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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Haga: Jurnal Pengabdian Kepada Masyarakat TUNAS: Jurnal Pendidikan Biologi Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Prosiding Seminar Nasional Hasil Penelitian Sains, Teknik dan Aplikasi Industri Fakultas Teknik Universitas Lampung International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) International Journal Business, Management and Innovation Review Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Jurnal Ilmiah Manajemen Dan Kewirausahaan
Toni Hidayat
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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The Influence of Shipping Costs and Returns on Consumer Purchase Decisions in Patumbak Village Deli Serdang District Village Mariyati Harahap; Toni Hidayat
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i1.77

Abstract

This research is entitled "The Effect of Shipping and Return on Purchase Decisions of Shopee Consumers in Patumbak Village, Deli Serdang Regency". The purpose of this study was to determine whether there is an effect of postage and return on the purchasing decisions of shopee consumers in Patumbak Village, Deli Serdang Regency. The data used in this study is primary data with the research instrument in the form of a questionnaire. The population used is 1,652 (for 6 months) shopee consumers in Patumbak Village, Deli Serdang Regency ", using random sampling as many as 95 respondents. The method used in this research is descriptive quantitative method. The data analysis technique used multiple linear regression analysis with the regression equation Y = 3.198 + 0.116X1 + 0.919X2 + e. Partial test results (t) are obtained at 727 for postage and 7346 for Returns. While the results of the simultaneous F-Test obtained were 93,669. And the results obtained in this study indicate an R2 value of 81.9%, so it can be concluded that Shipping and Return Costs to Shopee Consumer Purchase Decisions in Patumbak Village, Deli Serdang Regency and the remaining 32.9% are influenced by other factors, price, product discounts. and product accessories.
The Influence of Price Perception, Store Atmosphere, and Customer Experience on the Purchase Decision of Mixue Drinks on Jalan Sisingamangaraja, Medan Amplas Ramadhan Lugu; Rukmini Rukmini; Toni Hidayat; Melissa Zuraini Hasibuan; Muhammad Rizaldy Wibowo
International Journal Business, Management and Innovation Review Vol. 2 No. 4 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i4.166

Abstract

This research aimed to examine the influence of price perception, store atmosphere, and customer experience on purchasing decisions for Mixue drinks on Jalan Sisingamangaraja Medan Amplas. The population consisted of Mixue customers in the area, with 85 respondents selected using random sampling based on the Slovin formula. Data were analyzed using multiple linear regression with SPSS 25.0. The regression equation derived from the analysis was Y = 5.836 + 0.144 X1 + 0.130 X2 + 0.473 X3 + e, where X1 is price perception, X2 is store atmosphere, and X3 is customer experience. The F value of 5.836 exceeds the F table value of 2.716, indicating that these three variables collectively influence purchasing decisions. Individually, price perception (X1 = 2.288), store atmosphere (X2 = 2.820), and customer experience (X3 = 2.778) all had significant effects, as their t values were greater than the t table value of 1.664. The coefficient of determination (R2) value of 0.570 shows that these three factors together explain 57% of the variation in purchasing decisions for Mixue drinks.
PENGARUH STRUKTUR MODAL TERHADAP PROFITABILITAS PERUSAHAAN BOSSDAK SPORT KECAMATAN PERCUT SEI TUAN DELI SERDANG SUMATERA UTARA Fiqri Hermawan; Toni Hidayat; Wan Dian Safina; Mhd Dani Habra
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 3 (2026): Januari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i3.6662

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal terhadap profitabilitas pada perusahaan Bossdak Sport yang berlokasi di Kecamatan Percut Sei Tuan, Kabupaten Deli Serdang, Provinsi Sumatera Utara. Latar belakang penelitian ini didasari oleh fenomena meningkatnya total aset dan utang perusahaan dari tahun 2021 hingga 2024, namun tidak diikuti oleh peningkatan laba bersih, yang mengindikasikan adanya ketidakefisienan dalam pengelolaan struktur modal. Struktur modal dalam penelitian ini diukur melalui rasio Debt to Asset Ratio (DAR) dan Long Term Debt to Equity Ratio (LDER), sedangkan profitabilitas diukur dengan Return on Equity (ROE). Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan memanfaatkan data sekunder berupa laporan keuangan perusahaan selama periode 2021–2024. Teknik analisis data dilakukan menggunakan regresi linear sederhana dan uji parsial (uji t) untuk mengetahui pengaruh masing-masing variabel independen terhadap profitabilitas. Hasil penelitian menunjukkan bahwa secara parsial, baik DAR maupun LDER tidak berpengaruh signifikan terhadap ROE. Hal ini menunjukkan bahwa struktur modal belum memberikan kontribusi nyata terhadap peningkatan profitabilitas perusahaan. Oleh karena itu, perusahaan disarankan untuk mengevaluasi kembali komposisi pendanaannya guna menciptakan struktur modal yang lebih optimal dan efisien dalam mendukung kinerja keuangan jangka panjang.
FINANCIAL LITERACY AND SUSTAINABLE CAPITAL MARKET FOR INCLUSIVE ECONOMIC EMPOWERMENT Debbi Chyntia Ovami; Toni Hidayat; Lisa Septia Dewi Br. Ginting; Noor Marini Haji-Abdullah; Siti Aminah; Muhamad Bagas Reziqo
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 1 (2026): March-June 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18829762

Abstract

This service focuses on improving financial literacy and understanding of sustainable capital markets for inclusive economic empowerment. In the context of Indonesia and Malaysia, low financial literacy and lack of understanding of sustainable capital markets limit public participation in the formal economy. Therefore, this service aims to provide knowledge about personal financial management, sustainable investment, and access to capital markets that can drive inclusive economic growth. This service aims to improve financial literacy and understanding of sustainable capital markets to empower an inclusive economy in Indonesia and Malaysia, with a focus on MSMEs and the general public. Through the stages of planning, implementation of socialization, and training, participants are given knowledge about basic financial management, business management, and sustainable investment. The service method involves a classical and individual approach as well as the active participation of partners in each stage. The targeted outputs include increasing public knowledge about financial literacy and sustainable capital markets, as well as empowering MSMEs in accessing sustainable funding, scientific articles, videos and media news. Outcomes include increased financial literacy, better financial management, and MSMEs' access to sustainable capital markets, which contribute to inclusive economic growth and the achievement of the SDGs.
Co-Authors Abu Bakar Bin Busmah Adjie Rahim Ramadhan Ahmad Murshidi Musthapa Aleksander Purba Alya Azizah Amaano Fau Ananda Gusty Firmansyah Ananda Putri Mawaddah Anggia Sari Anggia Sari Lubis, Anggia Sari Anwar Sadat Harahap Ardhansyah Putra Ayu Wulan Dari Camelya Adelyani Clarisa Tarigan Debby Cyntia Ovami Dewi Nurmala Diva Yuana Putri Dwi Indah Lestari Fauzan Zulfikar Feni Damayanti Fiqri Hermawan Frian Danil Harefa, Darmawan Hasibuan, Melisa Zuriani Herry Wardono Irma Raudhatul Jannah Pasaribu Ismawan, Agus Julianto Hutasuhut Junita Putri Rajana Khairina Maulida Paramitha Lisa Septia Dewi Br. Ginting Lisdayani Lisdayani Lisdayani Lisdayani, Lisdayani Lutvi Noviyanti M. Rasyid Sidik Mariyati Harahap Marwang Hayeemaing Mega Amiati Melisa Zuraini Hasibuan Melissa Zuraini Hasibuan Mhd Dani Habra Mhd Rasyid Siddiq Muhamad Bagas Reziqo Muhammad Arif Muhammad Dani Habra Muhammad Dimas Alfahri Muhammad Gilang Anugrah Muhammad Hilman Fikri Muhammad Rafi Lubis Muhammad Rahmat Muhammad Rizaldy Wibowo Muhammad Wahyu Munawaroh Nesya Endhrizky Suryantha S Noor Marini Haji-Abdullah Nur Pazilah Ovami, Debbi Chyntia Padilah Rahmi Lubis Ramadhan Lugu Ratna Sari Dewi Ricka Putri Ridho Mukti Rido Mukti Rizkika Alpiana Rukmini Rukmini Rukmini Samsul Bahri Sari Wulandari Siregar, Horia Siti Aisyah SITI AMINAH Siti Maziah Binti Ad Rahman Siti Zaenab Sohratul Aini Sri Fitria Jayusman Sri Harmonika Sri Indah Sari Sriati Wabatini Syafrin Ananda Harahap usman, Arifin Wan Dian Safina Yenti Anita Harahap