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All Journal Jurnal Keuangan dan Perbankan Journal of Economics, Business, & Accountancy Ventura Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen. Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia YUME : Journal of Management IJoASER (International Journal on Advanced Science, Education, and Religion) KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Al-Qiyam Jurnal Tana Mana Prosiding Seminar Nasional Pengabdian Kepada Masyarakat PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Global Advances in Business Studies Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Indonesia Sosial Sains Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Enrichment: Journal of Multidisciplinary Research and Development International Journal of Economics, Management and Accounting Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Bisnis, Manajemen, dan Keuangan IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Law and Social Politics PENG: Jurnal Ekonomi dan Manajemen International Journal of Economics and Management Sciences Asian Journal of Management, Entrepreneurship and Social Science Jurnal Ekonomi, Manajemen, Akuntansi Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Journal of Business Application
Gatot Nazir Ahmad
Universitas Negeri Jakarta
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Pengaruh WOM, Social Influence, dan Social Media Marketing terhadap Minat Gen-Z Mengunjungi Galeri Pembangunan Indonesia Wardhani, Kirana Kusuma; Ahmad, Gatot Nazir; Wibowo, Setyo Ferry
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.27331

Abstract

Generasi Z, yakni individu yang lahir rentang tahun 1997 hingga 2012, merupakan kelompok yang sangat akrab dengan perkembangan teknologi dan media sosial. Dalam pengambilan keputusan, mereka cenderung mengandalkan rekomendasi dari orang lain serta pengaruh sosial yang mereka temui secara daring maupun luring. Hal ini juga berlaku dalam konteks kunjungan ke destinasi wisata edukatif, seperti Galeri Pembangunan Indonesia (GPI). Penelitian ini bertujuan untuk menganalisis pengaruh Word of Mouth (WOM), Social Influence, dan Social Media Marketing Activities (SMM) terhadap Willingness to Visit atau willingness to visit Gen-Z ke GPI. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 196 responden Gen-Z sebagai pengunjung potensial GPI. Data dianalisis menggunakan regresi linier berganda untuk menguji hubungan antar variabel. Hasil uji parsial menunjukkan bahwa variabel Social Influence dan Social Media Marketing Activities memiliki pengaruh positif dan signifikan terhadap Willingness to Visit, sedangkan WOM tidak menunjukkan pengaruh signifikan. Sementara itu, uji simultan membuktikan bahwa ketiga variabel secara bersama-sama memberikan pengaruh signifikan, meskipun hanya menjelaskan 21% variasi dari willingness to visit. Temuan ini menegaskan pentingnya strategi komunikasi berbasis pengaruh sosial dan aktivitas pemasaran digital dalam meningkatkan minat Gen-Z terhadap destinasi edukatif. Oleh karena itu, pengelola GPI disarankan untuk lebih mengoptimalkan penggunaan media sosial dan membangun interaksi sosial yang kuat dan terarah guna menarik perhatian generasi muda.
Pengaruh Struktur Modal, Profitabilitas, dan Pertumbuhan Penjualan terhadap Nilai Perusahaan dengan Ukuran Perusahaan Sebagai Variabel Kontrol pada Sektor Consumer Non-Cylicals yang Terdaftar di Bursa Efek Indonesia Periode 2018-2023 Shiti Maysaroh; Gatot Nazir Ahmad; Andy Andy
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2053

Abstract

This study aims to analyze the influence of capital structure, profitability, and sales growth on firm value in the consumer non-cyclicals sector listed on the Indonesia Stock Exchange (IDX) during the 2018–2023 period. A quantitative research method was employed. The sample consisted of 62 companies selected through purposive sampling, based on the criterion of consistently publishing annual financial reports throughout the study period. The data analysis technique used was panel data regression with the aid of EViews software. The results indicate that capital structure, as measured by the Debt to Equity Ratio (DER), has a positive effect on firm value. Profitability, measured by Return on Equity (ROE), has a negative effect on firm value. Sales growth has no significant effect on firm value. Additionally, firm size as a control variable does not affect firm value.
Pengaruh Trust, User Experience, dan Perceived Ease of Use Terhadap Loyaitas Pengguna Pada Mahasiswa Aktif Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta Farhan Fajar Sidiq; Gatot Nazir Ahmad; Diena Noviarini
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Ekonomi Digital dan Transformasi Bisnis
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/pjh69c19

Abstract

This study employs a descriptive quantitative approach to examine the influence of Trust (X1), User Experience (X2), and Perceived Ease of Use (X3) on the Loyalty of ShopeePay application users among students of the Faculty of Economics and Business at the State University of Jakarta, who also serve as the population in this research, totaling 5,375 students. Based on Hair et al.'s sampling method, the determined sample size for this study is 142 respondents. Data were collected through the distribution of questionnaires as research instruments, designed using a 6-point Likert scale. The data processing was carried out using the Statistical Product and Service Solutions (SPSS) software. The data analysis techniques applied in this study include: 1) validity and reliability tests, 2) classical assumption tests consisting of normality, heteroscedasticity, and multicollinearity tests, 3) multiple linear regression analysis, 4) hypothesis testing, including t-test and F-test, 5) coefficient of determination test. Based on the research results, it is shown that user experience has a significant positive effect on user loyalty, while trust and perceived ease of use do not have an effect on user loyalty. However, trust (X1), user experience (X2), and perceived ease of use (X3) have a simultaneous effect on user loyalty.
ESG and Financial Distress in Indonesian Non-Financial Firms: The Moderating Role of Cost of Debt Muhammad Onto Kusumo; Gatot Nazir Ahmad; Umi Widyastuti
International Journal of Economics and Management Sciences Vol. 2 No. 3 (2025): Agustus : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i3.907

Abstract

This study examines how Environmental, Social, and Governance (ESG) performance influences financial distress, incorporating cost of debt as a moderating variable. Financial distress is proxied by the Interest Coverage Ratio (ICR), reflecting a firm’s capacity to satisfy interest payments. The empirical sample consists of 655 firm-year observations of non-financial companies listed on the Indonesia Stock Exchange from 2014 to 2023. Panel regression with fixed effects and heteroskedasticity-consistent estimation (Panel EGLS with cross-section weights) is employed to analyze the data. Results indicate that ESG performance exerts a positive and statistically significant effect on ICR (β = 0.1189; p < 0.01), implying that firms with robust ESG practices are better able to service their debt and thus face lower financial distress. Additionally, the interaction term between ESG and cost of debt yields a negative and significant coefficient (β = −0.9714; p < 0.05), suggesting that elevated financing costs attenuate the beneficial impact of ESG on financial resilience. These findings are consistent with stakeholder theory, which advocates that proactive engagement with stakeholders enhances corporate stability, and trade-off theory, which underscores the necessity of balancing debt advantages against financial risk. This research contributes to the literature by demonstrating the conditional effect of cost of debt on the ESG–financial distress nexus. From a managerial perspective, the study underscores the importance of integrating ESG initiatives with cost-efficient funding strategies to mitigate financial distress risk and foster sustainable, long-term value creation.
Pengaruh Perceived Risk, Ease of Use, dan Comfortability terhadap Minat Penggunaan Sistem Pembayaran Digital e-money (Studi Kasus Transjakarta) Akbar Imam Muzaki; Gatot Nazir Ahmad; Diena Noviarini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m54dy208

Abstract

This study aims to determine the effect of Perceived Risk, Ease of Use, and Comfortability on the Intention to Use E-Money, both partially and simultaneously. This is a quantitative research study. The population consists of students from the Faculty of Economics at Universitas Negeri Jakarta, aged 17–50 years, with a sample size of 120 respondents. The sampling technique used was purposive sampling, and data collection was carried out using questionnaires. The results show that: (1) Perceived Risk has a negative and significant effect on the Intention to Use E-Money, with a t-value (6.608) > t-table (1.981) and a significance level of 0.000 < 0.05; (2) Ease of Use has a positive and significant effect on the Intention to Use E-Money, with a t-value (3.979) > t-table (1.981) and a significance level of 0.000 < 0.05; (3) Comfortability has a positive and significant effect on the Intention to Use E-Money, with a t-value (5.585) > t-table (1.981) and a significance level of 0.000 < 0.05; and (4) Perceived Risk, Ease of Use, and Comfortability simultaneously have a significant effect on the Intention to Use E-Money, with an F-value (121.133) > F-table (2.69) and a significance level of 0.000 < 0.05. The coefficient of determination (R²) is 0.773, indicating that 77.3% of the variation in the intention to use e-money can be explained by the three independent variables in this model.
Membangun Competitive Advantage GoPay: Peran Product Innovation dan E-Service Quality  dengan Mediasi Customer Satisfaction Timothy Marcellius Prathama; Gatot Nazir Ahmad; Terrylina Arvinta Monoarfa
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Ekonomi Digital dan Transformasi Bisnis
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/39kwzw77

Abstract

This study aims to analyze the influence of Product Innovation, E-Service Quality, and Customer Satisfaction on Competitive Advantage at GoPay. This research uses a quantitative approach with survey techniques through online questionnaires, involving 112 respondents who are GoPay users in Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS 4 software. The results show that Product Innovation has a significant positive effect on Customer Satisfaction, while E-Service Quality also has a significant positive impact on Customer Satisfaction. Furthermore, Customer Satisfaction was found to have a positive effect on Competitive Advantage. This study also reveals that Product Innovation and E-Service Quality indirectly affect Competitive Advantage through Customer Satisfaction as a mediating variable. The implications of this research emphasize the importance of product innovation and enhancing e-service quality to strengthen customer satisfaction and create a sustainable competitive advantage for GoPay in the face of competition in the fintech industry. These findings can serve as a reference for formulating more effective strategies to maintain GoPay's position in the increasingly competitive digital wallet market.
Pengaruh Consumer Review, Free Shipping, Layanan Cash On Delivery, Flash Sale Terhadap Purchase Decision Melalui Platform Tiktok Shop Di DKI Jakarta Herlambang, Ilham; Gatot Nazir Ahmad; Nofriska Krissanya
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11009

Abstract

Perkembangan pesat teknologi digital telah mentransformasi pola konsumsi global, mendorong pertumbuhan signifikan e-commerce dan munculnya sosial e-commerce seperti Tiktok Shop. Di Indonesia, khususnya DKI Jakarta, adposi e-commerce sangat tinggi, membentuk perilaku konsumen yang kompleks. Konsumen kini mempertimbangkan berbagai elemen pemasaran digital termasuk ulasan konsumen, promo gratis ongkir, layanan Cash on Devlivery dan strategi flash sale, yang seringkali digunakan secara simultan. Studi ini bertujuan menganalisis pengaruh simultan dan parsial terhadap keputusan pembelian di Tiktok Shop DKI Jakarta. Data dikumpulkan melalui survei dan dianalisis menggunakan SEM PLS. hasil penelitian menunjukkan keempat variabel secara signifikan dan positif memengaruhi keputusan pembelian konsumen. Temuan ini menggarisbawahi peran krusial strategi pemasaran digital yang terintegrasi di ekosistem social coomerce.
The Role of Brand Ambassador, Brand Image and Brand Awareness in Shaping Purchase Decision of Calvin Klein Brand in E-Commerce Through Brand Trust as a Mediating Variable Ferrari, Ferrari; Ahmad, Gatot Nazir; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.759

Abstract

This research examines the role of brand ambassadors, brand image, and brand awareness in shaping purchase decisions of Calvin Klein brand in e-commerce through brand trust as mediating variable. The research aims to explain the relationship between these variables in influencing brand trust and consumer purchase decisions. Given the rapid development of e-commerce as a primary shopping platform in Indonesia, this research is conducted to provide insights into effective marketing strategies for global fashion brands. The research employed a quantitative approach by collecting primary data through a questionnaire with 270 respondents. The analysis tool used is structural equation modelling (SEM) with SmartPLS software. The results show that brand ambassadors, brand image, and brand awareness significantly influence brand trust. Furthermore, brand trust has a direct and significant effect on purchase decisions.
PENGARUH KEPUTUSAN INVESTASI, KEPUTUSAN PENDANAAN, UKURAN PERUSAHAAN DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA SEKTOR MANUFAKTUR BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2010-2013 Mardiyati, Umi; Abrar, Muhammad; Ahmad, Gatot Nazir
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 6 No. 1 (2015): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.314 KB) | DOI: 10.21009/JRMSI.006.1.05

Abstract

PENGARUH KEPUTUSAN INVESTASI, KEPUTUSANPENDANAAN, UKURAN PERUSAHAAN DANPROFITABILITAS TERHADAP NILAI PERUSAHAAN PADASEKTOR MANUFAKTUR BARANG KONSUMSI YANGTERDAFTAR DI BURSA EFEK INDONESIA PERIODE2010-2013 Umi MardiyatiFakultas Ekonomi Universitas Negeri Jakartae-mail : umi.mardiyati@gmail.comGatot Nazir AhmadFakultas Ekonomi Universitas Negeri Jakartae-mail : gatot11510@yahoo.comMuhammad AbrarFakultas Ekonomi Universitas Negeri Jakartae-mail : Muhammadabrar23@ymail.com ABSTRACTPenelitian ini bertujuan untuk mengetahui pengaruh keputusan investasi,keputusan pendanaan, ukuran perusahaan dan profitabilitas terhadap nilaiperusahaan. Sampel dalam penelitian adalah perusahaan manufaktur barangkonsumsi yang terdaftar di Bursa Efek Indonesia (BEI) periode 2010-2013.Metode pengumpulan data menggunakan metode purposive sampling. Jumlahsampel yang digunakan sebanyak 30 perusahaan. teknik analisis data yangdigunakan dalam penelitian adalah Explanatory Research. Hasil penelitian iniadalah keputusan investasi yang diukur dengan capital expenditure to book valueof asset, ukuran perusahaan, dan profitabilitas secara parsial berpengaruh positifdan signifikan terhadap nilai perusahaan yang diukur dengan PBV, keputusanpendanaan yang diukur dengan DER berpengaruh negatif dan tidak signifikanterhadap nilai perusahaan yang diukur dengan PBV, Secara simultan variabelkeputusan investasi, keputusan pendanaan, ukuran perusahaan dan profitabilitasberpengaruh signifikan terhadap nilai perusahaan. Kata kunci : Nilai perusahaan, keputusan investasi, keputusan pendanaan, ukuranperusahaan dan profitabilitas
PENGARUH BOND RATING TERHADAP IMBAL HASIL SAHAM DI BURSA EFEK INDONESIA Ahmad, Gatot Nazir; Zakaria, Mohammad
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 2 No. 2 (2011): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (103.403 KB)

Abstract

The purpose of this study is to determine the effect of bond rating on stock returns. Sample of this study covers 20 firms listed on Indonesia Stock Exchange. The research period is from 2006 until 2008. Controlling for systematic risk, earning per share and liquidity, the result show that bond rating has insignificant effect on stock returns. This suggests the bond rating announcement has no news to the investor. Further, contrast to the theory, the coefficient of bond rating is positive meaning the higher risk the low return and vice versa. Keywords : Bond Rating, Stock Return, Liquidity
Co-Authors - Suherman A. W. S Waspodo, Agung AA Sudharmawan, AA Adler Haymans Manurung Agha Reyhan Alkahfi Agung Dharmawan Buchdadi Agung Wahyu Handaru Akbar Dwi Putra Akbar Imam Muzaki Amirah, Aisyah Anandra Monica Poetrie Anang Sriyanto Pambudi Andi Aditya Hardinto Andreas, Denilson Andrian Haro Andy Andy Anismadiyah, Vega Anisya Rizanika Ari Warokka Ari Wicaksono Armas, Alvidro Ramadhansyah Asterina Anggraini Aulia, Rahma Auliani, Nur Andini Aviyati , Friska Azimah Hanifah Buchadadi, Agung Dharmawan Dalimunthe, Sholatia Danni Winadi Deisy Siska Abriani Destria Kurnianti Dewi, Fuchia Ananta Diena Noviarini Diena Noviarini Donant Alananto Iskandar Eka Irianingsih Erika Takidah Estu Setiyoaji Estu Setiyoaji Estu Setiyoaji Etty Gurendawati Euro Ellytra Fajri Akbar Farhan Fajar Sidiq Fauziah, Dewi Syifa Febriana, Hadijah Ferrari, Ferrari Fitria Belinda Sari Fuadi Rachman Hamidah . Hamidi, Mohammad Syafril Haneul Hanifah, Azimah Herlambang, Ilham I Gusti Ketut Agung Ulupui I Gusti Ketut Agung Ulupui Idelia, Rizka Afifa Ilham Herlambang Indah Ameilia Shedo Indra Pahala Indriyanti, Isti Irnawati, Jeni Kamil, Muchammad Ichsan Khalisatuz Zahro Krissanya, Nofriska Kurniaty, Kurniaty Lestari, Ripa M. Edo S. Siregar Mahfirah, Titis Fatarina Mardi Marsellisa Nindito Maryadi, Sarah Melati Widiantika Michelle Natalie Susanto Mohammad Zakaria, Mohammad Monica Poetrie, Anandra Muchammad Ichsan Kamil Muhammad Abrar Muhammad Assyifa Muhammad Edo Suryawan Siregar Muhammad Fawaiq Muhammad Onto Kusumo muhammad Rifki Septiawan Muhammad Sadat, Andi Muhammad Yoga Pratama Muhammad Yusuf Muhammad Yusuf Muhammmad Iqbal Yuliansyah Nadia Indah Oktaviani Nashrin, Ahmad Shofi Nilam Cahya Nofriska Krissanya Nofriska Krissanya Nur Utami, Sekar Ghita Nuraini Oktapiani, Oktapiani Oktaviani, Nadia Indah Pelinta Tarigan Qathrunnada, Novia Quinasa Rama Herlanlam Rachmattullah, Rachmattullah Raden Mohamad Herdian Bhakti Ratna Anggraini Rena Lutfiana Renofa, Naezmi Ria Kurniawati Ria Putri, Ria Ricky Rama Saputra Rida Prihatni Rina Herlina Rizal Lullah Rizanika, Anisya Rizka Afifa Idelia Roh Ajiasri Roni Faslah Rosyad, Abdullah Sabila Ryna Parlyna Sari, Leli Novita Setiyoaji, Estu Setyo Ferry Wibowo Shedo, Indah Shiti Maysaroh Sholatia Dalimunthe Silvana Syah Siregar, M. Edo Suryawan Siregar, Muhammad Edo Suryawan Suciati, Ranila Suherman . Suherman . Suherman Suherman Suherman, Suherman Susi Indriyani Susi Susanti Syamsul Arifin Terrylina Arvinta Monoarfa Timothy Marcellius Prathama Titis Fatarina Mahfirah Titis Fatarina Mahfirah Tri Kurniati Khairunnisa Umi Mardiyati Umi Mardiyati Umi Widyastuti Umi Widyastuti Unggul Purwohedi Wahyu Leksono Wahyudiani Wahyudiani Wardhani, Kirana Kusuma Wastuti, Wahyu Widia Ayu Permatasari Widya Parimita, Widya Wijaya, Andi Rizky Zakaria, Adam