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ANALISA SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PADA PERUSAHAAN Suhartini Suhartini
Matrik : Jurnal Manajemen dan Teknik Industri Produksi Vol 12 No 2 (2012)
Publisher : Prodi Teknik Industri Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.30587/matrik.v12i2.394

Abstract

PT. X adalah sebuah perusahaan percetakan dimana sistem penjualan yang diterapkan di perusahaan adalah dengan melakukan order desain yang ada ataupun menyerahkan proses desain kepada pihak perusahaan lain. Pemasaran yang diterapkan kurang maksimal dikarenakan tidak ada SDM di posisi marketing sehingga menyebabkanya penurunan penjualan. Dengan permasalahan yang ada dalam perusahaan maka penelitian ini menggunakan analisis SWOT yang bertujuan menentukan strategi yang tepat khususnya strategi pemasaran sehingga nantinya diharapkan perusahaan akan memperoleh keuntungan yang maksimal. Hasil penelitian ini menyimpulkan bahwa strategi yang digunakanperusahaan adalah dengan memperbaiki sistem dan meningkatkan promosi sehingga dapat memperluas target pasar dan juga mempertahankan dan meningkatkan kualitas pelayanan terhadap pelanggan dengan tetap mempertahankan hubungan baik kepada konsumen dan relasi bisnisnya.
TECHNICAL EFFICIENCY ANALYSIS OF SUGAR CANE FARMING IN EAST JAVA, INDONESIA (Statistical Approach of Frontier Production Functions) Ika Purnamasari; Nuhfil Hanani, AR; Suhartini Suhartini
Agricultural Socio-Economics Journal Vol 18, No 1 (2018): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.385 KB) | DOI: 10.21776/ub.agrise.2018.018.1.4

Abstract

These research goals are to analyze the factors that affect the production of sugar cane, to analyze the level of technical efficiency of farming sugar cane, and to analyze the factors that technical inefficiency affecting sugar cane farming in the dry land and irrigated land. Methods of data analysis that is used to find out the factors that affect the production of sugar cane and the level of technical efficiency of sugar cane farming is a stochastic production frontier. In order to find the factors that affect technical inefficiency of sugar cane efficiency, Tobit analysis is applied. The results show that the influential factors towards the production of sugar cane in the dry land i.e. number of seedlings and the number of labor, while sugar cane production in the irrigated land are the amount of labor, Urea fertilizer, Ponska fertilizer and herbicides. The average technical efficiency of sugar cane farming achieved in the dry land is 0.887 and the average technical efficiency of irrigated land is 0.928. Factors that influence technical inefficiency of sugar cane farming in the dry land are rejuvenation of sugar cane (keprasan), frequency of counseling, and seeds. While the factors for irrigated land are rejuvenation of sugar cane (keprasan) and frequency of counseling.
DAMPAK PROGRAM MINAPOLITAN TERHADAP PENDAPATAN USAHATANI RUMPUT LAUT (STUDI KASUS DI KECAMATAN TINANGGEA KABUPATEN KONAWE SELATAN PROVINSI SULAWESI TENGGARA) Fahria Nadiryati Sadimantara; M. Muslich Mustadjab; Suhartini Suhartini
Agricultural Socio-Economics Journal Vol 14, No 2 (2014)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.405 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana program minapolitan dapat meningkatkan pendapatan petani rumput laut. Penelitian ini dilakukan di Kecamatan Tinanggea pada kawasan minapolitan yaitu Desa Bungin Permai dan kawasan non minapolitan yaitu Desa Lasuai. Penelitian ini menggunakan 60 orang reseponden petani rumput laut. Metode yang digunakan yaitu analisis uji beda rata-rata, analisis fungsi produksi Cobb-douglas, dan analisis fungsi keuntungan Cobb-douglas. Hasil analisis  uji beda rata-rata menyimpulkan bahwa tingkat produksi dan tingkat pendapatan usahatani di kawasan minapolitan lebih tinggi dibandingkan kawasan non minapolitan. Hasil analisis regresi fungsi produksi Cobb-douglas menyimpulkan bahwa variabel yang berpengaruh nyata terhadap produksi rumput laut adalah luas lahan, jumlah bibit, jumlah tenaga kerja, dan program minapolitan.  Sedangkan hasil analisis keuntungan Cobb-douglas menyimpulkan bahwa variabel yang berpengaruh nyata terhadap pendapatan usahatani petani rumput laut adalah harga bibit, harga peralatan, upah tenaga kerja, pengalaman, luas area, dan program minapolitan.   Kata kunci: produksi, pendapatan, minapolitan, rumput laut
ANALISIS EFISIENSI TEKNIS DAN ALOKATIF USAHATANI WORTEL (Daucus carota L.) DI KECAMATAN BUMIAJI KOTA BATU Shoimus Sholeh; Nuhfil Hanani; Suhartini Suhartini
Agricultural Socio-Economics Journal Vol 13, No 3 (2013)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Kecamatan Bumiaji merupakan sentra penghasil wortel di Kota Batu karena memiliki produksi dan luas lahan terbesar dibandingkan dengan kecamatan lainnya dengan luas lahan 444,8 ha, produksi mencapai 6.733,5 ton dan produktivitas sebesar 15 ton/ha. Sebagian besar penduduk di Kecamatan Bumiaji bermatapencaharian sebagai petani, sehingga mereka mengandalkan hasil pertanian didalam memenuhi kebutuhannya. Petani masih dapat meningkatkan produksi dan produktivitas tanaman wortel dengan penggunaan faktor-faktor produksi yang efisien, sehingga dapat meningkatkan pendapatan petani. Tujuan penelitian yaitu: (1) untuk menganalisdengais faktor-faktor produksi yang berpengaruh terhadap produksi wortel, (2) menganalisis tingkat efisiensi teknik dan alokatif penggunaan faktor-faktor produksi usahatani wortel, (3) menganalisis faktor-faktor yang mempengaruhi inefisiensi teknis, dan (4) menganalisis pendapatan usahatani wortel di Kecamatan Bumiaji Batu, sehingga diharapkan dapat meningkatkan produksi dan pendapatan petani. Analisis yang digunakan yaitu stochastic frontier untuk menganalisis tingkat efisiensi teknis dan nilai marginal produk untuk menganalisis efisiensi alokatif. Dari hasil analisis diperoleh faktor-faktor produksi yang berpengaruh nyata terhadap produksi usahatani wortel adalah benih, pestisida dan tenaga kerja. Rata-rata tingkat efisiensi teknis sebesar 0.87, berarti petani sudah mencapai produksi 87% dari potensial produksi wortel dan masih terdapat 13% untuk meningkatkan produksi wortel. NPMx/Px untuk penggunaan benih dan tenaga kerja > 1, sehingga penggunaan benih dan tenaga kerja belum efisien. Sedangkan NPMx/Px untuk penggunaan pestisida < 1, sehingga penggunaan pestisida tidak efisien. Faktor-faktor yang berpengaruh nyata terhadap inefisiensi teknis adalah umur, total luas lahan, dummy kelompok tani dan dummy status lahan. Dengan tingakt efisiensi sebesar 0.87 diperoleh pendapatan usahatani wortel sebesar Rp 32.280.526,- per hektar dalam satu musim tanam. Hal ini menunjukkan bahwa petani masih dapat meningkatkan pendapatan usahatani wortel dengan meningkatkan efisiensi teknis.   Kata kunci: faktor produksi, stochastic frontier, efisiensi, nilai produk marginal
CRITICAL SUCCESS FACTORS OF JAVA PREANGER COFFEE CHAIN IN BANDUNG REGENCY Taufik Perdana Putra; Ratya Anindita; Suhartini Suhartini
Agricultural Socio-Economics Journal Vol 18, No 1 (2018): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.622 KB) | DOI: 10.21776/ub.agrise.2018.018.1.7

Abstract

The Purpose of this research is to identify and analyse the critical success factor of Java Preanger Coffee  in achieving Competitive advantage. The method of these research is using qualitative methode using critical success factor analysis. Data analysis technique using descriptive analysis qualitative that compared obtained data with the theories. An Strategy to improve competitive advantage of coffee Java preanger will be the main objective of these researchThe factors that become the critical factor is aroma, serving methods, Price, Packaging, stock, roasting quality, innovation, roasting date, Serving quality, Barista role. Strategy to improve the product and make a market penetration to increase market competitiveness. Based on the result of analysis can be concluded that aroma and  roasting quality have a high point of critical sucess with score of 6.58 and 6.55 from maximum 7 points.  Packaging having the lowest score with 5.82 points. These results show us that the important role from coffee industry was the production, post harvest and processing factor that create an unique aroma and flavour for the competitive advantage and increase the benefit and value.The Purpose of this research is to identify and analyse the critical success factors of Java Preanger Coffee  in achieving Competitive advantage. The method of these research is using critical success factor analysis. The observation and data collected are used to describe factors affecting Java Preanger Coffee. The results found that the factors used for improvemen in competitive advantage of coffee Java preanger are aroma, serving methods, price, packaging, stock, roasting quality, innovation, roasting date, serving quality, and barista role. Based on the results can be concluded that aroma and  roasting quality have a high point of critical sucess with score of 6.58 and 6.55 from maximum 7 points.  Packaging has the lowest score with 5.82 points. Additionally, the important role of coffee industry was the production, post harvest and processing that create an unique aroma and flavour for the competitive advantage and increase the benefit and value.
Keadilan dalam Pemberian Kompensasi Suhartini Suhartini
Jurnal Siasat Bisnis 2005: Edisi Khusus (Sumber Daya Manusia)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Keadilan merupakan “jantung”-nya sistem kompensasi. Keadilan dalam kompensasi dapat dibedakan 3 (tiga) yaitu: keadilan individual, keadilan internal dan keadilan eksternal. Apabila terjadi ketidakadilan maka akan berdampak pada menurunnya daya tarik pekerjaan, yang pada akhirnya akan mengakibatkan meningkatnya perputaran karyawan, ketidakpuasan terhadap pekerjaan maupun absensi.Kata kunci: kompensasi, keadilan.
Analisis Motivasi Kehadiran Mahasiswa Fakultas Ekonomi Universitas Islam Indonesia (Pendekatan Teori Pengharapan) Suhartini Suhartini; Romy Gustiansyah
Jurnal Siasat Bisnis Vol. 1 No. 9 (2004)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

This Research reports the level of student&rsquo;s attendance motivation at Economic Faculty of Indonesian Islamic University by using the expectancy theory model. There are three variables of expectancy theory that use to measure the attendance motivation (Y) according E. Lawler: effortsattendance (X1), attendanceoutcome (X2) and the valences of outcome (X3). This Research also reports which is the most dominant independent variables between X1, X2 and X3 that influences the dependent variable (Y) and also the influences of the different study program with attendance motivation level.The first hypothesis is: the valence of outcome is the most dominant variable that influences the attendance motivation level. The second one is: there are any different at attendance motivation level based on their study program. The results show that student&rsquo;s attendance motivation at Economic Faculty of Indonesian Islamic University is high enough. The most dominant independent variable is effort  attendance and there are any different at attendance motivation level based on their study program. Specially at IESP student which have lower attendance motivation level than Management and Accountancy student.Keywords: Motivate, Expectation, effortsattendance, attendanceoutcome and the valences of outcome
THE LEVELS OF TNF-Α IN GINGIVAL CREVICULAR FLUID (GCF) OF OSING TRIBE WOMEN WITH OCCLUSAL DISHARMONY Suhartini Suhartini; Banun Kusumawardani
UNEJ e-Proceeding Proceeding of 1st International Conference on Medicine and Health Sciences (ICMHS)
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The Osing tribal region is demographically adjacentto the island of Java, Madura and Bali. The proximityof this demographic regions affects multiple systemsof their organization, culture, and arts. The Osing’sfamilial and societal patterns are similar to the otherJavanese tribes, including housing, food, lifestyle andhealth. Osing tribe is frequently compared toBalinese culture, such as traditional clothing,wedding dresses, and others [1]. One of the culturesassociated with the teeth is Pangur or asa i.e.reducing/flattening the occlusal surfaces of the teethespecially for Osing bride women. In addition, thereis also a tradition of Osing women called Nginang orbetel chewing [2]. This situation may lead to animbalance of dental occlusion and disruption of thenormal flora in the oral cavity alleging effect on oralhealthDental and oral health can be achieved if there is arelationship of harmony and balance between theorgans and tissues in the oral cavity. This is becausethe oral cavity is an integral stomatognatic complexsystem.Stomatognatic system is unitary organ that hasmutual-related functions. These organs include jawbones, temporo mandibular joint (TMJ), teeth, andother supporting structures e.g. masticationmuscles, facial muscles, head and neck. Thisstomatognatic system plays an active role in theprocess of mastication. In normal conditions, itoccurs a harmonious relationship of all componentsof the masticatory system i.e. teeth, muscles, TMJ,lips, cheeks, palate, tongue and salivary secretion[3]. The conditions of normal tooth anatomy andwell-structured on curved teeth will put bothcondyle joints at the center of the articular disc. Thissituation will create an effective mastication process[4].Abnormal condition of tooth structure will causemalocclusion [3]. Occlusion is an interocclusalrelation (intercups) between the teeth of each jaw inaccordance with the position and movement of themandible [5]. Occlusion pathological state is knownas occlusal disharmony. Occlusal disharmony can becaused by several factors such as the loss of teeth,caries, attrition, tooth anomalies, bruxism, and thehabit of chewing on one side [6].Occlusal disharmony is suspected to causeinflammation in periodontal tissues. Periodontaltissue disease is one of the dental and oral diseasethat most commonly occurs. Periodontal diseasescan be caused by bacteria or mechanical theoverloads. The overloads can be caused by theocclusal disharmony. Thus, occlusal disharmony issuspected to cause inflammation in the periodontaltissues. Abnormal oocclusion condition in thisocclusion disharmony leads into occlusal traumawhich will increase the load received by theperiodontal tissue [7]. If this condition is persistent,it will cause periodontal tissue inflammation.Inflammation undergoing locally to the periodontaltissues will induce the immune system to increasethe activity of the inflammatory cytokine secretion,one of which is TNF-α (tumor necrosis factor-alpha).TNF-α will play a role in activating osteoclasts, whichcan result in the destruction of the alveolar bone [8].This inflammatory cytokines can be found in gingivalcrevicular fluid (GCF), which are inflammatoryexudates collected in the gingival sulcus [9].TNF-α is a cytokine that plays a role in theoccurrence of periodontal disease through itsactivities, which triggers proliferation, differentiationand activity of osteoclasts resulting in boneresorption, and inducing production of proteinase inthe cells of the mesenchyme that is responsible inbond tissue destruction. In patients withperiodontitis it occurs increased levels of TNF-α,which will be decreased after periodontal treatment.Based on the description above, it is necessary toknow the levels of TNF-α in GCF Osing women as anindicator of periodontal tissue inflammation due toocclusion disharmony. It is important for preventionand treatment of abnormalities of occlusiondisharmony that will improve oral health and qualityof life, especially in the Osing community in Kemirenvillage, Glagah District, Banyuwangi Regency.
FISIOLOGI PENGUNYAHAN PADA SISTEM STOMATOGNATIFISIOLOGI PENGUNYAHAN PADA SISTEM STOMATOGNATI Suhartini Suhartini
STOMATOGNATIC - Jurnal Kedokteran Gigi Vol 8 No 3 (2011)
Publisher : Fakultas Kedokteran Gigi Universitas Jember

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Abstract

The masticatory system is part of stomatognatic systems that is a functional unit composed of the teeth, the temporomandibular joints, the muscles involved directly or directly in mastication (including the muscles of the lips and tongue) and the nervous systems supplying these tissues. Mastication is the action of breaking down of food, preparatory to deglutition. This breakingdown action is highly organized complex of neuromuscular and digestive activities. Functional and structural disturbance in any one of the components of the masticatory system may be reflected by functional or structural disorders in one or more of its other components. Therefore, it is important that dentists know how mastication normally occurs. This knowledge should ensure that dental procedures improve, rather than reduce, patient's functional abilities.
KELAINAN PADA TEMPORO MANDIBULAR JOINT (TMJ) suhartini suhartini
STOMATOGNATIC - Jurnal Kedokteran Gigi Vol 8 No 2 (2011)
Publisher : Fakultas Kedokteran Gigi Universitas Jember

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Abstract

Mastication movement is interaction of some component, such as teeth, mastication musclary, and temporomandibular joint/ TMJ. TMJ is connective joint between mandible and maxilla. In its function, TMJ need teeth and musculary that worked integrally and sinergitic. Tooth missing case, especially in posterior region, can cause disordes in mastication movement, and finally it caused TMJ disorder.
Co-Authors Adhetia Martyanti Adityarini Natalisa Ali Djamhuri Andriani Andriani Andriani Andriani Annisa Karenina Ajie Annisa Kusumaningrum Anum Umar Fanany Aris Nurkohilal Astri Zayanna Fauzia Astrid Fitria Malik Aulya Purwitasari Azzah Mualifah Baharudin Baharudin Banun Kusumawardani Beta Ahlam Gizela Binti Mutafarida Dian Sudiantini Diana Lestari Diva Aprilia Afifah Dwi Arum Sari Dwi Maharani elpiani, desi Estin Yuliastuti Fahria Nadiryati Sadimantara Fajar Ramadan Fanisa Tsabila Hanum Fanti Restika Fitriyanti Fentty Reviantika Gatot Basuki H.M Hepny Samosir I Gusti Wayan Murjana Yasa Iffatur Rosyidah IGP Suryadarma Ika Purnamasari Imam Fathurrahman Indah Mustiko Ningsih Indra Gunawan Insiwi Purwianshari Iwan Perwira Kadar Kuswandi Lain Miftahu Suad Leoni Dewi Nabilla Lili Sugiyarto Lin Ruhana Lisne Irawati Lusianah Lusianah Luthfia Salsabilla M. Muslich Mustadjab Marhaeni Wahyu Handayani Martha Lina Milade Annisa Muflihaini Mochamad Ali Muchtar Mohammad Shoimus Sholeh Muhammad Rasyid Ridha Nafi Almuzani Najwa Nur Fajriah Nanda Hamidah Naning Fatmawatie, Naning Nuhfil Hanani Nuhfil Hanani, AR Nur Fauziah Kasmin Nur Rahmawati Nurholis Majid Nurjanana Nurjanana Nurul Fajeriani Nurul Hakiki Oryza Sativa Reswari Putrisari Putrisari Putu Wirabumi Rahmadani, Ina Indah Ratih Rakasiwi Ratnawati Ratnawati Ratya Anindita Ririn Sudarwati Romy Gustiansyah Sadali, Muhamad Salsabila Putri Setiawan Siti Amalia Slamet, Sukmatica Solly Aryza Sonya Febrina Narwastu Ambarita Sri Milfayetty Sudarsono Sudarsono Sugeng Iwan Setyobudi Sukiya Sukiya Suparto Suparto Syafrial Syafrial Tantin Ermawati Taufik Perdana Putra Theresia Puspita Tristanti Tristanti Untung Sujianto Usep Setiawan Wahyu Heny K. Sapardi Widya Ananda Yani Yani Yuliani Yuliani Zahara Meilawati Zahreni Hamzah Zalendra Zalendra