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Development of System Dynamic Models for Improving E-Governments Performance Local Governments in Lampung Province Ida Nurhaida; Andi Windah; Nina Yudha Aryanti; Arif Sugiono
Journal of Governance Volume 8 Issue 1: (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jog.v8i1.17984

Abstract: The development of communication and information technology requires the adaptation of all elements of society, including Government of Indonesia. Referring to the various dynamics of e-government problems, it is deemed necessary to develop dynamic system model to improve the e-government performance of local governments, especially in Lampung Province. The research is aimed at developing a model that can be simulated for improving e-Government performance by measuring the qualitative contribution of each component, both the ICT component and the social component that will be produced in this study, which can be useful for every local government in Lampung Province in accelerating and developing e -government. The research’s model is done using VENSIM application for modeling and simulating complex systems in a variety of variables to improve the local government performance. This research finds that there are five main variables that constructed the improvement of e-government of local government performance: (1) e-government policies, HR, infrastructure, and management; (2) service, (3) performance, (4) community/user, and (5) quality of community life. The dynamic model can be further seen in the appendix.

Gastronomi, Budaya, dan Media Sosial: Sebuah Studi Bibliometrik dan Eksplikasi Ahmad Riza Faizal; Tina Kartika; Bartoven Vivit Nurdin; Arif Sugiono
Metakom Vol. 6 No. 2 (2022)
Publisher : Communication Science Department at Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i2.269

Penelitian ini mengkaji dan membangun pemaknaan terkini mengenai konsep gastronomi yang dihubungkan dengan budaya, dan media sosial. Metode yang digunakan adalah bibliometrik dan analisa eksplikasi. Dari hasil olah metadata didapatkan bahwa jumlah artikel penelitian dan peneliti yang berkontribusi pada penelitian di ranah ini naik secara progresif walaupun tidak signifikan dikarena jumlah sitasi yang masih naik turun senada dengan h-index yang dilakukan selama lima tahun terakhir. Dari hasil eksplikasi ditemukan bahwa budaya dalam hubungannya dengan gastronomi diartikan sebagai suku atau daerah dimana makanan atau masakan tertentu berada atau diciptakan. Sedangkan dengan menghubungkan konsep antara gastronomi, budaya, dan media sosial maka didapatkan definisi awal bahwa ketiganya menyatakan fenomena makanan yang unik suatu daerah atau suku tertentu dan dipublikasikan melalui perantara aplikasi media sosial seperti Instagram. Hasil dari penelitian ini dapat dijadikan landasan konseptual dan atau operasional untuk penelitian-penelitian di ranah serupa.

PERAN INTEGRATED MARKETING COMMUNICATIONS TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Industri Kreatif Sub Sektor Kuliner di Bandar Lampung) Riana Pratiwi Bunayya; Arif Sugiono; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 5 (2021): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/kompetitif bisnis.v1i5.93

Penelitian ini bertujan untuk mengetahui pengaruh advertising, sales promotion, dan public relations terhadap keputusan pembelian konsumen Yussy Akmal. Jenis penelitian eksplanatori dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen Yussy Akmal. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebesar 384 responden. Data tersebut diperoleh dari kuesioner menggunakan skala likert. Analisis data penelitian ini menggunakan analisis regresi linear berganda dengan alat bantu SPSS 26.0. Berdasarkan hasil penelitian menjelaskan bahwa advertising, sales promotion, dan public relations secara simultan berpengaruh signifikan terhadap keputusan pembelian. Sedangkan hasil pengujian secara parsial masing-masing variabel menunjukkan bahwa advertising berpengaruh signifikan terhadap keputusan pembelian, sales promotion berpengaruh signifikan terhadap keputusan pembelian, dan public relations berpengaruh signifikan terhadap keputusan pembelian. Kata Kunci : Advertising, Sales Promotion, Public Relations, dan Keputusan Pembelian

PENGARUH RETAIL MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (SURVEI PADA KONSUMEN ALFAMART DI KECAMATAN KEMILING BANDAR LAMPUNG) Assyifa Salsabila; Arif Sugiono; Hani Damayanti Aprilia
Jurnal Kompetitif Bisnis Vol 1 No 7 (2022): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Penelitian ini bertujuan untuk mengetahui pengaruh retail mix terhadap keputusan pembelian konsumen di Alfamart Kemiling. Jenis penelitian yakni explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini ialah konsumen Alfamart. Teknik pengambilan sampel menggunakan non probability sampling dengan metode purposive sampling dengan sampel berjumlah 100 responden. Teknik pengumpulan data menggunakan kuesioner dengan menggunakan skala likert. Analisis data dengan menggunakan regresi linear berganda dengan menggunakan program SPSS versi 25. Hasil penelitian menyatakan bahwa variabel lokasi, pelayanan pelanggan dan bauran pemasaran berpengaruh signifikan sedangkan variabel produk berpengaruh negatif terhadap keputusan konsumen. Sedangkan variabel harga, desain & tampilan toko tidak berpengaruh terhadap keputusan pembelian konsumen.

RESPONS KONSUMEN TERHADAP INSTAGRAM STORIES ANUGERAH TRAVELLERS MELALUI MODEL AIDA Amira Faradhina Pranantya; Arif Sugiono; Dyang Adistya
Jurnal Kompetitif Bisnis Vol 1 No 8 (2022): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Penelitian ini bertujuan untuk mengetahui respons konsumen terhadap iklan yang disampaikan dan ditampilkan oleh Anugerah Travellers dalam instagram storiesnya melalui model AIDA. AIDA adalah akronim dari attention (membuat kesadaran akan sebuah produk), interest (membuat ketertarikan akan sebuah produk), desire (keinginan untuk memiliki produk), dan action (tindakan dalam bentuk pembelian). AIDA adalah salah satu strategi pemasaran yang mampu mengidentifikasi setiap tahapan yang dialami seseorang dalam memproses pembelian untuk suatu produk barang atau jasa. Penelitian ini menggunakan metode pendekatan kualitatif deskriptif dan pengumpulan data dilakukan dengan teknik snowball ditambah aspek triangulasi. Hasil dari penelitian ini menunjukkan: (1) dimensi attention pada instagram stories yang di unggah Anugerah Travellers menarik perhatian atau eyecatcher; (2) dimensi interest pada instagram stories yang diunggah Anugerah Travellers jelas, bagus, dan mudah dipahami; (3) dimensi desire pada instagram stories yang diunggah Anugerah Travellers dapat menarik dan meningkatkan kepercayaan konsumen; (4) dimensi action pada instagram stories yang diunggah Anugerah Travellers selanjutnya menyempurnakan iklan yang telah ditampilkan dalam bentuk pembelian.

INTERACTIVITY AND CUSTOMER ENGAGEMENT: ITS INFLUENCE ON PURCHASING DECISIONS ON SHOPEE LIVE "SURVEY ON EIGER ADVENTURE CONSUMERS IN INDONESIA" Dharmawan, Reggy; Sugiono, Arif; Nugeraha, Prasetya
JURNAL ILMU MANAJEMEN Vol. 21 No. 1 (2024): JUNE 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i1.73502

Advances in information technology have enabled e-commerce platforms such as Shopee to develop new ways to facilitate online shopping, namely by presenting a live streaming feature. This feature is used as a promotional medium and to present products as well as to build relationships with customers. The convenience offered by live e-commerce shopping has made many consumers switch from conventional online shopping methods. This research aims to measure the influence of interactivity and customer engagement on consumer purchasing decisions for Eiger Adventure via Shopee Live. This research is included in the explanatory research category using a quantitative approach. The sampling method in this research used nonprobability sampling with purposive sampling technique. The sample consisted of 385 respondents who had purchased Eiger Adventure products via Shopee Live. The data collected from the questionnaire is then processed and analyzed which includes validity tests, reliability tests, classical assumption tests and multiple linear regression tests. The results of this research show that interactivity and customer engagement each have a positive and significant effect on purchasing decisions. Simultaneously, interactivity and customer engagement also have a positive and significant effect on purchasing decisions.

INTERACTIVITY AND CUSTOMER ENGAGEMENT: ITS INFLUENCE ON PURCHASING DECISIONS ON SHOPEE LIVE "SURVEY ON EIGER ADVENTURE CONSUMERS IN INDONESIA" Dharmawan, Reggy; Sugiono, Arif; Nugeraha, Prasetya
JURNAL ILMU MANAJEMEN Vol. 21 No. 1 (2024): JUNE 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i1.73502

Advances in information technology have enabled e-commerce platforms such as Shopee to develop new ways to facilitate online shopping, namely by presenting a live streaming feature. This feature is used as a promotional medium and to present products as well as to build relationships with customers. The convenience offered by live e-commerce shopping has made many consumers switch from conventional online shopping methods. This research aims to measure the influence of interactivity and customer engagement on consumer purchasing decisions for Eiger Adventure via Shopee Live. This research is included in the explanatory research category using a quantitative approach. The sampling method in this research used nonprobability sampling with purposive sampling technique. The sample consisted of 385 respondents who had purchased Eiger Adventure products via Shopee Live. The data collected from the questionnaire is then processed and analyzed which includes validity tests, reliability tests, classical assumption tests and multiple linear regression tests. The results of this research show that interactivity and customer engagement each have a positive and significant effect on purchasing decisions. Simultaneously, interactivity and customer engagement also have a positive and significant effect on purchasing decisions.

Quality of correspondence administration services using electronic signatures at the regional secretariat of gianyar regency Karyawati, Ni Putu; Rulinawaty, Rulinawaty; Sugiono, Arif
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5096

Administrative correspondence services at the Gianyar District Secretariat play a vital role in supporting the efficiency and effectiveness of public services. The use of electronic signatures is an innovation aimed at enhancing the quality of these services. However, further research is needed to evaluate the extent to which the implementation of electronic signatures has had a positive impact. This study aims to describe the quality of administrative correspondence services using electronic signatures at the Gianyar District Secretariat and to evaluate its influence on service efficiency and effectiveness. This research employs a qualitative approach with a case study design. Primary data were obtained through interviews and observations with officials and staff at the District Secretariat. Secondary data were collected from documentation of relevant regulations. The results indicate that the implementation of electronic signatures has improved the efficiency of administrative correspondence processes at the Gianyar District Secretariat. 85% of respondents expressed satisfaction with the services provided. Therefore, the use of electronic signatures can enhance the quality of administrative correspondence services at the Gianyar District Secretariat. Recommendations to further optimize the use of technology in public services are also suggested

PERAN PEMERINTAH DESA MEMBALONG DALAM KEBERHASILAN IMPLEMENTASI PROGRAM STOP BUANG AIR BESAR SEMBARANGAN DI DESA MEMBALONG KECAMATAN MEMBALONG KABUPATEN BELITUNG Nihaya, Luluk; Wulandari, Florentina Ratih; Sugiono, Arif
Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Vol 11, No 2 (2024): Dinamika
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/dak.v11i2.14924

Meningkatnya angka kematian akibat penyakit yang disebabkan oleh lingkungan merupakan masalah kesehatan yang signifikan di Indonesia, dengan perilaku buang air besar sembarangan menjadi faktor utama penyebabnya. Desa Membalong, di Kecamatan Membalong, Kabupaten Belitung, memiliki angka tertinggi terkait masalah buang air besar sembarangan, dengan 182 kepala keluarga tidak memiliki akses jamban, menurut data tahun 2022 dari Dinas Kesehatan Kabupaten Belitung. Penelitian ini bertujuan untuk menganalisis implementasi program kebijakan Stop Buang Air Besar Sembarangan (Open Defecation Free) dan faktor-faktor yang menghambat pelaksanaannya di Desa Membalong. Menggunakan metode studi kasus kualitatif dan konsep implementasi George C. Edwarde III, dengan mengidentifikasi empat aspek yang mempengaruhi program, yaitu: komunikasi, sumber daya, disposisi, dan struktur birokrasi. Temuan menunjukkan pentingnya pendekatan holistik dan kolaboratif untuk meningkatkan sanitasi di pedesaan, dengan komunikasi efektif dan partisipasi aktif masyarakat sebagai kunci keberhasilan. Aspek sumber daya, termasuk sumber daya manusia dan anggaran operasional yang belum optimal, serta kurangnya dedikasi dari pembuat kebijakan di semua tingkatan. Dukungan berkelanjutan dan pemantauan diperlukan untuk mencegah praktik sanitasi yang buruk. Saran yang disampaikan adalah perlunya dibentuk satuan tugas percepatan penyelesaian Stop BABS di tingkat Kabupaten dan penelitian lebih lanjut mengenai pengaruh faktor sosial budaya dan pola pikir dalam pencapaian program.Kata Kunci : Peran Pemerintah, Implementasi, Program BABS/ODF

Actualization of Fisip Unila’s Partnership with Atpusi Lampung Province Through Personal Rebranding Training for Librarians in the Era of Artificial Intelligence Nurhaida, Ida; Windah, Andi; Aryanti, Nina Yudha; Sugiono, Arif
Bulletin of Social Studies and Community Development Vol 3, No 1 (2024): Bulletin of Social Science and Community Development
Publisher : Institute of Multidisciplinary Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61436/bsscd/v3i1.pp08-18

Abstract: In the contemporary landscape characterized by advancements in artificial intelligence (AI), the profession of librarianship is experiencing a noteworthy transformation, thereby necessitating a re-evaluation and re-branding of the role in order to maintain its relevance. Librarians are transitioning from their traditional role as custodians of physical books to emerging as essential stakeholders in the domains of digital literacy, privacy, and information ethics. They currently fulfill the roles of information strategists, data analysts, and educators, demonstrating proficiency in navigating intricate digital environments. Notwithstanding these advancements, public perception frequently remains outdated, perceiving librarians primarily as engaged in rudimentary administrative activities. This stereotype inhibits the recognition of their extensive contributions to society. Re-branding initiatives center on emphasizing the evolving roles of librarians, which encompass the management of comprehensive digital resources and the promotion of critical information literacy within the context of the artificial intelligence era. The Faculty of Social and Political Sciences (FISIP) at the University of Lampung (Unila), in conjunction with the Association of Indonesian Political Science Students (ATPUSI), has commenced the implementation of training programs aimed at facilitating the re-branding efforts of the institution. These initiatives aim to enhance the digital competencies of librarians and transform public perceptions by positioning them as crucial facilitators in the process of knowledge dissemination. The results of the training indicate a significant enhancement in participants' comprehension of personal re-branding, thereby suggesting the efficacy of these initiatives in preparing librarians with the requisite skills for a future increasingly influenced by artificial intelligence. Keywords: librarian re-branding, artificial intelligence (AI) era, librarian skill improvement.

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