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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Haga: Jurnal Pengabdian Kepada Masyarakat TUNAS: Jurnal Pendidikan Biologi Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Prosiding Seminar Nasional Hasil Penelitian Sains, Teknik dan Aplikasi Industri Fakultas Teknik Universitas Lampung International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) International Journal Business, Management and Innovation Review Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Jurnal Ilmiah Manajemen Dan Kewirausahaan
Toni Hidayat
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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THE INFLUENCE OF STORE ATMOSPHERE, BRAND IMAGE, AND PRICE ON PURCHASE DECISIONS AT BINGXUE CABANG AMPLAS. Mhd Rasyid Siddiq; Anggia Sari Lubis; Toni Hidayat; Muhammad Rahmat
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 1 (2025): 9th IHERT (2025): IHERT (2025) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i1.464

Abstract

The research aims to determine and analyze the influence of store atmosphere, brand image, and price on purchasing decisions at Bingxue Cabang Amplas. The method used in this research is quantitative. The population in this research consists of consumers who made purchases at Bingxue Cabang Amplas from March to July, totaling 577 consumers. The sample was taken using the Slovin formula, resulting in a total of 85 consumers as respondents who made purchases at Bingxue Cabang Amplas. The data collection technique in this research employed random sampling based on observation data, interviews, and questionnaires using a Likert scale for data measurement. The data analysis techniques included validity tests, reliability tests, and classical assumption tests. The data analysis method used was multiple linear regression with the help of the SPSS program. The results of this research show that, partially, store atmosphere has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, brand image, and price have a significant effect on purchasing decisions at Bingxue Cabang Amplas, with an Fcount value (5.836) > Ftable (2.716), and a significance value of 0.001 < 0.05.
THE ROLE OF HUMAN RESOURCES IN CUSTOMER SERVICE QUALITY AT PT. BANK SUMUT MEDAN COORDINATOR BRANCH Muhammad Dimas Alfahri; Muhammad Gilang Anugrah; Alya Azizah; Dwi Indah Lestari; Melisa Zuriani Hasibuan; Julianto Hutasuhut; Toni Hidayat
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 4 No. 1 (2025): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v4i1.249

Abstract

Human Resource Development is a strategic element for Bank Sumut to realize excellent service and maintain competitive advantage amidst the increasingly tight competition in the banking industry. Through structured and sustainable training and development programs, Bank Sumut equips employees with the knowledge, skills, and attitudes needed to provide the best service to customers. The main focus of human resource development includes improving communication skills, empathy, problem solving, and in-depth understanding of bank products and services. Competent employees are not only able to handle transactions efficiently, but also provide fast and precise solutions to various customer problems . Supervision and evaluation of training programs are carried out continuously to ensure their effectiveness, while awards and incentives are given to high-performing employees to strengthen the organizational culture that supports excellent service. In addition, the role of customer service and product knowledge are important components in providing valid information according to operational standards. By focusing on comprehensive human resource development , Bank Sumut ensures that every interaction with customers reflects a commitment to excellent service. This increases customer satisfaction and loyalty, strengthens the bank's reputation in the eyes of the public, and supports sustainable business growth. Competent, motivated, and customer-oriented human resources are the main key in creating a positive service experience and differentiating Bank Sumut from other financial institutions.
THE IMPACT OF LIQUIDITY RATIO, SOLVENCY, AND PROFITABILITY ON THE FINANCIAL PERFORMANCE OF PT. PANJI ANUGERAH SENTOSA MEDAN DURING 2022-2024 Muhammad Dimas Alfahri; Toni Hidayat; Rukmini; Muhammad Dani Habra
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 3 No. 4 (2025): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v4i1.256

Abstract

This study aims to analyze the influence of liquidity, solvability, and profitability on the financial performance of PT. Panji Anugerah Sentosa Medan during the 2022–2024 period. The research employed a quantitative approach using secondary data in the form of financial statements, with a total sampling technique. The analytical methods used include classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression, F-test (simultaneous), t-test (partial), and the coefficient of determination (R²). The normality test results indicated that the residuals were normally distributed (Asymp. Sig. = 0.200 > 0.05), the multicollinearity test showed no correlation among the independent variables (VIF < 10), and the heteroscedasticity test confirmed that the model was free from heteroscedasticity issues (Sig. > 0.05). The F-test yielded an F value of 13.203 > F table 2.891 with a significance level of p = 0.000, indicating that liquidity, solvability, and profitability simultaneously have a significant effect on financial performance. Partially, the t-test results showed that liquidity had a significant negative effect on financial performance (|-2.625| > 2.3452 and Sig. = 0.013 < 0.05), profitability had a significant positive effect (3.396 > 2.3452 and Sig. = 0.002 < 0.05), while solvability had no significant effect (0.035 < 2.3452 and Sig. = 0.972 > 0.05). The adjusted coefficient of determination (Adjusted R²) was 0.511, indicating that 51.1% of the variation in financial performance is explained by the three independent variables.
THE INFLUENCE OF WORKING CAPITAL MANAGEMENT AND SALES GROWTH ON PROFITABILITY AT PT. PANJI ANUGERAH SENTOSA MEDAN IN 2022-2024 Alya Azizah; Toni Hidayat; Wan Dian Safina; Muhammad Rahmat
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 4 No. 1 (2025): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v4i1.257

Abstract

This study aims to analyze and gain a deep understanding of the effect of working capital management and sales growth on profitability at PT. Panji Anugerah Sentosa Medan during the period 2022 to 2024. The population in this study consists of the company's annual financial statements, including the balance sheet and income statement for that period. The sampling technique used is total sampling, where all available data is used as a research sample. The approach used in this study is quantitative, utilizing primary and secondary data obtained from the company's annual financial statements. To analyze the data, a multivariate analysis method was applied using multiple linear regression. The results of the analysis show that based on the partial t-test, the working capital management variable has a significance value of 0.00 and a regression coefficient of 4.718. This indicates that working capital management has a positive and significant effect on the company's profitability as measured by the Return On Asset (ROA) ratio. Meanwhile, the sales growth variable shows a significance value of 0.137 and a regression coefficient of -1.526, which indicates that sales growth does not have a significant effect on the company's profitability based on the ROA ratio.
DIVERSIFICATION OF PROCESSED LEFTOVER RICE FOR SNACKSTO INCREASE INCOME FOR JOINT BUSINESS GROUPS INJAMI’AH ISLAM SHEIKH DAUD AL FATHONI (JISDA)THAILAND Toni Hidayat; Marwang Hayeemaing; Junita Putri Rajana; Ardhansyah Putra; Ratna Sari Dewi; Dewi Nurmala; Ananda Gusty Firmansyah; Diva Yuana Putri
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i3.1995

Abstract

International Community Service conducted abroad, precisely at Jami'ah Islam Syeikh Daud al-Fathoni Pattani Thailand is one of the efforts made by Universitas Muslim Nusantara Al Washliyah to implement a world class institute in developing the integrity and capability of lecturers in their role in carrying out educational, research, and community service tasks in order to implement knowledge in the midst of the world community. In Asian countries, rice is generally the main food consumed as a source of carbohydrates. Generally, rice cooked from rice usually requires a cooking time of around 20-30 minutes until the rice is cooked. To eat, rice is indeed more delicious if served fresh. However, there must be someone who has experienced excess rice when cooking so that it is not finished. Unfortunately, not everyone can use the leftover rice. So, many people just hoard it, even though the rice is not stale. In the daily lives of people, both in Indonesia and Thailand, it is often found that there is a lot of leftover rice that is wasted by people around the environment where they live. In fact, if you can process it, then something useful can be produced from the leftover rice. Entrepreneurship Training produces various products in the form of snacks by utilizing leftover rice, this is intended to provide learning space and capacity building, especially in entrepreneurship for students at the Ma'had Al-Bi'that Ad-diniyah Muang Campus, Yala Thailand, with various appropriate materials including providing an understanding so that business ideas develop, solving problems in starting a business and increasing motivation and self-confidence to start a business utilizing processed leftover rice. With the background of the partners, the theme taken in the International Community Service activity is: Mentoring for Entrepreneurship Introduction Activities with the title "Diversification of Processed Leftover Rice For Snacks To Increase Income For Joint Business Groups In Jami'ah Islam Sheikh Daud Al Fathoni (JISDA) Thailand".
COMMUNITY SERVICE : ENTREPRENEURSHIP POTENTIAL THROUGH COOPERATIVES IN INDONESIA AND MALAYSIA Toni Hidayat; Abu Bakar Bin Busmah; Anggia Sari Lubis; Ratna Sari Dewi; Debby Cyntia Ovami; M. Rasyid Sidik; Camelya Adelyani
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 2 (2023): July-October 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i2.1996

Abstract

Objective from devotion This is For build awareness for entrepreneurs in to move economy through cooperatives in Indonesia and Malaysia. MEA 2025 is continuation from MEA 2015 and aiming For make ASEAN economy is growing integrated And cohesive ; empowered competition And dynamic ; improvement connectivity And Work The same sectoral ; resilient , inclusive , oriented as well as centered on public ; and global ASEAN. Coverage Work The same economy ASEAN : Work The same ASEAN economy covers field industry , trade , investment , services And transportation , telecommunications , tourism , and finance . Besides that , work The same This covers field agriculture And forestry , energy and minerals, as well as business micro small And medium (SMEs). Since 2016, the Ministry of Cooperatives and SMEs has acted as a focal point in the ASEAN Coordinating Committee on Micro, Small, and Medium Enterprises (ACCMSME) cooperation . The cooperation forum bridges the synergy and integration of work programs at the ASEAN level with national work programs, especially in the development of MSMEs. The participation of the Ministry of Cooperatives and SMEs in ACCMSME is realized through involvement in MSME development activities and programs implemented in ASEAN member countries, which refer to the ASEAN Strategic Action Plan for MSME Development (Strategic Action Plan on SMEs Development) . Opportunities economy This can of course be utilized by cooperatives whose business units are included in micro, small and medium enterprises (MSMEs). The approach that can be done in diversifying products and increasing competitiveness through the development of Cooperative Business. This approach is very appropriate because cooperatives can be done en masse based on the potential of UMKM actors.
Pengaruh Modal Sosial, Literasi Digital dan Orientasi Kewirausahaan terhadap Keberlanjutan Usaha Mikro Kecil di Kelurahaan Sitirejo Kecamatan Medan Amplas Feni Damayanti; Julianto Hutasuhut; Toni Hidayat; Yayuk Yuliana; Wan Dian Safina
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4750

Abstract

This study aims to analyze the influence of social capital, digital literacy, and entrepreneurial orientation on the sustainability of micro and small enterprises (MSEs) in Sitirejo Village, Medan Amplas District. MSEs are important pillars in the local economy, but still face various challenges such as limited access to capital, low utilization of digital technology, and lack of innovation and market adaptation. The approach used in this study is a quantitative approach with multiple linear regression analysis techniques. The population in this study were all MSE actors in Sitirejo Village totaling 85 respondents, where the sampling technique used the saturated sampling technique. Data were collected through questionnaires and analyzed using SPSS software versions 30 and 25. The results of the study are expected to show that social capital, digital literacy, and entrepreneurial orientation, both partially and simultaneously, have a significant influence on business sustainability. This study provides an important contribution to MSE actors, academics, and the government in designing sustainable business development strategies through strengthening social networks, increasing digital literacy, and strengthening entrepreneurial orientation.
The Influence of Website Quality, Ease of Use, and Customer Experience on Purchase Intention in Tokopedia E-Commerce: A Case Study of the Garu II Medan Amplas Community Frian Danil; Rukmini Rukmini; Toni Hidayat; Melisa Zuraini Hasibuan; Ridho Mukti
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 4 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i4.390

Abstract

The objective of this research was to determine the influence of website quality, ease of use, and customer experience on purchase intention in Tokopedia e-commerce . The objectives include to determine the influence of website quality on purchase intention, to determine the influence of ease of use on purchase intention, and to determine the influence of customer experience on purchase intention. This study uses a descriptive quantitative approach with data collection methods of questionnaires, interviews, and documentation. The population in this study is the community of Jalan Garu II Medan Amplas and the sample as respondents of this study will be taken using probability sampling with the Slovin formula, namely 93 people who were met during the study. The data obtained in this study were analyzed using multiple linear regression analysis with the SPSS 26.0 program. The results of this study indicate that the calculated F value of 369.097 is greater than the F table of 2.474, which means that simultaneously there is an influence on website quality (X1), ease of use (X2), and customer experience (X3) on purchase intention in Tokopedia e-commerce. Partially, it can be seen that the website quality variables ( ¬X1), ease of use (X2), and customer experience (X3) have an effect on purchase intention (Y), namely the website quality variable (X1 ¬) of 3.227 is greater than the t table of 1.661, ease of use of 2.607 is greater than the t table of 1.661 and customer experience (X3) of 5.253 is greater than the t table of 1.661. Based on the results seen from the coefficient of determination of the website quality variables (X1 ¬), ease of use (X2), and customer experience (X3) have an effect, namely with an R2 value of 0.950 or 95%.
The Influence of Computer Based Management Information Systems on The Performance of Youth and Sports Offices in North Sumatra Province Sri Indah Sari; Toni Hidayat
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i1.71

Abstract

The purpose of this study was to determine the effect of a computer-based management information system on the performance of North Sumatran youth and sports officials. The population in this study were employees of the youth and sports department of North Sumatra. totaling 156 people. The sample in this study amounted to 60 people taken randomly using random sampling technique. This type of research is quantitative research. The data collection instrument used a questionnaire and direct observation of the field which was then analyzed using a simple linear regression analysis method Y = 5.335 + 0.959X, which means that a computer-based management information system has an effect on employee performance. Furthermore, the results of the t-test showed 9.360 > 1.67, so it can be concluded that the computer-based management information system variable has a significant effect on employee performance. R square shows the coefficient of determination is 0.602, meaning that computer-based management information systems affect employee performance by 60.2%, while the remaining 39.8 is influenced by other variables not examined in this study.
The Effect of Work Ability, Motivation And Physical Work Environment on Employee Productivity PT. Andhika Pratama Jaya Abadi Deli Serdang Adjie Rahim Ramadhan; Toni Hidayat
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i1.74

Abstract

This study aims to determine: 1) the effect of work ability on employee productivity, 2) the effect of motivation on employee productivity, 3) the effect of the physical work environment on employee productivity, and 4) the influence of work ability, motivation, and the physical work environment simultaneously on employee productivity at PT.Andhika Pratama Jaya Abadi Deli Serdang The type of research used is quantitative research. The data used is primary data. The population is as many as 50 people and the sampling technique uses saturated samples where the entire population is used as respondents in the study. The analysis used the classical assumption test analysis method, multiple linear regression analysis, hypothesis testing and the coefficient of determination. The results concluded that work ability has a significant influence on employee productivity with a significance level of 0.017. Motivation has a significant effect on employee productivity with a significance level of 0.001. The physical work environment has a significant effect on employee productivity with a significance level of 0.034. Workability, motivation, and the physical work environment simultaneously have a significant effect on employee productivity at PT. Andhika Pratama Jaya Abadi Deli Serdang with a significance level of 0.000.
Co-Authors Abu Bakar Bin Busmah Adjie Rahim Ramadhan Ahmad Murshidi Musthapa Aleksander Purba Alya Azizah Amaano Fau Ananda Gusty Firmansyah Ananda Putri Mawaddah Anggia Sari Anggia Sari Lubis, Anggia Sari Anwar Sadat Harahap Ardhansyah Putra Ayu Wulan Dari Camelya Adelyani Clarisa Tarigan Debby Cyntia Ovami Dewi Nurmala Diva Yuana Putri Dwi Indah Lestari Fauzan Zulfikar Feni Damayanti Frian Danil Harefa, Darmawan Hasibuan, Melisa Zuriani Herry Wardono Irma Raudhatul Jannah Pasaribu Ismawan, Agus Julianto Hutasuhut Junita Putri Rajana Khairina Maulida Paramitha Lisdayani Lisdayani Lisdayani Lisdayani, Lisdayani Lutvi Noviyanti M. Rasyid Sidik Mariyati Harahap Marwang Hayeemaing Mega Amiati Melisa Zuraini Hasibuan Melissa Zuraini Hasibuan Mhd Rasyid Siddiq Muhammad Arif Muhammad Dani Habra Muhammad Dimas Alfahri Muhammad Gilang Anugrah Muhammad Hilman Fikri Muhammad Rafi Lubis Muhammad Rahmat Muhammad Rizaldy Wibowo Muhammad Wahyu Munawaroh Nesya Endhrizky Suryantha S Nur Pazilah Padilah Rahmi Lubis Ramadhan Lugu Ratna Sari Dewi Ricka Putri Ridho Mukti Rido Mukti Rizkika Alpiana Rukmini Rukmini Rukmini Samsul Bahri Sari Wulandari Siregar, Horia Siti Aisyah Siti Maziah Binti Ad Rahman Siti Zaenab Sohratul Aini Sri Fitria Jayusman Sri Harmonika Sri Indah Sari Sriati Wabatini Syafrin Ananda Harahap usman, Arifin Wan Dian Safina Yenti Anita Harahap