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All Journal Jurnal Manajemen Pendidikan: Jurnal Ilmiah Administrasi, Manajemen dan Kepemimpinan Pendidikan Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Sekolah Dasar: Kajian Teori dan Praktik Pendidikan International Research Based Education Journal Jurnal Administrasi dan Manajemen Pendidikan International Journal of Community Service Learning JAMP : Jurnal Administrasi dan Manajemen Pendidikan Indonesian Values and Character Education Journal Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran JES-MAT (Jurnal Edukasi dan Sains Matematika) International Journal of Education and Social Science (IJESS) Jurnal Penjaminan Mutu Kelola: Jurnal Manajemen Pendidikan Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Proceedings Series of Educational Studies Journal of Ekonomics, Finance, and Management Studies
Sunarni
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : El-Mal: Jurnal Kajian Ekonomi

 1 
Evaluasi Peran Economic Value Added (EVA) Sebagai Penilaian Kinerja Manajemen Perusahaan dalam Era Bisnis Kontemporer Rizal R. Manullang; Ruki Ambar Arum; Sunarni; Rani Suryani; Yanti Budiasih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.5018

Abstract

This study aims to initiate the role of Economic Value Added (EVA) as an assessment of corporate management performance in the contemporary business era. The approach method used in this study is a literature study to assess the effectiveness of Economic Value Added (EVA). In addition, this study also provides practical suggestions for the application of Economic Value Added (EVA) and aims to deepen the understanding of corporate management performance assessment. The findings in this study indicate that Economic Value Added (EVA) offers a comprehensive approach by considering cost capital, providing a more accurate picture of the increase in company value. However, the use of Economic Value Added (EVA) also requires strong analytical skills and access to complete data, and must be combined with other evaluation methods to provide a holistic understanding of company performance.
Strategi Pemasaran Digital untuk UMKM di Era Digital Ainil Mardiah; Sunarni; Nia Rifanda Putri; Mohammad Gifari Sono; Johni Eka Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5791

Abstract

In this modern era, the development of the industrial and business world is growing rapidly. This causes business owners to have to compete with tight competition. One of the problems that makes the competitiveness of MSMEs still low is the limited ability of business actors in marketing. The research method used in the Digital Marketing Strategy study for MSMEs in the Digital Era is a qualitative method. This research was conducted through a series of qualitative interviews with MSME actors. The results of the study show that MSME actors who implement digital marketing get higher sales. Therefore, digital marketing strategies can be an effective solution for MSMEs in increasing their sales. In addition, this article also states that marketing strategies in the digital era are not only aimed at achieving sales targets, but also to increase awareness and branding of the business itself.
Co-Authors Ainil Mardiah Ali Imron Ali Imron Alma Bethris Kusvitaningrum Anisa Kurnia Lestari Annisa Paquita RF Argadinata, Hasan Asep Sunandar Athalla Nauval Bhayangkara Bako, Rahab M. Burhanuddin Burhanuddin Dedi Prestiadi Della Nadhia Agustina Desi Eri Kusumaningrum Dita Andriani Djum Djum Noor Benty Firda Dwi Pratiwi Hallatu, Trinovianto G.R Ibrahim Bafadal Ilham Mayudho Imron Arifin Indria Pramesti, Fauziah Ivylentine Datu Palittin Johni Eka Putra Juharyanto Juharyanto Linda Afriani Maisyaroh Maulana Amirul Adha Maulidya, Alifia Arif Mohammad Gifari Sono Mutmainnah Nabila Shofana Nainggolan, Herrio Tekdi Ni Nyoman Rediani, Nia Rifanda Putri Nurul Mustabsyiroh Nurul Ulfatin Primi Rohimi R. Manullang, Rizal Raden Bambang Sumarsono Raharja, Reza Mauldy Rani Suryani Retnaningtyas, Hanova Rani E. Ridwan Ali Rosa Safianti Rosida Kerin Meirani Ruki Ambar Arum Sasi Maulina Silvi Diah Savitri Silvia Annabila Sultoni Sultoni suparni SUTRISNO Wajihatul Aniqoh Yanti Budiasih Yus Witdarko, Yus Yusuf Sobri, Ahmad