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Arif Sugiono
Universitas Lampung
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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STRATEGI BISNIS COFFEE SHOP PASCA PANDEMI COVID-19 (STUDI PADA ADIKSI COFFEE PURNAWIRAWAN DI BANDAR LAMPUNG) Damayanti, Riska Alisia; Sugiono, Arif; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

After the Covid-19 pandemic, many business actors, one of which was a coffee shop, went bankrupt due to the outbreak. The coffee shop business which is quite well-known in Bandar Lampung, namely Adiksi Coffee. In the midst of the booming coffee shops experiencing bankruptcy, Adiksi Coffee opened a new branch, so this study aims to explain the corporate strategy as well as the business and functional strategy implemented by Adiksi Coffee after the Covid-19 pandemic. This research was conducted using a descriptive method through a qualitative approach. The strategy for determining informants was by purposive sampling. The informants of this study were the managers and employees of Addiction Coffee. Based on the results of the study, it can be described that Adiksi Coffee in maintaining its business uses a corporate strategy as well as a business strategy, namely a growth strategy by carrying out market penetration and market development and the functional strategy used is a marketing strategy by carrying out a promotion strategy, an operating strategy by carrying out differentiation or differentiating , and human resource strategy by implementing company SOPs.
PENGARUH STRATEGI BRANDING DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Kosumen Mister Geprek 3 Unila di Bandar Lampung): PENGARUH STRATEGI BRANDING DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Kosumen Mister Geprek 3 Unila di Bandar Lampung) Yana, Komang Niko; Sugiono, Arif; Saptiani, Winda
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This study aims to determine the influence of branding strategy and customer satisfaction on customer loyalty in purchasing products at Mister Geprek 3 Unila in Bandar Lampung. The independent variables used in this study are Branding Strategy (X1), Customer Satisfaction (X2), and Customer Loyalty (X3). The type of this research is explanatory with a quantitative approach. The population in this study were customers of Mister Geprek 3 Unila. The data were obtained from a questionnaire using a Likert scale, which was distributed by Google Form to WhatsApp social media by the WhatsApp group and personal chat. The sample in this study amounted to 385 respondents who were taken using a purposive sampling technique. The data in this study were analyzed using multiple linear regression analysis with the SPSS 29.0 tool. The results of this study indicate that branding strategy and customer satisfaction simultaneously have a significant effect on customer loyalty at Mister Geprek 3 Unila in Bandar Lampung, with R Square value of 0.666, or 66.6%. While the parsially results show that branding strategy and customer satisfaction variables have a significant influence on customer loyalty, Mister Geprek 3 Unila in Bandar Lampung.
Strategi Green Marketing Strategi Green Marketing: Upaya UMKM Memasuki Pasar Internasional Putra, Bagus Rifky Wahyu; Sugiono, Arif; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 2 No. 1 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This research aims to examine the implementation of strategies in entering the international market. It adopts a descriptive qualitative research approach and employs interactive data analysis. The research focuses on the implementation of strategies (programs, budgets, and procedures) in the steps taken by SMEs to enter the international market (segmentation process, marketing research process, and criteria for selecting strategies). The findings indicate that Kahut Sigerbori as SMEs has achieved success in implementing key strategies (programs, budgets, and procedures) that integrate environmental aspects, particularly focusing on green products, environmentally responsive pricing, educational promotion, waste management, and adapting production to meet international consumer demands. This reflects a strong commitment to sustainability and innovation to enter and sustain in the global market. Recommendations for future research include the utilization of different theories orthe enrichment of other aspects for sustainable research, as well as employing different research methods to provide a broader perspective.
PENGARUH ADVERTISING, SALES PROMOTION, DAN PUBLIC RELATIONS TERHADAP CONSUMER LOYALTY DIERA DIGITALISASI Deswita Sari; Sari, Deswita; Sugiono, Arif; Subagja, Ghia
Jurnal Administrasi Bisnis Vol. 19 No. 1 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i1.7145.25-41

Abstract

This study aims to determine how much influence advertising, sales promotion and public relations on consumer loyalty in purchasing products at CV. Jaya Bakery in Bandar Lampung. The independent variables used in this study are Advertising (X1), Sales Promotion (X2), Public Relations (X3) as well as Consumer Loyalty as the dependent variable. This type of research explanatory research with a quantitative paradigm. The population in this study are consumers who are followers Instagram CV. Jaya Bakery, the data was obtained from a questionnaire using a scale likert which is spread through google form to instagram social media via direct message. The sample in this study amounted to 391 respondents who were taken using the technique incidental sampling. The data in this study were analyzed using multiple linear regression analysis with the SPSS 29.0 tool. The results of this study indicate that variable advertising partially no significant effect on consumer loyalty, variable sales promotion partially significant effect on consumer loyalty, variable public relations partially significant effect on consumer loyalty. While the results are simultaneously variable advertising, sales promotion and public relations significant effect on consumer loyalty with value R Square of 52.7%. 
Co-Authors Adistya, Diang Ahmad Riza Faizal Amira Faradhina Pranantya ANDI WIJAYA Andi Windah Aprilia, Hani Damayanti Assyifa Salsabila Bartoven Vivit Nurdin Bunayya, Riana Pratiwi Damayanti, Riska Alisia Deswita Sari Dharmawan, Reggy Dian Fordian Dila Komala Sari dyang adistya Fenny Saptiani Florentina Ratih Wulandari Hani Damayanti Aprilia Hidayat, Mansur Ida Nurhaida Ida Nurhaida Jeni Wulandari Jimly Majidi Asaif Karyawati, Ni Putu Lukman Samboteng & Rulinawaty Kasmad Mansur Hidayat Marcelina, Theodora Stephany May Roni Mega, Sri Wulan Mulyadi Mulyadi Mulyadi Mulyadi Nihaya, Luluk Nina Yudha Aryanti Nina Yudha Aryanti Nugeraha, Prasetya Prasetya Nugeraha Prasetya Nugeraha Prima Mulyasari Agustina Putra, Bagus Rifky Wahyu Riana Pratiwi Bunayya Salsabila, Assyifa Saptiani, Winda Sari, Deswita Subagja, Ghia Suprayogi, Rahmat Taufik Ismail Tina Kartika Tontowi Jauhari Umi Lestari Umi Lestari Utami, Athiya Aradhana Yana, Komang Niko