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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Inspirasi Pendidikan Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen JURNAL ILMU EKONOMI & SOSIAL IMAGE Sistem : Jurnal Ilmu-Ilmu Teknik Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Socioeconomics and Development Conference on Innovation and Application of Science and Technology (CIASTECH) International Journal of Supply Chain Management Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen dan Bisnis Kreatif JIM (Jurnal Ilmu Manajemen) GUYUB: Journal of Community Engagement Adbis : Jurnal Administrasi dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) TAMWIL: Jurnal Ekonomi Islam Jurnal Cakrawala Ilmiah Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Pusat Publikasi Ilmu Manajemen Master Manajemen TGO Journal of Community Development Jurnal Pengabdian Nasional (JPN) Indonesia Clean and Sustainable Production Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies International Journal of Economics and Management Research
Rahayu Puji Suci
Universitas Widyagama Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Analisis dampak strategi leader member exchange terhadap organizational citizenship behavior yang dimediasi kepuasan kerja Rahayu Puji Suci; Nasharuddin Mas; Arie Chrisdianto
INOVASI Vol 17, No 3 (2021): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v17i3.9600

Abstract

Tujuan penelitian adalah untuk mendapatkan bukti empiris kemampuan leader member exchange dalam mendorong peningkatan kepuasan kerja maupun terhadap OCB. Selain itu, untuk menemukan kekuatan mediasi kepuasan kerja. Jenis penelitian adalah penelitian kuantitatif, dan metode yang digunakan adalah SEM-PLS. Data diperoleh melalui kuesioner yang dibagikan kepada 90 Pegawai Badan Keuangan Daerah Kota Batu.  Bukti empiris yang diperoleh adalah  leader member exchange yang semakin tinggi mampu mendorong peningkatan kepuasan kerja, tetapi tidak mampu terhadap OCB. Selain itu, kepuasan kerja mampu berperan sebagai mediasi yang kuat atas pengaruh LMX terhadap OCB. Temuan ini didukung oleh statistik deskriptif ketiga variabel penelitian yang mendapatkan tanggapan responden rata-rata tinggi, yang didukung oleh atasan membela pegawai asal jujur dalam indikator loyalty, pekerjaan sesuai keinginan dalam indikator kepuasan terhadap pekerjaan, dan memberikan saran kreatif rekan sekerja dalam indikator altruism.
Pendampingan Strategi Digital Marketing Sebagai Upaya Meningkatkan Daya Tarik Wisata Kampung Gerabah Penanggungan Niken Paramita; Rahayu Puji Suci; Syamsul Bahri; Daiva Permana; Aura Chaerani; Widiya Rahmawati
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i1.630

Abstract

This research aims to accompany and develop digital marketing strategies as an effort to increase the tourist attraction of Pananggungan Pottery Village in Malang. Research methods include field observations to analyze conditions, potential and challenges in the village, interviews with various parties including local communities, pottery craftsmen, village administrators, tourists and related stakeholders, as well as FGDs to obtain input and suggestions regarding tourism development strategies. These results are the basis for developing development strategy recommendations, which are then complemented by digital marketing training assistance for the community and tourism actors. By implementing a targeted digital marketing strategy, this research seeks to strengthen the existence of Pananggungan Pottery Village as an attractive and sustainable tourist destination. The methods used in this research involve a series of qualitative approaches, including field observations, interviews with key stakeholders, and FGDs. Field observations provide a comprehensive picture of village conditions, while interviews provide an opportunity to hear the voices of various stakeholders. FGDs were held to gather ideas and further input from stakeholders. Recommendations for tourism development strategies are strengthened by accompanying digital marketing training as a concrete step in implementing the proposed solutions.
THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN IMPROVING MANAGERIAL PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT ON NATIONAL STRATEGIC PROJECTS Sudibyo Aji Narendra Buwana; Rahayu Puji Suci; Adya Hermawati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.12141

Abstract

This study aims to test and prove empirically the influence of transformational leadership on managerial performance through organizational commitment to national strategic projects in Kolaka Regency, South East Sulawesi. Theoretically, the results of this research are expected to enrich and complement the body of knowledge in the field of human resource management so that it can be useful for academics and practitioners. This research is explanatory research that examines and explains the research variables in a cross-sectional manner. The quantitative approach is used as the main analytical method, supported by a qualitative approach. The research population is employees who occupy the positions of first-line managers, middle managers, and top managers in the national strategic project area. The research sample consisted of 68 respondents using proportional random sampling and was analyzed using structural equation modeling (partial least squares) (SEM) with SmartPLS software. The results of this study indicate that transformational leadership has no role in improving managerial performance; transformational leadership plays a role in increasing organizational commitment; organizational commitment plays a role in improving managerial performance; and transformational leadership mediated by organizational commitment has no role in improving managerial performance. Keywords: Transformational Leadership, Organizational Commitment, Managerial Performance
Mengungkap Peran Minat Beli: Mediasi antara Citra Merek dan Viral Marketing dalam Mendorong Keputusan Pembelian Azis, Santika Abd; Suci, Rahayu Puji; Zulkifli, Zulkifli; Iswari, Hanif Rani
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.022

Abstract

This research discusses the decline in purchasing decisions at Deliwafa Store Malang Branch in the last few months, as an indication of changes in consumer purchasing behavior which can have an impact on overall business performance. The focus of the research is the influence of brand image and viral marketing on purchasing interest, as well as the implications for purchasing decisions. The research method used is quantitative with explanatory research type, using smart partial least squares (PLS) for data analysis. The research results show that brand image does not have a positive and significant influence on purchasing decisions, while viral marketing and purchase interest have a positive and significant influence on purchasing decisions. This highlights the important role of viral marketing and purchase intention in influencing consumer purchasing decisions, and suggests that brand image may not be the only determining factor in the purchasing process.
ANALISIS KAWASAN INDUSTRI PASCA PANEN HASIL BUMI SUMBAWA BARAT Sarbini, Sarbini; Suci, Rahayu Puji
SISTEM Jurnal Ilmu Ilmu Teknik Vol 20 No 1 (2024)
Publisher : Fakultas Teknik Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/sistem.v20i1.280

Abstract

Kawasan industri turunan smelter memiliki dampak pemasukan bagi pemerintah pusat dan pemerintah daerah namun tidak berdampak luas pada masyarakat luas di P sumbawa dan Nusa Tenggara Barat. Nusa Tenggara memiliki beberapa hasil bumi yang melimpah dan masih dapat dikembangkan lagi. Dengan menfaatkan sarana prasaran jalan, pelabuhan, listrik dan air untuk Kawasan industri smelter dapat lebih efesien dimanfaatkan oleh Kawasan Industri Pasca Panen. Industri pasca panen dibutuhkan dan dirasakan dampak secara langsung pada petani dan masyarakat luas. Dari peluang mengelola pasca panen hasil bumi NTB dapat menarik investasi estimasinya sebesar 127.642.500 USD atau senilai 2, 04 trilyun rupiah. ( kurs 16.000/usd) dan kesempatan kerja sebesar 1297 pekerja. Lahan yang disarankan agar efesien didekat Pelabuhan Lalar dengan luas lahan minimal 38 ha.
Pengaruh Brand Ambassador dan Brand Awareness Terhadap Keputusan Pembelian yang Dimoderasi Brand Image (Studi Pada Konsumen Le Minerale di Toko Indomaret Soekarno Hatta Kota Malang) Rani Rahmadani; Rahayu Puji Suci; Zulkifli Zulkifli
Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.506

Abstract

This study aims to empirically test the influence of brand ambassadors and brand awareness on purchasing decisions moderated by brand image on Le Minerale consumers at Indomaret Soekarno Hatta, Malang City. This study uses a quantitative method with a descriptive approach. Primary data was obtained from 98 respondents. Data analysis used path analysis with the help of SPSS and Smartt-PLS software version 3. The results of this study indicate that (1) brand ambassadors do not influence purchasing decisions: (2) brand awareness influences purchasing decisions (3) brand image does not play a role in moderating the relationship between brand ambassadors and purchasing decisions: (4) brand image does not play a role in moderating the relationship between brand ambassadors and purchasing decisions.
Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian yang Dimoderasi Oleh Penerapan E-Commerce ( Studi Kasus Pada UMKM Mak Epa Frozen Food Di Kota Malang ) Novita, Fira; Suci, Rahayu Puji; Rahayu, Yekti Intyas
Jurnal Manajemen dan Bisnis Kreatif Vol 9 No 2 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v9i2.6232

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran terhadap keputusan pembelian konsumen UMKM Mak Epa Frozen Kota Malang, dengan penerapan e-commerce sebagai moderasi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan kausal. Data primer diperoleh dari 100 responden yang merupakan konsumen UMKM Mak Epa Frozen Kota Malang. Analisis data menggunakan regresi linier berganda dengan bantuan software Smart-Pls 4. Hasil penelitian menunjukkan bahwa: (1) terdapat pengaruh positif dan signifikan antara strategi pemasaran terhadap keputusan pembelian konsumen; (2) terdapat pengaruh positif dan signifikan antara penerapan e-commerce terhadap keputusan pembelian konsumen; dan(3) penerapan e-commerce tidak dapat memoderasi pengaruh strategi pemasaran terhadap keputusan pembelian konsumen.
Strong Women to Strengthen Rural Creative Economy Sopanah, Ana; Bahri, Syamsul; Nurhayati, Indah Dewi; Fatoni, Irfan; Suci, Rahayu Puji
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.008

Abstract

The mentoring and socialization activities in Jombok Village, Ngantang District, Malang Regency, aim to empower village women in developing the local creative economy. The main objective of this program is to improve women's skills and knowledge in production, marketing, and business management, so that they can optimize local potential and improve their family's welfare. The methods used include planning, implementation, and evaluation. This activity is carried out through workshops, practical training, and focus group discussions, with a participatory approach that actively involves participants. The results of the activity show that participants have significantly improved their skills, especially in digital marketing and small business management. The implementation of this activity has succeeded in encouraging several participants to apply new marketing strategies, which has an impact on increasing sales of their products. Important findings from this activity are the identification of the need for further training and access to better business capital, as well as the importance of infrastructure and technology support for the sustainability of creative businesses.
The Effect of Product Availability and Pricing on Customer Loyalty mediated by Purchase Decision Aulia, Elcyntha; Suci, Rahayu Puji; Intyas, Yekti; Iswari, Hanif Rani
Clean and Sustainable Production Vol. 2 No. 1 (2024): January - June
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2024.003

Abstract

The approach in this research is in the form of quantitative descriptive research. This research uses primary and secondary data. The sample consisted of 45 egg resellers at UD. Sari Laut Blitar City using nonprobability sampling techniques. The research results show that: (1) Good product availability cannot increase customer loyalty (2) Good pricing cannot increase customer loyalty, (3) Good product availability can increase purchasing decisions (4) Good pricing can increase purchasing decisions, (5) Purchasing decisions made by egg resellers at UD. Sari Laut can increase customer Loyalty, (6) Purchasing decisions do not have a mediator role in the relationship between product availability and customer loyalty, (7) Increased purchasing decisions act as a mediator in the influence of pricing on customer loyalty.
THE COLLABORATIVE BUSINESS INCUBATION MODEL AND ITS IMPACT ON CREATIVE INDUSTRIES INNOVATION IN EAST JAVA, INDONESIA Anjaningrum, Widiya Dewi; Sidi, Agus Purnomo; Yogatama, Ahmad Nizar; Hermawati, Adya; Suci, Rahayu Puji
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i1.1373

Abstract

Creative industries must innovate in this digital era to face the rapidly changing business environment and fierce competition. This study explored the collaborative business incubation model by stakeholders in the creative economy sector and its impact on tenant innovation. The innovations emphasized in this study are product innovation and marketing innovation. A total of 190 creative entrepreneurs in East Java have been researched using a set of questionnaires and produced quantitative data, which is then analyzed statistically through PLS analysis. The study results show that business incubation mentors significantly affect product innovation, not marketing innovation. On the other hand, the business incubation method significantly affects marketing innovation but not product innovation. Meanwhile, the business incubation curriculum significantly affects both product and marketing innovation. Further research is expected to analyze the type of mentor and the right business incubation method for tenants to significantly impact product and marketing innovation.
Co-Authors . Suwarta Achmad Yusuf Budianto Adawiyah, Rubiatul ADHITIA PRATAMA PUTRA Aditya Nugroho Adya Hermawati Agus Purnomo Sidi Ainun, Siti Nur Aloysius Ray Julian Kusdiantoro Amelia Lalompoh Amir Faisol Ana Agutina Ana Sopanah, Ana Anak Agung Istri Diah Jayanti Andika Ralunan Andriani, Della Anjaningrum, Widiya Dewi Anul, Klemensia Arie Chrisdianto arie chrisdianto Arief Purwanto Arif Subagiyo Aulia, Elcyntha Aura Chaerani Aurelia Jedina Awen Tammah Azis, Santika Abd Briyan Saka Widyatna Buwana, Sudibyo Aji Narendra Cahyawisesa Sri Rama Atmaja Choirul Anam chrisdianto, arie Daiva Permana Della Andriani Dewi Oktavia Putri Dharmayanti PH Dharmayanti Pri Handini ERWIN TAHIR exvan fajar bismart Gunarianto Gunarianto Handini, Dharmayanthi Pri Hanif Rani Iswari Heni Pujiastuti I Nengah Tamba I Wayan Purwa Ika Fatma Yulia Winda Jayanti INDAH DEWI NURHAYATI Intyas, Yekti Irfan Fatoni Jaime Gusmao Kartika Dewi S. S. Karyanto, Budi Khairul Khairul, Khairul Kirana, Prambayu Candra M. Rizki Satria Hutama Marlin Intopiana Mochammad Risky Moerjati Moerjati MOHAMMAD FAROM JUNIARYSAH MUH ASDAR Mukhlis H Mas'ud Mulyono Muryati Muryati Muryati Nasharuddin Mas Nasharuddin Mas Nasharuddin Mas Nasharuddin Mas nasharudiin mas Nasharudin Mas Niken Paramita Nova Risdiyanto Ismail Novita, Fira Nur Rasuna Intan Nurul Fadlilah Ony Devita Sintyasari R.Arif Suharsono RADITYO PUTRO ARSONO Raeny Purnamasari Rahayu, Yekti Intyas Rani Rahmadani Rebeca Rebeca Reynata, Irvan Candra Risky, Mochammad Riza Bahtiar Sulistyan Ruhmawati Sarbini Sarbini, Sarbini Sari Wahyuni Setiawan, Roni Aldi sidarman sidarman SITI AISAH Siti Aisah Sodik Sodik, Sodik Soedjono Soedjono Soedjono Soedjono Sudibyo Aji Narendra Buwana Suhermin, Suhermin Supriyadi, Ana Sopanah Survival survival survival Suwarta Suwarta Suwarta Suwarta Syafruddin Syafruddin Syamsul Bahri Syamsul Bahri Tantrianingrum, Trisnurini TJUTJUK HARDIANTO Triyonowati Triyonowati Ulfi Alifatu Solihah Verdiyanata, Jimmi Febri Wahju Wulandari Wahyu Sri Winarni Widiya Rahmawati Widyatna, Briyan Saka Yekti Intyas Rahayu Yekti Intyas Rahayu Yogatama, Ahmad Nizar Yosep, Charles Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli