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All Journal Jurnal Ilmu Manajemen MediaTor: Jurnal Komunikasi Mediator Jurnal KALAM Jurnal Administrasi Bisnis MetaKom : Jurnal Kajian Komunikasi Journal of Governance AdBispreneur Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan Jurnal Mantik Enrichment : Journal of Management Jurnal Perspektif Bisnis Golden Ratio of Human Resource Management Jurnal Ilmu Manajemen KOLONI Journal of Business Management and Economic Development Jurnal Kompetitif Bisnis
Arif Sugiono
Universitas Lampung
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Influence of Digital Marketing, Online Customer Reviews, and Place On Purchasing Decisions: Mie Gacoan Consumer Survey in Bandar Lampung Utami, Athiya Aradhana; Sugiono, Arif; Roni, May
Journal of Business Management and Economic Development Том 3 № 02 (2025): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1503

Abstract

This study aims to analyze the influence of digital marketing, online customer reviews, and place on consumer purchasing decisions of Mie Gacoan in Bandar Lampung with a quantitative approach and explanatory research method. Data were collected through questionnaires using accidental sampling techniques and analyzed statistically descriptively through PLS-SEM using SmartPLS 4.0 software and MS Excel. Data analysis includes outer model tests, inner models, and hypothesis tests. The results of the study indicate that the three variables, namely digital marketing, online customer reviews, and place, significantly affect the consumer purchasing decisions of Mie Gacoan in Bandar Lampung. Then simultaneously, digital marketing, online customer reviews, and place significantly affect on consumer purchasing decisions of Mie Gacoan in Bandar Lampung.
Modern Islam, Politics, and the Making of Religious Commodification Among Female Members of Majelis Taklim Circle in Bandar Lampung, Indonesia Mulyadi, Mulyadi; Jauhari, Tontowi; Hidayat, Mansur; Sugiono, Arif
KALAM Vol 14 No 2 (2020)
Publisher : Faculty of Ushuluddin and Religious Study, Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/klm.v14i2.5606

Abstract

Despite the common belief in society about the declining fate of religion in time of modernity, everyday behaviors of religious societies have shown that religion has been increasingly commodified for political purposes. This article aims to study the ways in which modernity has enabled the dynamic use of religious commodification in political sectors.  Its main question is how political leaders have used religious doctrines, values, and symbols for gaining their electoral supports. Data of this research is collected through surveys among female Muslim members of Islamic learning circles (majelis taklim) in Bandar Lampung, the biggest city in the province of Lampung, where religious learning circles have increasingly flourished in the last few years. This research finds out ample evidence showing the significant influences of modernization and commodification of religion in determining political behaviors of the female members of Islamic learning circles. Modernization in the context of this research is defined as knowledge, urbanization, increased income, technological progress, social norms, social interaction, social institutions, and  commodification of religion is identified as the acts of making religious teachings and activities as a commodity, empirically manifested in the form of transforming social relations into economic relations (relation oriented for economic interests, materialization of a thing spiritual).
Evaluating Public Service Performance in Food Safety Certification: The Role of Human Resource Competence, Information Technology, and Process Transparency at BBPOM Bandar Lampung, Indonesia Mega, Sri Wulan; Sugiono, Arif; Wijaya, Andi
Golden Ratio of Human Resource Management Vol. 5 No. 2 (2025): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v5i2.1423

Abstract

This study aims to evaluate the simultaneous influence of human resource competence, the utilization of information technology, and process transparency on public service performance, particularly in the certification of Good Processed Food Production Methods (CPPOB) at the Food and Drug Supervisory Agency (BBPOM) in Bandar Lampung, Indonesia. Responding to increasing public demands for food safety and the complexity of certification services, this research investigates how administrative and technological factors shape institutional performance. A quantitative approach was employed, involving 275 respondents who had accessed CPPOB certification services. Multiple linear regression analysis was conducted to measure the effect of each independent variable. The findings reveal that all three variables significantly influence public service performance, with human resource competence contributing the most (β = 0.313), followed by information technology (β = 0.152) and process transparency (β = 0.147). The study provides both theoretical and practical implications. Theoretically, it reinforces the discourse of public service delivery based on good governance and public value management. The results highlight the importance of institutional strategies focusing on employee training, digital infrastructure development, and transparent service procedures. These findings contribute to public sector reform efforts in Indonesia, particularly in enhancing responsiveness, efficiency, and accountability in food safety supervision.
PERAN INTEGRATED MARKETING COMMUNICATIONS TERHADAP KEPUTUSAN PEMBELIAN (SURVEI PADA KONSUMEN INDUSTRI KREATIF SUB SEKTOR KULINER DI BANDAR LAMPUNG) Bunayya, Riana Pratiwi; Sugiono, Arif; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research was aimed to find out the effect of advertising, sales promotion, and public relations on purchase decision consumer of Yussy Akmal. This research applies the explanatory type with quantitative approach. The population of this research were customer of Yussy Akmal. The sampling technique is purposive sampling with sample of 384 respondents. The data were obtained from questionnaire use likert scale. Data analysis in this research used multiple linear regression analysis with SPSS 26.0. Based on the results of research and data analysis show that advertising, sales promotion, and public relations simultaneously on purchase decision. While the partial test results of each variable show that advertising significantly affected on purchase decision, sales promotion significantly affected on purchase decision, and public relations significantly affected on purchase decision.
Pengaruh Bauran pemasaran Jasa Terhadap Keputusan Berkunjung Wisatawan Pantai Kerang Mas Kabupaten Lampung Timur Suprayogi, Rahmat; Sugiono, Arif; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the magnitude of the influence of product, price, place, promotion, people, process, and physical evidence on the decision to visit tourists visiting the Kerang Mas Beach Tourism object, East Lampung district. This type of research is an explanation with a quantitative approach. The population in this study were tourists who visited the Kerang Mas Beach tourist attraction. The sampling technique used purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The data analysis of this research used multiple linear regression statistical analysis. The results of the study explain partially. product, price, place, promotion, people, and physical evidence have a positive and significant effect on the decision to visit. Simultaneously, product, price, place, promotion, people, process, and physical evidence of the decision to visit. The implication of this research is that the manager of Kerang Mas Beach increases promotions in order to increase the number of tourists who come. The manager of Kerang Mas Beach must also improve, add existing supporting facilities so that visitors are more comfortable in making their visit.
PENGARUH RETAIL MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: (SURVEI PADA KONSUMEN ALFAMART DI KECAMATAN KEMILING BANDAR LAMPUNG) Salsabila, Assyifa; Sugiono, Arif; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research was aimed to find out the effect of retail mix on consumer purchasing decision on Alfamart Kemiling. The research applies the explanatory with quantitative approach. The population in this study were customer of Alfamart. The sampling technique in this study is non probability sampling with purposive sampling method with sample of 100 respondents. The data were obtained from questionnaire through likert scale. Data analysis using multiple linear regression with used SPSS version 25 program. The result of this study showed variable location, customer service and communication mix has significant effect but variable of product has negative effect on customer purchasing decision.Variable of pricing and store design & display has not effect on consumer purchasing decision.
ANALISIS PENERIMAAN PENGGUNA PRODUK E-MONEY GOPAY TERHADAP MINAT MENGGUNAKAN GO-PAY DI BANDAR LAMPUNG Ismail, Taufik; Sugiono, Arif; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

As an effort to realize the goal of Indonesia's cashless national movement, it is to support and develop electronic money as a non-cash payment instrument. One of the non-cash payment instruments is e-Money Go-Pay. This study aims to analyze the user acceptance of e-Money products on the intention to use Go-Pay in Bandar Lampung. The variables analyzed are based on the TAM (Technology Acceptenance Model) theory, including perceptions of usefulness and perceived ease of use, as well as other supporting variables, namely security perceptions that affect intention to use Go-Pay e-Money services. This type of research is explanatory with a quantitative approach. The sampling technique used incidental sampling with a sample of 100 respondents. Data analysis in this study used multiple linear regression analysis. The results of the study explain that, partially, the perception of usefulness, the perception ease of use, and the perception of security have a significant effect on the intention to use Go-Pay in Bandar Lampung. Simultaneous test results show that perceived usefulness, perceived ease of use, and perceived security have an effect on intention to use Go-Pay in Bandar Lampung.
PENGARUH IKLAN, PROMOSI PENJUALAN, DAN PEMASARAN LANGSUNG TERHADAP KEPUTUSAN PEMBELIAN: (SURVEI PADA KONSUMEN FORE COFFEE BANDAR LAMPUNG) Marcelina, Theodora Stephany; Sugiono, Arif; Adistya, Diang
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Tujuan riset ini, ingin mengetahui besarnya pengaruh iklan, promosi penjualan, dan pemasaran langsung terhadap keputusan konsumen dalam pembelian produk Fore Coffee Bandar Lampung. Metode penelitian yang digunakan adalah explanatory research dengan pendekatan penelitian kuantitatif melalui program SPSS 29.0 sebagai pengolahan data. Teknik sampel yang digunakan yaitu non probability sampling dengan metode accidental sampling, Populasi penelitian ini yaitu konsumen Fore Coffee Bandar Lampung. Hasil penelitian ini menunjukkan bahwa iklan secara parsial berpengaruh negatif dan tidak berpengaruh signifikan, sedangkan promosi penjualan dan pemasaran langsung secara parsial berpengaruh positif dan berpengaruh signifikan terhadap keputusan pembelian. Secara simultan besarnya pengaruh iklan, promosi penjualan, dan pemasaran langsung terhadap keputusan pembelian yaitu 0.755 atau 75.5% , yang berarti variabel independen berpengaruh signfikan terhadap keputusan pembelian.
STRATEGI BISNIS COFFEE SHOP PASCA PANDEMI COVID-19 (STUDI PADA ADIKSI COFFEE PURNAWIRAWAN DI BANDAR LAMPUNG) Damayanti, Riska Alisia; Sugiono, Arif; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

After the Covid-19 pandemic, many business actors, one of which was a coffee shop, went bankrupt due to the outbreak. The coffee shop business which is quite well-known in Bandar Lampung, namely Adiksi Coffee. In the midst of the booming coffee shops experiencing bankruptcy, Adiksi Coffee opened a new branch, so this study aims to explain the corporate strategy as well as the business and functional strategy implemented by Adiksi Coffee after the Covid-19 pandemic. This research was conducted using a descriptive method through a qualitative approach. The strategy for determining informants was by purposive sampling. The informants of this study were the managers and employees of Addiction Coffee. Based on the results of the study, it can be described that Adiksi Coffee in maintaining its business uses a corporate strategy as well as a business strategy, namely a growth strategy by carrying out market penetration and market development and the functional strategy used is a marketing strategy by carrying out a promotion strategy, an operating strategy by carrying out differentiation or differentiating , and human resource strategy by implementing company SOPs.
PENGARUH STRATEGI BRANDING DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Kosumen Mister Geprek 3 Unila di Bandar Lampung): PENGARUH STRATEGI BRANDING DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Kosumen Mister Geprek 3 Unila di Bandar Lampung) Yana, Komang Niko; Sugiono, Arif; Saptiani, Winda
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the influence of branding strategy and customer satisfaction on customer loyalty in purchasing products at Mister Geprek 3 Unila in Bandar Lampung. The independent variables used in this study are Branding Strategy (X1), Customer Satisfaction (X2), and Customer Loyalty (X3). The type of this research is explanatory with a quantitative approach. The population in this study were customers of Mister Geprek 3 Unila. The data were obtained from a questionnaire using a Likert scale, which was distributed by Google Form to WhatsApp social media by the WhatsApp group and personal chat. The sample in this study amounted to 385 respondents who were taken using a purposive sampling technique. The data in this study were analyzed using multiple linear regression analysis with the SPSS 29.0 tool. The results of this study indicate that branding strategy and customer satisfaction simultaneously have a significant effect on customer loyalty at Mister Geprek 3 Unila in Bandar Lampung, with R Square value of 0.666, or 66.6%. While the parsially results show that branding strategy and customer satisfaction variables have a significant influence on customer loyalty, Mister Geprek 3 Unila in Bandar Lampung.
Co-Authors Adistya, Diang Ahmad Riza Faizal Amira Faradhina Pranantya ANDI WIJAYA Andi Windah Aprilia, Hani Damayanti Assyifa Salsabila Bartoven Vivit Nurdin Bunayya, Riana Pratiwi Damayanti, Riska Alisia Deswita Sari Dharmawan, Reggy Dian Fordian Dila Komala Sari dyang adistya Fenny Saptiani Florentina Ratih Wulandari Hani Damayanti Aprilia Hidayat, Mansur Ida Nurhaida Ida Nurhaida Jeni Wulandari Jimly Majidi Asaif Karyawati, Ni Putu Lukman Samboteng & Rulinawaty Kasmad Mansur Hidayat Marcelina, Theodora Stephany May Roni Mega, Sri Wulan Mulyadi Mulyadi Mulyadi Mulyadi Nihaya, Luluk Nina Yudha Aryanti Nina Yudha Aryanti Nugeraha, Prasetya Prasetya Nugeraha Prasetya Nugeraha Prima Mulyasari Agustina Putra, Bagus Rifky Wahyu Riana Pratiwi Bunayya Salsabila, Assyifa Saptiani, Winda Sari, Deswita Subagja, Ghia Suprayogi, Rahmat Taufik Ismail Tina Kartika Tontowi Jauhari Umi Lestari Utami, Athiya Aradhana Yana, Komang Niko