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All Journal Jurnal Ilmu Manajemen MediaTor: Jurnal Komunikasi Mediator Jurnal KALAM Jurnal Administrasi Bisnis MetaKom : Jurnal Kajian Komunikasi Journal of Governance AdBispreneur Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan Jurnal Mantik Enrichment : Journal of Management Jurnal Perspektif Bisnis Golden Ratio of Human Resource Management Jurnal Ilmu Manajemen KOLONI Journal of Business Management and Economic Development Jurnal Kompetitif Bisnis
Arif Sugiono
Universitas Lampung
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Green Marketing Strategi Green Marketing: Upaya UMKM Memasuki Pasar Internasional Putra, Bagus Rifky Wahyu; Sugiono, Arif; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 2 No. 1 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research aims to examine the implementation of strategies in entering the international market. It adopts a descriptive qualitative research approach and employs interactive data analysis. The research focuses on the implementation of strategies (programs, budgets, and procedures) in the steps taken by SMEs to enter the international market (segmentation process, marketing research process, and criteria for selecting strategies). The findings indicate that Kahut Sigerbori as SMEs has achieved success in implementing key strategies (programs, budgets, and procedures) that integrate environmental aspects, particularly focusing on green products, environmentally responsive pricing, educational promotion, waste management, and adapting production to meet international consumer demands. This reflects a strong commitment to sustainability and innovation to enter and sustain in the global market. Recommendations for future research include the utilization of different theories orthe enrichment of other aspects for sustainable research, as well as employing different research methods to provide a broader perspective.
PENGARUH ADVERTISING, SALES PROMOTION, DAN PUBLIC RELATIONS TERHADAP CONSUMER LOYALTY DIERA DIGITALISASI Deswita Sari; Sari, Deswita; Sugiono, Arif; Subagja, Ghia
Jurnal Administrasi Bisnis Vol. 19 No. 1 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i1.7145.25-41

Abstract

This study aims to determine how much influence advertising, sales promotion and public relations on consumer loyalty in purchasing products at CV. Jaya Bakery in Bandar Lampung. The independent variables used in this study are Advertising (X1), Sales Promotion (X2), Public Relations (X3) as well as Consumer Loyalty as the dependent variable. This type of research explanatory research with a quantitative paradigm. The population in this study are consumers who are followers Instagram CV. Jaya Bakery, the data was obtained from a questionnaire using a scale likert which is spread through google form to instagram social media via direct message. The sample in this study amounted to 391 respondents who were taken using the technique incidental sampling. The data in this study were analyzed using multiple linear regression analysis with the SPSS 29.0 tool. The results of this study indicate that variable advertising partially no significant effect on consumer loyalty, variable sales promotion partially significant effect on consumer loyalty, variable public relations partially significant effect on consumer loyalty. While the results are simultaneously variable advertising, sales promotion and public relations significant effect on consumer loyalty with value R Square of 52.7%. 
PENGEMBANGAN EKOSISTEM INDUSTRI KREATIF KULINER DENGAN MENGGUNAKAN HELIX MODEL (Kajian Sub Sektor Kuliner di Kota Bandar Lampung) Umi Lestari; Arif Sugiono; Jeni Wulandari
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i4.410

Abstract

The purpose of the study was to describe the role of collaboration between actors in the development of the culinary creative industry in Bandar Lampung City. The problem is the lack of optimal cooperation between the actors involved. The theory uses General System Theory and Helix Model. This type of research is descriptive, qualitative approach. Data were collected through: interviews, observations and literature. Determination of informants with the purposive sampling. Data analysis by means of: data condensation, data verification and drawing conclusions. Data validation using source triangulation. From the research, it can be seen: (1) The development of the creative industry of Bandar Lampung City has involved academics, government, community, business, and mass media (2) Field findings are that academic actors have not developed optimally and (3) Cooperation between existing Penta helix model actors in Bandar Lampung City, from the results of the research, there has not been a collaboration synergy. Research recommendations: It is hoped that in the future the Government as a policy maker should maintain the business ecosystem through the preparation of long-term policy designs and programs and the next researcher is advised to take a research focus with a different locus or do a comparison with the same focus. Keywords: Collaboration, Ecosystem, Helix Model, Creative Industry, Culinary
Co-Authors Adistya, Diang Ahmad Riza Faizal Amira Faradhina Pranantya ANDI WIJAYA Andi Windah Aprilia, Hani Damayanti Assyifa Salsabila Bartoven Vivit Nurdin Bunayya, Riana Pratiwi Damayanti, Riska Alisia Deswita Sari Dharmawan, Reggy Dian Fordian Dila Komala Sari dyang adistya Fenny Saptiani Florentina Ratih Wulandari Hani Damayanti Aprilia Hidayat, Mansur Ida Nurhaida Ida Nurhaida Jeni Wulandari Jimly Majidi Asaif Karyawati, Ni Putu Lukman Samboteng & Rulinawaty Kasmad Mansur Hidayat Marcelina, Theodora Stephany May Roni Mega, Sri Wulan Mulyadi Mulyadi Mulyadi Mulyadi Nihaya, Luluk Nina Yudha Aryanti Nina Yudha Aryanti Nugeraha, Prasetya Prasetya Nugeraha Prasetya Nugeraha Prima Mulyasari Agustina Putra, Bagus Rifky Wahyu Riana Pratiwi Bunayya Salsabila, Assyifa Saptiani, Winda Sari, Deswita Subagja, Ghia Suprayogi, Rahmat Taufik Ismail Tina Kartika Tontowi Jauhari Umi Lestari Utami, Athiya Aradhana Yana, Komang Niko