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All Journal Jurnal Ilmu Manajemen MediaTor: Jurnal Komunikasi Mediator Jurnal KALAM Jurnal Administrasi Bisnis MetaKom : Jurnal Kajian Komunikasi Journal of Governance AdBispreneur Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan Jurnal Mantik Enrichment : Journal of Management Jurnal Perspektif Bisnis Golden Ratio of Human Resource Management Jurnal Ilmu Manajemen KOLONI Journal of Business Management and Economic Development Bulletin of Social Studies and Community Development Jurnal Kompetitif Bisnis
Arif Sugiono
Universitas Lampung
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH ADVERTISING, SALES PROMOTION, DAN PUBLIC RELATIONS TERHADAP CONSUMER LOYALTY DIERA DIGITALISASI Deswita Sari; Sari, Deswita; Sugiono, Arif; Subagja, Ghia
Jurnal Administrasi Bisnis Vol. 19 No. 1 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i1.7145.25-41

Abstract

This study aims to determine how much influence advertising, sales promotion and public relations on consumer loyalty in purchasing products at CV. Jaya Bakery in Bandar Lampung. The independent variables used in this study are Advertising (X1), Sales Promotion (X2), Public Relations (X3) as well as Consumer Loyalty as the dependent variable. This type of research explanatory research with a quantitative paradigm. The population in this study are consumers who are followers Instagram CV. Jaya Bakery, the data was obtained from a questionnaire using a scale likert which is spread through google form to instagram social media via direct message. The sample in this study amounted to 391 respondents who were taken using the technique incidental sampling. The data in this study were analyzed using multiple linear regression analysis with the SPSS 29.0 tool. The results of this study indicate that variable advertising partially no significant effect on consumer loyalty, variable sales promotion partially significant effect on consumer loyalty, variable public relations partially significant effect on consumer loyalty. While the results are simultaneously variable advertising, sales promotion and public relations significant effect on consumer loyalty with value R Square of 52.7%. 
PENGEMBANGAN EKOSISTEM INDUSTRI KREATIF KULINER DENGAN MENGGUNAKAN HELIX MODEL (Kajian Sub Sektor Kuliner di Kota Bandar Lampung) Lestari, Umi; Sugiono, Arif; Wulandari, Jeni
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i4.410

Abstract

The purpose of the study was to describe the role of collaboration between actors in the development of the culinary creative industry in Bandar Lampung City. The problem is the lack of optimal cooperation between the actors involved. The theory uses General System Theory and Helix Model. This type of research is descriptive, qualitative approach. Data were collected through: interviews, observations and literature. Determination of informants with the purposive sampling. Data analysis by means of: data condensation, data verification and drawing conclusions. Data validation using source triangulation. From the research, it can be seen: (1) The development of the creative industry of Bandar Lampung City has involved academics, government, community, business, and mass media (2) Field findings are that academic actors have not developed optimally and (3) Cooperation between existing Penta helix model actors in Bandar Lampung City, from the results of the research, there has not been a collaboration synergy. Research recommendations: It is hoped that in the future the Government as a policy maker should maintain the business ecosystem through the preparation of long-term policy designs and programs and the next researcher is advised to take a research focus with a different locus or do a comparison with the same focus. Keywords: Collaboration, Ecosystem, Helix Model, Creative Industry, Culinary
The Influence of Digital Marketing, Online Customer Reviews, and Place On Purchasing Decisions: Mie Gacoan Consumer Survey in Bandar Lampung Utami, Athiya Aradhana; Sugiono, Arif; Roni, May
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1503

Abstract

This study aims to analyze the influence of digital marketing, online customer reviews, and place on consumer purchasing decisions of Mie Gacoan in Bandar Lampung with a quantitative approach and explanatory research method. Data were collected through questionnaires using accidental sampling techniques and analyzed statistically descriptively through PLS-SEM using SmartPLS 4.0 software and MS Excel. Data analysis includes outer model tests, inner models, and hypothesis tests. The results of the study indicate that the three variables, namely digital marketing, online customer reviews, and place, significantly affect the consumer purchasing decisions of Mie Gacoan in Bandar Lampung. Then simultaneously, digital marketing, online customer reviews, and place significantly affect on consumer purchasing decisions of Mie Gacoan in Bandar Lampung.
Modern Islam, Politics, and the Making of Religious Commodification Among Female Members of Majelis Taklim Circle in Bandar Lampung, Indonesia Mulyadi, Mulyadi; Jauhari, Tontowi; Hidayat, Mansur; Sugiono, Arif
KALAM Vol 14 No 2 (2020)
Publisher : Faculty of Ushuluddin and Religious Study, Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/klm.v14i2.5606

Abstract

Despite the common belief in society about the declining fate of religion in time of modernity, everyday behaviors of religious societies have shown that religion has been increasingly commodified for political purposes. This article aims to study the ways in which modernity has enabled the dynamic use of religious commodification in political sectors.  Its main question is how political leaders have used religious doctrines, values, and symbols for gaining their electoral supports. Data of this research is collected through surveys among female Muslim members of Islamic learning circles (majelis taklim) in Bandar Lampung, the biggest city in the province of Lampung, where religious learning circles have increasingly flourished in the last few years. This research finds out ample evidence showing the significant influences of modernization and commodification of religion in determining political behaviors of the female members of Islamic learning circles. Modernization in the context of this research is defined as knowledge, urbanization, increased income, technological progress, social norms, social interaction, social institutions, and  commodification of religion is identified as the acts of making religious teachings and activities as a commodity, empirically manifested in the form of transforming social relations into economic relations (relation oriented for economic interests, materialization of a thing spiritual).
Evaluating Public Service Performance in Food Safety Certification: The Role of Human Resource Competence, Information Technology, and Process Transparency at BBPOM Bandar Lampung, Indonesia Mega, Sri Wulan; Sugiono, Arif; Wijaya, Andi
Golden Ratio of Human Resource Management Vol. 5 No. 2 (2025): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v5i2.1423

Abstract

This study aims to evaluate the simultaneous influence of human resource competence, the utilization of information technology, and process transparency on public service performance, particularly in the certification of Good Processed Food Production Methods (CPPOB) at the Food and Drug Supervisory Agency (BBPOM) in Bandar Lampung, Indonesia. Responding to increasing public demands for food safety and the complexity of certification services, this research investigates how administrative and technological factors shape institutional performance. A quantitative approach was employed, involving 275 respondents who had accessed CPPOB certification services. Multiple linear regression analysis was conducted to measure the effect of each independent variable. The findings reveal that all three variables significantly influence public service performance, with human resource competence contributing the most (β = 0.313), followed by information technology (β = 0.152) and process transparency (β = 0.147). The study provides both theoretical and practical implications. Theoretically, it reinforces the discourse of public service delivery based on good governance and public value management. The results highlight the importance of institutional strategies focusing on employee training, digital infrastructure development, and transparent service procedures. These findings contribute to public sector reform efforts in Indonesia, particularly in enhancing responsiveness, efficiency, and accountability in food safety supervision.
PERAN INTEGRATED MARKETING COMMUNICATIONS TERHADAP KEPUTUSAN PEMBELIAN (SURVEI PADA KONSUMEN INDUSTRI KREATIF SUB SEKTOR KULINER DI BANDAR LAMPUNG) Bunayya, Riana Pratiwi; Sugiono, Arif; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research was aimed to find out the effect of advertising, sales promotion, and public relations on purchase decision consumer of Yussy Akmal. This research applies the explanatory type with quantitative approach. The population of this research were customer of Yussy Akmal. The sampling technique is purposive sampling with sample of 384 respondents. The data were obtained from questionnaire use likert scale. Data analysis in this research used multiple linear regression analysis with SPSS 26.0. Based on the results of research and data analysis show that advertising, sales promotion, and public relations simultaneously on purchase decision. While the partial test results of each variable show that advertising significantly affected on purchase decision, sales promotion significantly affected on purchase decision, and public relations significantly affected on purchase decision.
Pengaruh Bauran pemasaran Jasa Terhadap Keputusan Berkunjung Wisatawan Pantai Kerang Mas Kabupaten Lampung Timur Suprayogi, Rahmat; Sugiono, Arif; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the magnitude of the influence of product, price, place, promotion, people, process, and physical evidence on the decision to visit tourists visiting the Kerang Mas Beach Tourism object, East Lampung district. This type of research is an explanation with a quantitative approach. The population in this study were tourists who visited the Kerang Mas Beach tourist attraction. The sampling technique used purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The data analysis of this research used multiple linear regression statistical analysis. The results of the study explain partially. product, price, place, promotion, people, and physical evidence have a positive and significant effect on the decision to visit. Simultaneously, product, price, place, promotion, people, process, and physical evidence of the decision to visit. The implication of this research is that the manager of Kerang Mas Beach increases promotions in order to increase the number of tourists who come. The manager of Kerang Mas Beach must also improve, add existing supporting facilities so that visitors are more comfortable in making their visit.
PENGARUH RETAIL MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: (SURVEI PADA KONSUMEN ALFAMART DI KECAMATAN KEMILING BANDAR LAMPUNG) Salsabila, Assyifa; Sugiono, Arif; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research was aimed to find out the effect of retail mix on consumer purchasing decision on Alfamart Kemiling. The research applies the explanatory with quantitative approach. The population in this study were customer of Alfamart. The sampling technique in this study is non probability sampling with purposive sampling method with sample of 100 respondents. The data were obtained from questionnaire through likert scale. Data analysis using multiple linear regression with used SPSS version 25 program. The result of this study showed variable location, customer service and communication mix has significant effect but variable of product has negative effect on customer purchasing decision.Variable of pricing and store design & display has not effect on consumer purchasing decision.
ANALISIS PENERIMAAN PENGGUNA PRODUK E-MONEY GOPAY TERHADAP MINAT MENGGUNAKAN GO-PAY DI BANDAR LAMPUNG Ismail, Taufik; Sugiono, Arif; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

As an effort to realize the goal of Indonesia's cashless national movement, it is to support and develop electronic money as a non-cash payment instrument. One of the non-cash payment instruments is e-Money Go-Pay. This study aims to analyze the user acceptance of e-Money products on the intention to use Go-Pay in Bandar Lampung. The variables analyzed are based on the TAM (Technology Acceptenance Model) theory, including perceptions of usefulness and perceived ease of use, as well as other supporting variables, namely security perceptions that affect intention to use Go-Pay e-Money services. This type of research is explanatory with a quantitative approach. The sampling technique used incidental sampling with a sample of 100 respondents. Data analysis in this study used multiple linear regression analysis. The results of the study explain that, partially, the perception of usefulness, the perception ease of use, and the perception of security have a significant effect on the intention to use Go-Pay in Bandar Lampung. Simultaneous test results show that perceived usefulness, perceived ease of use, and perceived security have an effect on intention to use Go-Pay in Bandar Lampung.
PENGARUH IKLAN, PROMOSI PENJUALAN, DAN PEMASARAN LANGSUNG TERHADAP KEPUTUSAN PEMBELIAN: (SURVEI PADA KONSUMEN FORE COFFEE BANDAR LAMPUNG) Marcelina, Theodora Stephany; Sugiono, Arif; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Tujuan riset ini, ingin mengetahui besarnya pengaruh iklan, promosi penjualan, dan pemasaran langsung terhadap keputusan konsumen dalam pembelian produk Fore Coffee Bandar Lampung. Metode penelitian yang digunakan adalah explanatory research dengan pendekatan penelitian kuantitatif melalui program SPSS 29.0 sebagai pengolahan data. Teknik sampel yang digunakan yaitu non probability sampling dengan metode accidental sampling, Populasi penelitian ini yaitu konsumen Fore Coffee Bandar Lampung. Hasil penelitian ini menunjukkan bahwa iklan secara parsial berpengaruh negatif dan tidak berpengaruh signifikan, sedangkan promosi penjualan dan pemasaran langsung secara parsial berpengaruh positif dan berpengaruh signifikan terhadap keputusan pembelian. Secara simultan besarnya pengaruh iklan, promosi penjualan, dan pemasaran langsung terhadap keputusan pembelian yaitu 0.755 atau 75.5% , yang berarti variabel independen berpengaruh signfikan terhadap keputusan pembelian.
Co-Authors Adistya, Diang Ahmad Riza Faizal Amira Faradhina Pranantya ANDI WIJAYA Andi Windah Aprilia, Hani Damayanti Assyifa Salsabila Bartoven Vivit Nurdin Bunayya, Riana Pratiwi Damayanti, Riska Alisia Deswita Sari Dharmawan, Reggy Dian Fordian Dila Komala Sari dyang adistya Fenny Saptiani Florentina Ratih Wulandari Hani Damayanti Aprilia Hidayat, Mansur Ida Nurhaida Ida Nurhaida Jeni Wulandari Jimly Majidi Asaif Karyawati, Ni Putu Lukman Samboteng & Rulinawaty Kasmad Mansur Hidayat Marcelina, Theodora Stephany May Roni Mega, Sri Wulan Mulyadi Mulyadi Mulyadi Mulyadi Nihaya, Luluk Nina Yudha Aryanti Nina Yudha Aryanti Nugeraha, Prasetya Prasetya Nugeraha Prasetya Nugeraha Prima Mulyasari Agustina Riana Pratiwi Bunayya Salsabila, Assyifa Saptiani, Fenny Saptiani, Winda Sari, Deswita Subagja, Ghia Suprayogi, Rahmat Taufik Ismail Tina Kartika Tontowi Jauhari Umi Lestari Umi Lestari Utami, Athiya Aradhana Yana, Komang Niko