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All Journal Jurnal Keuangan dan Perbankan Journal of Economics, Business, & Accountancy Ventura Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen. Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia YUME : Journal of Management IJoASER (International Journal on Advanced Science, Education, and Religion) KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Al-Qiyam Jurnal Tana Mana International Journal of Social Science, Education, Communication and Economics Prosiding Seminar Nasional Pengabdian Kepada Masyarakat PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Global Advances in Business Studies Jurnal Pijar : Studi Manajemen dan Bisnis Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen International Journal of Economics, Management and Accounting Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Bisnis, Manajemen, dan Keuangan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Application Journal of Law and Social Politics PENG: Jurnal Ekonomi dan Manajemen International Journal of Economics and Management Sciences Asian Journal of Management, Entrepreneurship and Social Science Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi Jejak digital: Jurnal Ilmiah Multidisiplin
Gatot Nazir Ahmad
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Trust, User Experience, dan Perceived Ease of Use Terhadap Loyaitas Pengguna Pada Mahasiswa Aktif Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta Farhan Fajar Sidiq; Gatot Nazir Ahmad; Diena Noviarini
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/pjh69c19

Abstract

This study employs a descriptive quantitative approach to examine the influence of Trust (X1), User Experience (X2), and Perceived Ease of Use (X3) on the Loyalty of ShopeePay application users among students of the Faculty of Economics and Business at the State University of Jakarta, who also serve as the population in this research, totaling 5,375 students. Based on Hair et al.'s sampling method, the determined sample size for this study is 142 respondents. Data were collected through the distribution of questionnaires as research instruments, designed using a 6-point Likert scale. The data processing was carried out using the Statistical Product and Service Solutions (SPSS) software. The data analysis techniques applied in this study include: 1) validity and reliability tests, 2) classical assumption tests consisting of normality, heteroscedasticity, and multicollinearity tests, 3) multiple linear regression analysis, 4) hypothesis testing, including t-test and F-test, 5) coefficient of determination test. Based on the research results, it is shown that user experience has a significant positive effect on user loyalty, while trust and perceived ease of use do not have an effect on user loyalty. However, trust (X1), user experience (X2), and perceived ease of use (X3) have a simultaneous effect on user loyalty.
ESG and Financial Distress in Indonesian Non-Financial Firms: The Moderating Role of Cost of Debt Muhammad Onto Kusumo; Gatot Nazir Ahmad; Umi Widyastuti
International Journal of Economics and Management Sciences Vol. 2 No. 3 (2025): Agustus : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i3.907

Abstract

This study examines how Environmental, Social, and Governance (ESG) performance influences financial distress, incorporating cost of debt as a moderating variable. Financial distress is proxied by the Interest Coverage Ratio (ICR), reflecting a firm’s capacity to satisfy interest payments. The empirical sample consists of 655 firm-year observations of non-financial companies listed on the Indonesia Stock Exchange from 2014 to 2023. Panel regression with fixed effects and heteroskedasticity-consistent estimation (Panel EGLS with cross-section weights) is employed to analyze the data. Results indicate that ESG performance exerts a positive and statistically significant effect on ICR (β = 0.1189; p < 0.01), implying that firms with robust ESG practices are better able to service their debt and thus face lower financial distress. Additionally, the interaction term between ESG and cost of debt yields a negative and significant coefficient (β = −0.9714; p < 0.05), suggesting that elevated financing costs attenuate the beneficial impact of ESG on financial resilience. These findings are consistent with stakeholder theory, which advocates that proactive engagement with stakeholders enhances corporate stability, and trade-off theory, which underscores the necessity of balancing debt advantages against financial risk. This research contributes to the literature by demonstrating the conditional effect of cost of debt on the ESG–financial distress nexus. From a managerial perspective, the study underscores the importance of integrating ESG initiatives with cost-efficient funding strategies to mitigate financial distress risk and foster sustainable, long-term value creation.
Pengaruh Perceived Risk, Ease of Use, dan Comfortability terhadap Minat Penggunaan Sistem Pembayaran Digital e-money (Studi Kasus Transjakarta) Akbar Imam Muzaki; Gatot Nazir Ahmad; Diena Noviarini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m54dy208

Abstract

This study aims to determine the effect of Perceived Risk, Ease of Use, and Comfortability on the Intention to Use E-Money, both partially and simultaneously. This is a quantitative research study. The population consists of students from the Faculty of Economics at Universitas Negeri Jakarta, aged 17–50 years, with a sample size of 120 respondents. The sampling technique used was purposive sampling, and data collection was carried out using questionnaires. The results show that: (1) Perceived Risk has a negative and significant effect on the Intention to Use E-Money, with a t-value (6.608) > t-table (1.981) and a significance level of 0.000 < 0.05; (2) Ease of Use has a positive and significant effect on the Intention to Use E-Money, with a t-value (3.979) > t-table (1.981) and a significance level of 0.000 < 0.05; (3) Comfortability has a positive and significant effect on the Intention to Use E-Money, with a t-value (5.585) > t-table (1.981) and a significance level of 0.000 < 0.05; and (4) Perceived Risk, Ease of Use, and Comfortability simultaneously have a significant effect on the Intention to Use E-Money, with an F-value (121.133) > F-table (2.69) and a significance level of 0.000 < 0.05. The coefficient of determination (R²) is 0.773, indicating that 77.3% of the variation in the intention to use e-money can be explained by the three independent variables in this model.
Membangun Competitive Advantage GoPay: Peran Product Innovation dan E-Service Quality  dengan Mediasi Customer Satisfaction Timothy Marcellius Prathama; Gatot Nazir Ahmad; Terrylina Arvinta Monoarfa
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/39kwzw77

Abstract

This study aims to analyze the influence of Product Innovation, E-Service Quality, and Customer Satisfaction on Competitive Advantage at GoPay. This research uses a quantitative approach with survey techniques through online questionnaires, involving 112 respondents who are GoPay users in Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS 4 software. The results show that Product Innovation has a significant positive effect on Customer Satisfaction, while E-Service Quality also has a significant positive impact on Customer Satisfaction. Furthermore, Customer Satisfaction was found to have a positive effect on Competitive Advantage. This study also reveals that Product Innovation and E-Service Quality indirectly affect Competitive Advantage through Customer Satisfaction as a mediating variable. The implications of this research emphasize the importance of product innovation and enhancing e-service quality to strengthen customer satisfaction and create a sustainable competitive advantage for GoPay in the face of competition in the fintech industry. These findings can serve as a reference for formulating more effective strategies to maintain GoPay's position in the increasingly competitive digital wallet market.
Pengaruh Consumer Review, Free Shipping, Layanan Cash On Delivery, Flash Sale Terhadap Purchase Decision Melalui Platform Tiktok Shop Di DKI Jakarta Herlambang, Ilham; Gatot Nazir Ahmad; Nofriska Krissanya
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11009

Abstract

Perkembangan pesat teknologi digital telah mentransformasi pola konsumsi global, mendorong pertumbuhan signifikan e-commerce dan munculnya sosial e-commerce seperti Tiktok Shop. Di Indonesia, khususnya DKI Jakarta, adposi e-commerce sangat tinggi, membentuk perilaku konsumen yang kompleks. Konsumen kini mempertimbangkan berbagai elemen pemasaran digital termasuk ulasan konsumen, promo gratis ongkir, layanan Cash on Devlivery dan strategi flash sale, yang seringkali digunakan secara simultan. Studi ini bertujuan menganalisis pengaruh simultan dan parsial terhadap keputusan pembelian di Tiktok Shop DKI Jakarta. Data dikumpulkan melalui survei dan dianalisis menggunakan SEM PLS. hasil penelitian menunjukkan keempat variabel secara signifikan dan positif memengaruhi keputusan pembelian konsumen. Temuan ini menggarisbawahi peran krusial strategi pemasaran digital yang terintegrasi di ekosistem social coomerce.
The Role of Brand Ambassador, Brand Image and Brand Awareness in Shaping Purchase Decision of Calvin Klein Brand in E-Commerce Through Brand Trust as a Mediating Variable Ferrari, Ferrari; Ahmad, Gatot Nazir; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.759

Abstract

This research examines the role of brand ambassadors, brand image, and brand awareness in shaping purchase decisions of Calvin Klein brand in e-commerce through brand trust as mediating variable. The research aims to explain the relationship between these variables in influencing brand trust and consumer purchase decisions. Given the rapid development of e-commerce as a primary shopping platform in Indonesia, this research is conducted to provide insights into effective marketing strategies for global fashion brands. The research employed a quantitative approach by collecting primary data through a questionnaire with 270 respondents. The analysis tool used is structural equation modelling (SEM) with SmartPLS software. The results show that brand ambassadors, brand image, and brand awareness significantly influence brand trust. Furthermore, brand trust has a direct and significant effect on purchase decisions.
Co-Authors - Suherman A. W. S Waspodo, Agung AA Sudharmawan, AA Adler Haymans Manurung Agam Fadhila Agha Reyhan Alkahfi Agung Dharmawan Buchdadi Agung Wahyu Handaru Ahmad Shofi Nashrin Akbar Dwi Putra Akbar Imam Muzaki Amirah, Aisyah Anang Sriyanto Pambudi Andreas, Denilson Andrian Haro Andy Andy Anismadiyah, Vega Anisya Rizanika Ari Warokka Ari Wicaksono Armas, Alvidro Ramadhansyah Asterina Anggraini Aviyati , Friska Azimah Hanifah Buchadadi, Agung Dharmawan Danni Winadi Deisy Siska Abriani Destria Kurnianti Dewi Syifa Fauziah Diena Noviarini Eka Irianingsih Estu Setiyoaji Estu Setiyoaji Estu Setiyoaji Etty Gurendawati Fajri Akbar Farhan Fajar Sidiq Febriana, Hadijah Ferrari, Ferrari Fitria Belinda Sari Fuadi Rachman Fuchia Ananta Dewi Hamidah, Hamidah Haneul Hanifah, Azimah Herlambang, Ilham I Gusti Ketut Agung Ulupui Idelia, Rizka Afifa Irnawati, Jeni Iskandar Zulkarnain Isti Indriyanti Kamil, Muchammad Ichsan Khalisatuz Zahro Krissanya, Nofriska Kurniaty, Kurniaty Leli Novita Sari M. Edo S. Siregar Mahfirah, Titis Fatarina Mardi Marsellisa Nindito Melati Widiantika Michelle Natalie Susanto Mohammad Syafril Hamidi Mohammad Zakaria Monica Poetrie, Anandra Muhammad Abrar Muhammad Assyifa Muhammad Fawaiq Muhammad Ihsan Muhammad Onto Kusumo muhammad Rifki Septiawan Muhammad Sadat, Andi Muhammad Yusuf Muhammmad Iqbal Yuliansyah Naezmi Renofa Nilam Cahya Nofriska Krissanya Nuraini Oktapiani, Oktapiani Oktaviani, Nadia Indah Pandu Dewanata Qathrunnada, Novia Rachmattullah Rachmattullah Rahma Aulia Ratna Anggraini Rena Lutfiana Ria Kurniawati Ria Putri Ricky Rama Saputra Rida Prihatni Rina Herlina Ripa Lestari Rizal Lullah Roh Ajiasri Roni Faslah Rosyad, Abdullah Sabila Sarah Maryadi Sekar Ghita Nur Utami Setiyoaji, Estu Setyo Ferry Wibowo Shedo, Indah Shiti Maysaroh Sholatia Dalimunthe Sholatia Dalimunthe Silvana Syah Siregar, M. Edo Suryawan Siregar, Muhammad Edo Suryawan Suciati, Ranila Suherman Suherman . Suherman . Suherman Suherman Suherman, Suherman Susi Susanti Syamsul Arifin Terrylina Arvinta Monoarfa Timothy Marcellius Prathama Titis Fatarina Mahfirah Titis Fatarina Mahfirah Tri Kurniati Khairunnisa Umi Mardiyati Umi Mardiyati Umi Widyastuti Umi Widyastuti Unggul Purwohedi Wahyudiani Wahyudiani Wardhani, Kirana Kusuma Widia Ayu Permatasari Widya Parimita, Widya Wijaya, Andi Rizky Zakaria, Adam