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Journal : Journal of Ageing And Family

Marketing Promotion Strategy for the Dental and Mouth Special Hospital, Faculty of Dentistry, University of Indonesia in the Adaptation to the New Normal Habits Paramita, Bunga Listia; Ardiani, Revy; Novolino, Novalino; Lova, Lovia; Sulistiadi, Wahyu
Journal of Ageing And Family Vol 2, No 2 (2022): Journal of Ageing And Family
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/joaf.v2i2.4132

Abstract

Dentists are a profession that has a high risk of contracting Covid-19 in providing dental health services. Concerns about contracting Covid-19 from dentistry are not only felt by dentists, but also by patients. This can be seen from the decline in the number of visits to the Dental and Mouth Special Hospital, Faculty of Dentistry, University of Indonesia (RSKGM FKG UI) since reopening services in June 2020. Therefore, this study aims to analyse the marketing promotion strategy of RSKGM FKG UI during this period, adapting new habits in order to rebuild patient confidence to seek treatment at a dentist without worrying about contracting Covid-19 and still choosing RSKGM FKG UI as their health service provider. This research method is descriptive qualitative with triangulation method techniques. The results of this study state that direct marketing methods to patients, marketing through social media, combination of space, launched a practice management book during the Covid-19 pandemic, and application of health protocols can increase patient visits again during the adaptation period of the new Covid-19 pandemic habits. Keywords: Direct Marketing, Health Protocols, New Habits, Promotion Strategies
Co-Authors Abriani, Fanny Annisa Adang Bachtiar Adik Wibowo Al Asyary Anggaratni G, Wayan Apriyanti, Hana Arbitera, Cahya Ardiani, Revy Arismen Arismen Azhar, Rodiyah Azis, Sri Juniarti Badra Al Aufa Bajri, Ahmad Bantolo, Suryo Bawazier, Nisma Boy Muchlis Bachtiar Damanik, Regina Destrina Damput, Fransiska Satriani Dewajanti, Hanny Dumilah Ayuningtyas Eka Ginanjar ekasari, ferti dwi Embu, Yoseph Kea Endah Lestari Endang Winiati Bachtiar Evi Martha Fairiska, Nindy Fatimah, Sarah Fenilho, Yunita Ganapati, Ngakan Putu Daksa Gustik, Vellyana Gustina, Ira Hadi , Putri Halley Sari Hamzah, Aries Hardjanti, Amalia Ari Ikhwan Rinaldi Izzan Hurruzia, Muhammad Jati, Prasetyaning Junaidi, M. Andri Kamaluddin, Rachmat Karolina, Sinta Kirana, Irin Koire, Ibrahim Isa Leawaty, Leawaty Liusono, Justinus Lova, Lovia Lubis, Ivan Reynaldo Mahdur, Rika Risalam MALA HAYATI, MALA Mangoma, Joyce Manik, Irfan Rohot Uli Maranggi, Octavianus Mayansari, Addinda Intan Melissa, Hilda Mochamad Iqbal Nurmansyah Muchtar muchtar Muhammad Tsany Saadi Muhammadi, Muhammadi Mulyanti Mulyanti nabella, nabella Nanda, Esi Daktari Nanny Harmani Natalia, Tiara Edithia Nova, Narizma Novolino, Novalino Nugroho, Bagus Nuryadi, Fitriana Mahawati Paramita, Bunga Listia Permanasari, Vetty Yulianty Pertiwi, Revita Anisa Primasari, Elsa Puput Oktamianti Putri, Kartika Qonita Putri, Rizkha Nadha Hasrizal Putrie Sesunan, Rheine Indira Rahmadini, Indah Mustika Rahmawati, Layli Ratna Ramadhani Refyan, Sarah Athiyyahmaulidya Rita Kumalasari Riupassa, Kelvin Riupassa, Kelvin E Safi’i, Akhmad Salimah, Nahda Sari, Noormaya Sembiluh, Dhini Sembiluh, Dhini Sari Setyaningsih, Tyas Shameela, Alika Sjaaf, Amal Chalik SRI RAHAYU Suwandi, Indah Pratiwi Syiroj, Agung T R Taufik, Nadya Aviliyani Thomas, Parulian Tjen Dravinne Winata Utami, Sintha Veruswati, Meita Widyasanti, Nisrina Wijaya, Andreas Wijaya, Ody Yuliana S, Rina Zuhdi, Nadya Adina