sales value, while empowering them economically and socially. The methods used include three main stages: planning, implementation, and evaluation. In the planning stage, training needs are identified, materials are prepared, and tools and materials are procured. Implementation is carried out through the delivery of theoretical materials and direct practice, where participants are trained to process wood waste into products such as plaques and wall decorations. Evaluation is carried out qualitatively through interviews and open questionnaires to understand the experiences and perceptions of participants. The results show that the majority of participants felt that this training was very useful, although there were suggestions to extend the duration of the practical sessions. Participants also showed good abilities in producing creative products that have the potential to provide additional income. The implications of this activity are an increase in skills and economic opportunities for participants, as well as a positive contribution to the environment through the utilization of wood waste. This training also shows that a practice-based approach is very effective in developing new skills in the creative economy sector.
Pengaruh Iklim Organisasi terhadap Kepuasan Kerja yang Dimediasi Komitmen Organisasional Arif Subagiyo; Rahayu Puji Suci; Yekti Intyas Rahayu
Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i4.541

Abstract

The purpose of this study was to determine the effect of organizational climate on job satisfaction with organizational commitment as a mediating variable (study on UD Sehati Kecap Koki Dolar employees in Tulungagung). The population in this study were all employees and employees who worked at UD Sehati Kecap Koki Dolar in Tulungagung. The sampling method in this study uses the census technique or saturated sample because the population is not too large, namely 60 respondents. Data is processed through Smart Partial Least Square (PLS) software. The results showed that a better organizational climate can increase job satisfaction and organizational commitment. Meanwhile, stronger organizational commitment is also proven to affect job satisfaction. Organizational commitment acts as a mediator of the effect of organizational climate on employee job satisfaction at UD Sehati Kecap Koki Dolar in Tulungagung.
Co-Authors . Suwarta Achmad Yusuf Budianto ADHITIA PRATAMA PUTRA Aditya Nugroho Adya Hermawati Agus Purnomo Sidi Ainun, Siti Nur Aloysius Ray Julian Kusdiantoro Amelia Lalompoh Amir Faisol Ana Agutina Ana Sopanah, Ana Andika Ralunan Andriani, Della Anjaningrum, Widiya Dewi Arie Chrisdianto arie chrisdianto Arief Purwanto Arif Subagiyo Aulia, Elcyntha Aura Chaerani Awen Tammah Azis, Santika Abd Briyan Saka Widyatna Buwana, Sudibyo Aji Narendra Charles Yosep Choirul Anam chrisdianto, arie Daiva Permana Della Andriani Dewi Oktavia Putri Dharmayanthi Pri Handini Dharmayanti Pri Handini ERWIN TAHIR exvan fajar bismart Gunarianto Gunarianto Hanif Rani Iswari Heni Pujiastuti I Wayan Purwa Ika Fatma Yulia Winda Jayanti INDAH DEWI NURHAYATI Intyas, Yekti Irfan Fatoni Jimmi Febri Verdiyanata Kartika Dewi S. S. Karyanto, Budi Kirana, Prambayu Candra Klemensia Anul M. Rizki Satria Hutama Marlin Intopiana Mochammad Risky Moerjati Moerjati MOHAMMAD FAROM JUNIARYSAH MUH ASDAR Mukhlis H Mas'ud Mulyono Muryati Muryati Nasharuddin Mas Nasharuddin Mas Nasharuddin Mas Nasharuddin Mas nasharudiin mas Niken Paramita Nova Risdiyanto Ismail Novita, Fira Nurul Fadlilah Ony Devita Sintyasari R.Arif Suharsono RADITYO PUTRO ARSONO Raeny Purnamasari Rahayu, Yekti Intyas Rani Rahmadani Rebeca Rebeca Reynata, Irvan Candra Risky, Mochammad Riza Bahtiar Sulistyan Roni Aldi Setiawan Rubiatul Adawiyah Sarbini Sarbini, Sarbini sidarman sidarman SITI AISAH Siti Aisah Sodik Sodik, Sodik Soedjono Soedjono Sudibyo Aji Narendra Buwana Suhermin Suhermin Suhermin Suhermin Supriyadi, Ana Sopanah Survival Suwarta Suwarta Suwarta Syafruddin Syafruddin Syamsul Bahri Syamsul Bahri TJUTJUK HARDIANTO Triyonowati Triyonowati Ulfi Alifatu Solihah Wahju Wulandari Wahyu Sri Winarni Widiya Rahmawati Widyatna, Briyan Saka Yekti Intyas Rahayu Yekti Intyas Rahayu Yogatama, Ahmad Nizar Zulkifli Zulkifli Zulkifli